SaaS Videos

Matt MacInnis Founded Inkling and Is Now COO at Rippling

In a candid interview, Matt MacInnis—founder of Inkling and current COO of Rippling—takes aim at the prevailing Silicon Valley mantra that founders should never quit. He argues that the ecosystem is engineered to serve venture‑capital interests, not entrepreneurs, and that the “never quit” credo is fundamentally misleading. MacInnis points out that VCs are incentivized to extract maximum upside, often at the expense of a founder’s long‑term prospects. He urges founders to recognize when product‑market fit is absent, to consider quitting, and to reset the cap table to attract fresh capital. He also notes that seed investors should assume a zero‑return forecast for early bets, treating failure as a learning step rather than a disaster. “You should fucking quit,” he says, emphasizing that deluding oneself about product‑market fit is dangerous. He adds, “The incentive of venture capitalists is to put money into your company and milk you dry,” and stresses that only investors willing to let a first venture go to zero can support a founder’s subsequent companies. The takeaway for entrepreneurs is to seek long‑term partners who value multiple ventures over a single exit, and to be willing to abandon a failing startup without shame. This mindset shift could reduce burnout, improve capital allocation, and foster a healthier startup ecosystem.