Creating Your Own Ad Media Boosts Sales in AI Era
Building your own advertising media to grow sales in the age of AI. What I’ve been doing since January. It seems to be working so far.. https://t.co/6JLvoZiqA8 #SmallBusiness & Deal Making #SMB https://t.co/QXBIMMaGJE
Essential Site Assets: The Big
If you want more and better talks, you’ll need a few key marketing assets on your site. This is the big 3. Or maybe the big 103?
March 2026 SEO Updates: Core, Spam, AI Title Links
SEO Video recap covering the March 2026 core update and the fast Google March 2026 spam update, AI-generated title links in Google, new Bing AI reporting, PPC and so much more https://t.co/qvTqfZ540s Sponsored by @DudaPlatform with industry mentions of @glenngabe @mordyoberstein...
OpenAI’s $100M Ad Spend Fueled by Novelty Demand
OpenAI’s $100MM advertising run rate is almost entirely a function of “novelty demand” since they launched a primitive product with little optimization capacity. Relevant questions: 1) How much better does the platform get?, 2) Where does demand settle when they...
Own a Unique Belief, Not Just a Point of View
What’s the difference between a point of view and an ownable idea? Commitment What differentiated belief do you have, that your audience doesn’t know they want to hear, that no one else is saying? That’s the foundation of your ownable idea But you must...
Larry David Headlines New YES Network Ad Campaign
Our partners @YESNetwork are bringing in one of my faves 👇 Larry David Lends Comedic Talents to YES Network Ad Campaign: https://t.co/CfuYanWkcR via @sportico @YEShandler
AI Powers Agency Boom, Small Firms Match Giants
Hot take from the 4A's Decisions event in Boston this week: While SaaS companies wrestle with AI angst, agencies and service providers are quietly entering their best era. More clients need more help than ever. AI lets small firms do what used...
Google March 2026 Core Update Begins Two‑Week Rollout
The Google March 2026 core update has been unleashed - it is the first core update of the year - and will take about 2 weeks to roll out https://t.co/mI30Zjpi67 https://t.co/h7LScNTCSP
Fastest Spam Update Leads to Unexpected March Core Update
There was a little surprise waiting just around the corner after the fastest ever one day Spam Update … the March 2026 Core Update 😅👇 /ht @mjcachon 🙌
Digital PR Amplifies Brand Visibility in AI Search
Why Digital PR matters in AI search 👇 Digital PR is becoming more important in AI search because it helps put your brand into the broader web conversation beyond your own site. 1. Repeated third-party coverage can help reinforce public associations between...
Marketing Is an Investment, Not a Cost Center
Marketing is not a cost center. When you treat it like overhead, you cut the engine that drives growth. Marketing builds assets: brand, trust, demand, lower CAC. It fuels sales, funds future pipeline, and primes the 95% who are not ready to buy. Stop...
LinkedIn Leads AI Era as New Social SEO
The New SEO / GEO is Social: Why LinkedIn is Winning the AI Era by @Timothy_Hughes https://t.co/PZDWdPQ8Np @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #Marketing #Leadership #SEO #GEO #ArtificialIntelligence #TechNews https://t.co/xSsdYOKy1U
AI Agents Can Produce Content that Actually Gets Views
Proof that AI agents can generate content that generates real views (X articles, IG Reels, etc.). Steal this: https://t.co/bj10nq5REz
Flex Ads Sunset; New Approach Launching April
This is very true. Unfortunately flex ads are being sunset :/ A “new approach” is rolling out in April and Flex ads will slowly be turned off. Happened to a few clients of ours. Flex ads randomly got turned off and can’t turn...
Build a Familiarity Bridge to Enter New Networks Authentically
The “Familiarity” Bridge: How to cross from your current network into a completely new ecosystem without looking like a spammer https://t.co/OJa5Sg1oQj via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence
Shift From Expertise to Ideas: Reputation Wins
Old game: → Compete on expertise → Win on competence → Grow on referrals New game: → Compete on ideas → Win on narrative → Grow on a reputation that spreads while you sleep Most experts are still playing the old game
Student Rebranding Projects Align Mission, Values, DEI
Today, I had the privilege of listening to students present exceptional organizational rebranding projects. Each framework was anchored in the organization's core mission and values, with deliberate attention to brand identity- reimagining logos, fonts, and slogans; alongside a critical examination...
Automate Content, Multiply Reach, Stop the Hustle
Systems that eliminate unnecessary hustle: - automated content calendar to limit decisions - multi-platform promotion that happens without you - CTAs that turn viewers into customers - repurposing one idea into 10+ pieces of content.
Create Evergreen Content; Short Posts Fade Fast
A YouTube video you publish today will still be ranking and generating leads three years from now... A LinkedIn post you publish today will probably be gone by Thursday. Build the asset that compounds. The short-term channel will always be there....
AI Automates Podcasts, but Loses the Human Spark
"At first I thought you were sick. Not yourself. Low mood. Then I was convinced you were reading a script. By the end I'd already twigged before you even said it was AI." "Your personality is the best thing about your...
Find Your Unique Value Proposition in One Workshop
“We’re the only ones who ___.” “So if I talk to [competitor], they will agree you’re the only ones that ___?” “Well, [tiny detail; no one cares].” Not good enough. At least one thing has to be “yours.” This workshop will help you figure...
Plan Monthly, Film Weekly, Repurpose Daily for Efficiency
My new content workflow... 📆 Monthly: strategy + planning only. No creating. 📆 Weekly: film + edit same day. Done in under 2 hours. 📆 Daily: 1 hour on supplemental content from that video.
Better Content Beats Paid Engagement Boosts
Not sure who needs to hear this but stop paying to boost your engagement. If you want more engagement, post better content. Such a shame. https://t.co/CkHIQoHJLD
Regain Ad Control, Boost Sales 69% in 10 Days
I spoke with a founder in November who had her sales get cut in half almost immediately after hiring an agency. She had no idea what they had changed or why it was happening, and the agency couldn't give her a...
Google Revises Shopping Ads Political Policy Worldwide
ICYMI: Google will update its Shopping Ads political content policy in several countries https://t.co/YI3Sj141FI https://t.co/5WbKVkbuZl
Instagram Launches Reels Ads for TV, Movies, Cultural Events
Instagram to Sell Reels Ads for Viral TV and Movies Content, ‘Cultural Moments’ Like NFL Games and Black Friday https://t.co/yxkIQNZSec via @variety
Spot Real Adoption, Not Just Early Interest
Execution is visible. Adoption is not. Many teams are active in the market, but unclear on where real demand is forming. In AI-driven categories, this becomes harder. Strong demos and early interest can mask a lack of commitment from the...
Stop Marketing Money Leaks with a Deep‑Dive Audit
Hello Thriends- I am gauging interest in a multi-day marketing leak audit. I’d use my investigative journalism skills to find where you’re marketing and comms are bleeding, and map out a plan with you 1-1 to plug said leaks. It’s a...
Growth Requires New Strategies, Not Past Success Playbooks
It doesn’t matter if you’ve scaled past $5M, $10M, or $20M. You’ll fail if you think the same strategies will get you to your next milestone. • The offer • Creative approach • Targeting • Product lineup • The team All can change at each...
Closing the Incrementality Gap with Northbeam on April 8
The gap between marketers talking about incrementality and marketers actually using it to drive efficient scale is MASSIVE. @northbeam's Brayden Cruz and I are changing that for folks who tune in here on April 8. https://t.co/TwO3b0W6pP
Read Reddit, Build Content, Stop Guessing
Your buyers are on r/marketing, r/entrepreneur, r/startups and a dozen niche subreddits describing their exact problems in their exact words. That is better than any focus group you will ever pay for. Go read it. Then build content around what you find. Invest...
Twitter Leverages AI for Real‑Time SEO, Threads Lags
The difference between Twitter and Threads right now: Threads: AI can’t do SEO research for you it doesn’t have access to real time data. Twitter: I just hooked up Claude to SEMrush MCP and setup 5 skills to handle all my...
Align Your Marketing System with Ideal Clients for Automatic Results
When your marketing system is built around your ideal client, everything changes. Your messaging lands. Your offers convert. Your content attracts the right person without you having to shout louder. Alignment is not a feeling. It is a system. And when you build it...
Share NYC Billboard Photo, Tag Gemini, Earn BTC
Spot our billboard in NYC? ✅ Post a picture on X ✅ Tag @Gemini ✅ We’ll send BTC to our favorite posts https://t.co/me0e394cbA
Meta’s New Ad Checkout Isn’t True Agentic Commerce
Meta partners with Stripe for in-ad shopping If Instant Checkout didn’t represent agentic commerce, using that term to describe Meta’s new ‘purchase-from-an-ad’ experience is simply absurd. An agent plays no role in this transaction: a user sees an ad and clicks...
Teaser Demos on First Call Spark Discovery Conversations
"Don't show the product on the first call" is a LIE. Sometimes a teaser demo OPENS discovery. Show just enough to get their mind spinning. Not too much. Not too little. Use it to spark questions and conversation. Discovery and demos can be happily married...
Fix Bad Experiences, Turn Customers Into Lifelong Advocates
You may not think you’re an influencer - but you are. You influence your customers, your employees, your investors… everyone. And here’s the secret: Fix a bad customer experience, and you create a loyal advocate for life. That’s how real brands are built....
Smart YC Startups Suffer From Low Trust Signals
Why do so many smart startups still sound harder to trust than they should? I ran SocialBrilliance across 42 @ycombinator backed startups. Average signal score: 5.4/10. Signal score = how strong your company looks from the outside: clarity, trust, differentiation, actionability, overall signal strength. Not...
Create 10‑second Videos From Images Directly in Google Ads
Powerful, but will it trick prospective customers? i.e. Will there be realistic expectations? -> Veo Video Generation Now Available in Google Ads "Upload up to three images, and Veo generates unique videos up to 10 seconds long with natural motion. These...
Merchant Center Titles Dominate; Price Data Must Align
Ecommerce SEO: when it comes to ranking within free listing results on Google, there is a sphere of influence for data sources. This relates to features such as product grids, product knowledge panels, within the Shopping tab, AI Mode...
Human‑Centric ABM Wins Trust Over AI‑Only Content
Account-based marketing needs to become more human. At a time when AI makes content creation easier, leaning into relationship building is the way to differentiate and cut through the noise. That's because today, opportunities aren’t won through content and campaigns...
Reddit Surpasses Google in B2B Search Rankings
Eye-popping research from @TheCoolestCool on Reddit's unexpected domination of Google's B2B results: https://foundationinc.co/lab/reddit-b2b-saas Just look at these numbers 🧐🤯
From Acne Journey to Multi‑Million Skincare Brand
Alix Earle spent years posting about her acne, from Accutane rounds to bare-face breakouts. Now she turned that story into Reale Actives, a 4-step skincare line built with her dermatologist. For a year, she seeded unlabeled products, teased a mystery account, and...
Turn Market Signals Into High-Converting Content Ideas
The best content ideas are right in front of you. Your clients and the market are already telling you exactly what they want to see. You just need to know where to look. Here’s how I pull that signal out...
Social Listening Remains Rare Yet Essential Communication Skill
Being aware of and caring about what people are saying about your company on social media is still a rare thing today, yet should be a bare minimum communication skill (when done appropriately). @bocumbo knows. The full interview: https://t.co/sCRPBAd8oI https://t.co/XKQQLg6STQ
Shopify‑ChatGPT Integration Instantly Surfaces Product Details
If you've been doing the boring work, clean product titles, structured data, real SEO, the @Shopify x ChatGPT integration is your payoff. I asked for the best Earl Grey, it returned our client as #1, complete with variants, rating, and...
Stop Stalking, Dominate Hashtags, Attract Customers
If your #SocialMedia presence seems like stalking to your target audience; you're doing it wrong. Let us help you dominate your key hashtags, build your brand and have your customers coming to you. gingerich.james@gmail.com https://t.co/fDZKLkzDlx
Act Fast, Create Viral Content, Build Your Brand
The winning strategy to build a brand these days: Have an idea, act quickly and create viral content. When Rory Sutherland invented a fake business on a podcast, a coffee shop appealing to the busy commuter called “Flat White or...
Click Signals Shape Rankings and Power AI Answers
Brilliant read on how click signals drive rankings and AI answers. Including details on known signals that are tracked, how it informs AI answers & a playbook you can apply. -> How Google Click Signals Drive Rankings and AI Answers by @CyrusShepard...
Build New Relationships to Unlock LinkedIn’s Reach
Why “developing new relationships” is the only sustainable way to force the Linkedin algorithm to show you to new audiences https://t.co/OJa5Sg1oQj via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence