Media News and Headlines

Shoppable TV Has a QR Code Problem

Shoppable TV has leaned on QR codes to turn viewers into shoppers, but industry data shows click‑through rates hovering around 0.03%, far below expectations. While 62% of consumers discover new brands on television and spend roughly $290 annually on TV‑inspired purchases, more than half begin their search on search engines rather than through a QR scan. The mismatch stems from viewers’ emotional attachment to content, not to isolated ad prompts. Brands that embed commerce directly within the narrative—using content‑driven storefronts and AI‑powered discovery—are beginning to capture that latent buying intent.