Inclusive Shade Range Fuels Explosive Sales, Limited Options Stall
Fenty Beauty launched with 40 foundation shades, hitting $100M in sales in 40 days because they served a market everyone else ignored. Meanwhile you're launching with 3 shades and wondering why nobody buys.
Automation Frees Reps to Focus on Real GTM
Before every episode in our VC series, @PaulGTM and I talk through what we're seeing across founders, funds, and go-to-market teams right now. Here’s what we covered - available in full here on X. - Why the core of great GTM hasn't...
Data-Driven Shift: Preorder Model Beats Early Access
One thing I’m always going to do is use data (both qualitative and quantitative) to make the best recommendation for that particular client, based on their particular circumstances. 👀 I was recently helping a client map out a course launch and...
Make Subject Lines Short, Specific, and Evocative
Your cold email subject line is killing your open rates. Stop being vague. Stop being long. Stop being logical. Be evocative. Examples that work: • "Beat Tableau" • "Avoid expensive mishires" • "Stop losing great people" Short. Painful. Specific. That's what gets opened.
Free Gifts Beat Discounts, Preserve Margin and Loyalty
Discounts train your customers to wait. A free gift with purchase moves the same needle without torching margin or creating an expectation you can't walk back. Most stores only run discount campaigns. That’s the problem, and it's why we built...
Blank Street: Hollow Branding Mirrors Modern Consumer Culture
Blank Street is the coffee shop you'd make if you asked ChatGPT to create a brand for you. The Helvetica font, matte green color, and even the word 'Blank' are designed to appeal to everybody, everywhere and as hollow as...
AI Articles Prematurely Report March 2026 Core Update
AI-generated articles already being published (and one even quotes me with a quote I never said) about the March 2026 Core Update 🫠🫠 lol, the update was announced Friday and has barely kicked in yet, let alone completed. There is no...
AI Spam Overwhelms Email, Threatening Its Equalizing Power
Count me among those who believe email is fast becoming untenable thanks to AI-generated slop. Triaging is like fighting a hydra: block one spammer, two more appear. It's sad, because email has always been a great equalizer. A strong cold email...
Authentic Brand Storytelling in the Age of AI
Really looking forward to hosting this. MarTech gave me the opportunity to choose a panel of people who would be great for this conversation, and they answered the call. Join Melanie D. , Jordache Johnson , Dale Bertrand , and...
Ahrefs Launches Bot Analytics to Visualize Website Bot Traffic
Have y'all checked out Bot Analytics in Ahrefs yet? We released a new tool that shows how bots crawl your website. Bot Analytics collects data server-side via Cloudflare integration, but we will add more integrations based on demand. https://t.co/1f3FHtOzSx
Marketers Shift Ad Budgets to AI-Driven Experimentation
AI is reshaping how companies approach experimental ad budgets. As platforms roll out new AI-driven ad products and traditional channels become saturated, marketers are rethinking where and how they test. Budgets are being adjusted toward areas like generative search, ChatGPT-style ads...
Scale DTC Faster by Optimizing Creative, Tests, and ROAS
Things that scale DTC brands faster than budget: 1. Faster creative cycles. 2. Cleaner offer tests. 3. Fewer hooks tested cleanly beats more hooks tested dirty. 4. Ad says one thing. Page says another - that's your conversion problem. 5....
Marketing Skills v1.5.0 Launches AI-Powered Research Suite
Marketing Skills v1.5.0 is out. What shipped: /customer-research — full-stack customer research. Analyze transcripts, surveys, and reviews. Scrape Reddit, G2, Indie Hackers, HN, LinkedIn, and YouTube. Extract JTBD with confidence scoring. Generate structured personas. Nitrosend — AI-native email, fully MCP-controlled. Build sequences, campaigns,...
Customer Passion Fuels Sustainable Growth, Not Just Speed
Passion for your customer drives growth. Nike sells to you, not athletes, Starbucks sells community, Southwest sells trust and fun. Growth means selling more to more people, faster. You grow organic by hiring and building, or inorganic by acquiring and expanding fast. Pete’s started...
Automations Outperform Campaigns, Driving Majority of Revenue
Your automations are making $5.96 per email… …Your campaigns are making $0.67… …But you're still spending most of your time on campaigns. @omnisend dug into 717 agencies to find out why, and the difference was brutal. The top 10% built automations first, and campaigns...
AI-Driven Social Media Boosts Client Growth, Says Analyst
Drivia uses AI and Social Media to help clients drive growth: Industry Analyst Jeff Kagan https://t.co/d70NM9aS8R via @ein_news @drivia #drivia @jeffkagan #jeffkagan #industryanalyst #ictindustryanalyst #ai #aianalyst #aiindustryanalyst #analyst #analystrelations #wirelessanalyst #telecomanalyst #tech #technology #techanalyst #techindustryanalyst #technologyanalyst #pr #publicrelations #pressrelease #marketing...
Mastering Demos Fueled Gong’s $200M ARR Rise
Gong grew from $200k ARR to $200M ARR and $7.2B valuation in a 5 year span. Buyers told us our demos were 2nd to none. 9 lessons I learned about SaaS demos I'll never forget:
75 Words Max: Boost Email CTR by 37%
75. 75 words or fewer. Because if it looks too long, people won’t read it. Brain scientists call this the duration heuristic. People prefer things that are easy to skim and scan. So it’s no wonder that Jay Schwedelson and...
AI Shifts SaaS Pricing: Value Over Discount
With AI disrupting SaaS buying, it's never been more important for marketing leaders to understand the 4Ps - particularly price. The big narrative on LinkedIn is all about marketers using AI to better execute, but when it comes to actually...
Musk Bought Twitter to Power His Brand's Distribution
Elon Musk didn’t buy Twitter just for Twitter. He bought it to build a global distribution machine for his brand. That’s how you raise capital. That’s how you acquire customers. If you understand that, you understand modern business. https://t.co/AnPhoEm8yP
New SERP Layouts Reshape Paid and Organic Visibility
The SERP layouts are changing a TON. Aleyda did a tremendous job aggregating some trends & showing how layouts are impacting visibility in all facets from paid, to organic, to AIOs and who are the winners & losers in each....
Social Media: Easy Entry, Complex Success for Advisors
Social media is the 4th most-used marketing tactic amongst advisors; given its low barrier of entry and initial distribution costs (and a feeling of, "I've used social media– how hard can it be?"). However, the challenge of 'successful' social media...
LinkedIn Page Reach Falls to 3.5% – Use Best Practices
Organic reach for LinkedIn Pages is currently estimated to be 3.5%, down from 5% in 2021. To ensure your nonprofit is reaching your followers, utilize these 10 best practices: https://www.nptechforgood.com/101-best-practices/10-linkedin-best-practices-for-nonprofits/ ✅
Digital Writing: The Undervalued Skill Behind 343K Followers
I've grown my online audience to over 343,000 followers. And it's because of ONE undervalued skill: Digital Writing. But school doesn't teach you how to write & build a massive audience on this platform. So, if you want to grow your own audience, staple...
Stop Over‑Contacting Stalled Accounts: Pause, Then Re‑Engage
For 25 years I believed that persistence wins in B2B sales and marketing. Stay present. Follow up. Don't let a stalled account go cold. Then I read the new research from Labs by Demandbase — built on 24 billion buyer interactions, 429,000...
Teen SEO Battles Google to Save Family Rental
Teen SEO wants to save his family's Spain vacation rental business and @johnmu from Google chimes in https://t.co/IqOT1YsucQ https://t.co/gvvClayuNp
Google Trials White Background for AI Overview Citations
Google testing using a white background (instead of blue) for AI Overview citations in Google Search https://t.co/JToJQxH25F via @SachuPatel53124 @glenngabe @SERPalerts written by @MordyOberstein https://t.co/OuUx1bFif3
Bing Expands Ads Within Product Carousel Format
Bing tests more ads in its products carousel format https://t.co/vF3JldUz6i found by @SachuPatel53124 covered by @MordyOberstein https://t.co/Z9shE076of
Focus on Who, Not What, for Effective Content
The “who” is more important than “what” when it comes to content by @Timothy_Hughes https://t.co/gZ6eMM3Aoy @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingSuccess #MarketingStrategy https://t.co/3kbRVolR3k
Weekend-Built Lead Automation Proves Naysayers Wrong
Mine is automating my leads. Mostly built this weekend. Love the naysayers. But there is real work underway here.
Google Search Console Desktop Data Currently Inflated and Unreliable
Heads-up: there is something bizarre going on with Google Search Console data right now. Similar to the changes that came to light after the disabling of &num=100, impressions are again skyrocketing for specific surfaces on desktop. For example, using the 'merchant listings'...
Stop Hiding Behind Complexity: Take a Data‑Backed Stance
The biggest lie in B2B marketing is that your industry is too complex for good content... It is not complex. You are just scared to have an opinion. Take a stance. Defend it with data. Watch the industry wake up.
Turning Functional Brands Into Emotional Movements
#TimTalk - Using the Dove’s iconic campaign as an example - How do you transform a functional brand to an emotional movement? with Luan Wise and Dr. Tom Bowden-Green https://t.co/8ciqTwj3Yo via @DLAIgnite #SocialSelling #DigitalSelling #Marketing #MarketingStrategy #MarketingSuccess #MarketingTips
Fix Drop‑Offs with Open‑Source Onboarding CRO Skill
I built a skill for Claude Code that fixes post-signup onboarding when users sign up but never come back. It maps your activation funnel step by step and shows you exactly where people drop off. If 72% create a project but...
Fundamental SEO Beats Flashy Hacks Every Time
Boring SEO beats clever SEO every time. Nobody wants to hear it - speed, crawlability, content depth, internal links still win. Stop switching tactics. Do the unsexy stuff for 6 months. The "hack of the week" crowd will still be experimenting while you're...
Clarity Over Quantity: Simple Marketing Drives 8‑Figure Growth
The second I stopped obsessing over how much I was posting and got laser clear on what I was saying and who I was saying it to? My marketing got simple. And simple is what scales. Less content. More clarity. 8 figures. 👇Comment...
One Brand, All In: The Path to Success
“I just need one brand to work to change my life.” That thought is the one thing that beginners and $100M+ operators both agree on. The founders in the middle completely overthink it. When you're just starting out, you need that first...
Lead Magnet Finally Tried, Email List Grew
For >10 yrs, I have been reading advice in various places to put a lead magnet on my personal website, in order to capture more email addresses. I finally took this advice approximately one month ago and, perhaps unsurprisingly, it worked. Follow...
Premium Clients Trump Massive LinkedIn Follower Counts
About two years ago, a marketer with a massive LinkedIn following sent me a competitor’s profile. The marketer said, “I see how you’re showing up on LinkedIn, Jay. Check out this competitor of yours.” We both sold advisory services to...
Strategic Success Lies in Fewer, Data‑Driven Changes
One of the best traits that makes a good strategist right now? The ability to not make changes. Too many agencies and brands try to react to performance and/adjustments to frequently. Limiting the volume of changes and ensuring there’s true data &...
Programmatic AI Content Won’t Give You Competitive Edge
Could not have said this any better myself. I am working with an early stage founder right now that is HUNGRY to scale scale scale with programmatic content -- yet this creates zero competitive advantage if you are just automating...
Underpay Content Teams, Expect Underperforming Results
I have zero sympathy for brands that underpay their content teams and then wonder why the content underperforms... You get what you invest in. Every single time. Without exception
Scarcity, Not Availability, Drives Desire in Fine Dining
Fine-dining taught me about scarcity: • "Tonight only" • "Only 3 bottles left" • "One more special, want me to hold it?" People don't want what's available They want what's scarce...
Sharp Communication Beats Product Noise in AI Era
Most startups think they have a product problem. A lot of them have a 𝘀𝗶𝗴𝗻𝗮𝗹 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 📡 In a world drowning in AI-generated noise, the companies that win won’t just build better. They’ll 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘀𝗵𝗮𝗿𝗽𝗲𝗿. ⚡ I just ran a demo of...
Iconic Cooler Brand Revives Retro Colors and Slogans
The iconic cooler brand just got even — uh — cooler with old-school colors and retro slogans. https://t.co/AUB4SxovwF
SaaS Success Hinges on Positioning, Distribution, Communication
90% of SaaS problems are not technical anymore. They’re: → positioning → distribution → clarity / communication
Reach and Resonance Both Needed for Effective Marketing
Resonance is not a replacement for reach, but rather a qualitative input into it. You often see the narrative, especially when reach is getting harder to achieve like with declining organic LinkedIn, that the real focus anyway is on resonance....
Pricing Is Integral to Brand Identity, Says Former LVMH CFO
Former $LVMH CFO on obsession with brand and pricing: "They are really obsessed about the brands, how the brands look, how the brands react, the ability of the brands, the aspirational brands in order to create a really aspirational brand, highly...
5 Essential Writing Tools That Built My $20M Business
Writing online is how I built a LinkedIn audience to 154,000 and a $20,000,000 digital business. But my writing tech stack is simple. I never start writing without these 5 tools:
AI Startup Naive Deploys Fully Autonomous Business Teams
🚨 This AI startup is doing something nobody else is doing. Most AI tools build apps. This one runs entire businesses. Sales, marketing, outreach, support, engineering, finance all handled by AI employees working 24/7 without a single human in the loop. It's...