Analytics Reveal Audience Gaps, Guide Dual-Format Strategy
Here's how keeping an eye on your analytics, can help you shape your strategy 👇 I was reviewing one of my client's social media performance from their recent launch and we noticed... → Their carousel posts are primarily (we're talking like 99%) to their followers. → And their Reels were still mostly by non-followers (although it was more like 60/40 on Reels). So moving forward: We're going to create their best performing posts in both formats to make sure to we're reaching both segments.
Inbound Leads Up 5x, Cold Pitching Obsolete
RIP cold pitching. I’ve received 5x more inbound this year. It will 5x again by EOY. May build solution for this.
Six Steps to Metrics‑Driven Marketing Success
RT @VisionEdgeMktg 🗺️ 6 steps to a metrics-driven marketing performance journey. Start here: https://t.co/eqAX6XQUNz #MarketingPerformance #Metrics #Journey
T‑Mobile Unifies Metro Prepaid with Main Brand
T-Mobile revamps prepaid brand to spruce up image: "This makes Metro and T-Mobile more of a continuum rather than two distinct brands." @Sheila_Dang https://t.co/Pq7lr8tUwW
Consistency Converts; Virality Only Attracts Strangers
Nobody buys from the person they just discovered. They buy from the person they've been quietly watching. Going viral gets you strangers. Showing up consistently gets you buyers. Tracked where every client came from over 12 months. Not one came from a post that went...
AI Avatars Turn Static Landing Pages Into Real Conversations
Most brands spend weeks perfecting their email copy, only to send every click to a page that does all the talking and none of the listening. I see it constantly in the accounts we manage at Structured. Good pages, strong...
AI‑spun Scraped Content Will Soon Hit Google Penalties
This digital marketing agency has been scraping original content and publishing their own versions, using AI to scale up the amount of information in the articles (while saying nothing new 😅) I was wondering how long it would take Google to...
ChatGPT Ad Costs Halve, Minimum Spend Slashed to $50K
ChatGPT ads are getting cheaper -> Ad buyers say ad rates for ChatGPT are falling from $60 CPM to as low as $25 and the minimum spend to advertise is down to $50K from $250K at launch "One ad exec said...
Target the Right Patients, Not More, for Growth
Healthcare marketing is shifting from broad campaigns → pinpoint precision. Ty Allen from RLDatix explains how targeting the RIGHT patients (not just more patients) drives growth. Learn more: https://t.co/KJad77QKHj @socialclimb_1 #PrecisionMarketing #hcmktg
Leverage Competitor Success to Win New Prospects
Want instant credibility with a new prospect? Don't talk about yourself. Talk about their competitor. "We helped [similar company] solve [exact problem you suspect they have]." Now they're leaning in. Not because of you. Because of the fear of falling behind.
Clarity Over Cleverness: Simple Funnels Win
I've built 30+ funnels. Here's the pattern: Funnels that tried to be clever with complex psychological tricks failed. Funnels that were brutally simple and clear worked. Your customers aren't dumb. They're just busy. Clarity wins.
AI Mode Now Orders Nearby Items via Voice
Expanding from Search to AI Mode -> AI Mode can now call nearby stores for last-minute shopping "This tool launched directly on Search last November, and it’s rolling out in the coming weeks on AI Mode in the U.S." "Just describe what...
Agentic Web Arrives: 5 Key AI Search Shifts
The Agentic Web is Here: 5 AI Shifts I'm Discussing with Clients about AI Search - Marie Haynes https://buff.ly/VRW47KT
Balance Brand Identity with Performance-Driven Creative Testing
Brand Creative /= Performance Creative This is one of the biggest hurdles when working with brands looking to scale is they want things "on brand" but "on brand" typically doesn't convert as well as performance driven creative. You have to be willing...
Minibinder Data for $149—Custom Assays Available
Get data on your minibinders for $149! Sequence in -> data out. Let us know other assays or protocols you'd like to see and we're happy to add to Ginkgo Cloud Lab.
Rediscover 1990s Search Engine Tips in Classic Guide
30 years ago, I published The Webmaster's Guide To Search Engines. I've dug up & dusted off my old HTML files to make the guide available again. Take a trip back to the '90s web & see tips for AltaVista,...
Jan 20 Google Update Cracked Down on SEO Spam
The unconfirmed Google update on ~Jan 20 this year was a bloodbath. I actually think Google did more to address common SEO/GEO spammy tactics on this date than they did with other recent core updates. This is a well-known brand website's...
Content Marketplace Explodes; Choose Stories Wisely
Off of one of our recent @CU_SPS_Sports pods; From #Substack And Beyond, The Supermarket of Content Has Never Been Bigger, If You Shop Wisely... #storytelling #sportsbiz https://t.co/FNLt8dCY3q https://t.co/dyMjmyVDAM
AI Erodes Distribution Moat; Brand Power Now Dominates
Distribution used to be the moat. AI leveled it. Now the companies with the strongest brands are pulling further ahead than ever, and everyone else is just adding to the noise.
Buzzy Creates Ten Ad Variations From a Single Draft
Most brands test one version. Because making more is expensive. Buzzy turns one ad into ten — like Photoshop for ad iteration. https://t.co/Q8z0GfVrGU
Search Evolves Into Agentic Manager with Gemini AI
This week we saw so many things get set up as we transition to a new era of the web - the agentic web. I did something different with my newsletter this week. I asked Gemini to look at the transcripts from...
CTV's AI‑driven ID Graph Fuels Full‑funnel Growth
Wow, @vibedotco hitting $227M ARR with +264% YoY growth tells you exactly where advertising is heading. CTV has finally cracked the performance code. Advertisers are shifting 30%+ of their total marketing budget into one channel, that level of conviction drives serious...
Paid Ads Can Scale to $50K MRR Fast
$0 to $50K MRR in 12 months. Team of 5. No content marketing. No complex funnels. Just PPC. Karel Papik says most founders dismiss paid ads too early. https://t.co/cYWDvmOcGB
Google Rolls Out Back‑button Penalty, Spam Reporting Overhaul, DSA Sunset
SEO Video recap: Google back button hijacking penalty, new spam reporting big change, Google Ads DSAs going away and much more https://t.co/V3NCVBwMVh
AI Cuts B2B Site Build From 8 Weeks to Days
What typically used to take 8 weeks took me a few days in 2026. In a today’s live AI session at 10AM PT, I’m sharing how I built a full B2B marketing site in 3 days with AI for a new...
Agent‑First Era Makes Websites, Brands, Silos Obsolete
The Agent-First Reality: Why Your Website, Brand, and Silos Are Obsolete https://t.co/YV3RT3pqcl @DLAIgnite #SocialSelling #DigitalSelling #Leadership #ArtificialIntelligence #Tech #TechNews #AgenticAI #AIAgents #AI #FutureOfWork #Strategy #Sales #Marketing #MarketingSuccess #MarketingStrategy #Branding
Brands Shift to Advocacy-Driven Creator Partnerships
I chatted with @gilliannivy for @adage on why we’re seeing a lot of brands launch more advocacy based creator programs.
Start with Nosebleed Fans to Wow Everyone
Most companies optimize for the people who pay the most… @thesavbananas founder Jesse Cole (@yellowtuxjesse) does the opposite. He starts with the people in the worst seats—the nosebleeds. Because if you can make the experience unforgettable for them, you can make it...
Meta Ad Performance Spirals Into Unpredictable ROAS Volatility
I have to go back years to remember the last time Meta was this volatile & felt like someone pushed a ROAS button randomly every few days. been digging through a couple of accounts and some of the best adsets...
Free Showerheads Fueled Explosive $40M Revenue Surge
I researched Jolie's entire growth strategy after hearing their founder say "paid marketing just isn't working". They gave away 5000 free showerheads. Then they did: • $4M year one • $28M year two • $40M+ year three Check the full breakdown below:...
Comments, Not Feed Posts, Drive Brand Impact
Harsh but true: Your brand feed posts don't matter. The comments do. “It’s not just about posting cadence and chasing follower growth. The best social media teams are optimizing their resources and time to live in the comments” Lessons from Social Media...
Peloton's Sexy Ad Exposes Tension in Wellness Pivot
This week on Optimizer, I finally manage to talk about Heated Rivalry… in the context of a horny Peloton ad and the company’s attempt to pivot as a wellness brand. https://www.theverge.com/column/913766/optimizer-peloton-fitness-business-column
Small Firms Must Invest Like Giants to Survive
A few years ago I would have told you that a small scrappy company had a big advantage. I've since changed my mind and I understand the big advantages that larger companies have. Once you get a machine rolling down...
Distribution Is Just Sales in a Different Voice
Distribution and sales are not different departments. They're the same conversation at different distances. Every piece of content is either moving someone toward a decision or away from one. There's no neutral. The cold emails that get replies don't sound like cold emails. The content...
Google's Dan Taylor on AI Mode & Evolving Marketing Measurement
In this week’s episode of the Mobile Dev Memo podcast, I speak with Google’s Dan Taylor about AI Overviews, AI Mode, the evolution of marketing measurement as platforms like PMax have gained a greater share of spend, Google’s UCP protocol,...
Netflix's TikTok‑style Feed to Boost Engagement and Ads
All the $NFLX bears are not pricing in a addictive TikTok-style video feed coming out at the end of April. This means doomscrolling clips from shows, movies & video podcasts. How it benefits Netflix: • ad revenue (big one )...
Influence Is Everywhere, Yet Brands Can Still Connect
Brands are competing for influence. At Marketecture Live, Joanna O'Connell, Chief Intelligence Officer, @OmnicomMediaGrp , broke down how consumer decision-making has fundamentally changed: - Influence now comes from everywhere: friends, creators, AI, communities - Trust is shifting away from institutions toward people and...
From Speaking to Advisory: Prioritizing High‑Value, Low‑Volume Business
I rarely do this, but I thought I’d try a short business update and share what’s working, etc. For the last 3 years, I’ve rebuilt my business from a road-heavy speaking business (which was the largest thing I’d ever built...
Meta Editor Auto‑adds Related Media, Risk Unintended Publishing
Meta media buyers, LOOK OUT 👀 If you go to EDIT an ad, even just to look at an ad's setting without changing anything, the system automatically adds Related Media. It won't publish automatically, buuuut, it will queue to publish the next...
Immersive Map View Videos Revolutionize Google Ads
If you focus on the ad side of Google, you should be following Anthony. Here's just another great find, which is super interesting. "Immersive map view videos in ads".
Building Community Over Numbers: Impact Beats Revenue
4 years working on Exit Five (the worst feature on LinkedIn is how anyone can spam DM me congrats on your work anniversary so I’ll see you next year) We will reach 12M marketers through our content this year. Two...
Success Lies Beyond the Click, Not the Creative
Most distribution systems don't die at the top. They die at the handoff. Ad performs. Page doesn't convert. Email opens. Link doesn't get clicked. Content lands. No next step exists. Everyone optimizes the first moment. Nobody designs what happens right after it. Ran paid campaigns with 4%...
Creator Partnerships Drive Explosive Growth, Not Ad Spend
Manscaped sponsored 2,000+ YouTubers, generating 2 billion views in one year and scaling revenue from $3M to nearly $300M. Meanwhile you're complaining about Facebook ad costs while ignoring the massive leverage of creator partnerships.
Marketing Teams Should Both Build and Buy AI
Maybe the biggest false choice in martech right now is asking, “Should we build or buy AI?” Our new State of Martech 2026 research suggests the real answer is: yes. Across 70 AI marketing use cases, leading teams aren’t choosing...
Gain a Competitive Edge in the AI-Driven Marketplace
Finding your edge in a synthetic world by @Timothy_Hughes https://t.co/cNWvlII2QI @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #Marketing #Leadership #MarketingStrategy #ArtificialIntelligence https://t.co/ElCEOZaKjz
AI Redefines Marketing Operations for 2026 and Beyond
The State of Marketing in AI-driven World @Adobe Strategic insights on how AI is reshaping marketing’s operating model in 2026 and beyond. https://t.co/YcO0tjxIMa https://t.co/SnJvySu4XL
Disney's Infinity Could End IMAX Showdown, Aid Smaller Chains
I’m not yet a fan of Disney’s Infinity standard. But the knee jerk response to it is short sighted. This is not just about opening weekend. They had to fight last year for any IMAX screens for Zootopia 2 vs...
AI Self‑checks Iterate Outputs for Higher Quality Thumbnails and Titles
When I build skills now I always ask AI to spin up a separate eval agent to do yes/no checks to grade the first agent's output. And if the output isn't "yes" across the board it asks the first agent to...
Timing, Not Content, Drives Distribution Success
Most people think distribution is a content problem. Wrong channel. Bad hook. Weak copy. It's not. Distribution is a timing problem. Ran the same cold email sequence to the same list twice. Two weeks apart. Zero changes. First send — silence. Second send — three calls...
AI Brand Crisis: Choose a Stance or Lose
Pick a Side or Get Left Behind: The Looming AI Brand Crisis by @Timothy_Hughes https://t.co/Ab8RLnV6pu @DLAIgnite #SocialSelling #DigitalSelling #Sales #Leadership #Marketing #MarketingStrategy #MarketingSuccess #ArtificialIntelligence #AI #ContentMarketing #MarketingTips #MarketingEthics