Clips Have Become the Primary Product Driving Reach
Clips are no longer the byproduct of the main product — they’re the main product. No matter the size of the show, they drive the ultimate reach 👇 More in my latest newsletter, "The Clip Economy": bit.ly/ClipEconomy
Transparency: Sponsorship Fuels New AI Project Amid Financial Strain
Why did Scoble sell out? I'm starting to get a lot more sponsors who are willing to pay me to introduce their companies to you. You'll see more later today. I just wanted to say a few words about this. First: thank...
March 2026 Core Update Far Less Volatile Than December
I think they are smoking something over at SEL 🤣 -> March 2026 Google core update more volatile than December — here’s what changed The March 2026 core update wasn't even close to the power of the December 2025 core update....
Trigger Personalized Postcards Directly From Shopify Flow
"Shopify Flow + PostPilot: PostPilot now works natively inside Shopify Flow. Trigger postcards on any customer behavior." Example: "A postcard landing when a customer hits a VIP spend milestone..." I always read @drewsanocki's newsletter for these @getpostpilot updates. https://t.co/UxEsZHNOe4
Instant AI Answers Turn Traffic Into Conversions
If your website isn’t powered by AI yet, you’re leaving opportunities on the table. Visitors come with questions. If no one answers instantly, they leave. AI chatbots turn: traffic → conversations → conversions
Microsoft Offers Free 365, Game Pass with Student Laptops
Microsoft's response to the MacBook Neo is free Microsoft 365 Premium and Xbox Game Pass Ultimate subscriptions. A bunch of discounted Windows laptops are going live today for students, with free subscriptions. All the details 👇 https://t.co/rx59ceJBQr
Scale Budgets Gradually for Stable ROAS Gains
Almost every week, I see accounts increasing budget too fast. From $70/day to $250/day in a few days. Then performance drops. There’s always that question — “Why did scaling break it?” Because the system didn’t have stable learning. We scaled in controlled phases. ROAS recovered to...
Get Ready for AI Shopping and SEO Evolution
How to Prepare for AI Shopping & the Future of E-commerce SEO with Tim Resnik Post: https://t.co/yXnT36Bq2w https://t.co/UjNxYRqOrx
From Zero to 10K Followers in 3 Months
I grew the 𝕏 account of @vitaliidodonov from 0 to 10K followers in just 3 months. Lots of people have asked me how I did it. So I just wrote up an entire PDF explaining my strategy. If you want the full case...
AI Unifies B2B Site Pages Into Cohesive System
Most B2B websites die the same way. Someone ships a strong homepage, everyone celebrates, then every new page becomes a fresh writing project. The result is drift, repetition, and a site that does not feel like one thing. In the next live...
Prepare Your Store for AI-Driven Shopping and SEO
New: How to Prepare for AI Shopping & the Future of E-commerce SEO Google, OpenAI, Amazon, and seemingly every platform are introducing new protocols + data feed attributes for folks who sell things online But what should folks in e-commerce do now?...
LLMs Reduce Geo Cannibalization: Favor Many Long‑Tail Pages?
Has anyone in SEO been able to validate (or disprove) the theory that content cannibalization matters LESS for GEO given that LLMs are prioritizing long-long tail pages? In other words, are there any credible studies that have shown it's better to...
Meta Events Manager Faces Random Purchase Outages, Performance Plummets
We are seeing purchase outages left and right on Meta events manager with some of the worst performance in the last 3 days. There doesn't seem to be any rhyme or reason here.
Testing AI Media Buyer Before Full Autonomy at 99% Accuracy
We’re about to start testing an AI media buyer. Essentially how it’s going to work is the AI buyer will come up with optimization ideas based on correlation between in platform, our MTA and MMM. Each optimization will be manually approved by...
LLMs Now Power the Top of Your Funnel
Your funnel didn’t break. It moved. Alexis Pratsides shares why the top of the funnel now lives inside LLMs—and what that means for your metrics, strategy, and expectations. Watch the interview 👉 https://t.co/sfL6UrxsKt @FINNPartners #healthcaremarketing #hcmktg
Meta's $3B Payout Fuels New Creator Earnings Guide
Facebook shared tips to help creators maximize their earnings via the Facebook Content Monetization Program. 💰 Notable recommendations include creating original content, experimenting with different formats, and leveraging audience feedback. This comes as Meta recently announced it paid out $3...
Rogue‑style Fan Pages Can Drive 100M Organic Views
i interviewed the agency making “fan pages” for brands. secondary accounts that feel more like a rogue employee took over than a strategy. the “arby’s boys” page generated over 100m organic views in the first six months.
Meta Pixel Glitch Causes Missing Subscribe Events
Anyone experiencing Meta pixel issues in the last ~36 hours, what are you seeing/experiencing? For example, I'm seeing zero Subscribe events for a client showing in Events Manager, they're using LittleData + Segment, but we have other similarly setup events that...
Rapid Development Outpaces Adoption; Marketing Becomes Critical
I was a guest on a podcast recently and we got into something I’ve been thinking about a lot. Building is faster than ever, but customers can’t absorb change at the same pace. That gap is where adoption breaks, and it’s...
AI Commoditizes Tweets; Brand Strategy Remains Premium
Great take. I think specifically, as AI evolves and expands, hyper-specific knowledge (and in that lies taste), is what clients will pay for, rather than just "tweets written for you" which used to work well before AI. Example: One of the things I...
Personal Intelligence Rollout May Reshape Search Result Algorithms
Added the (near) global rollout of Personal Intelligence to my algo update list. This could significantly change how search results are presented. https://t.co/0KdmuSXKw2 https://t.co/QKbuYQWBNQ https://t.co/23VgzTcOCi
AI Shopping Generates Unattributed Conversions, Skewing Attribution
AI shopping is sending buyers to your store but NONE of them show up in your attribution. 39% of consumers already use AI for product discovery, and 23% of Americans bought something via AI in the past month. These are the...
Shift Focus: Influence AI Answers, Not Just Search Rankings
The content question has changed. It’s no longer “Did this rank?” It’s “Did this influence ChatGPT, Perplexity, or AI Overviews?” If your content is not showing up where buyers get answers, traffic wins are a distraction. https://t.co/KR59tuv2m0
Likes Don't Equal Sales: Separate Launch Strategy Required
Just because people are liking your tweets (or whatever they are) doesn’t mean they will buy your product when you launch. A launch plan is completely different. I didn’t realize this at first: https://t.co/gJaBCH5BWr
Starbucks Beta App in ChatGPT Eases Drink Discovery
This is pretty slick and helpful but 1) nobody knows it's available as an app, and 2) you have to summon it within ChatGPT. Again, the friction is too much. But again, once using it, it's pretty slick and helpful...
Undisclosed Promo Bots May Violate FTC and Copyright Law
As annoying as that probably was, this is quantifiably different. You know the Geffen rep works for geffen; you know the speaker has a strong financial interest in her success, you can use that information to analyze what they saying....
SERP Lens Launches Major SEO Feature Upgrades
Epic new updates were just released to our new SEO browser, SERP Lens. Including updates to theme settings, placeholder animations, a new rules engine (with 17 instant checks), a robots.txt parser & more. Here's a preview of what each looks like for...
Good SEO Builds Value; Spam SEO Clutters Google
SEO isn't spam. Lazy SEO is. actual SEO: build something useful then make it findable spam SEO: pump out 500 "best tools..." listicles and pray if your strategy is making google worse you're not a marketer you're just littering with a monthly retainer
Scale Faster: Test 5‑10 Creatives Weekly, Not One
I've seen inside 50+ ad accounts. Here's the pattern: Accounts that tested 1-2 new creatives a week stagnated. Accounts that tested 5-10 new creatives a week scaled. Your assumption that you'll find a winner eventually is wrong. You find winners...
Google Will Forward Your Spam Report Text to Site Owners
Important change from Google for how spam reports are handled AND for people filing the spam reports. 1) Google can now use those reports to issue a manual action on a site. They said that wasn't the case before. And...
Prioritize Multi‑Touch Attribution Over AI Hype
I love that job board operators are so focused on AI, but maybe you should figure out multi touch attribution, first. #babysteps
Claude AI Outshines Surfer SEO’s Pricey Keyword Tool
Surfer SEO's content optimization is becoming obsolete, even their AI version of it. When Claude can do everything better, including better than their template-driven approach, paying $99/month for keyword density is. Kinda lame?
Twitter Ranks only C‑tier for Newsletter Discovery
Matt McGarry: newsletter growth tactics, ranked (hint: Twitter is seen as C-tier for discovery) https://t.co/w9Sv2nKwG0
Grow Faster by Leveraging Existing Customers' Referrals
The fastest way to grow? Leverage the customers you already have. Referrals. Relationships. Results. #Sales #Growth https://t.co/tMZIlKihIb
YouTube Shorts May Be Killing Your Channel Growth
Hit a new milestone, which is great, but I’ve drawn a few conclusions that are a bit unsettling. 1) YouTube shorts are NOT helping channel growth; it might be killing it. You can click to go back and see milestone...
Avoid Fake-Account Promotion Services; They May Be Illegal
Yeah, posted earlier basically saying this has been going on for 50 years. But, no. It is not cool. Do not use a company that employs hundreds if not thousands of fake accounts to promote your artist. Also it...
Startups Should Dogfood AI GTM for Growth
i think one of the most impt recursive loops in startups is startups that improve marketing/revenue growth (aka GTM) because they can obviously dogfood it for themselves. considering starting a track for this at AIE WF due to its imptnce. https://t.co/NmK26vw68c this...
Is Your Email Program Stuck at “Okay”?
Your email flows are running, your list is growing, and revenue looks okay. But "okay" is where most programs get stuck. Here are 6 signs yours has plateaued: https://t.co/BDEWXRyGoN
Irrelevant Ads Lose Audience Instantly—Make It Feel Personal
Walk into a bar. Everyone's 20 years older than you. What do you do? Leave immediately. That's what's happening on your ads, your landing page, your homepage. People can instantly tell if something's "for them." If it doesn't feel relevant, they're gone.
Tunnel Vision, AI, and Brand-Building in 2026
A very inspiring conversation w/ Blazzy, one of the West Coast's biggest streetwear & product designers, about how to build a brand in 2026, the value of tunnel vision, the rise of AI & what it akes to stand out...
Likes Aren’t Customers: Trust Drives Real Sales
Most content gets likes from people who relate to you. Customers come from people who trust you can solve their problem. Most people never figure out the difference. I didn't for a long time.
Automate with AI: Work Less, Scale More
You’re working too hard to scale. If you're still doing tasks AI can do… you’re aren’t just backsliding. You’re killing your momentum entirely. Marketing copy. Sales follow-ups. SOPs. They’re all manual tasks that can be automated with a system you build ONCE...
Upskill Your Team or Lose SEO Agency Relevance
What happens to your SEO agency when clients realize they can get better results with an SEO consultant + AI and pay significantly less? Solution: re-skill/ up-skill all your employees so that you don't have to go through that.
Retention, Not Acquisition, Is the Real Growth Engine
Everyone is chasing new users… but the real growth is hidden in the users you already have. Introducing @siriusai — an AI retention model built around trust, not friction. Instead of forcing conversions, it builds relationships that actually last. That’s how companies like Promova...
Product Discovery Decides Success in AI-Driven Markets
"What is increasingly clear is that for a commercial product, especially in the AI era, product discovery is usually the difference between success and failure." https://t.co/ABiyJn6UUQ < internal products have a captive audience, where commercial products need a diff approach
AI Features Will Untrackably Shift Search Traffic
Added a bunch of AI related changes to the algo update (and AI changes) list. Things like Gemini in Chrome, skills in Gemini in Chrome, the new Windows Google app and searches jumping straight to AI Mode when the AIO is...
Turn Your Booking Form Into a Qualification Funnel
Founders: Your booking form is your first qualification filter: Ask on Calendly/Chili Piper: - Team size: 'How many support agents?' - Current state: 'Using AI automation?' - Prioritization: 'Actively looking / Exploring / Have solution' - Budget signal: 'Funding stage?' Don't fear friction. B2B buyers expect...
Claude's Value Justifies $200 Monthly Subscription
Welp, officially paying Claude $200/month. The tool's just far too valuable to not use constantly.
AI, Not You, Chooses Your Options—Monetization Risks Rise
You think you’re choosing between options. You’re not. AI is choosing which options you get to see. That’s a reallllllly big shift. And it’s why monetization gets dangerous fast. I broke this down in my latest issue of Agent-Led Growth: https://t.co/1qgrL6QQL4 #AgentLedGrowth...
Structure Content for AI Agents with Addy’s Checklist
Is your content structured correctly for AI agents slurping up info? Or is key info getting truncated because pages are too chunky with the best material at the end? @addyosmani offers a checklist and deep advice for agentic engine optimization: https://t.co/D5wGWcAlb8...