Leverage View-Through Attribution to Boost Meta Campaign ROI
Something we're noticing across multiple 8-figure brands we're managing. After the changes to click attribution Meta started to heavily favor and over-utilize view-through attribution. As we swapped some brands over to 1DC/7DC exclusive optimization the total back-end performance and profitability is growing in tandem. It slightly makes sense as clicks became more conservative they rely more heavily on view-through attribution for the data needed. If you're spending aggresively on channels outside of Meta (Google, YouTube, TikTok etc...) I'd suggest monitoring your % of attribution from view vs click and adjusting as needed. BUT... if you're spending almost exclusively on Meta I would add view-through attribution as the potential for over reporting is minimized and it gives Meta more data to optimize against.
Balancing Growth and Ethics in AI Marketing
#TimTalk - How can companies balance growth with the need to be ethical in AI-driven marketing? with Nicole Alexander https://t.co/3iLT5JKwip via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #ArtificialIntelligence #TechNews #Marketing #MarketingStrategy #MarketingSuccess #AI
Timing and Messaging Triple Paywall Conversion Rates
I built a skill for Claude Code that optimizes in-app upgrade screens so free users actually convert to paid. It rewrites your paywall from the ground up — triggering it at the moment of value (not buried in settings), showing what...
Baidu's New English Wiki Boosts US Visibility
Baidu's English pages appear to be exploding in visibility in the U.S. It looks like it's tied to the core update, but I think it's actually that they launched an English Wiki site within the last week: https://t.co/O54gTff7C8 https://t.co/R6b5Ntxk0B
Meta’s March Bug Skews Click‑only Attribution, Hurting Optimization
I think this is a good visualization for the impact of TWO major Meta items in March. 1. An overspend bug that occurred on Sunday 3/16. Spend spiked against 0 reported value. (lots of refund coming) 2. The changes to click based...
Ahrefs Traffic Value Proves SEO Success Timeline
Ahrefs traffic value is still an excellent SEO leading indicator. I bet you can tell when this client started working with me 😎 https://t.co/e9my8JP4uP
Media Scale Comes From Data, Not Headcount
$100M with 30 people MarketBeat does $50M/year with 19 employees... @MediaKing thinks he can get to $100M with 30... "To go from a million subscribers to two... you don't actually produce more content. You just don't need more people." Scalable media businesses aren't...
1,000‑plus on Waitlist, Set to Outshine
Almost 1,000 on the waitlist for https://t.co/LsbMCg34M5 now 👀 Gonna blow all these so called "AI CMO" startups out of the water. https://t.co/N6iMdAlEr3
WorkOS Secures Quarter-Long Sponsorship on Lenny's Podcast
I'm so excited to be partnering with @WorkOS for the upcoming season of Lenny's Podcast. Instead of rotating sponsors every episode, I'm simplifying: one presenting sponsor for the full quarter (first up, @WorkOS), and a mid-roll supporting sponsor (shoutout @TrustVanta). Tweeting about...
Brands Succeed by Mirroring Customers' Desired Identity
Real transformation is identity change. The strongest brands don’t sell products. They reflect who customers believe they are (or want to become). That “sympathetic vibration” between brand and human? That’s authenticity. #Outthinker #Kaihan #BrandStrategy #Transformation https://t.co/un2ugRE02d
DataForSEO: Built‑in SEO Data, No API Key Required
DataForSEO comes built in. No API key needed. The agent can pull keyword data, search volumes, SERP analysis, and rank tracking out of the box. Most SEO tools make you bring your own data source. This one's already there. Waitlist invite emails going...
Ahrefs Gains Ground on Semrush with Recent Updates
Is @ahrefs getting better then @semrush now ? 🤔 I think the tides may be turning a bit with all of the updates they have been pumping out. Nice work team 🤝
Discover Your Brand's Current Rank in Google's AI
You gotta try this out: Check how your brand ALREADY ranks in Google's AI memory Nice work @dejanseo 👏 https://t.co/5NPluH3Fw9
One Algorithm Change Can Wipe Out Your Reach
Most people are one algorithm change away from losing everything. It feels safe until your reach drops overnight and you can’t control it. https://t.co/hJYQSD9Fij
Let AI Automate Your Most Frustrating Marketing Tasks
One of the most friction-filled parts of my job (and for 12 years as a marketer) was lead magnets. ↓ Not the making of them. All the stuff to get them shipped: ↳ The setting up the landing page ↳ Connecting to Kit ↳...
Build Rapport and Repeat to Earn Referrals
If I had to break Referrals into a math equation it would be: (Rapport x Repetition) = Relationship → Referral
Meta's New Click Attribution Shifts Performance Metrics
Meta completely changed how it counts click attribution. How did it effect performance? What should you do about it? I pulled data on 50 accounts and $30M in spend over the last few weeks to break it down... https://t.co/kspXVNgkoO
Creative Fatigue Signals Product Peak Before Sales Drop
These are the 6 signals that tell me a product could have peaked before the numbers show it: 1/ You create banger ads, launch them, and only the old ads keep working. 2/ Sales flatline, but your increased effort masks the...
Microsoft Ads Merchant Center Adds Store & Domain Rename Feature
ICYMI: Microsoft Advertising Merchant Center enables update your store name and domain name https://t.co/ylKcY3apFY https://t.co/jyKLfsH0HJ
High Ad Frequency Signals Creative Fatigue, Not Spend Problem
Scaling an ad that's fatiguing accelerates your costs. The sign that most operators miss: CPA holds but frequency is climbing. The ad is still converting - just the same people, over and over. Check frequency before you touch the budget....
Eliminate Sales, Let PLG Drive Growth Seamlessly
Sometimes a salesperson gets in the way of your PLG, and we had it happen twice… So we removed our sales department entirely. The first one was trying to sell an enterprise version of the product… but the problem is...
Skip Template Hunting with Gamma Imagine’s Instant Designs
I used to spend more time hunting for templates than actually designing anything. Open a design tool and scroll through hundreds of templates until you find one that's close. Delete most of it, customize what's left, and realize it still doesn't...
Optimization Masks Attention Commodification in Social Media Strategy
A lot of social media and content strategy "best practices" are built around gaming platforms that were built to commodify your attention, and we just call it "optimization."
Create Valuable, Engaging Content to Retain Customers
Engaging content can attract and retain customers. Create and share content that either: - resonates with your audience - provides value - entertain - educate to keep them coming back for more.
Send Hundreds, Not Six, to Earn Replies
One of my agency owner students told me they sent 6 outreach messages last week. They were proud of that number. Sure, it‘s better than sending 0 messages. But we’re not here for participation trophies. We’re here to grow a business. Let’s look at...
Profit Every Ad First Purchase, Not LTV
Ridge Wallet hit $200M/year with zero VC funding. Their rule? Every ad must be profitable on the first purchase. No relying on repeat buyers. Meanwhile you're losing money on the front-end hoping 'LTV' will magically save you. That's the gap.
Google Forces Ads Due to Negative User Signals
The kiss of death from a Navboost standpoint. Just saw this on a site two days in a row. The negative user interaction signals people are sending Google about the site will be insane. It's forcing me to trigger and...
Leverage Shifts: Attention, Not Ideas, Drives Growth
A lot of founder advice around growth already feels outdated. Not because it was always bad. Because the environment changed faster than the playbooks did. Ideas are cheaper. Code is getting cheaper. Attention is not. Distribution is not. That changes where leverage lives.
USAA's 3 Keys to Behavior‑Changing Campaigns
RT @VoxOptima Courtney Blackann: 3 lessons from @USAA on building campaigns that actually change behavior | https://t.co/qWWPAu7UVN @ragancomms "Provide links, resources, FAQs and social posts where people can ask questions, collaborate or read more to better understand the whole...
March Core Update Appears to Influence Rankings
GSC has updated as far as March 30 and now I am starting to see some movement that looks like core update impact. Still far too early to investigate or make any conclusions. But yes, it does look like the March...
Calvin Klein Sales Surge After Hulu's Love Story
PVH’s Calvin Klein gets boost from Hulu’s “Love Story.” CEO tells me “40 million people have watched it. We saw an increase in search, e-commerce traffic and spring selling…”
Amazon AI Chatbot Ads Get Few Clicks, Cost Half the Price
88 clicks versus 500K. Whoa -> More data about ads in AI: Amazon's "sponsored prompts" for its Rufus AI assistant are yielding significantly lower traffic than traditional ads, but are more cost-effective "Amazon’s new form of chatbot ads have only...
Cost per New Customer Reveals Winning Creative
> open Meta Ads Manager > go to your active campaigns > pull the breakdown by creative > if you're tracking new vs. returning customers, filter for new customer conversions only > sort by cost per result > that number...
Structured Founder Interviews And
Treating LinkedIn like a blog dumping ground? That’s why you’re getting crickets. Clarify flipped the playbook: • 30-min weekly founder interviews • AI-assisted content assembly • POV-driven posts based on real data Engagement skyrocketed. So did qualified leads. https://t.co/QCFIQkX8hv
Brand Power Drives Waiting; Build Yours Online Now
People wait 18 months for a Cybertruck. They line up for sneakers. They wait years for watches. Why? Because of brand. If you’re not building your brand online today, you’re already behind. https://t.co/z2CZleckWB
Start with the Problem, Then Let AI Refine Your Draft
Top Actionable AI Tips For Marketers [PDF Cheatsheet]: Rule #0: Start with the PROBLEM, not the tech. If you can't name the task in one sentence, you aren't ready yet. 1. Examples beat perfect prompts. Every time. The #1 research-backed tip is "few-shot learning":...
Allbirds' Rapid Overexpansion Doomed Its Core Brand
I think Allbirds failed because they tried to do too much and grow too fast too soon and that left them scrambling to make up revenue as a publicly traded company. I think being public was a crash grab for...
Meta Adds Event‑linked Reels Ads for Instant Cultural Relevance
Meta is expanding Reels trending ads with content lineups tied to major events, including Fashion Week, F1, Black Friday, and NFL games, plus new categories like TV & Movies and Travel. Brands get a more targeted way to show up...
Introducing Forward Deployed Martech: Real‑World Buyer Intelligence
Big announcement: chiefmartec has acquired Watchem, Bugg & Hyde, a boutique investigative services firm, to launch what I believe is the industry's first Forward Deployed Martech practice. Here's the thesis: Every martech vendor talks about "intent signals" and "buyer intelligence." But let's...
Websites Must Convey Value, Not Just Jargon
Your website should translate value, not display vocabulary. If a visitor can’t quickly grasp: • what you do • who it’s for • why it matters …they won’t stay. Your site is not for you. It is for them.
Authentic UGC Ads Outperform Polished Studios 9×
I've analyzed 1,000+ winning ads. Here's the pattern: Ads that looked like native social media posts (UGC, iPhone footage) outperformed polished studio ads 9 times out of 10. Your assumption that you need high production value is wrong. Authenticity wins.
London Sets Branding Standard Adelaide Should Emulate
Distinctive Brand Asset that is one part of making London the best branded city on the planet. My beautiful Adelaide has a lot to learn.
AI Forces Rethink of Timeless Brand Discoverability Basics
Everything you know about making your brand DISCOVERABLE online is simultaneously correct and outdated. The fundamentals haven't changed. But with AI at our disposal, we now have to rethink every detail of how we apply them. I've been deep in the trenches...
Scale Smart: Study Market Before Chasing Revenue
Most founders chase growth. They hire sales teams, run ads, and push for volume without studying the market. Growth-driven companies do the opposite: they study customers, test demand, and build systems before scaling. One model chases revenue, the other builds long-term value. Are you...
13 AI Agents Automate Every Business Function Seamlessly
I built 13 AI agents for every part of your business using Claude Code, Cursor, and Codex. They don’t forget. They don’t hallucinate. Idea validation. Roadmap generation. Social content automation. One AI operating system. Zero guesswork.
Consolidating Campaigns Boosts Profitability and Spend Efficiency
Consolidation inside the ad account has been one of the best overall improvements to performance recently. Have a brand spending $600k/month that’s been consolidated into 2 campaigns. We took this account over and consolidated data and spend while improving overall profitability and...
Boost LinkedIn Engagement with AI-Powered Posts
Trying to get more involved with the @LinkedIn community, but are finding that your posts don't get engagement? Use AI to make 'em more engaging. Here's how to give it a try: https://t.co/y53idal1Jb #linkedin #chatgpt #ai #socialmedia https://t.co/LK7TZb5IkA
Social Platforms Roll Out New Shopping, Ad, Creator Tools
Newsletter is out: 🛍️Meta announces new shopping and affiliate features across Facebook and Instagram 📱TikTok and Snapchat tout new first-impression, high-frequency ad formats 🤝YouTube brings new features to its newly named YouTube Creator Partnerships platform 💼Pinterest makes it easier for creators and SMBs to...
Twistartups Ads Sell Out 15 Years, Proven Value
There's a reason why the advertising on @twistartups has been sold out for 15 years straight and 2,200+ episodes -- it works (and we price it slightly under market to create long-term partnerships) Thanks @trustvanta for the long-term support 🥰...
Fix Small Email Mistakes to Stop Spam
Your email isn't going to spam because of a single thing. It's a combination of small mistakes that are easy to fix once you know what they are. I built a free tool that shows you exactly what to fix. All you...