SaaS Social Media and Updates

Scalability, Not Ambition, Is Marketing’s New Bottleneck

The results are in from the Adapt or Die: 2026 Resilient Marketer Survey that I collaborated on with the team at MoEngage . One pattern is already clear: the challenge for most B2C marketing teams is no longer experimentation or ambition. It's scalability. Across channels, data sources, and operating processes, we are seeing signs of a production ceiling. Teams can keep current programs running, but doubling output without structural change exposes weak points fast. Data quality, cross-functional execution, and experimentation discipline tend to break before strategy does. On January 28, I will be moderating a live conversation with Tracy Meyer from Movable Ink , Reed Kuhn from Branch , and Aditya Vempaty from MoEngage to dig into key findings from our survey. We'll discuss: ➡️ Where marketing systems feel the most strain as scale increases ➡️ Why some of the best-performing channels are also the most fragile ➡️ How AI is currently being used to remove friction, and where trust still limits its role ➡️ What these patterns suggest about readiness for 2026 If you are interested in how modern marketing organizations operate under pressure, this discussion should be useful. Join us: https://hubs.ly/Q03YWVjS0 #marketing #martech #AI