Google Adds Opt‑out for Generative AI in Search
Whoa, opting out of AIOs and AI mode could very well happen (for pubs that want that) -> From Google today: "We are developing further updates to our controls to let sites specifically opt-out of generative AI features in Search." https://t.co/klqt0lk79c https://t.co/qC6Zpq0RAf
Compete on Brand Preference, Not Generic Prompts
In B2B way too many of us have fallen for "how do I show up for GEO agency prompts" instead of looking at "How do I show up against competitors". My hope is that you read this post and start to...
LinkedIn Posts Now Surface in Google Discover for Influencers
Cool new update from Discover Snoop: Individual LinkedIn Posts are now appearing in Google Discover. This is in addition to X, Instagram, and TikTok posts already showing more frequently in there. And as @AndellDam has recently been highlighting, this appears to...
Search Decline Hits Small Publishers Hardest
New data suggests small publishers (10k daily pageviews or less) are hit hardest by search traffic declines —Chatbots only drive 1% of all traffic referrals, so they can't make up the gap —News sites get most page views from AI platforms, but...
AI Demands a Composable Martech Canvas, Not Stacked Tools
Bryce Peake, who led marketing decision sciences at Domino’s, says this in my new report with Databricks, released this morning — and I think it gets to the heart of it: “We’ve been trying to modify the same martech stack we’ve...
AI Content Fuels Gen Z’s Growing TikTok Skepticism
We’re underestimating how much AI-generated content is going to change the way people approach social media. What happens when there’s a layer of distrust to everyone’s scroll? We already have an idea of the impact. A recent Harris Poll survey...
Emotion-Driven Marketing Wins: Heated Rivalry Powers Panels
Happy to report I did indeed incorporate Heated Rivalry into all 3 of my panels at SXSW - Viral Nation’s Emotion Economy of Social Media - Heated Rivalry made people feel seen. Tap into emotion in marketing Patreon’s Building Brands...
Anyone Can Build AI Agents in Hours
We gave every person at Wynter 1 week to build their own AI agent. Budget of about 4 hours each. Today was demo day. Everyone presented what they built. Most had never built anything like this before. Some had zero technical background....
Run 36,000 AI Experiments Nightly for Free
Your competitor runs 50 marketing experiments a year. You can now run 36,000. For free. Andrej Karpathy just open-sourced Auto Research. It runs AI experiments every 5 minutes on a single GPU while you sleep. We’re already testing this at Single Grain....
AI's 2026 Role in B2B Marketing Revealed
Where AI Will Be Used by B2B Marketers in 2026: DGR Interview with Jasper’s Loreal Lynch https://t.co/cwzgShtPlg via @DG_Report
Huge Performance Gap Revealed in 2026 Email Benchmark
The 2026 Klaviyo Email Benchmark Report is here 📊 We analyzed: • 600+ brands • 740M emails • $300M in 30 days ($3.6B annualized) And found a massive gap between top performers and everyone else. Most ecommerce brands have no idea where they actually stand. https://t.co/N9YXthbeeI
Tweet Relevant Content to Appear in Google Discover
How to show up in Google Discover 2026 edition: tweet things you also might be interested in 😅 https://t.co/QuiAVIpyCy
Diversify Income: Speak, Partner, Publish for Predictable Growth
Most freelancers focus on services only. That is risky. When I crossed $270K in revenue, I was not relying on one income stream. I had services, courses, ebooks, affiliate sites and speaking fees. Some were distractions. Some were strategic. If I were starting today,...
Marketers Reveal Top AI Tools Shaping 2026
Real Impact in 2026: 20+ Marketers on Their Essential AI Tools and Workflows https://t.co/VrZTQ1aEsO via @hotinsm in Social Media Tips and Tricks
Outsourced Content Can Drain Your Brand’s Spark
Did the social media content for your business lose its luster after you outsourced it? Before all you social media managers come at me, hear me out:
Human Voice Beats AI-Generated Content in Marketing
I had a planning call this week and we ended up talking about the "content marketing is dead" idea. I think it’s the opposite. AI makes average content cheaper to produce, so average content gets ignored even faster. If you want your...
Pick a Niche, Stay Consistent, Get Early Traction
New blogger? Do these 5 things immediately: • Pick a clear niche • Publish helpful content • Comment on other blogs • Network with bloggers • Stay consistent Speed + consistency = early traction.
Stunt Accounts Turned Brands Boost Launch Intrigue
influencers are launching stunt accounts to tease new products. those accounts are then typically converted into the brand account, with built in audience and intrigue for day one of the announcement.
Cut Vanity Marketing Spend; Focus on Revenue Impact
Marketing spend that deserves more scrutiny: 1. content programs that create activity but not pipeline 2. paid channels with weak downstream conversion 3. SDR-heavy inbound systems with poor efficiency 4. overproduction of assets nobody uses 5. events that look important but do not influence deal...
Google Deleting Citations on Self‑promoting Listicles: Ultimate FAFO
Imagine if Google actually removes *all* citations for queries that previously showed self-promoting listicles. That would indeed be the ultimate FAFO
Recover 20‑30% Lost SaaS Revenue with AI‑Powered Churn Prevention
I built a skill for Claude Code that designs cancel flows and save offers so you stop losing subscribers you could have kept. It builds the entire churn prevention system — exit surveys that identify why people are leaving, personalized save...
Automated Daily Swipe File of Proven Viral Hooks
my new favorite thing to check every morning: the results from my viral content research agent that ran while i slept 1. it searches x for the highest-performing posts in my niche from the last 24 hours 2. extracts the hooks 3. and...
Google Expands Gemini, AI Mode, and Personal Intelligence Globally
Updated the algo update / Google changes list with a few new things including: ⏺️ Personal intelligence rolled out to everyone in US ⏺️ Gemini in Google Maps ⏺️ Gemini in Chrome in more countries ⏺️ Canvas in AI Mode ⏺️ AI Mode shipped to...
Stop Micromanaging Meta Ads; Let Algorithm Learn
The operators losing money on Meta aren't spending too little. They're touching the account too much. What a $50K+/month account actually looks like: 1-3 campaigns max ↓ Broad audiences only (no manual targeting) ↓ 6-10 creative variants per ad set ↓ CBO at...
Founders Must Own Storytelling; Strategy Can't Be Delegated
The story has to come from the founder. This frustrates people. Founders want to delegate storytelling the same way they delegate other functions. Hire a head of marketing and let them own it. Bring in a communications expert and hand...
Give Ads 3‑4
I've analysed 500+ ad accounts. Here's the pattern: Accounts that killed ads after 24 hours never found winners. Accounts that let ads run 3-4 days found scalable campaigns. Your assumption that you should kill losers fast is wrong. You need...
AI Email Hyper-Personalization: Myth or Misused Time?
Do we really live in a world of AI email marketing hyper-personalisation? ... being as I've run a podcast for over 9 years and have interviewed over 650 people, maybe not? - Why are people still wasting out time like...
Brand Becomes a Moat Only After Other Moats
Is brand a real moat? You can’t build a brand moat without having other moats first. So it can’t be an initial moat. But once you have a trusted brand then it becomes a moat itself. And might be the most powerful...
80% of Local Pack Listings Missing Call Buttons
Focus on Local? Watch those call buttons... -> Are Local Packs Losing Their Call Buttons? From the study: "Out of 2,580 results we checked, just 510 had a call button. That's a 19.8% call button rate. If you search for a local...
Incremental Attribution Cuts CPM 68% and Boosts Reach
A compelling case for more Incremental Attribution in your ad accounts. Maybe. I know many people are concerned with driving access to more NEW CUSTOMERS on meta. In a test across 13 accounts we found that IA campaigns delivered a 68% average...
Unified Attribution Solves Conflicting Credit Across Platforms
The eCom world is obsessed with making decisions based on attribution data...but Meta and Google are claiming the credit for the SAME conversion • You recalculate your break-even ROAS. • You shift budget. • You scale what looks like a winner. But if the...
Creation Alone Won’t Compound; Prioritize Distribution
Most marketers are addicted to creation. They write. They publish. They move on. Then wonder why nothing compounds. Distribution, folks. Embrace it.
Marketing Skills 1.4 Launches Lead Magnet Suite & 500+
Marketing Skills v1.4.0 is out. What shipped: /lead-magnets — high-converting lead magnet strategy. Format selection, opt-in copy, delivery mechanics, and nurture sequences. Composio integration — one MCP server connects your agent to HubSpot, Salesforce, Meta Ads, LinkedIn Ads, Google Sheets, Slack, Notion, and...
Coca-Cola Leverages ‘The Devil Wears Prada 2’ for Product Placement
Coca-Cola plans to serve up Diet Coke and SmartWater in 'The Devil Wears Prada 2,' and use tie-ins with the movie to drive conversations about its drinks.... https://t.co/8apnCYoH31 via @variety
Testing Offers Can Add $80K Monthly Revenue
You've never tested your offer. → Same "20% off" since day one. → A 20% AOV lift + 10% CVR lift moves a $100K/month account to $330K. → That's $80K+ a month. From the offer. NOT the ads. 5 offer types...
Earn Six Figures Solo: Brand, Proof, Overdeliver, Content
A few years ago... I made $270K in a year as a solo freelancer. No investors. No big city network. No team. Here’s the playbook I ran: 1) Own your name online. 2) Publish proof, not promises. 3) Deliver more than you’re paid for. 4)...
Anna Reveals How to Fix Evergreen Funnel Failures
Most evergreen funnels fail before they get a real chance 😥 Show-up rate. Price point. Cold traffic trust. Anna cracked all three. This episode she breaks down exactly how. 👇 Comment POD51 to learn it.
Own a Distinctive Idea, Not Just a Target Audience
Being known for a specific idea beats just choosing a specific audience to target. You don’t need to narrow who you serve—you need to own what you stand for. Your ownable idea is your niche.
Never Stop Marketing, Even When Business Is Full
The single biggest mistake agency owners make for their pipeline: They stop marketing when they get busy. My favorite restaurant in the world is Royal Sushi Omakase in Philadelphia. (If you ask me, it’s the best restaurant in the world.) It has...
LinkedIn VP Reveals Winning B2B Ad Strategies
LinkedIn is the number one channel for B2B marketers (for content, social, ads, you know we love it here) so I had LinkedIn VP Marketing Davang Shah on the podcast this week to go right to the source about what's...
Meta's Delays Cost Businesses $30‑40K in Overspend
Meta rarely, if ever, sends comms in a fast enough manner for bugs like last night. Today please demand them too. Some businesses are waking up to $30-40k in overspending from what I'm hearing. That's a significant amount of $...
Yahoo Scout Pushes AI to Funnel Users to Publishers
Yahoo's @jlanzone to @reckless about why it's important to drive users downstream to publishers via AI responses (and why that's a key feature of Yahoo Scout) Yahoo believes users want to go downstream to publishers, they want to check sources, and...
Threads, Carousels Dominate; Brands Face Authenticity Gap
Social Media Management Trends: Threads, Carousels, and the “Authenticity Gap” (Research) [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/dme2PVKwTC New #socialmedia research from @Sendible . https://t.co/0ejvIF5SK0
AI Marketing Toolkit Grows: New Tools Added
The best list of #AI #marketing tools anywhere continues to expand: https://t.co/1MqMiJP4M3 New tools added recently include @post_everywhere, @HumanticAI, @Jogg_ai, Omnilingual ASR from @Meta, @claudeai Haiku, @hedra_labs, @TrySpiral, @tight_studio, and @averi_ai.
AI Transforms Website Rebuilds with Better Content
The dirty secret of most website rebuilds is that nothing really changes. You take content written by people who don't know how to write for the web, drop it into a shiny new design, and wonder why the metrics don't improve....
Consistency Still Wins in Evolving Social Media Landscape
Back in 2013, I wrote an article for the Online Marketing Institute entitled “Social Media: It’s Not Easy, But It’s Simple.” The core concept was timeless: brands must be ready to send the right message to the right people, in...
Measuring AI Search Impact Beyond Traffic Metrics
🚨 How do you measure AI search optimization success when traffic no longer reflects real impact? I’ll be covering this in my @brightonseo session next month, including: * How to select the right mix of performance and brand influence metrics...
Misleading Weather Apps Cost Millions; Retro Consoles Surge in Value
📣 This Week's PR Campaigns & Opportunities [March 17, 2026] 👇 From The #TrendingCampaigns Newsletter: 🔥 Top PR Campaigns of the Week 1. Misleading weather apps cost attractions thousands This is such a spectacularly good campaign because (at least for me) it is SO...
Top Clients Demand Growth, Not Just Posting
The best clients aren’t asking “can you post for me.” They’re asking “can you grow this.”
AI CMO Instantly Spots Growth Opportunities
i just hired an ai cmo from @askokara to help grow. so far it has: • identified reddit opportunities • discovered seo issues • analyzed competitors • found geo issues curious to see how far this goes