Distribution Beats Product: Sell Before You Perfect
Good product + bad distribution = dead. Bad product + great distribution = a business. Nobody buys what they can't find. Build distribution first. Everything else second.
Data‑Driven, Scannable Content Boosts AI Search Citations
💰 From Retrieved to Cited: How Commercial Content Earns Citations in AI Search - excellent research from @_oshdavidson showing how: * Early-Discovery Content Earns a 20% Higher Citation Likelihood When Claims Are Grounded in Data * Pages That Make Shortlisting Options...
Batch, Schedule, Repeat: My Formula for Consistent Posting
The system I use to stay consistent (even on chaotic days): → batch content → schedule everything → repeat weekly No guessing This is how I manage to post on my pub business, spend quality time with my toddler and build online.
Anthropic Sends Easter Eve Email at Midnight
Midnight US ET, the day before Easter, is a weird time for Anthropic to drop a marketing email… https://t.co/OC3py1jgdp
Claude Cowork Streamlines Project Planning and Content Creation
Been using Claude Code for ages but decided to try Claude Cowork on MacOS desktop app & setup Claude Cowork project to organise/plan my new Subtack I created https://ai.georgeliu.com. So draft posts, image assets all generated within project & even...
One Skill Captures All Product Marketing Context Automatically
I built a skill for Claude Code that creates a product marketing context document so every other marketing skill already knows your product. You run it once and it captures everything — what your product does, who it's for, how you're...
Don't Flood Your Site: Seek SEO Expert Advice
Oh now I “need” to write hundreds of articles? 🤦🏽♀️🤦🏽♀️🤦🏽♀️ Please consult experienced SEO professionals before burning down your site with stuff like this.
Great Brands Become Part of Your Identity
“It has a cult following.” That single phrase explains how powerful brand loyalty really is. The best brands don’t sell products. They become part of who you are. #Kaihan #Outthinker #BrandLoyalty #Identity #BrandStrategy #CustomerLoyalty #BusinessTok #Strategy #Innovation #Leadership #Branding
AEO Success Requires Fixing Root Cause, Not Just Content
Most of the advice circulating about answer engine optimization (AEO) treats visibility as a content challenge. Write better. Structure it cleaner. Add schema markup. That advice is not wrong, but it addresses the symptom rather than the cause. https://t.co/zrGlNWJYXy
Meta Tests Instagram Plus as Subscription Trend Grows
Meta starts testing a premium subscription on Instagram -> Meta is testing an Instagram Plus subscription in a few countries, offering features including anonymous Story viewing and extended 48-hour Story durations "Snapchat and X have proven that there is a market for...
Earn Reddit Credibility First, Then Share Value
Reddit marketing: → Find 5 subreddits where your audience hangs out → Sort content by top posts. Run deep research. Have Claude / Manus read everything. Understand the culture → Start commenting with genuine, helpful responses rooted in value → After you’ve built some...
Avoid Choosing Colors Just to Be Unique
I once watched a (very well-regarded) branding studio recommend an absolutely god-awful color to a company because “no other company had picked that color yet”
Meta’s Ad Sequencing Works—Just Undocumented Setup Steps
> Get excited about Meta's ad sequencing announcement > Try to set it up realize it requires lifetime budgets, not daily > Realize it needs Target Frequency, not the default optimization > Realize the sequencing toggle doesn't even appear until after...
What Makes a Cold Email Worth Replying To
Writing cold emails is an art. I receive 10+ emails or DMs a week from aspiring VCs wanting to chat. So tomorrow morning I’m writing my newsletter about the cold emails I’ve actually replied to and why. Direct to your inbox at 9am...
Founders Need a Content OS, Not Just a Calendar
I think “content calendar” is too small of a concept for what serious founders need. A calendar tells you when to post. What I care about is an operating system that helps with: selection, structure, workflow, distribution, and learning.
Launch Licensed Products Fast with Niche Partnerships and UGC
How to launch a licensed product that does millions in its first month: (We’ve followed this exact process to get household name brands to license The Oodie) Find a license that matches your audience. Don't shoot for the biggest name on...
Snapchat's Total Snap Takeovers Let Brands Own Every Tab
Snapchat introduced Total Snap Takeovers, letting brands run ads across all major tabs, including Map, Chat, Camera, Stories, and Spotlight, in a single buy. With 97% of users visiting multiple tabs per session, it's a format designed around actual user...
Pricing Signals Quality: Avoid Free, Use Trial Conversions
Never give anything for free. You end up attracting the wrong customer, not the ones you want. Founders constantly make this mistake because they don’t understand their customer well enough. Instead of rushing to scale more time should be spent understanding...
AI Shopping Generates Unattributed Conversions, Skewing Metrics
AI shopping is sending buyers to your store but NONE of them show up in your attribution. 39% of consumers already use AI for product discovery, and 23% of Americans bought something via AI in the past month. These are the...
Search Console Misreports Impressions Since May 2025
Woh. Search console has been inaccurately reporting impressions since May 2025. A fix is coming over the next few weeks. https://t.co/EJyx8tVh3q https://t.co/HQq4pQ1d4r
Ghost Citations: Content Cited, Brand Remains Invisible
Being cited but not mentioned? Good post from @johnlovett -> LLM Ghost Citations: Why Your Content Is Working and Your Brand Isn't "Your content gets cited. Your competitors get recommended. You don’t. That gap is a ghost citation problem. A ghost...
GSC Misreported Impressions Since May 2025, Fix Pending
Almost a year of inflated impressions? Could this error have caused some of the alligator graphs we have seen? -> Google Search Console misreported impression data since May 13, 2025 due to a logging error. Corrections will roll...
Half Your Ad Budget Vanishes Without a Funnel
Most businesses waste 50%+ of their ad spend. Not because ads don’t work… But because there’s no backend system to convert and nurture leads. Fix that, and everything changes. Message me “FUNNEL” and I’ll audit yours.
Predictable Funnels Double Conversions, End Referral Guesswork
Running ads but still relying on referrals to survive? That means your pipeline isn’t predictable yet. A proper funnel + automation can increase conversions by 2X–4X. Stop guessing, start scaling. DM “GROWTH” if you want a breakdown.
Choose One Goal Per Piece to End Aimless Content
Pick one goal per content piece and your content will stop being aimless. - Lead generation. - Authority building. - Community development. - Sales acceleration. - Retention and expansion.
TikTok Rebrands as Full‑Funnel Shopping Destination
TikTok launched a new brand campaign, "Watch it. Love it. Want it.," positioning the app as a full-funnel commerce platform where discovery and purchase happen in the same moment. It is a more ambitious swing than its previous "Don't Make Ads,...
AI Builds UGC Video Ads in 15 Minutes
🤯 I made a UGC video ad in 15 minutes. 🔥 AI wrote the script from a winning ad. 🛠️ AI cloned my voice for the VO. 🤵 AI edited clips and added captions. 📦 Ready to test. This is crushing $1,500 video editors. Want the...
Post 5+ Times Weekly, Grow 3× Faster
Creators who post 5+ times a week on Threads grow 3x faster than those who post once. That's not opinion. That's from our February report analyzing 255 creators and 27M views. Consistency wins. Every time. We built BlackTwist to make that easier. Schedule...
Your Funnel, Not Ads, Limits Your ROAS
You’re not stuck… your funnel is. Spending $1K–$3K/month on ads but not seeing returns? We’ve fixed this for brands and scaled them to 3X ROAS without increasing budget. If your ads aren’t converting, your system is broken. DM me “SCALE” and I’ll...
Brand Name Auto‑Correct Hinders SEO Visibility
I have a problem with Feedbask SEO. When people type “feedbask” on Google, it auto-corrects to “feedback”. And even if they try to go to page 2, Google forces the corrected results. So basically… we’re almost invisible unless you type the URL directly. Has...
Google Confirms Year‑long Search Console Impression Data Glitch
Update: I shared earlier in the week that something was off about the data in GSC (beyond scrapers) - Google has now confirmed this. An update has now been added to the data anomalies page related to Search Console, suggesting that...
Build One Ad System, Turn $1K Into $5K
Imagine turning every $1,000 in ad spend into $3,000–$5,000 consistently. That’s not hype—that’s what happens when funnels, targeting & automations align. The gap between struggling and scaling businesses is always the system behind the ads. Build that system once, and...
Social Influence: The Sole Lead Generation Driver in 2026
The 2026 Reality Check: Why Social Influence is the Only Lead Gen That Matters by @Timothy_Hughes https://t.co/d30wMJYcDC @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess https://t.co/wDktTrc4Rk
Ozempic Launches Mac‑vs‑PC Style Ad with Long, Hodgman
Ozempic appears to have hired Justin Long and John Hodgman for an ad campaign that tries to evoke the old Apple Mac vs. PC ads.... https://t.co/iTmputOvQk
Your B2B Content Fails Due to Distribution, Not Quality
Dear B2B Marketers, Your content doesn’t have a quality problem. It has a distribution problem disguised as a quality problem. The reason nobody engaged with your last blog post isn’t because it was bad. It’s because the only people who saw it...
Great Content Dies without Ongoing Distribution
The most expensive thing in marketing isn’t bad content. It’s good content that nobody ever sees. You created it. You published it. You forgot about it. And so did the entire internet. Create once. Distribute forever.
Distribution Beats Quality: Why Reach Trumps Content
The distribution mindset shift @MediaKing built a $50M media company from South Dakota with 19 employees. His biggest lesson from the early blogging days: "There were plenty of great blogs that didn't get read and plenty of average ones that did." Distribution wins...
Prioritize Top 20% Accounts, Cut Low‑ROI Waste
Let's say you have 500 accounts. 100 have high spend potential. If you spend time equally across all 500? That's like a CMO spending ad budget on low-ROI campaigns. Move your "spend" to higher ROI areas. Find your top 20%: • Biggest revenue potential • Likeliest to...
Combine Product Management and Marketing for Cohesive Storytelling
Most tech companies break out product management and product marketing into two separate roles: Product management defines the product and gets it built. Product marketing wires the messaging- the facts you want to communicate to customers- and gets the product...
Google AI Stitch Simplifies Shopify Product Page Creation
The New AI Stitch Just Made Shopify Product Pages 100x Easier WACTH HERE 👉 https://t.co/vUAAaBwz9R Google’s new AI Stitch is making Shopify page design faster, easier, and far more beginner-friendly. In this video, I show you how to use it to build...
Use AI only Where Real Content Is Impossible
The AI creative debate is simpler than people make it: Use it where real content is impossible or impractical. A mattress brand that can't ship product to creators. AI fills that gap at a fraction of the cost, and we're seeing...
Authentic Brand Values Drive Loyalty and Emotional Connection
Building a strong brand can enhance customer loyalty. Strengthen your brand identity by authentically communicating your values and mission, creating an emotional connection that resonates with your audience.
Be the only Specialist, Not Just the Best
🧵 Doctors, don’t try to be the best. Become the only. “Best doctor” is crowded. Every clinic claims it. “Only doctor for this problem” is clear. No comparison. Pick one condition. Own it deeply. Be known for it. Patients don’t remember the best. They remember the specific. Are you just another...
Build Unique Distribution Channels Competitors Can’t Copy
Your competitors are creating content. Your competitors are buying ads. Your competitors are hoping for attention. You should be building distribution channels they can’t replicate.
Story-Driven Welcome Emails Beat Discount Offers
I've audited 50+ ecom email flows. Here's the pattern: Welcome series with a 30% discount got low engagement. Welcome series that told the founder's story and solved a problem got 3x the open rate and 2x the clicks. Your discount...
AI-Powered Keyword Research & Competitor Insights via SEO API
- Keyword research connecting to (SEO TOOL) API - Competitor's and market analysis - Trending topics - pSEO with AI
Meta Ads Hit Record Low Performance, No Outage
I'm not one to talk ad performance on Meta but yesterday may have been the worst performance day I've seen on Meta in a long time that wasn't involving an outage. Confirmed now with multiple others.
Stop Hiding Behind Branded Search; Focus on BOFU Revenue
So many content teams are still HIDING behind branded search while spoon feeding misinformation to their executives about traffic. Look, traffic is up! Umm, how bout no? Exclude branded queries and filter out pages like careers, about us, news, press,...
Meta's AI Ad Stack Drives 3% Conversion Boost
RecSys, ad ranking, and the AI advertising opportunity Certainly, Meta seems to be investing resources into advanced architectures for ad retrieval, ad ranking, and RecSys more generally. And the results are impressive: a 3% increase in conversions might be interpreted as...
Media Fragmentation Empowers Startups Over Volume‑Driven Giants
Media fragmentation should benefit startups: the biggest companies have to play a volume game, whereas startups can afford to be super targeted. We just have to get over our addiction to engagement-maxxing. https://t.co/bI0yTX9ZW6