Fix Perception Before Scaling Demand, Not Tactics
Most companies are not scaling strategy. They’re scaling tactics. More content. More CRM. More campaigns. More outbound. And the market still doesn’t fully understand why they matter. That’s not a demand problem. That’s a perception problem. Before you scale demand, fix how the market sees you.
14 Lifetime Deal Tools for Marketers—
AppSumo just dropped their Build Different collection — 14 lifetime deal tools for marketers, creators, and agency owners. A few standouts: - reap for video repurposing, - Lapis for cross-platform ad creation, and - Press Ranger for AI-powered PR pitching. Lifetime pricing...
AI Panel Refines Copy to Perfect, Boosting Conversions
One of my favorite prompts summons AI expert panelists that recursively score output until it's top-notch. You can use this for copy of any kind: Sales copy E-mail marketing Landing pages Social media copy and more. We're using this in our sales agents to create...
Learn Branding From P&G Product Managers—Unmatched Insight
Everybody should have the privilege of working with (or going to B school with) a product manager from a major consumer package goods company. Proctor and Gamble in particular. You can learn more from them about branding and consumer behavior...
SEO/AI Case Study Drives Explosive 2024 Organic Traffic
Dear lord, just found another SEO/AI case study about how the company exploded this site's organic traffic in early 2024... ...when do we get the follow-up case study? 😅 https://t.co/O5fQZBGYsg
Paid Influencer Clips Masquerade as Genuine Traction
Learned about a new trend: Some marketing agencies are partnering with hundreds of "influencers" and distribute (paid, undisclosed) videos to them (eg podcasts) to clip and repost, making it look like organic interest Apparently inspired by Cluely What is real traction anymore
Watch On‑Demand Litmus Live Sessions for Omnichannel Tips
If you missed Litmus Live, now is your chance to watch all the sessions on-demand on YouTube, including my session on managing omnichannel subscribers better >> https://t.co/F7z9H5NW32 #digitalmarketing #emailmarketing https://t.co/UHQZJdWPPm
Half of Consumers Favor Brands That Skip GenAI
Interesting tidbit for CMOs: 50% of Consumers Prefer Brands That Avoid Using GenAI in Consumer-Facing Content https://t.co/YR1duiE0am #CIO #CMO #CX #AI #GenAI
Profit‑first Offers, Then Ads, Not the Reverse
When you finally understand what brands actually need, it won't come from running better ads. The thing you knew was missing, but kept patching with better targeting. Honestly, tighter campaign management is unsustainable because it’s too easy to slip back into...
Dominant CMS Defaults Now Dictate 73% of SEO
The top three CMS platforms control 73% of the CMS market. Data shows their defaults now shape SEO at a scale no practitioner can match. https://t.co/wX5Eu0XEHf via @MattGSouthern, @sejournal
They Chose the Worst Possible CTA Button Label
Out of all the things they could have put on the button right next to the price (e.g. "Learn More," etc)... this is where they landed?
Major Rewrites Dramatically Boost Article Performance over Minor Updates
Study of 15K URLs shows that articles receiving Major Rewrites (30-100% of content) vastly outperform minor/moderate updates Even minor content updates helped, but content with no update performed the worst (1/2) https://t.co/7wvfeBz8Lk
Timeless Solutions Outlast Fleeting TikTok Trends
I lost $9k on a product that was trending on TikTok. The trend died in a week. I launched a product that solves a timeless boring problem. It's been selling for 2 years. The market doesn't care about trends. It...
OpenAI Launches ChatGPT Ads and Tests Ads Manager
It's rare to see a post published on SER in the afternoon. But Barry is out and I just did it. :) -> OpenAI Continues To Expand Ads in ChatGPT and Tests Ads Manager I cover OpenAI testing an Ads...
Long‑standing Niche Gaming Content Thrives Post‑Discover Update
Amazing to watch this site's Google Discover performance over time, including improving after the Discover core update. It's a super niche gaming site with authors who have been writing original, human-written content for the site for 15+ years https://t.co/9DKgLLJhnW
Search Traffic Plummets 90M, AI Adds Negligible Boost
Nearly 90 million search visits wiped out in the last 9 months. And traffic from AI didn't replace even 5% of it. (across ~75k websites connected to free @Ahrefs Web Analytics) Here's how other traffic sources held up: ▪️ Paid traffic is UP...
Award Citations Drive up Visibility, Especially for AIOs
Floating around Seer internal research we're watching... Client got a legit award on a major publisher when that URL is cited, we saw meaningful visibility lift for client: Gemini: 2.05x ChatGPT: 1.96x AI Mode: 5.6x AIOs: 8.62x The competitors on the same list saw a similar...
IKEA’s One-Line Reply Turned Viral Monkey Craze Into Sales
IKEA sold out a $19.99 stuffed monkey in 3 markets within days. eBay listings hit $355. A zoo gave a real monkey a stuffed animal to cling to, the internet lost its mind, and all IKEA did was post one...
Use Meta's Incremental Attribution to Solve Reach Gaps
If you have a new reach problem -> incremental attribution on Meta is your BFF
Inbox Proof: How to Tell LinkedIn Content Works
How do you know if your LinkedIn content is working? Let me show you what landed in my inbox lately:
Shopify Preps AI Personal Shoppers for Tailored Commerce
Focus on ecommerce? He's referring to a Jarvis-like experience -> Shopify is preparing for AI shopping agents to change everything, exec says “We’re going to begin to use these agentic applications as these kinds of personal shoppers,” he said, adding that...
LinkedIn's New AI Can Shadowban Profiles—Audit Yours
Your LinkedIn profile might be shadowbanned, and you don't know it. LinkedIn rebuilt its algorithm from scratch in 2026. They replaced multiple ranking pipelines with a single unified AI system (360Brew) that evaluates your profile and content together as one...
Okara Launches AI CMO, Replaces Agencies with Instant Traffic Team
Okara just dropped the world’s first AI CMO. Enter your website and it instantly deploys a full team of agents (SEO, GEO, Reddit, HN, X, AI writer + more) to drive traffic and users for you. No more agencies. No more 10K/mo...
Organic Creator Humor Drives PetSmart’s Viral TikTok Win
PetSmart got a viral TikTok moment. It was organic, creator-led, genuinely funny, and the responded with "It's Pet Smart. Case closed." (See @AdAge's article: https://t.co/Cumg7M7msL). Case closed on the opportunity. 🧵 https://t.co/7VUIatca6D
Follow These Experts to Boost Your 2026 Brand
Accounts you should to follow to help grow your brand in 2026: Retention Expert: @EricRausch Retention Strategy: @Ferastotle Growth Strategy: @KFragoulias $25M Raised: @MaloneyTyler
Storytelling Anchors Brand Experiences and Locks In Audiences
“Stories are what are going to make people lock in.” 🎭✨ As the VP of Creative at Agency EA , Joanna Badamo leads the teams behind major experiential programs for brands like Samsung, Hilton, and Molson Coors. She joins the...
SwipeFiles Unveils Mad Men‑Inspired Branding Refresh
💼 SwipeFiles got a branding upgrade → Over the past few months, we've been working to give SwipeFiles a new look. And what we came up with was inspired by Mad Men ↓ https://t.co/tkhNbJePuz
Only Join Platforms Where Your Customers Gather
Should you be on [insert social platform here]? If your goal is to solicit customers, and they’re there, then be there. If your goal is to be social with a specific group of people who are there, then be there Else don’t.
Longer SaaS Queries Boost Reddit’s SERP Presence
When it comes to SaaS... The longer the query: The more likely Reddit starts to show up in the SERP. More here: https://t.co/PlWF0NT1Gq https://t.co/FgrZjhWLCj
Measure Visibility, Citation, Sentiment in the AI Era
There’s no clean attribution when a buyer reads about you in ChatGPT, sleeps on it, & signs up 3 days later... What metrics can brands lean into in this new AI era? Here are a few pillars to think about: - Visibility...
Marketers, Not Engineers, Drive Today’s Billion‑Dollar Brands
The (lazy) narrative: "agencies are dead" The reality: good marketers will get VERY rich — Building a product used to require a ton of capital, years of engineering or R&D, and a team you probably couldn't afford. (Trust me. I built a VC-backed tech...
Pixar-Style Ads Boost Client Performance – Get Workflow
Pixar-style ads are crushing for my clients right now. I created a workflow to get you started, plus ad examples. Like and comment "AI slop" for access. https://t.co/3xxn0NUqub
ChatGPT Isn’t Replacing Google Search, Despite Hype
I guess ChatGPT isn’t killing Google search after all. (We knew that, but I still see posts on here and IG saying this daily)
Cutting Marketing Won’t Fix Rising CAC—Fix Selling Friction
“The CAC isn’t clearing. We need to cut marketing spend.” I’ve heard that line more than once. On the surface it sounds rational. CAC is rising. Attribution dashboards look weak. So marketing must be the problem. But most of the...
First Customers Signed in a Week: Essential Web Thrives
Nothing beats putting a new offer into the world and signing your first customers within a week. essential web is growing 🤯
One Idea, Multiple Assets, Unlimited Distribution
The power of a content system is not hype. It is a viable strategy. Why it works: - One idea - Multiple assets - Unlimited distribution
System Builders Gain Exponential Edge Over AI Dabblers
Hot take: The real AI divide is dabblers vs. system builders. Dabblers ask for one-shot blog posts. Builders create prompt libraries, workflows and iteration loops. One group saves time. The other compounds advantage. I break down how I've been using Claude & ChatGPT to...
New Claude Code Tool Enables Live Copy Variation Cycling
Playing with a new tool that allows you to generate copy variations in Claude Code and cycle between them directly on the page and then apply to save the changes https://t.co/q5bTH4fScm
Burger King Crowned for Self‑deprecating Ad Campaign
Burger King wins the award for the most self-abnegating commercials of all time. Imagine if you were eating there all these years and now they say, "The joke was on you; we always sucked, till a a couple of minutes...
Optimize Content for AI Answers, Not Traditional SEO
I built a skill for Claude Code that optimizes your content to get cited by AI search engines like ChatGPT, Perplexity, and Google AI Overviews. Traditional SEO gets you ranked in Google. This is different — it's about getting your content...
Targeted “Females Only” Language Reaches Threatening Men
Counterpoint to some of these comments: the “females only” verbiage is actually good because it speaks directly to the kind of man who’d pose a threat. Arguably, it’s a good example of speaking your target audience’s language.
Physical Stores Amplify Digital Efficiency, Not Replace It
Meta CPMs up 22.58%. Google CPA up 17.25% ...and suddenly every DTC brand wants a pop-up shop. The majority of brands aren't even testing physical. They're testing Amazon and wholesale. And almost every time they look at those channels as...
One Story, Endless Revenue: Create Once, Distribute Forever
Disney made The Lion King in 1994.... Then they made it again in 2019 with a completely different cast. Both were massive. Same story. Different distribution. Create once. Distribute forever.
Fintech Firm Uses Sports Sponsorship to Build CFO Trust
I keep seeing Airwallex's logo everywhere lately. McLaren F1 cars. Arsenal kits. Now the SF Giants jerseys. Had to look them up. Turns out they're a payments company worth $12B that most people have never heard of. And instead of running ads...
AI Generates Complete Content Strategy in Minutes
🤯 Created a full content strategy in 5 mins 🔥 AI found competitor gaps 🛠️ 30-day plan with hooks 🤵 TikTok, Reels and Tweet ideas 📦 Ready to execute today This is crushing $5k agency strategies Want the blueprint? RT + comment 'CONTENT AI'
AI Tool Auto‑creates Multi‑platform Ad Copy Instantly
I built a skill for Claude Code that generates ad creative at scale — headlines, descriptions, and full variations across every major platform. You give it your product and target audience and it pumps out dozens of ad variations for Google...
Content Teams Share Their Top AI Questions
I am legitimately curious what people want to learn about AI (as it relates to content marketing right now.) People on content teams: What are the Qs you're asking? What are you working to solve?
Marketers Embrace GenAI, Yet Governance Confidence Remains Low
RT 85% of marketers use GenAI and 93% have a GenAI budget - yet only 8% are very confident in AI governance. That's like handing out supercars without a driving test. #GenAI #AIGovernance #CMO @Star_CIO https://t.co/Naq82FuMWZ
Choose One Platform: Which Drives Your Business Growth?
Serious question for business owners: If every social media platform disappeared tomorrow except one… Which one would you keep to grow your business and why?
Organic Traffic Demands Years of Daily Content
Everyone wants to own a business built on organic traffic (rather than paid ads). The problem is, no one wants to write organic content every single day for 3 years.