Button Color Drives Massive CTA Performance Boost
Legit - changed the color of a button. We did some analysis and testing on ads of color theory and how their audience responded. We found drastic changes based on color of CTA. So we applied that to the website.
Assess Your Website’s True Business Impact
What is your website really doing for you? @TBorreson11 https://t.co/kV19yYMgqF #personalbranding #networking #community #digitaltransformation #digitalmarketing #digitalselling #socialselling #belonging #culture #customerexperience #businessintelligence https://t.co/s9vyLnF8en
AI Drafts Perfect Emails, Freeing Unprecedented Time
I just wrote an email with AI. It said what I wanted to say better than I could’ve said it myself. One click. Subject line written. Automatically loaded up in my email ready to send. We are not ready for how much time...
Write Daily, Publish Publicly, Turn Content Into Sellable Capital
My free guide to building a massive online audience: Write: • 300 words per day • Create with your reader Publish: • Practice in public • Double down on what works Expand: • Turn high-performing topics into longer-form pieces • Turn longer-form pieces into Intellectual Capital you can sell
Prioritize Trust Over Reach: Depth Builds Business
Everyone assumes the goal of content is reach. It’s not. The goal of content is trust. Reach without trust is noise. But trust without reach can still build businesses. I’d rather have 10K people who deeply trust me than 10M who barely know me. Build...
AI Personalization Will Make Your Business the Top Result
Personalization in AI Mode, ChatGPT and other LLMs will solve many headaches for SEOs whose clients are always searching for their money keyword and asking “why aren’t we first?” Now when you ask AI search which company, person, etc. is the...
Data Proves Social Selling Beats Traditional SEO
Why the data shows that social selling is the new SEO / GEO by @Timothy_Hughes https://t.co/uVT5YMhhva @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #Marketing #Leadership #SEO #GEO #ArtificialIntelligence #TechNews https://t.co/y0fWJz699p
Identify and Fix Drop‑Offs in Your Signup Funnel
I built a skill for Claude Code that fixes signup flows when people start registering but never finish. It maps every step of your signup funnel with drop-off percentages so you can see exactly where you're losing people. If 68% start...
Prioritize Branding and Community to Drive $60M Growth
@goodpop grew to over $60 million by prioritizing presentation, branding and community building. If increasing sales and rebranding your strategy is on your 2026 bucket list, we’d make the perfect Mocktale 🍸 #cpg #cpgfounder #websitecopywriter
Social Media Managers Rebranded as Growth Engineers
They’re calling social media managers “growth engineers” now, she’s 100% spot on with this analysis
Your First Line Must Hook in 1/8 Second
You have 1/8th of a second to stop someone from scrolling past your content. That's it. Your first line is everything. If it doesn't create curiosity, tension, or surprise, nobody reads line two. Write your hook like your business depends on it. Because it does.
Google Rebrands Looker Studio Back to Data Studio, Adds Pro Tier
🤔 Google has rebranded Looker Studio to ... Data Studio (again)! "Users need a single place to curate and analyze their data from the many different sources that impact their business each day... We are sharing the next...
Catch the Next E‑commerce Wave Before It Closes
People I know who made tens of millions in ecom: > Got into dropshipping early > Got into Instagram shout-outs before influencer rates exploded > Got into Facebook ads before iOS 14 > Got into white-label before dropshipping got banned everywhere > Got into AI...
Expanding Networks May Not Sacrifice Existing Engagement
If I start connecting with a completely new ecosystem of people, will I lose the engagement of my current network? https://t.co/OJa5Sg1oQj via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence
Show Your Results, Create FOMO, Close More Deals
Everyone talks about how to get results. Few actually SHOW their results. Post your client wins. Share your case studies. Screenshot the testimonials. Authority content doesn't just book calls. It makes prospects feel FOMO for not working with you. Show. Don't just tell.
Balancing Fast AI Automation with Human Accountability
It’s rare to find another founder as obsessed with AI workflows as I am, so diving into Lars Maat’s approach to team-wide adoption was a total blast. His take on balancing rapid automation with human accountability is exactly what agencies...
Growth Comes From Power Users, Not Marketing Tricks
I spent four years stuck in the exact same spot…thinking it was a growth problem. But the reality was, no matter how many: - Cold email campaigns - Ads - Clever PR to get people to write about your product - Growth...
Lily H. Cuts Through Mythos Hype, Finds Kernels of Truth
So much breathless hyperbole this week about Anthropic's Mythos, no doubt ignited by genius way the company marketed it with elite access and bold unproven claims. @lilyhnewman does good job examining the hype and where it might also prove to...
Score Your Welcome Flow, Not Just Scan It
You can't audit a welcome flow just by reading it. Yeah, you'll catch bad subject lines, weak copy, and ugly formatting. But you're not going to notice that email 3 is cannibalizing email 4's offer, or that your first email never...
Check CPM, Attribution, and ROAS Before Tweaking Campaigns
3 things shifted on April 1st that make this week's dashboard the hardest data read of the quarter. Don't touch your campaigns until you've checked all three. > ROAS is down > CPMs are up Don’t panic though… run these checks first: CHECK...
Simple Button Color Tweak Dramatically Boosts Conversions
We made a single change for this brand on Thursday and it absolutely crushed. We simply changed the color of their ATC button. That’s all - we ran some testing and found their audience responded better to certain colors. So we implemented...
Consistent Multi‑Channel Outreach Beats Short Email Sequences
Most cold outbound sequences are 3 emails and a prayer. The sequences that built $100M+ pipelines? 16 touches across 3 channels over 30 days. Email. Phone. LinkedIn. Burst them together on the same day for maximum visibility. Consistency beats creativity in outbound.
Instagram Plus Adds Multi‑audience Story Lists for Creators
Instagram confirmed it is testing Instagram Plus, a premium subscription that would include multiple audience lists for Stories beyond Close Friends, rewatch count insights, and the ability to view Stories anonymously. The multi-audience lists feature, which previously appeared for some...
Add Social Proof, Boost Conversions by 62%
I’ve been noticing this pattern — strong traffic, weak trust. Clicks are high, engagement is good… but hesitation remains. There’s always that gap — “Why aren’t they converting?” Because proof was missing in the journey. We added testimonials + social proof layers. Conversion rate improved...
Hidden CRE Clients Lurk on X, Waiting to Reach Out
There are a lot of accounts here on X that can be your CRE client. You’d never know it from their profiles. They rarely (if ever) post about CRE. But they’re reading your posts, not that drivel on LinkedIn ... and...
Affinity Advantage: Connecting Brand Identity to Customer Demand
The Affinity Advantage: Bridging the Gap Between Brand and Demand by @Timothy_Hughes https://t.co/PsZtzMt7s4 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess https://t.co/J06bznqyNP
People Follow People, Not Brands—Build Yours
People don't follow brands, they follow people. Build your personal brand. It's your digital reputation.
Consistent System Beats Random Posting Every Time
REAL TALK: Posting more won’t fix your results If there’s no structure behind it you’re just adding noise. One clear system repeated consistently will always outperform random effort.
AI Logos: Small Businesses Can Still Stand Out
I spoke with Patrick Llewellyn, Vice President, Digital and Design Services at VistaPrint about branding, AI logos, and how small businesses can stand out https://t.co/jDIqxXpSqd
Headless Theme Boosts Clicks; Excess Apps Kill Conversions
Ruggable saw a 300% increase in organic search clicks after switching to a headless theme that cut their site speed by 40%. Meanwhile you're stacking 15 different Shopify apps that slow your site to a crawl and wondering why nobody...
Conversational Site Search Unlocks Massive Revenue Gains
Internal site search is the most ignored revenue leak in the enterprise digital stack. I was reading a post by Jessica Hawk at @danayaazure about how @AlaskaAir transformed their travel planning experience, and it highlighted a massive shift in the market....
Four Surprising Threads Creator Trends From March
We track data from 2,000 Threads creators every month. Here are 4 findings from March that surprised me.
Cult Brands Hold Disproportionate Value, Yet Remain Unsold
Why can't they sell the brand to someone else? Plenty of entrpreneurs/canny marketers would love to try reviving it. And it's not as though it poses a threat to the rest of your anchovy-spread-based portfolio. Or else Fortnum & Mason...
Leverage Ahrefs to Secure LinkedIn Backlinks Quickly
Easiest SEO hack in the world (with LinkedIn) > Open ahrefs > Site explorer = linkedin dot com > Filter by "keyword contains phrase (put your Keyword)" > Check top results > Ask the owner to add your link / promote / affiliate / etc. 2nd Easiest:...
Nike's Search Surge Persists—China Remains the Challenge
I did not expect the Nike Google Trends chart to hold up this well. So what’s the remaining issue here - China? https://t.co/EnSgj126DZ
Make AI‑Generated LinkedIn Comments Feel Authentic
When you use an AI teammate that generates comments on LinkedIn - How do you ensure those comments don't sound generic? https://t.co/RQDmR8BMQn via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #ArtificialIntelligence #Tech #TechNews #AgenticAI #AIAgents #AI #FutureOfWork #Strategy #Sales #Marketing
Test 100+ Variants Before Any Real User Visits
Most companies are still A/B testing with live traffic like it's 2019. You can score 100+ variants before a single person hits the page. Here's how:
Don’t Blame Ads—Optimize Post‑click Funnel Performance
Way too common for brands to ignore issues with their funnel (poor ATC, high bounce rate etc…) Easy to pump more creatives or blame the ad account for bad performance. It’s super important what they do after the click as well.
Aggregates Guide Tests, Brand Data Drives Decisions
Some individual brand illustrations of the relationship between campaign level CPMr and iROAS. Important to always view aggregate data as generally useful and specifically useless. Use aggregates to help you decide which things to test first and then check the data...
Lego Goes Full Throttle with F1 Sponsorship
Brick trophies, a life-size pink Cadillac and a team sponsorship: Why Lego is going all in on F1 https://t.co/b47WW6PIWo
Mike King Explains SEO vs GEO/AEO at Raleigh Meetup
The Difference Between SEO and GEO/AEO. We’ve got the legendary Mike King (@iPullRank) in Raleigh to break it all down for you at the Triangle SEO Meetup. 📅 Tues, April 14 | 6-8 PM 📍 Pendo (downtown Raleigh) RSVP: https://t.co/ggwtBOYWCw https://t.co/7d7dl657PH
Smart SMBs Use AI to Plug Revenue Leaks
Most small businesses use AI for content. The smart ones use it for revenue leaks: * Missed follow-ups * Slow response times * Poor lead qualification
Google Core Update Shifts Ecommerce Visibility to Specific, Value‑Rich Sites
🚨 After analyzing some of the ecommerce winners and losers from the Google March Core Update, the clearest pattern is that it redistributed visibility unevenly across query sets, with no single obvious explanation behind all shifts and a few late...
ChatGPT’s $100B Ad Goal Demands Precise Product Discipline
How can ChatGPT reach $100BN in advertising revenue? "If my reverse-engineered input assessments are anywhere near what OpenAI used in its model to project $100BN in annual advertising revenue, then the team faces a formidable challenge, albeit one that is surmountable...
Consistency Drives LinkedIn Success for B2B LLM Content
Started leaning into @LinkedIn at the end of February with regular, thoughtful posts around my new topical focus (which is largely in-depth editorial-driven B2B content to boost LLM citation rate.) The algorithm there favors the consistent, my GOD https://t.co/CJLI37Swp0
Human Experience: Our Edge Over AI Writers
Lived, embodied, and emotional experiences are quickly becoming our core differentiator against the AI writer bots LEAN INTO YOUR HUMANITY, EVERYONE
Win by Doing Ten Times More, Not Just Better
The secret to outcompeting everyone in your market? Do 10x more than them. Not 10% better. 10x more. More content. More outreach. More follow-up. More value. The entrepreneurs who win aren’t smarter than you. They’re just more relentless.
Emojis Reveal Weekly Top Email Opener
I like Fandango's playful use of emojis in their subject lines. It's a hint at what the biggest opener is each week, which the preview text reveals. #emailmarketing #digitalmarketing https://t.co/im0LJaESVb
The Real Challenge: Reaching the Right Audience, Not Better Content
Most agencies are solving the wrong problem. Everyone's obsessed with better content. Better creative. Better copy. But the problem was never the content. It was always getting it in front of the right people.
ROAS Misleads When New Customer Rate Falls Below 80%
ROAS is the most deceptive metric in your ad account • ROAS looks healthy: your new customer rate is quietly declining • You push into cold audiences: ROAS drops so you pull back • You pull back: you recirculate warm demand through the...