Metrics Matter Less Than User Intent for Rankings
Ahrefs shows 47 KD but your competitor with a 3 DR is ranking #1. Stop buying into metrics that ignore user intent. A plumber in Toledo doesn't need the same backlink profile as Home Depot to rank for "emergency plumbing."
Commenting Generates Referrals Better Than Cold Outreach
Nobody talks about this enough: Commenting on other people's posts is a referral machine. I've gotten more introductions from simply engaging with other entrepreneurs online than from any outbound campaign. Build your network before you need it. The referrals that come from genuine relationships...
Boost Your Site’s AI Visibility in Free Moz Webinar
Learn How To Optimize Your Website for AI Visibility and Agentic Features with me in the free @Moz webinar I’ll do on April 22nd 🤖 register now: https://t.co/WN8gYkfzgl https://t.co/D65saPSyzG
Organic Content Fuels Massive Value, Not Just Reach
Organic content builds fandom. Paid media builds reach. They're not the same thing. The Dodgers generated $101M in social media value last season via organic content alone. When the content team stops being a support function and becomes the revenue...
Meta's Internal Metrics Wildly Overstate Actual View Counts
Meta's in platform numbers are super off. If you're relying on in platform buckle up. View is over-reporting a lot. Fun times.
Mueller Slams Self‑proclaimed SEO Gurus as Imposters
Google’s Mueller On #SEO Gurus Who Are “Clueless Imposters” https://t.co/fvNdNLmxBj via @martinibuster, @sejournal Spot on. I've never called myself a "guru."
AI Influencers Will Outpace Humans, Dominating Brands by 2028
By the end of 2026, an AI character will have a more loyal fanbase than 99% of human influencers. By 2028, brands will spend more on AI influencers than on real ones. What shocks me the most is FanproStudio ability to...
ABM: Build a System Around Your Top Deals
ABM isn’t just targeting accounts. It’s building a system around your most important deals. Saul Marquez breaks it down into three layers... 👀👇 Watch the full interview for a deeper breakdown: https://t.co/I8eCvTnUvZ @OutcomesRocket #ABM #hcmktg https://t.co/HbSBiwaHLs
Market Yourself, Not Just Interview Answers
Don't Be the Best Interviewee. Be the Best Marketer. Most people prep for AI job interviews by practicing answers. That's sales — and by then, there's very little leverage left. The real game is marketing: your GitHub repos, your README files, your...
AI Overviews Cut Traffic, Yet Signups Remain Stable
AI overviews killed Parseur's traffic but signups didn't drop. Product searches still drive website visits. Their take: AI SEO recommendations look like Google's playbook from 10 years ago. https://t.co/KGKWrFOFAz
B2B Buyers Prefer AI Search; Marketers Still Blind
94% of b2b buyers now use ai during their purchase process, per forrester's 2026 survey of 18,000 buyers. ai search traffic converts at 14.2% vs google organic at 2.8%. that is 5.1x, per averi's analysis of 680 million citations. 84% of b2b...
Two Low‑Cost Newsletter Platforms That Work With BookFunnel
I did a little research today to see what newsletter platforms integrate with bookfunnel and don’t require your left arm and right shoe to afford. I found 2. Now I don’t have experience with these companies but they are legit. Email...
Turn Top LinkedIn Posts Into Endless Scheduled Variations
Remixing your greatest hits has never been easier. https://t.co/kiPTom1dLi's Chrome Extension: 1) Pulls your successful posts from LinkedIn 2) Analyzes the bangers 3) Gives you 4-5 different alternatives in your voice 4) Lets you schedule them to go live in the future Create once. Distribute...
AI Dismantles Agency Middlemen in Creator Economy
The creator economy just had its Uber moment. 30% agency cuts on a $5,000 brand deal = $1,500 gone to someone who forwarded three emails. An AI that knows your niche, pitches brands, and handles your inbox for free for a month...
AI Agents Slash Costs, Boost Pipeline, Transform Work
A few magical @openclaw experiences: - Saving me $500k off of a simple finance query. - Finds PQLs swimming around in our products, email lists, etc. and finds the angle to reach out to them and surface more pipeline - Performance intelligence that...
Unexpected, Emotional, Organic: The Formula for Killer Ad Hooks
What makes a great ad hook? ✔️ The unexpected ✔️ Tapping into negative emotion ✔️ Feels organic I leaned into all three with this one for Lineage Provisions. What do you think? 👇 https://t.co/tb5Q4KcIOm
Marriott Switches to Coca-Cola After 34 Years
Marriott Is Finally Ditching Pepsi After 34 Years — Coca-Cola Takes Over Nearly 10,000 Hotels - View from the Wing https://t.co/yaw5UTYPfU
AI Is Now a Business Essential, or Lose
Every company I’m involved in is using AI. Content. Ads. Customer acquisition. It cuts costs, improves output, and gives you an edge. And if you’re not using it? Your competitor is. https://t.co/o1iv7sKBST
Early Metrics That Predict Scaling Account Failures
Behind the scenes of how we audit scaling accounts → The metrics that predict failure early https://t.co/npvd3PXcwG
Use Bonus Scenes to Grow Your Author Newsletter
How to build a newsletter when you’re just starting as an author… I will always suggest adding bonus scenes to the end of your books to newsletter build. It builds your list with organic, already invested readers… But what if...
Unlock Claude's Untapped Power Beyond Simple Automation
anthropic's growth marketer just explained why most people only use <10% of Claude's potential most people use ai to do the same stuff faster. simple automations of their existing workflows. but the real edge is when claude lets you tackle workflows that...
AI‑crafted Referral Programs Boost Growth with Double‑sided Rewards
I built a skill for Claude Code that designs referral programs that actually grow — incentive structure, placement, and tracking. It builds the full program: double-sided rewards (both referrer and referred get something), what the incentives should be, when payouts trigger,...
Mid‑funnel Nurturing Cuts CPA 38% in 60 Days
Lately, more businesses are coming with ₹3L+ ad spend but declining ROI. There’s a silent doubt — “Are ads just getting expensive now?” They assume rising CPMs are the problem. But deeper inside, it’s poor funnel depth — no mid-stage nurturing, only cold-to-sale...
AI Marketing Tools List Keeps Expanding with New Additions
The best list of #AI #marketing tools anywhere continues to expand: https://t.co/1MqMiJPCBB New tools added recently include StationOne, @scale_AI, Alemia AI, https://t.co/uZmhN1618N, @poe_platform, Coldi, @fuserstudio, https://t.co/DbgdgVlnZ6, and Atrtificio.
AI Generates 500+ UGC Videos Daily, No Camera
R.I.P. manual UGC creation. OpenCreator + OpenClaw = 500+ videos/day without touching a camera. One prompt and my bot cranked out multiple UGC videos. No filming, no actors, just done. https://t.co/1wYMz6Z76I
Teach Your Process, Not Just the Results
Don't just share what works. Share your exact process for discovering what works. Example: "How I test content ideas" is more valuable than "10 content ideas" because it teaches readers to fish.
Introducing SERPLens: The All‑In‑One SEO Browser
This is like no SEO tool you’ve used before. At @SERPLens, we’ve built the web browser for SEO pros. It includes: • Fast, built-in VPN • Live prompt/agentic insights • Annotate screenshots • Track projects + loads more Start a 7-day free trial now: https://t.co/wBjS72XB6U https://t.co/h0UTY6XlkF
Three-Step Cart Flow Boosts Recovery From 2% to 16.5%
Beardbrand automated 10% of their monthly revenue with a 3-step abandoned cart flow that recovered 16.5% of all carts. Meanwhile you're sending one generic abandoned cart email and wondering why your recovery rate is stuck at 2%.
Meta Refresh Experiments Fail, Documentation Needed
Results are dropping. The experiment: refreshing meta titles and meta descriptions to increase CTR of current rankings. Additions: factual information, queries not in the text (automated via GSC), missed words, etc. I really need to take these experiments more seriously and document...
Human‑written Content Still Dominates Top Search Rankings
Does AI content rank well in search? [Survey + Data study] by Margarita Loktionova / @semrush showing that: * Humans still lead most content workflows : 87% of SEO teams report that their content is either fully created...
Audience Size Matters Less than Conversion Efficiency
Honest question - how many of your followers actually became customers? I've seen people with 100k followers struggle to find clients. And I've seen people with 2k followers absolutely printing money. The difference was never audience size.
Turn Your Website Into Instant Customers with Automation
🚨 There is an awesome new tool called Money Printer. You paste your website link into it, and it automatically brings in customers 🔥 No building lists. No writing copy. No manual campaign setup. It handles the entire sales cycle: → Finds in-market companies...
Astronauts on Artemis II Rely on SEOFOMO Newsletter
🚨 No, the mobile showing the #SEOFOMO news floating in Artemis II is not product placement. Being so far from home, it’s natural that the astronauts want to stay updated with the latest SEO & AI search news in the...
Align Ad Copy with Landing Page, Triple Conversions
Almost every week, I see this same issue across Meta accounts spending ₹50K–₹80K/month. Leads are coming in, CPL looks “fine” at ₹180… but conversions stay stuck at 1.2%. There’s always this hesitation — “Maybe the audience is wrong?” But the real gap sits...
Fix Tracking, Double ROAS Without Raising Budget
Today, I was reviewing an account spending ₹1.2L/month with a steady 1.8X ROAS. The founder sounded calm… but underneath, there was quiet frustration — “It’s not scaling anymore.” They believed increasing budget would fix it. It didn’t. The issue wasn’t spend — it...
Turn 25k Posts Into Auto‑Generated Podcast Instantly
You can't read 25,000 posts a day, synthesize them into a web site. Then make a podcast automatically. Mine can: https://t.co/8L5xphk0qQ There is a Notebook LM button at the bottom. It will put a script into your memory. Go over to...
Build Your Growth Marketing Program in Six Months
How to build YOUR #growthmarketing program in 6 months @TBorreson11 https://t.co/QAED4IhrHi #personalbranding #networking #community #digitaltransformation #digitalmarketing #digitalselling #socialselling #belonging #culture #customerexperience #businessintelligence https://t.co/LBKafNWF9t
Website Traffic Forecasts Customer Growth and Revenue
Website traffic predicts customer acquisition and revenue growth for many visitors. Here's how you can analyze websites to spot winners early.
OpenAI’s TBPN Deal Mirrors Standard Sponsorship Practices
It’s easy / tempting to overthink OpenAI’s acquisition of TBPN. But as a brand marketing campaign, it’s not egregious. Oracle has a five-year, $500MM sponsorship deal with F1 racing. Adidas pays Real Madrid $158MM annually for sponsorship placement on its...
Meta’s Attribution Loss Hovers at 10% Despite New Multipliers
Generally seeing the “attribution loss” from click to engaged view be about 10% across most clients within Meta. Developing new multipliers for each client still operating on 7DC, however a lot already shifted to IA attribution so those were not impacted. I...
WRLG Lands $75k/Month Peter Schiff Marketing Deal
$WRLG.v signed 12-mo marketing deal w/ Peter Schiff's Euro Pacific: $75k USD/mo (max $900k) for podcast reads & social mentions. Schiff/EPAM already own 700k shares & may buy more. Announced Mar 17 w/ drilling update. Peter schiff replacing Gwen Preston as ir...
Rethinking B2B Marketing Foundations for Modern Success
The invisible architect: Reimagining B2B marketing’s core models by @Timothy_Hughes https://t.co/S1LaNuKZaJ @DLAIgnite #SocialSelling #DigitalSelling #Sales #Leadership #Marketing #MarketingSuccess #MarketingStrategy #MarketingTips #Marketing101 #B2BMarketing https://t.co/6McpMaj4G7
Meta's Live Shopping Push Signals Brands Must Act Now
the live shopping 🛒 📱 revolution continued today with the big announcement from Meta .. This consumer trend has already happened and has been going on for years not months and everyone should take this post seriously and start to...
Bertrand Godillot Maps Complete Social Selling Process
#TimTalk – The Social Selling Process all mapped out with Bertrand Godillot https://t.co/cDuHWGVNoq via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #RevOps #Marketing #MarketingStrategy #MarketingSuccess https://t.co/wEDuDg0m5d
Old SEO Metrics Obsolete in AI-Driven Search
Semrush and Ahrefs are teaching you to chase metrics that mattered in 2015. Domain authority means nothing when ChatGPT is pulling answers from Reddit threads with zero backlinks.
Backlinks Still Crucial for Low-Volume, Low-Difficulty Keywords
Yes, but YMMV. For relatively low-volume / low-difficulty terms, links still matter quite a bit.
Align Your Brand Signals for Bigger Impact
Are your testimonials, PR, and thought leadership telling the same story? If not, you’re diluting your impact. Kriste Goad shows that alignment across signals can drive significantly better results—without increasing spend. 🔗 https://t.co/7HPf04EXSf #fuoco #AEO #hcmktg
Use AI to Assist, Not Replace Authentic Expertise
AI content is easy to create. That’s exactly why it’s easier to ignore. Lacey Reichwald says Google is rewarding expertise + authentic voices. Use AI to assist. Not replace. See what’s next in search: https://t.co/gVeYqeWbe3 @ahamediagroup #marketingstrategy #hcmktg https://t.co/kdh4VfQNPa
Scheduling Trial Reels Makes Frequent Posting Viable
I have been SO hesitant to test out a full strategy with Trial Reels. A lot of people have said you find success when you are posting to it 2-10 times a day... and I just don't have time for that...
Gated Content Is Dead in the AI Era
The invisible vendor: Why gated content is a death sentence in the age of AI by @Timothy_Hughes https://t.co/61e0ibAVS3 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #SalesEnablement #Marketing #MarketingStrategy #MarketingSuccess https://t.co/O8It1o0eFv