Free Gifts Can Distract From Core Product Development
Is it bad to send free stuff to companies just to get business? No, but it becomes a problem when you spend more time sending free donuts and doormats than you know… making a product… This tactic is already well known in the pharmaceutical space and leverages the principle of reciprocity: I give you something, and you give me your time in return. But the donut tactic goes even deeper than this…
Trader Joe’s Boosts Sales via Store Design Psychology
Trader Joe's has a playful brand but its business is very serious (annual revenue = $14B+). With no ad spend or online sales, the chain perfected one psychological hack in its store/product design to achieve industry-leading sales of ~$1.7k per...
Align 3 Marketing Systems for Predictable Revenue – Free Training
I'm hosting a FREE training on how to align your 3 marketing systems to generate predictable revenue ➡️ https://www.amyporterfield.com/training
Turn Static Images Into $100K Viral AI Ads
How I Made $102k Turning Image Ads Into (Viral) AI Videos. WATCH HERE 👉 https://t.co/Iv6vzSoi9V In 2026, you don't need a $5,000 production budget or a house full of influencers to scale. I’m showing you the exact workflow I used to...
Begin with Product Positioning, Then Let AI Handle Copy
The right way to use marketing-skills with Claude↓ Don't pick which skill to run first. You probably won't know the right order anyway. Start with product marketing context — your positioning, audience, and what makes you different. Once that's loaded, the model knows...
Inject Your Brand Into AI with One Click
Some people are claiming they can "feed" their brands into AI. So I'm adding these buttons to my old travel guides to let readers "inject" my brand/domain into their LLMs. When someone clicks on it, it sends this to ChatGPT: "Summarize the content...
Google Click Signals Reveal Ranking and AI Answer Factors
Let's talk about Google Click Signals... ...and how they drive website visibility for both Google rankings and AI answers The Google API leak exposed many of the exact click signals Google measures, with names like badClicks, goodClicks, and lastLongestClicks https://t.co/49XHqsS8Qi
AI SEO Playbook Reveals Google Click Signal Strategies
New: "The AI SEO Playbook for Google Click Signals" Feel free to subscribe 🙏 https://t.co/vTCh7CuabN https://t.co/AzgEUUifMe
Automation Amplifies Noise, Undermines Human Value
Automation is a trap when you’re using it to scale noise instead of value. Your prospects know that if they don't block an AI-generated thread today, they’ll get ten more tomorrow from the same bot until it finally gives up. On...
Posting More Than Three Times Weekly Drives Real Results
UNPOPULAR OPION: Most people are not posting enough. You cannot expect results from 3 posts a week.
Revenue Grows Through Alignment, Not More Busywork
You kept busy. Kept useful. Called it ambition. But predictable revenue doesn’t come from doing more. It comes from alignment. Your worth, your offer, and your marketing all saying the same thing. Stop performing. Start attracting. 👇 Comment TRAINING to build revenue that...
AI + Adobe Tools Streamline Video Creation Workflow
I used to just brainstorm with @ChatGPTapp, then build everything myself. Now I hand it my video brief. @Adobe Express gives me title card templates. @Photoshop layers effects on my thumbnail I can dial in. #AdobePartner https://t.co/nzrHezwtty
Google's Quickest Update Yet Beats 23‑Hour Record
This was the fastest rollout of any Google update; the previous record was just over 23 hours for the June 23, 2021 and June 28, 2021 spam update https://t.co/8oAac58rDf
AI Agent Auto-Optimizes Upsell Outreach via Data Experiments
We created a PQL agent that looks through Mixpanel and Stripe engagement metrics on trialing signups then cross references it with industry/company news and our other agents to figure out the best angle to attack to upsell/cross-sell engaged users. Then it...
Early Users Test SEO AI Tool Before Public Release
Last Sunday I closed access to Roborank, the SEO Agent that does your SEO work. 7 People joined (€2.3K): - 1 Travel Blogger - 2 SaaS Owners - 4 Agency Owners Each one of them will use it in different ways: - Crafting Better Copy for...
Half of Organic Traffic Vanishes, Industry Offers Empty Fixes
42% of organic traffic gone. The industry's two responses are a hallucinated dashboard and a five-year plan. https://t.co/89wAiB7eMN via @sejournal Hmm. Not for my #SEO clients. But whatever. https://t.co/dVFu0ZLUfW
Master AI Agent Protocols, Unlock Massive Earnings
Soon, your agents will negotiate with my agents, and eventually those who understand how agents work will make a lot of money. Full chat with @LizMicik on AI agent protocols marketers need to know is here: https://t.co/D2dpSxlx5z https://t.co/CqZbcjxlT5
One Marketer Automates All Google Ads via Chat
anthropic's growth marketer just showed how he runs all of their paid search as a one-person team. he built a cowork plugin that manages every google ads campaign from a single chat window. here's his workflow: 1. he writes his paid search playbook...
Build a Content Loop: Start Small, Grow Continuously
The content and access loop 🔂 all of you could be executing to help you make content, then connect with your audience and then use that connection to make more content … listen carefully to the e steps that help...
Google Expands Shopping Ads to 15 New EU Markets
While OpenAI burns cash, Google just announced Shopping Ads in 15 new European markets https://t.co/hQB6wuOTAW https://t.co/eCZo8LPYwP
Google Expands Discussion Forum Markup and Robots Tag Guidance
Google added more properties for Discussion Forum & QA Page markup as well as documented robots tags use outside of the HTML head https://t.co/rlTRH9CtGE https://t.co/tB8BkNX9wS
Google Trials Guided Research Feature for Search
Google Search tests "Skip Digging, Start Guided Research" for Web Guide via @lenraleigh by @glenngabe https://t.co/WwENDJaga7 https://t.co/DrRVxAqs4h
Microsoft Spends $8M to Spotlight AI‑powered Excel
Microsoft paid $8 Million for a Super Bowl commercial to show off that Excel now has AI powered by Copilot #microsoft #excel #superbowl #AI #copilot #artificialintelligence #LLM #GenAI @PawlowskiMario @chidambara09 @Ym78200 @CurieuxExplorer @efipm @bigfundu @sayedflah @Ronald_vanLoon @cyngn @belindabeibi @odisseiaalfa @DigitalColmer @MyCompanionsAI...
X Enables Global Coaching Reach Beyond Anglo Limits
I’m based in UK but most of my audience is in the US, then UK, Japan (growth market) respectively. S&C & performance coaching industry is heavily US facing because of market opportunities I need to have reach beyond just the...
Strategic Upsells Win When They Fit the Buyer
This is why I'm so adamant about people learning to sell in a way that makes sense for them. I didn't sell out that upsell and add $9K in revenue *just because I added an upsell*. The upsell offer was...
Stripe's In‑Ads Checkout Makes Shopify Optional
Uhhh is this the beginning of the inevitable breakup between Stripe and Shopify? This is a big deal. It’s also a bunch of my predictions coming to life at once. Here's what's happening: Stripe is powering a native checkout inside Facebook ads....
Simplicity Beats Overcomplicated Content Strategies Every Time
Sometimes I think my content strategy is too simple...then I remember that's the whole point. 😂 Most everyone is overcomplicating the hECKKK out of content
Vibe‑coded SEO Tools Boosted My Income 56%
My income grew (at least) 56% this month, because of my vibe-coded SEO tools. Join the newsletter to get the what, why and how I’m doing it. Link in the next tweet. https://t.co/o3241R7YeN
AI Tool Boosts Form Conversions From 3% to 12%
I built a skill for Claude Code that optimizes any form on your site — demo requests, contact forms, lead capture, applications. You tell it about your form and current conversion rate, and it identifies exactly what's killing completions. Too many...
HBO Max Leverages Harry Potter Trailer for UK Launch
It’s not random the decision to drop the first trailer of #HarryPotter HBO series this WED. After a long wait, #HBOMax will finally be launched in the U.K. this THU, so using one of the biggest British pop culture phenoms ever...
AI Agent Automates Real‑Time Content Strategy and Creation
This one video shows you all you need to know about the 'new' way of working. Our shortform guy Harvey is in Slack going back and forth with our AI agent Flash. He asks it to pull real Instagram stats. Flash...
Shopify Brands Now Shoppable Directly Within ChatGPT
Brands on @shopify are now shoppable inside @chatgpt. AI shopping isn’t coming. It’s here. As always, our merchants are best positioned. Let’s go.
Posting Order Beats Content for 300 Sign‑Ups
The order you post your content in matters more than the content itself. I broke down the exact formula that drove 300 sign-ups in this week’s newsletter...no ads, no algorithm tricks. 👇Comment NEWSLETTER and I’ll send it straight to your DMs. 📩
Google's March 2026 Spam Update Rolls Out Globally
Here we go. Maybe targeting more spammy tactics sites are using to game AEO/GEO? We'll see -> The March 2026 Spam Update is Rolling Out "Released the March 2026 spam update, which applies globally and to all languages. The rollout may...
Earn Reddit Karma to Boost Rankings, AI, Sales
Reddit conversations now influence: • Google rankings • AI outputs • Buying decisions But if you have 0 karma, you don’t exist. Want in? Comment first. Post smart. Skip shortcuts. 7 strategies that earn trust — and future traffic — without being banned or ignored. https://t.co/USiA7k1Swr
Distribution Beats Content: Build Reach Before Publishing
Hot take: Content is not king. Distribution is. I see teams ship incredible research, share it once, and hope for magic. Great content only wins when the market actually sees it. Build distribution before you hit publish. https://t.co/TMyyX29S08
Transparency Boosts AI Sentiment, Yet Requires Ongoing Effort
We have had 1 negative review about @SeerInteractive in 24 years - yet to be "balanced" every AI model referenced it. This is our gameplan and all the metrics on how when we took ownership and published information about our company's...
Win‑backs Outperform Acquisitions When Companies Fix Mistakes
Winning back customers requires fixing what drove them away | @MarTechIsMktg https://t.co/HRrW0X2u0w Win-backs beat acquisitions, but they require companies to admit what went wrong and prove they fixed it. #customerexperience #loyalty #winback #cx https://t.co/c2HyjG7k7n
AI-Powered Vibe Design Creates Full Pitch Decks Instantly
Holy shit.. vibe design is here. You can now build fully branded pitch decks with AI agents in one session. The output looks like a full design team built it. Here's everything you need to know: https://t.co/6YnP2Oxud5
Linktree AI Delivers Personalized Growth Recommendations for Creators
Linktree’s new AI tool gives creators real, personalized growth recommendations @linktr.ee has upgraded Insights Chat with personalized, AI-powered, data-driven recommendations The new tool pulls real performance data across TikTok, Instagram, YouTube Creators using Linktree can ask for post ideas, traffic tips, and top-performing...
ChatGPT Enhances Agentic Commerce with Side‑by‑Side Comparisons
ChatGPT has expanded their Agentic Commerce Protocol. This is their version of Google's UCP (Universal Commerce Protocol). It now supports more product discovery with richer shopping experiences. Products are presented side by side for comparisons and they've worked to make...
Prompt‑Generated Native Ads Cut Hours, Boost Performance
Native ads are crushing it on ad accounts. I figured out how to make them with prompts. Instead of 50+ hours analyzing winning hooks, copy them in a few clicks. I made a deck of all of them with Moda. (Usually charge $1000...
AI Generates Pro‑Level Product Shots From One Prompt
If you're running a DTC brand, you know how expensive product photography is. Lighting, studio, photographer, retouching. I made this with one prompt: "Premium coffee bag floating with whole beans scattered around it, steam rising, dark moody background, studio lighting." What surprised...
Steve Jobs' Secret Branding Mentor Rescued Apple in 1997
This man was Steve Jobs's secret source of branding inspiration. In a legendary internal meeting, Jobs revealed how this guy had cracked the code to build an iconic brand. Here's his philosophy (that saved Apple from bankruptcy in 1997):
Reddit Launches Collection Ads, Boosting Ecommerce ROAS
Focus on ecommerce? -> Introducing More Ways to Tap into Shopping on Reddit 1) Improve discovery with Collection Ads and Reddit-unique overlays: "Collection Ads allow businesses to lead with a lifestyle hero image paired with shoppable product tiles in a...
Google AI Overviews Nullify Traditional SEO Traffic
Stable grew on SEO and content. Then Google launched AI overviews. Blog posts that drove traffic for years suddenly flatlined. Sarah Ahmad says the B2B marketing playbook has been flipped on its head. https://t.co/DagDwkbAhS
7 Essential Storytelling Techniques for Powerful Copywriting
Here are 7 storytelling techniques you can leverage in your copywriting & marketing: (bookmark this) https://t.co/XBYJFHWGKp
Consistency Beats Virality: Commit to One Platform
Everyone wants a personal brand… until they realize it takes consistency. It’s not about going viral. It’s about showing up—again and again—until people trust your voice. Pick one platform. Stay committed. Your body of work will speak for you long before you have to. #PersonalBranding...
Apple Maps Launches Local Ads for Businesses
Appple Business - local ads in Apple Maps is officially live - Apple just posted about it, my story is updated at https://t.co/VBlcnERHn8 https://t.co/GwP0hkDypq
Google's Small Core Updates Can Disrupt Sites in Q1
There is another disturbance in the SEO Force. Google is active again and Q1 has been super volatile. Remember, Google can push what they call 'smaller core updates' outside of broad core updates. And those can still have a big...