AI Tool Pinpoints Ideal Startup Customer
‘This #AI tool helped me define a target customer for my startup’ by Kara Baskin @MITSloan Learn more: https://t.co/66vsUiVaIn #ArtificialIntelligence #MachineLearning #ML #DL https://t.co/BFJVZcSL0T
Empower Employees to Share Authentically, No Quotas Needed
It's much easier to do influencer marketing when you have influencers on your marketing team. HubSpot has done well in this regard with more than our share of people across the org that have a following. How did we do...
AI Builds Full‑stack Prospect Dossier in Days, No Code
i just used ai to code an app that scrapes x, ig, tiktok, youtube, reddit, linkedin, google and it analyses that data, does competitor analysis, creates landing pages for these people, creates the copy, makes ai photos from their profile...
Open‑source AI Workflows Slash Costs, Boost Revenue
Open-sourced our skills that help grow revenues. Actual workflows: scripts, scoring algorithms, expert panels, and automation pipelines you can plug into Claude Code (or any AI coding agent) and run today. Resurrect deals, create expert panels to ship content that performs, turn...
AI Tool Injects Behavioral Psychology Into Every Marketing Copy
I built a skill for Claude Code that applies behavioral psychology to your marketing — anchoring, loss aversion, social proof, the decoy effect, and more. You tell it what you're working on (pricing page, landing page, email, ad) and it identifies...
Expanding Your Network Won’t Sacrifice Existing Engagement
If I start connecting with a completely new ecosystem of people, will I lose the engagement of my current network? https://t.co/83JZyxQupB via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence
LinkedIn’s AI Feed Rewards True Expertise Over Hacks
LinkedIn just rebuilt its entire feed with a unified LLM-powered system + Generative Recommender. Goodbye to early velocity hacks, keyword stuffing, and engagement pods. The new AI feed actually rewards true expertise and deep, specific value. Here’s what changed and how to win...
Build Your Own Audience, Bypass Biased Media
NYT proving my point… I invest in 100 amazing startups a year The @nytimes reporting is limited to anti-tech, anti-capitalism content only After 700 startup investments, their coverage is limited to political nonsense and negativity Meanwhile, every week I reach...
Airdrops: Future's Costliest Marketing, Now Tied to Grid Value
"Airdrops are going to be viewed historically as the most expensive marketing campaigns in history.” — @8eanmurray from @fuseenergy on why they're distributing tokens for actual grid value instead. https://t.co/SxDIONj3dT
Strategic Urgency Works—Only if It’s Genuine
Founders: Use urgency tactics strategically in down-funnel deals: - Rest of month free if signed this week - Limited implementation slots available - Current pricing only valid this quarter But make sure you can back up these claims. False urgency kills trust.
Mirror Customer Language, Double Your Conversion Rate
i taught Claude to write in my customers’ EXACT language and now my copy converts 2x better hormozi says it all the time: "he who is closest to the customer wins." this is how you get close. you stop guessing at what...
Optimized Thumbnails Can Revive Evergreen Content After Months
This video is by no means viral BUT it does show the value of evergreen content that people can comeback to as well as the power of optimizing your thumbnails and titles. This was the 3rd thumbnail for a video...
Meta's Inconsistent Rollout Sparks Advertiser Panic
I’ve been emailing Meta this rollout has been poor. This is why. Multiple versions of ad copy, confusing messaging, some accounts have a banner announcing the change / others don’t. This is a big shift for some advertisers and waking...
Brands Must Vet Retweets: Sony’s Costly Mistake
this is a nuanced joke but i once worked with the ECD who created the "Kevin Butler" playstation ad campaign (Kevin was a fake marketing guy at Sony and was featured in many ads) and in februrary 2011 someone tweeted...
Affinity Advantage: Connecting Brand Identity to Customer Demand
The Affinity Advantage: Bridging the Gap Between Brand and Demand by @Timothy_Hughes https://t.co/FckfDIdoyM @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess https://t.co/6PrJCfFgck
Offer Fresh Insights, Not Louder or More Posts
The fix isn't posting more. The fix isn't shouting louder. The fix is having something different to say that your audience doesn’t know they need to hear.
Facebook Affiliate Program Launches with Amazon, Shopee, eBay Soon
Focus on affiliate marketing? I shared the other day about Facebook's new affiliate partnership program that was announced on 3/26. The launch partners are Amazon and Shopee. One piece I missed was that eBay will be included in the coming...
YouTube CEO Vows to Curb AI Slop While Empowering Creators
YouTube's CEO about AI slop on the platform in a NYT video interview: Q: You’ve declared war on A.I. slop. But you are also handing creators tools to use A.I. How do you distinguish between a creative A.I....
Build Your Voice by Studying Proven Writing Systems
Learn from proven results, not just popularity: • Study successful writrers for systems that work • Besides tactics, extract patterns • Practice consistently to build your own voice • Validate with real outcomes (traffic, engagement, conversions) Skill grows where learning meets execution and feedback.
Consistent, Purposeful Content Builds Brand Trust and Offers
HOW TO BUILD YOUR BRAND • Stop posting random • Pick your message • Show your life • Teach something useful • Stay consistent daily • Make offers • Build trust
Paul Graham's Brand Age Insight Valid, Yet Overlooks Indie Crafts
A good essay on The Brand Age by Paul Graham. I think the essay misses some of the more interesting work by independent watchmakers — and in the world of tailoring and shoemaking, indie cutters and lastmakers — but the...
Organic Reach Builds Patience, Not Instant Sales
Most people think organic content is going to bring in customers fast. It probably won’t. People could follow you for years before they buy anything.
How Many New Connections Break Your Echo Chamber?
How many new relationships do I need to initiate daily or weekly to actually “break” the echo chamber? https://t.co/oW02lDFUQ5 via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence https://t.co/iiEaxZUmZu
Measure Content by Patient Inquiries, Not Likes
Biggest mistake doctors make while creating content? Obsessing over: • Views • Likes • Comments No way. Your only metric should be: 👉 Patient enquiries 👉 Patient footfall Virality ≠ value. If your content is working, patients will walk in. If not… you’re entertaining, not converting. Be honest— Are you creating content for attention… or...
Lead Magnets Are Dead: Embrace Organic, Dynamic Funnel
Lead magnets as we know them are dead in 2026. Here's where Marketers and Founders doing their own marketing are going wrong... 1. Relying Solely on Paid Ads to Lead Magnets For years, I watched B2B Marketers and Founders pour...
Direct-First Founders Also Excel at Earned Media
Founders who are great at going direct tend to also be great at earned media…. it’s a complement, not a trade-off
Social Influence: The Sole Lead Generation Driver
The 2026 Reality Check: Why Social Influence is the Only Lead Gen That Matters by @Timothy_Hughes https://t.co/FckfDIdoyM @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess https://t.co/A9EnDvrUCs
Edit and Publish YouTube Videos in Two Hours
I used to have a content manager to help me edit my YouTube videos. The videos looked great, but the process made me so disconnected from my own content. Now, I record a video and get it edited and scheduled in...
Marketers Embrace AI “Vibe Coding” To Build Tools
For years, the most automated thing in marketing was the auto-reply on your engineering ticket. Now marketers are building their own dashboards, integrations, automations, and internal apps — no engineering queue required. Just a prompt, an AI model, and a clearer...
Map All Four Customer Journey Stages with Tactics
The 4 Customer Journey Stages + the channels, tactics, and content types for each stage: https://t.co/WUxJLEJypr
Concise, Value‑Driven Messaging Beats Bloated Creative
Concise, value-driven messaging consistently outperforms bloated creative because it respects time, sharpens intent, and drives faster decisions. Here are 9 ways to achieve this >> https://t.co/oMeJACDuou #emailmarketing #digitalmarketing https://t.co/BqsADxVvqM
Proving GEO ROI Sparks New Scaling Demands
You can't make this up. Client hired a new marketing leader and pressed me to "prove the value of GEO" and why they should continue investing. I put together a presentation to demonstrate the value based on what we've accomplished....
Get a Discounted SEO Audit for Your Site
It's been quite a long time since I last managed an e-commerce website. Who wants some SEO work done for their site? I'll audit yours at a discounted rate to get things going.
AI Redefines Healthcare Search: Visibility Over Clicks
Search isn’t broken. It’s evolving. AI is changing how healthcare brands show up— visibility doesn’t always mean clicks anymore. Lacey Reichwald breaks down what’s changing in healthcare search—and what isn’t. 👀 👉 https://t.co/gVeYqeWbe3 @ahamediagroup #marketingstrategy
Integrate AI Now to Halve Ecom Workload and Dominate
How to run an ecom brand in 2026 using AI for half the work: - Use AI to generate 10x more ad creatives than UGC creators can produce - Build a custom GPT trained on your customer service FAQs so new...
Marketers Chase Reddit Hype, Ignore Lasting Brand Value
Marketers suddenly want to prioritize Reddit efforts because they think "it helps with LLMs" but no one cared about Reddit prior to AI search being all the rage. If this was 2016, no one would be prioritizing Reddit. And that's...
Prioritize New Customer Rate Over ROAS for Growth
ROAS is quietly the most deceptive metric that nobody knows how to track. The moment you push into cold audiences, ROAS can drop. And every operator trained on it pulls back exactly when they should push. Almost every account we inherit has...
Semrush Holds First Data on ChatGPT Ad Performance
Well, I know one company in our industry that has data about how ChatGPT Ads are performing. @semrush :) https://t.co/2O5V5dJZSN
Flex Ads Boost CPA Performance 30‑60% Day‑over‑Day
Every single ad that was a Flex ad across my entire portfolio saw anywhere from a 30-60% increase DoD in CPAs.
Meta's New Attribution Inflates CPA, Leaves Optimization Unclear
Meta has rolled out their updated attribution settings to many accounts yesterday. This resulted in 30-50% increases in CPA in platform. But Northbeam showed zero changes. If you see a banner at the top of your ads manager it was...
Starbucks Belongs in Nashville: A Cultural Fit for 2026
Starbucks should move the whole company to Nashville tbh. It's a better cultural fit for what the brand is in 2026: https://t.co/R0oQPKKkd6
Great Product Fails without Clear Onboarding Path
I watched hundreds of people sign up for my product and then completely disappear. It was entirely my fault. Let me back up. I read 10x is Easier Than 2x and decided that software would be my growth strategy. So I built NoteGo. And...
Start with High‑intent Search, Not Months of Waiting
Most B2B teams wait months for pipeline. Target everyone. Optimize for clicks. Build awareness. Then hope it turns into revenue. Flip it: •Start with high-intent search •Send traffic to demo •Capture demand already there •Expand after proof Start with buyers, not browsers. https://t.co/6mptqJgD9z
Music Labels Hire ‘Clippers’ to Fake Viral Hits
Music Labels Turn to “Clippers” to Manufacture Fake Viral Buzz at Scale “Clipping” is a viral marketing tactic where teams flood social platforms with content to fake organic virality Labels and agencies hire ‘clippers’ to mass-post memes, clips, and content across TikTok,...
Yap Era: Authentic Voices Replace Polished Tech‑bro Content
I'm convinced the "yap era" of social content is not a trend... It's a course correction. People got tired of over-produced content that felt empty (and WAY too tech bro-y). They want real information, real stories, from real people.
Master Three Metrics to Scale Beyond Q2 Chaos
You just spent 3 crazy months reacting to • Tariff chaos • Targeting changes • Algorithm shifts But ask yourself these 3 questions to help you scale consistently in Q1 without worrying about any chaos in Q2. QUESTION 1: Does your offer convert...
Rebuild B2B Marketing Foundations in 90 Days
Most B2B CMOs inherit a broken system. - Random campaigns - Sales blaming marketing - Marketing blaming sales - Board asking why pipeline is down The instinct is to launch something new. But that just adds more chaos to the...
Stop Overthinking: Comparison Sabotages Your Content Confidence
I've been talking to clients who overthink and question everything when it comes to posting content. And there are 2 camps they find themselves in. The first is they are so deep in comparison that it makes them question everything they...
Custom App Covers Boost Brand, Worth the Effort
One decision we made on the Kit App Store is to make custom cover graphics for every app. It's a decent amount of work for our brand team since there are so many indie apps, but the end result looks...
Unity's AI-Powered Ad Platform Vector Transforms Mobile Advertising
In this week’s episode of the Mobile Dev Memo podcast, I speak to Felix The, the SVP of Advertising Product and Engineering at Unity. We discuss Unity’s AI-enabled advertising system, Vector. https://t.co/YKAGMtaYaP