Value Beats Discounts: Free Bonus Sells Better
I tried to sell a $100 product with a 10% discount. Crickets. I sold the same product for $120 with a 'free' $20 bonus. It crushed. The market doesn't care about discounts. It cares about perceived value. Test everything.
Stop Relying on One Creative—Test Variations for 2.5X Growth
Lately, I’m seeing brands rely on one winning creative for too long. It performs… until it slowly fades. Then comes the doubt — “Why did it stop working?” Not fatigue alone — over-reliance without variation. We introduced controlled creative testing. Performance recovered and scaled 2.5X...
Success Comes From Action, Not Blaming the Market
I’m going to hold your hand when I say this… Blaming the economy, the algorithm, or the market being “oversaturated” might make you feel better, but it’s not making you any money. 👀 Because the truth is, the brands winning right now...
AI Automates $50k Pool Sales via Satellite Scans
this guy litterally uses @OpenClaw to sell $50k+ pools on autopilot 🤯 → Scans satellite for $500k+ homes → Filters by lot size & sun exposure → Renders a 3D pool in their yard → Calculates home value lift → Auto-mails a before/after postcard https://t.co/HTw09lXt2d
Make Your LinkedIn Profile a Global Showroom
Turning Your LinkedIn Profile Into a Shop Window to the World https://t.co/FZ0N14g3ZC via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #SalesEnablement #MarketingStrategy #MarketingSuccess #RevOps #MarketingTips https://t.co/FcNOhJdGsW
Build B2B Sites for Buyers, Not Your Company
Most B2B websites are built for the company, not the buyer. So you get: feature-heavy hero one “Get a demo” CTA long forms unclear paths High-converting sites do the opposite: lead with pain segment by persona match CTAs to intent Every element should move a decision. https://t.co/BtZGpQFUOw
Stop Using Vague Buzzwords—Add Real Detail
Your email copy is too vague. Every time you write "quality," "premium," "trusted," or "fast," you're writing a placeholder for a detail you haven't added yet. Here's what those swaps look like: https://t.co/AXPqwmDMZf
Turn AI Into Structured, Actionable Homepage Copy
Most AI homepage copy is just expensive filler. Looks good, says nothing. Tomorrow (Tue Apr 14 @ 10am PT) I’ll show how I use AI the opposite way, to turn positioning into a homepage that has flow, makes sense fast, and...
Early SEO Investment Pays Off in AI Visibility
The best time to optimize for AI visibility was 10 years ago. The second best time is today. Not because AI existed back then. Because distribution did. Brands winning in ChatGPT and Google AI Overviews invested in SEO, reviews and community long before “GEO”...
Twitter Helped Me Close over $1M in Sales
Crazy what you can do on X. I, for one, have sold over $1MM thanks to Twitter 🙏
Earn $400k with AI Newsletter, 4‑hour Weeks
Our paid “Write With AI” newsletter does around $400k/year. This is over *double* my old Wall Street salary. That job required 80-hour weeks. But this newsletter only takes 4 hours every week. Use this to build your own newsletter:
Google Update Favours Brands Over Aggregators, Directories
📊 Google March 2026 Core Update Visibility Shifts & Patterns In the US - I’ve analyzed the biggest US domain level visibility shifts in @sistrix , along with the top keyword changes behind them. One of the clearest early patterns...
Google Engineer Proposes Unified Agentic Engine Optimization Stack
New post from @addyosmani (a Google engineer working on Gemini and Cloud). And yep, he has a new version of the acronym AEO -> Agentic Engine Optimization (AEO) I think at some point, Google needs to come out with an official...
Be Top‑of‑Mind: Buyers Choose the First Idea
Your buyer’s brain is lazy. That’s why your positioning can’t be. Have you lost work to someone you’re objectively better than? It stings. Maybe you found out later. Maybe you just suspected. The thinking was shallower, the track record thinner—but they got...
Build an Unreplicable Moat: Story, System, Trust
Your moat is what competitors can't replicate: your story, your system, your audience's trust. What does your brand win on?
Building a Fully AI‑Native Marketing Organization
Office Hours with Tomasz Tunguz & Lena Waters: The Fully AI-Native Marketing Organization https://t.co/obhGQqsFeo via @YouTube #ArtificialIntelligence #Innovation #Technology #Tech #TechNews #SocialSelling
Google Denies New “Still Processing” Sitemap Status
Google has nothing to announce about a new "still processing" status for XML sitemaps https://t.co/zCxzSN0Lv8 https://t.co/DppnVvBaTL
Google May Disregard Links From Spam‑violating Sites
Google's @johnmu reiterates that Google may ignore links from sites that violate its spam policies https://t.co/uXnMAKuuWg https://t.co/82ekVwtzSX
Clear Tagline Boosted Olipop to $200M Revenue
Olipop doubled revenue to $200M in one year by changing their tagline from "A Sparkling Tonic" to "A New Kind of Soda." Meanwhile you're using confusing niche jargon on your packaging and wondering why you can't scale past your early...
AI Workflows Will Eclipse $5k SEO Agencies by 2026
By Q4 2026, traditional SEO agencies charging $5k+/month for content will lose 90% of their clients to solopreneurs using AI workflows. The moat isn't publishing, but knowing which workflows move the needle.
Launching AI Tool to Boost Your X Followers
ANNOUNCEMENT Just landed in Lisbon to lock in with @vitaliidodonov for the next 10 days. Past 3 months, I helped him go from 0 to almost 10K followers on X. Together, we're building an AI you can use to grow your...
Twitter Growth Now Affordable for All, No $5k Ghostwriter
We're on a generational lock-in to make Twitter growth accessible to everyone (without a $5k/m ghostwriter price-tag). Follow @vitaliidodonov to stay tuned + drop a comment on his post for early access.
Plan Ahead: Year‑Long Event Calendar for PR
🚨 Introducing "Plan Ahead" in Finchling: See relevant upcoming events up to 1 year in advance for your brand: Festivals, TV launches, regulation changes, and more - all on one timeline, tailored to your brand 👇 With this new feature, we...
Google Core Update Favors Strong Brands Over Aggregators
📊 Search Updates & Top SEO News Of the Week - From the Latest #SEOFOMO: * Google completed the rollout of the March 2026 Core Update: Here are the Top Visibility Shifts & Patterns In the US: One of the clearest early...
From Refugee to Hot Sauce Billionaire, No Ads Needed
This guy fled Vietnam with nothing in his pockets. Today, he has become the first hot sauce billionaire of America. His company Huy Fong's Sriracha does an annual revenue of $150M without any advertisements or sales team. Here's the story:
SEO Pros Need SERP Lens—Stop Missing Out
If you’re an SEO and haven’t yet tried @serplens : what are you even doing?
Authors: Share Life, Not Just Book Promotions
Author Real talk… If you are an author and all you ever post and share on your social media platforms is promotional book content… Buy my book content… Oh look more generic book posts… You will not A. Increase your following count like...
ChatGPT Pulls SEO Answers Straight From Google
I asked ChatGPT about pagination in SEO - it defaulted to Thinking Model (5.4) for a better answer, and as a result of its laser-targeted fan-out searches (including site: searches), ALL of the responses came from Google. In other words -...
10 Hidden Email Issues Plaguing Every E‑commerce Account
These 10 email problems show up in almost every ecom account we audit. Including the ones that look like they’re running fine. (bookmark this) https://t.co/TmpJZsENk4
Your Profile Is the Secret Sauce of Social Selling
The “Secret Sauce” of Social Selling: Why Your Profile is Your Best Pitch by @Timothy_Hughes https://t.co/8dMzYaxhZ9 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #RevOps #Leadership #Marketing #MarketingStrategy https://t.co/cNyj9Po9SR
Orchestrate Launches First, Content Follows Naturally
I studied a dozen tiny solopreneur businesses doing $3k–$30k/month. The pattern: They’re not short on content ideas. They’re short on orchestration. Hours writing posts. Minutes mapping launches. When your OS starts with: - launch dates - revenue targets - offer stack …content becomes downstream, not a separate job. That’s the mental...
AI Generates Complete Site Architecture to Prevent Future Mess
I built a skill for Claude Code that plans your entire site architecture — page hierarchy, URL structure, navigation, and internal linking. You tell it your site type and goals, and it maps out every page you need in a visual...
Beware Scams: GEO/AEO Won’t Replace SEO
Fun fact: if someone tries to sell you something by saying “GEO/AEO is replacing SEO. Your website can rank #1 on Google but be invisible in ChatGPT” there’s a very high chance they are lying to you and scamming you.
Google Backs Immersive Eyewear Brand Gentle Monster's Retail Revolution
Big fan of Google’s $100m investment in Gentle Monster to do smart glsses. Been to a few of its stores and layouts are slick. The South Korean lux eyewear brand does ~$600m a year. Retail setups have dope sculptures and 3D...
Turn Functional Brands Into Emotional Movements
#TimTalk - Using the Dove’s iconic campaign as an example - How do you transform a functional brand to an emotional movement? with Luan Wise and Dr. Tom Bowden-Green https://t.co/8ciqTwj3Yo via @DLAIgnite #SocialSelling #DigitalSelling #Marketing #MarketingStrategy #MarketingSuccess #MarketingTips
IA Outperforms BAU in $100k A/B Test
A/B test results against BAU vs IA test All creative / setup the exact same about $100k in spend so far IA is the top result - very curious if these will continue to hold. https://t.co/BBA731MpGN
Turning Loom Videos Into Multi‑Channel Customer Education
Going to make it a mission that every customer knows and learns our top capabilities in Gong. Like everything we've rolled out the last year. Spent 2 hours this afternoon: -10 Loom Videos -Queue'd up Loom Videos on YouTube Series -Took Transcripts from...
Content Marketing Success Starts Before and After Creation
Let’s debunk the biggest myth about content marketing… It’s not just about the content. It’s about what you do before and after creating it that matters most.. https://t.co/XPc4Og70VS
Make Google Search Console Your Primary SEO Tool
Focus on Google Search Console as your main SEO tool. The rest for guessing, but I guess guessing is better than not guessing 🤣
Aave's Landmark Vote Makes DAO Treasury Token‑Centric
Aave Will Win, the most important proposal in Aave's history just passed with a landslide. Here's the master plan going forward: General Direction - Aave becomes fully token-centric: one asset, one model: $AAVE - To date, protocol revenue per AIP-1 has accumulated to the...
Reddit Demands Authenticity, Not Spammy Lead Funnels
Reddit is not your free billboard. It's not a marketing channel where you dump your landing page, cross your fingers, and wait for conversions. It's one of the last places on the internet where strangers will give you brutally honest feedback if...
Automate SEO Title Tags with AI for Instant CTR
Why are SEOs still manually writing title tags when Claude can generate 20 variations optimized for CTR and search intent in 15 seconds? Just plug your Ahrefs, GA4, GSC, build your dashboard, plug your CMS, monitor the situation and approve...
Copywriting Frameworks Differ only by Pressure Point
Every copywriting framework has the same goal: get someone to take action. PAS, AIDA, BAB, PASTOR. All of them. The only real difference is where they put the pressure. PAS puts the pressure on the pain. You name a problem and make it...
AI-Generated Content Floods SERPs, Threatening Sustainability
It works until it doesn't... but it's still working for now. This one will be interesting to watch. Massive scaled content abuse. Nearly 1M pages indexed now. Surging like crazy in the SERPs. Including news surfaces. I don't think this...
Newsletter Hits 21k, Seeks 22k Milestone
It’s wild to blink and now have 21,586 people subscribe to my newsletter. That’s 4x the following of my X! Feels like yesterday (Jan 2023) when I was ~outbounding my dad, family and friends to subscribe. Each week: -Content of the week (top...
Retention, Not Acquisition, Drives Explosive Revenue Growth
Right now, this pattern is repeating itself in real time (D2C Wellness Brand) $1.2M/month… growth flat for the last 120 days “We’ve scaled… but now it just feels stuck” The issue wasn’t acquisition—it was weak retention economics We built LTV systems + repeat purchase...
AI Can't Fix Bad Targeting; Prioritize Relevance First
The hardest part of AI is not about writing the perfect prompt. The hardest part is knowing who you’re actually talking to. AI won’t fix bad targeting. It just helps you scale it faster. Automated “AI-generated outreach” fails for the same reason this text...
Skimmable Pages with 3‑5 Benefits Beat Long Copy
I've reviewed 100+ product pages. Here's the pattern: Pages with 15 bullet points and long paragraphs failed. Pages with a clear headline, 3-5 core benefits, and strong social proof crushed it. Your customers don't read. They skim. Make it skimmable.
Earn 30% Recurring by Embedding Affiliate Link in Widget
Feedbask has an affiliate program, 30% recurring. And I'm thinking of something interesting: we could plug your affiliate link directly into the “powered by Feedbask” inside the widget. Meaning every visitor who discovers Feedbask thanks to your site = potential referral. Who's interested to...
Google Search Console Impressions Error Causes Image Decline
Update: the fake Google Search Console impressions have started to come crashing down. I'm mostly seeing a clear decline within Image Search for the moment (the original surface I was alerted by), with other surfaces still to follow. Here is a timeline...