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Today's Sales Pulse

OpenAI adds sales‑focused plugin to Codex platform

OpenAI launched a new sales‑specific plugin for its Codex platform, enabling reps to integrate tools such as Salesforce, HubSpot, Slack, Outreach, Clay, Rox and Actively into their workflow. The plugin can surface high‑priority accounts, prepare meetings, automate follow‑ups, update records, build close‑plans and flag risky deals.

Build Today’s Pipeline, Secure Tomorrow’s Quota
SocialApr 30, 2026

Build Today’s Pipeline, Secure Tomorrow’s Quota

I reach out to 16 new prospects every business day. Not 16 emails dropped into a sequence, but 16 researched, personalized attempts across calls, emails, and LinkedIn, targeting specific accounts I chose based on real fit. Most AEs treat prospecting like a...

By Chris Orlob
This $23B Homebuilder Is Pushing Its Housing Market Incentives to 10.9%—that’s $54,500 on a $500K Sale
NewsApr 30, 2026

This $23B Homebuilder Is Pushing Its Housing Market Incentives to 10.9%—that’s $54,500 on a $500K Sale

PulteGroup, a $23 billion homebuilder, lifted its sales‑incentive rate to 10.9% of the sale price in Q1 2026, translating to roughly $54,500 on a $500,000 home. The move continues a post‑pandemic trend that saw incentives rise from a typical 3‑3.5% to 6.3%...

By Fast Company
Fiverr’s Stock Jumps 17% on Earnings, AI‑Driven Marketplace Shift
NewsApr 30, 2026

Fiverr’s Stock Jumps 17% on Earnings, AI‑Driven Marketplace Shift

Fiverr International’s shares closed up 16.99% on Wednesday, spurred by a solid earnings beat and CEO Micha Kaufman’s bullish outlook on AI‑enhanced freelance work. The marketplace reported $105.5 million in revenue, a 1.6% YoY decline, but highlighted a shift toward higher‑value...

By Pulse
Agile Defense Appoints Shawn Tyrie as CRO to Accelerate Federal Cyber Growth
NewsApr 30, 2026

Agile Defense Appoints Shawn Tyrie as CRO to Accelerate Federal Cyber Growth

Agile Defense announced the hiring of Shawn Tyrie as chief revenue officer. The veteran leader will steer go‑to‑market strategy across the U.S. defense, intelligence and federal sectors, leveraging his two‑decade track record at Gartner, AWS and McChrystal Group. The move...

By Pulse
Bissett Bullet: Meet the Decision Maker
NewsApr 30, 2026

Bissett Bullet: Meet the Decision Maker

Martin Bissett’s latest Bissett Bullet warns sales teams that a prospect who only needs to “recommend” a proposal is not the ultimate decision maker. In larger firms, sellers often waste time courting recommenders who lack signing authority. The advice urges...

By CPA Trendlines
Hershey Says GLP-1s Are Driving Higher Gum and Mint Sales
NewsApr 30, 2026

Hershey Says GLP-1s Are Driving Higher Gum and Mint Sales

Hershey reported an 8% rise in first‑quarter sales of its Ice Breakers gum and mint line, linking the boost to the growing cohort of GLP‑1 drug users who experience bad‑breath side effects. The company said the functional‑snacking tailwind helped lift overall...

By CNBC – Earnings
B2B Data Integration: Best Tools and Guide
NewsApr 30, 2026

B2B Data Integration: Best Tools and Guide

B2B data integration connects external business data with internal systems like CRMs, marketing automation, and data warehouses, ensuring revenue teams work with accurate, up‑to‑date records. Poor data quality can cost an average of $12.9 million per year, while real‑time sync replaces...

By Cognism Blog
Convoso Announces ‘Convoso for Salesforce’ on Salesforce AgentExchange
NewsApr 30, 2026

Convoso Announces ‘Convoso for Salesforce’ on Salesforce AgentExchange

Convoso, an AI‑powered outbound contact‑center platform, launched “Convoso for Salesforce” on Salesforce’s AgentExchange marketplace. The integration embeds predictive dialing, campaign orchestration and compliance tools directly within the Agentforce Sales CRM. It promises sub‑five‑second speed‑to‑lead, 97% answering‑machine detection accuracy, and real‑time...

By AiThority » Sales Enablement
Forescout Launches Mission:Possible Global Partner Tour to Drive Channel Growth Across 90 Cities
BlogApr 30, 2026

Forescout Launches Mission:Possible Global Partner Tour to Drive Channel Growth Across 90 Cities

Forescout unveiled Mission:Possible, a global partner tour covering more than 90 cities between May and September 2026. The initiative combines in‑person events in venues like Stamford Bridge with a gamified, story‑driven training format that positions partners as “agents” tackling real‑world...

By IT Security Guru
Hexure Offers Real-Time Case Status Visibility and Enhanced Post-Issue Servicing in FireLight Through Expanded DTCC Partnership
NewsApr 30, 2026

Hexure Offers Real-Time Case Status Visibility and Enhanced Post-Issue Servicing in FireLight Through Expanded DTCC Partnership

Hexure has expanded its FireLight platform by integrating real‑time case status visibility and post‑issue servicing through a deeper partnership with DTCC. The new features include DTCC’s Activity Status Tracking (ACT) and In‑Force Transactions (IFT), allowing advisors to monitor case progress...

By SalesTech Star
Agentic AI and B2B Metrics: What Revenue Leaders Need to Know, Act On, and Watch Out For
NewsApr 30, 2026

Agentic AI and B2B Metrics: What Revenue Leaders Need to Know, Act On, and Watch Out For

Agentic AI is emerging as a bridge that links disparate B2B revenue tools—CRM, MAP, intent platforms—to deliver actionable insights instead of isolated data points. Unlike traditional AI that answers a single query, an agent pursues a business goal, pulls information...

By Heinz Marketing
Sanmina’s Revenue Surges 102% as Accelerated Compute Drives Cloud‑AI Sales
NewsApr 30, 2026

Sanmina’s Revenue Surges 102% as Accelerated Compute Drives Cloud‑AI Sales

Sanmina Corp. posted a 102% year‑over‑year revenue increase to $4.01 billion, driven by a surge in accelerated‑compute shipments for cloud and AI infrastructure. The earnings call highlighted component shortages that could temper growth, but the company sees the trend as a...

By Pulse
Stop Selling Cheap AI Websites. This Is What Actually Works.
BlogApr 30, 2026

Stop Selling Cheap AI Websites. This Is What Actually Works.

The post argues that AI agencies should stop marketing low‑cost website builds and instead sell measurable outcomes. It highlights a proven approach where agencies help medical clinics acquire patients through paid advertising combined with AI‑driven appointment setting. By packaging this...

By Carson's Substack
Why the Upfront Is Finally, Actually, Really Broken. (But Still Functions.)
BlogApr 30, 2026

Why the Upfront Is Finally, Actually, Really Broken. (But Still Functions.)

The blog argues that the traditional Nielsen‑driven measurement system that anchored the TV Upfront is disappearing, replaced by a patchwork of competing metrics. This fragmentation creates multiple “currencies,” higher operational costs for sellers, and a pricing reset that erodes differentiation....

By The Myers Report
Call Early: Reach High‑Performers When Others Sleep
SocialApr 30, 2026

Call Early: Reach High‑Performers When Others Sleep

Most salespeople avoid early morning calls because they wouldn’t want to be called at 7 AM themselves. If you are only calling between 9 and 5, you are missing the window when high-performers are most accessible. In this episode of Ask...

By Jeb Blount
B2B Buying Decisions Demand Consensus, Not Champions: Lessons From B2BMX 2026
NewsApr 30, 2026

B2B Buying Decisions Demand Consensus, Not Champions: Lessons From B2BMX 2026

At B2BMX 2026, industry leaders warned that relying on a single champion is no longer sufficient for B2B deals, as buying committees now average six or more stakeholders. They advocated moving from champion‑centric tactics to consensus‑building by mapping roles, stacking...

By Demand Gen Report
Avoid Revenue Halves After Scaling Past $1M/Month
SocialApr 30, 2026

Avoid Revenue Halves After Scaling Past $1M/Month

How An Offer Lost 50% Of Its Revenue After Hitting $1M/mo (& how to prevent this happening to your offer)

By Usman Kayani
AI Teammates Boost 5-Star Social Selling Scale
SocialApr 30, 2026

AI Teammates Boost 5-Star Social Selling Scale

Beyond the Average: Scaling 5-Star Social Selling with AI Teammates by @Timothy_Hughes https://t.co/Qdnj2dVMU9 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #SalesEnablement #RevOps #Marketing #MarketingStrategy #AI #MarketingSuccess https://t.co/Syp6GW3xPH

By Tim Hughes
Aerie’s $2 Billion Brand Shows New Sales Playbook Amid AI Backlash
NewsApr 30, 2026

Aerie’s $2 Billion Brand Shows New Sales Playbook Amid AI Backlash

Aerie has turned a $225 million sub‑brand into a near‑$2 billion revenue engine by rejecting Victoria’s Secret’s old playbook and launching a high‑profile ad that denounces AI‑generated bodies. The strategy, anchored in authenticity and a “Real” pledge, lifted comparable sales 23% last...

By Pulse
Your Buyer’s AI Is Pitching YOUR Product (Badly) | Adrian Rosenkranz, CRO @ Webflow
BlogApr 30, 2026

Your Buyer’s AI Is Pitching YOUR Product (Badly) | Adrian Rosenkranz, CRO @ Webflow

Adrian Rosenkranz, CRO of Webflow, warns that AI‑driven efficiency hacks are trapping revenue teams in a productivity illusion, pulling senior reps into part‑time ops roles while customer interaction drops. He highlights a rapid rise to 20% of site traffic coming...

By The Revenue Leadership Podcast
From Recording to Revenue: How to Get More From Every Sales Call
NewsApr 30, 2026

From Recording to Revenue: How to Get More From Every Sales Call

Sales calls remain a cornerstone of revenue generation, with 51% of leads coming from cold calling and typical success rates of only 2‑3%. Leveraging AI‑powered call recording and conversational intelligence can increase success rates by up to 50%, automate transcription,...

By The Brooks Group
Media Briefing: Publishers Rewire Sales Teams for the Outcomes Era
NewsApr 30, 2026

Media Briefing: Publishers Rewire Sales Teams for the Outcomes Era

Publishers are overhauling sales structures, shifting from pure sellers to outcome‑focused teams that blend client‑success, custom studios, and product marketing. At USA Today, only a third of staff are active sellers, while WSJ and Hearst allocate roughly 25‑30% to sales...

By Digiday
How Sellers Can Navigate Complex B2B Buying Groups
NewsApr 30, 2026

How Sellers Can Navigate Complex B2B Buying Groups

Navigating modern B2B buying groups requires sellers to map every influencer, decision‑maker, and their underlying priorities before shaping outreach. Relying on the most vocal contact or generic pitches leads to stalled deals, while combining intent signals, stakeholder engagement patterns, and...

By Highspot
How to Turn One Inbound Reply Into a Closed Conversation
BlogApr 30, 2026

How to Turn One Inbound Reply Into a Closed Conversation

Founders often squander the only inbound reply they receive by sending generic thank‑you notes, decks, or calendar links, causing up to 80% of potential revenue to leak. The article proposes a four‑step micro‑funnel that transforms a simple reply into a...

By Gabi Rolon. Visionary Intelligence
Vendavo Crowned Gartner Magic Quadrant Leader for AI‑Powered B2B Pricing
NewsApr 30, 2026

Vendavo Crowned Gartner Magic Quadrant Leader for AI‑Powered B2B Pricing

Vendavo announced it has been named a Leader in Gartner’s Magic Quadrant for B2B Pricing & Rebate Optimization Software, praised for its completeness of vision and ability to execute. The accolade highlights the company’s AI‑powered pricing suite as a strategic...

By Pulse
NeoGenomics Q1 2026 Revenue Jumps 11% as COO Warren Stone Charts Aggressive Sales Expansion
NewsApr 30, 2026

NeoGenomics Q1 2026 Revenue Jumps 11% as COO Warren Stone Charts Aggressive Sales Expansion

NeoGenomics reported first‑quarter 2026 revenue of $186.7 million, an 11% year‑over‑year increase that beat guidance and prompted a lift in full‑year outlook. President and COO Warren Stone used the call to unveil a sales‑force expansion and deeper community‑oncology coverage aimed at...

By Pulse
Forrester Warns AI Upends Traditional B2B Go‑to‑Market Playbooks
NewsApr 30, 2026

Forrester Warns AI Upends Traditional B2B Go‑to‑Market Playbooks

Forrester released a report that AI‑enabled buying is dismantling conventional B2B go‑to‑market (GTM) frameworks. The firm introduces an "ARC" model—augmented, resilient, collaborative—to help vendors align with AI‑mediated buyer journeys and shift measurement from clicks to outcomes.

By Pulse
Limit Choices, Give Buyers a Clear Decision Path
SocialApr 29, 2026

Limit Choices, Give Buyers a Clear Decision Path

The confused mind says no. Every time a buyer ghosts you after a demo, there's a 90% chance you left them with too many options and not enough clarity. The best AEs don't show everything. They show exactly what the buyer needs to...

By Chris Orlob
Personalized, Concise Outreach Lands CFO Meetings, Not Generic Decks
SocialApr 29, 2026

Personalized, Concise Outreach Lands CFO Meetings, Not Generic Decks

Two salespeople. Same product. Same territory. Rep A: Sends a generic discovery deck before every call. Rep B: Sends a one-paragraph email that says: "Based on what I know about your business, I think you have a $2M problem. Here's what I...

By Chris Orlob
Actively Secures $45M Series B to Deploy 24/7 AI Sales Agents
NewsApr 29, 2026

Actively Secures $45M Series B to Deploy 24/7 AI Sales Agents

Actively announced a $45 million Series B round, co‑led by TCV and First Harmonic, to scale its Intelligence‑Led Revenue platform that assigns a persistent AI agent to every account. The funding brings total capital to $68 million and will fund new products, talent,...

By Pulse
NexPoint Leverages AI‑Powered Leasing Pro Platform as Q1 2026 Earnings Remain Flat
NewsApr 29, 2026

NexPoint Leverages AI‑Powered Leasing Pro Platform as Q1 2026 Earnings Remain Flat

NexPoint (NXRT) posted a $6.8 million net loss for Q1 2026, essentially unchanged from a year earlier, while unveiling its proprietary AI‑driven Leasing Pro platform that processed 31,882 leads and achieved a 4.9% conversion rate, well above the 3.2% industry average. The...

By Pulse
Trilliad Acquires Accelerate Performance to Boost Enterprise Sales Solutions
NewsApr 29, 2026

Trilliad Acquires Accelerate Performance to Boost Enterprise Sales Solutions

Trilliad announced the acquisition of Accelerate Performance, a global sales development and leadership training firm, to broaden its enterprise‑focused sales performance portfolio. The deal adds a consulting‑led model that serves large organizations with fully customized programs, complementing Trilliad’s existing Sandler...

By Pulse
Xactly and ServiceNow Unveil AI Integration for RevOps to Boost Sales Productivity
NewsApr 29, 2026

Xactly and ServiceNow Unveil AI Integration for RevOps to Boost Sales Productivity

Xactly and ServiceNow have introduced a Dispute Management AI Agent that links Xactly’s revenue platform with ServiceNow’s Now Assist conversational AI. The agent uses the Model Context Protocol to automate compensation inquiries and dispute resolution in real time, turning a...

By Demand Gen Report
Mid‑Market AEs: The Toughest Tech‑sales Role, Not SDRs
SocialApr 29, 2026

Mid‑Market AEs: The Toughest Tech‑sales Role, Not SDRs

Unpopular opinion: The SDR role is not the hardest job in tech sales. The Mid-Market AE is. You're doing full-cycle deals, managing complex buying committees, building business cases, coaching champions, AND sourcing pipeline. SDRs get to focus on one motion. MM AEs do everything...

By Chris Orlob
Win Competitive Deals by Defining Criteria First
SocialApr 29, 2026

Win Competitive Deals by Defining Criteria First

The reps who win competitive deals consistently don't trash their competition. They redefine the evaluation criteria before the evaluation actually starts. By the time a competitor enters a deal I'm already working, the buying committee has a framework for how to think...

By Chris Orlob
The Goldilocks Rule for Revenue Orgs: Right-Sizing Your Sales Complexity
NewsApr 29, 2026

The Goldilocks Rule for Revenue Orgs: Right-Sizing Your Sales Complexity

The article argues that revenue leaders should stop treating complexity as a taboo and instead match sales motion complexity to the buyer’s segment. Over‑engineering SMB sales inflates customer acquisition cost and slows rep velocity, while under‑engineering enterprise sales leads to...

By destinationCRM (CRM Magazine)
Ask CFO Their Budget Proof, Close 7‑Figure Deals
SocialApr 29, 2026

Ask CFO Their Budget Proof, Close 7‑Figure Deals

The sales question that unlocks CFO conversations: "What would you need to see to feel comfortable committing the budget?" Most AEs never ask it. They spend 90 days building a business case for the wrong person with the wrong criteria. Ask that question on...

By Chris Orlob
HubSpot CRM: How to Align Marketing and Sales for Smoother Leads
NewsApr 29, 2026

HubSpot CRM: How to Align Marketing and Sales for Smoother Leads

HubSpot’s CRM consolidates marketing and sales data into a single source of truth, using Breeze AI to surface buyer intent and automating lifecycle stages. This unified view eliminates handoff gaps, speeds up lead qualification, and lets both teams track revenue impact...

By RevPartners (RevOps)
AI Chatbots Now Lead B2B Buying, Vendors Unprepared
SocialApr 29, 2026

AI Chatbots Now Lead B2B Buying, Vendors Unprepared

51% of B2B software buyers now start with AI chatbots more than Google. 69% ended up choosing a vendor they didn't originally plan to. 33% bought from a brand they'd never heard of before. This is the Answer Economy. @G2dotcom just dropped a report...

By Ross Simmonds
CallRail Connects Voice Assist to HubSpot, Bringing Real-Time Customer Context to Every Call
NewsApr 29, 2026

CallRail Connects Voice Assist to HubSpot, Bringing Real-Time Customer Context to Every Call

CallRail announced an upgrade to its HubSpot integration, enabling the AI‑powered Voice Assist to pull CRM data in real time as a call begins. The assistant instantly matches returning callers, delivers personalized greetings, and skips questions already stored in HubSpot,...

By MarTech Series
Pershing Square Prices $5 Billion Dual IPO, Highlighting Strong Institutional Demand
NewsApr 29, 2026

Pershing Square Prices $5 Billion Dual IPO, Highlighting Strong Institutional Demand

Pershing Square USA and its parent Pershing Square Inc. priced a combined initial public offering that will raise $5 billion, the low end of the targeted $5‑$10 billion range. The deal, coordinated by Citigroup, UBS, BofA Securities, Jefferies and Wells Fargo, attracted roughly...

By Pulse
Landstar Appoints James M. Applegate as Chief Corporate Sales Strategy & Specialized Freight Officer
NewsApr 29, 2026

Landstar Appoints James M. Applegate as Chief Corporate Sales Strategy & Specialized Freight Officer

Landstar System announced the appointment of James M. Applegate as Vice President and Chief Corporate Sales Strategy & Specialized Freight Officer during its Q1 2026 earnings call. The move underscores the carrier’s focus on scaling corporate sales, leveraging AI, and...

By Pulse
Relentless Sales Training Boosts Rentals and Reviews
SocialApr 29, 2026

Relentless Sales Training Boosts Rentals and Reviews

Leasing units has been the main focus of Bolt Storage over the past 2 years. Our sales training has become relentless. Follow the script. Don't let them off the phone. Bring energy. Get the Google review, etc. We also rebuilt our call...

By Nick Huber (Sweaty Startup)
Minor Meeting Tweaks Can Double Win Rates
SocialApr 29, 2026

Minor Meeting Tweaks Can Double Win Rates

Lol. One of my students had their win rate jump from 20% to 50% through a pretty small tweak to their disco/demo meeting structure. It's amazing how subtle things can have such outsized impacts.

By Pete Kazanjy
A Founder’s Guide to B2B Sales Without a Sales Team
NewsApr 29, 2026

A Founder’s Guide to B2B Sales Without a Sales Team

Founders who act as their own salespeople often face a boom‑bust revenue cycle, juggling client delivery with inconsistent prospecting. The guide recommends systematizing sales by carving out dedicated time, categorizing leads, and using low‑cost tools. It also suggests outsourcing top‑of‑funnel...

By Retail Focus (UK)
Slack Is the AI Work Platform for Every Salesforce Customer, Ready on Day One
NewsApr 29, 2026

Slack Is the AI Work Platform for Every Salesforce Customer, Ready on Day One

Salesforce is bundling a free Slack workspace with every new Salesforce org, automatically linking CRM data to a conversational interface at no extra cost. The integration introduces Slackbot, an AI teammate that can surface, update, and act on Salesforce records,...

By Salesforce Blog (Sales/CRM)
Agency Owners Are Firing Their $5k/Mo Hires. Here's What Replaced Them.
BlogApr 29, 2026

Agency Owners Are Firing Their $5k/Mo Hires. Here's What Replaced Them.

Agency owners are replacing $5,000‑per‑month SDR hires with an automated workflow built on n8n and ElevenLabs. The setup uses a few APIs to qualify leads, generate personalized outreach, and deliver voice messages in under 90 seconds, costing only $22 a...

By ApexQuant
Fiverr International Posts $8.6M Q1 Profit as Freelance Marketplace Gains Momentum
NewsApr 29, 2026

Fiverr International Posts $8.6M Q1 Profit as Freelance Marketplace Gains Momentum

Fiverr International Ltd. announced a first‑quarter profit of $8.56 million, or $0.23 per share, a dramatic increase from $0.79 million a year ago. Adjusted earnings rose to $22.87 million, while revenue slipped 1.6% to $105.49 million, underscoring the platform’s pricing power and growing inbound...

By Pulse
Varonis CFO/COO Highlights 29% SaaS ARR Surge and Scaling Plans
NewsApr 29, 2026

Varonis CFO/COO Highlights 29% SaaS ARR Surge and Scaling Plans

Varonis CFO and COO Guy Melamed announced that first‑quarter SaaS ARR (excluding conversions) jumped 29% year‑over‑year to $522.6 million. He detailed operational scaling initiatives and raised full‑year ARR guidance, citing strong AI‑driven product uptake and a major enterprise win.

By Pulse