Know What's Happening in Sales

Today's Sales Pulse

OpenAI adds sales‑focused plugin to Codex platform

OpenAI launched a new sales‑specific plugin for its Codex platform, enabling reps to integrate tools such as Salesforce, HubSpot, Slack, Outreach, Clay, Rox and Actively into their workflow. The plugin can surface high‑priority accounts, prepare meetings, automate follow‑ups, update records, build close‑plans and flag risky deals.

Raise Your Price – Find the Right Customer
NewsMay 4, 2026

Raise Your Price – Find the Right Customer

Rick Williams explains that pricing is more than cost—it’s a strategic signal that can attract the right customers and unlock growth. He contrasts auction, cost‑plus, stable, discount, and value pricing models before illustrating how the Community Development Finance Corporation (CDFC) raised...

By CEOWORLD magazine
Highspot Launches AI‑driven GTM Agent to Turn Strategy Into Revenue Engine
NewsMay 4, 2026

Highspot Launches AI‑driven GTM Agent to Turn Strategy Into Revenue Engine

Highspot introduced its GTM Agent as part of the Spring Launch ’26, an AI‑powered system that converts go‑to‑market strategy into actionable revenue performance. The platform links content, training and buyer engagement signals to deliver role‑specific guidance across the entire sales...

By Pulse
Revenue.io Mobile Is Here: Full Sales Execution From Your iPhone
NewsMay 4, 2026

Revenue.io Mobile Is Here: Full Sales Execution From Your iPhone

Revenue.io has launched a full‑featured mobile app for iPhone, bringing its Conversation AI platform directly to field reps. The native iOS app and a progressive web app let users call, text, and capture in‑person meetings, with every interaction automatically recorded,...

By Revenue.io
How to Use Baseball’s xBA Metric to Measure Your Sales Pipeline and Improve Your Sales Forecasts
BlogMay 4, 2026

How to Use Baseball’s xBA Metric to Measure Your Sales Pipeline and Improve Your Sales Forecasts

Sales leaders are borrowing baseball’s expected batting average (xBA) to re‑engineer pipeline analytics. By mapping opportunities onto a three‑zone “sweet spot” framework—full criteria, partial criteria, and missing criteria—companies can calculate an expected win rate (xWR) that separates skill from luck....

By Understanding the Sales Force
Treat SDR as Apprenticeship, Not Just a Stepping Stone
SocialMay 4, 2026

Treat SDR as Apprenticeship, Not Just a Stepping Stone

SDR is the best and worst job in tech sales, depending entirely on what you decide to do with it. Most people use it to book meetings. The reps who end up making $500K+ as AEs used it differently: they studied every...

By Chris Orlob
Salesforce Launches AI Agents in Slack to Automate Sales Workflows
NewsMay 4, 2026

Salesforce Launches AI Agents in Slack to Automate Sales Workflows

Salesforce introduced Agentforce, a suite of AI agents built into Slack, enabling sales reps to pull CRM records, update opportunities and launch workflows directly from chat. The integration requires no extra setup or subscription fee, aiming to cut friction and...

By Pulse
Fujian Firms Turn to Cross‑Border E‑Commerce, Boosting Overseas Margins
NewsMay 4, 2026

Fujian Firms Turn to Cross‑Border E‑Commerce, Boosting Overseas Margins

Private firms in China's Fujian province are accelerating cross‑border e‑commerce to offset trade frictions and rising costs. Chelsearu's shift to live‑streaming sales lifted its product price from $30 to over $100, while the Shishi Public Service Center helped launch 326...

By Pulse
Email Warm-Up for Cold Outreach: Best Practices to Avoid Spam Filters
BlogMay 4, 2026

Email Warm-Up for Cold Outreach: Best Practices to Avoid Spam Filters

Cold outreach often fails because new domains lack a sending reputation, causing email providers to block messages before they’re read. Warm‑up builds that reputation by sending low‑volume, authentic emails and gradually scaling activity. The process hinges on proper authentication (SPF,...

By HedgeThink
Resist Discounting; Highlight ROI and Cost of Inaction
SocialMay 4, 2026

Resist Discounting; Highlight ROI and Cost of Inaction

When buyers get cautious, most salespeople respond by discounting. That's the worst possible move, because it confirms the buyer's fear that the original price wasn't justified to begin with. The reps who close the most during economic headwinds do something counterintuitive: they...

By Chris Orlob
Highspot Unveils GTM Agent to Turn Go-to-Market Strategy Into a Winning Revenue Performance System
NewsMay 4, 2026

Highspot Unveils GTM Agent to Turn Go-to-Market Strategy Into a Winning Revenue Performance System

Highspot announced its Spring Launch ’26, debuting the GTM Agent—a platform that stitches together CRM activity, content usage, training data, and buyer engagement to deliver role‑specific, real‑time guidance. The new agent builds on the existing Deal Agent, extending actionable insights...

By Highspot
Automated Emails That Feel Human Boost Sales
SocialMay 4, 2026

Automated Emails That Feel Human Boost Sales

When a prospect opens an email in 2026, they quickly scan it to answer one question - is this AI slop... or was this written for me? It's much harder to tell with short emails and less characters if it was...

By Brian LaManna
Sharing Leads Creates Karma and Closed Deals
SocialMay 4, 2026

Sharing Leads Creates Karma and Closed Deals

Passed along 72 leads to other SDRs or AEs over the past year. Over 10 turned to closed won deals. Each time, I look up to see if the account exists & who owns it. Now that I’m in Enterprise, it never...

By Brian LaManna
How RevOps Teams Should Adapt as Martech and Adtech Converge
NewsMay 4, 2026

How RevOps Teams Should Adapt as Martech and Adtech Converge

As martech, adtech, and sales tech converge into a unified revenue stack, B2B firms must restructure RevOps from siloed support functions to a strategic hub. Centralizing RevOps under the CRO creates a single source of truth and aligns data flow...

By MarTech » CRM
Give Prospects a Reason to Reply, Not Ghost
SocialMay 4, 2026

Give Prospects a Reason to Reply, Not Ghost

Your prospects aren’t ghosting you… your message just isn’t giving them a reason to reply. In this episode, I break down how to write outreach that gets attention and responses. Lead with relevance. Keep it simple. Ask better questions. https://t.co/apLhzpvSoH

By Mark Hunter
One-Size-Fits-All Sales Lose Deals Across Cultures
SocialMay 4, 2026

One-Size-Fits-All Sales Lose Deals Across Cultures

If you sell the same way to everyone, you are losing deals. Different cultures expect different things. Push too hard in the wrong place and it is over. Most people never realize why they lost. Where have you seen this happen? https://t.co/aunvbBkV3J

By Scott Leese
The Art of Discounting
NewsMay 4, 2026

The Art of Discounting

Discounting is reframed from a sign of weakness to a strategic growth lever, especially as inflation and consumer anxiety tighten wallets. Companies that deploy price cuts deliberately—using hurdles, bundling, or dynamic pricing—can attract new, price‑sensitive buyers while protecting full‑price revenue....

By Harvard Business Review
Turn Daily Practice Into Sales Success – Pre‑Order Now
SocialMay 4, 2026

Turn Daily Practice Into Sales Success – Pre‑Order Now

Don't just read about success. Practice it every single day. My 18th book, 90 Days to Level Up Your Sales Skills, is officially out in the world May 5th! This book gives you the exact exercises you need to apply to...

By Jeb Blount
Deals Die Early when Reps Go Single‑threaded
SocialMay 4, 2026

Deals Die Early when Reps Go Single‑threaded

Most deals don't die in the final negotiation. They die two months earlier when the rep stopped talking to anyone except their primary contact. Here's what actually happens in single-threaded deals:

By Chris Orlob
Moneyball for Sales: Why You’re Tracking the Wrong Metrics (Money Monday)
NewsMay 4, 2026

Moneyball for Sales: Why You’re Tracking the Wrong Metrics (Money Monday)

The article argues that the true leading indicator of sales success is the First Time Appointment (FTA)—a net‑new meeting with a prospect you’ve never spoken to—rather than traditional activity metrics like calls, emails, or LinkedIn touches. By treating FTAs like...

By Sales Gravy
Short, Problem-Focused Demos Win over Lengthy Walkthroughs
SocialMay 4, 2026

Short, Problem-Focused Demos Win over Lengthy Walkthroughs

I watched a rep lose a $300K deal because she let the product team run the demo. The product team built a beautiful 90-minute walkthrough of every feature. The prospect's actual problem could have been shown in 3 minutes.

By Chris Orlob
CEO Shares Winning Payer Pitch Strategies for Startups
SocialMay 4, 2026

CEO Shares Winning Payer Pitch Strategies for Startups

Our second-ever premium-only webinar is coming up tomorrow. We talk to Providence Health Plan CEO @DonAntonucci for his advice on how startups should pitch payers for the best possible results. Expect Q&A as this event will be intimate. Register: https://t.co/GbnSxvi9jD @providence

By Christina Farr
RevOps Roundup: Week 18, 2026
NewsMay 4, 2026

RevOps Roundup: Week 18, 2026

Week 18 of the RevOps Roundup bundles a suite of new resources aimed at sharpening revenue operations in an AI‑centric market. A new guide from Atak Interactive shows how AI can automatically cleanse CRM data before migration, while Flowla rolls...

By RevenueOperations.com
Power in Negotiation: How Effective Negotiators Project Power at the Negotiation Table
NewsMay 4, 2026

Power in Negotiation: How Effective Negotiators Project Power at the Negotiation Table

Effective negotiators draw power from three distinct sources— a strong BATNA, role power, and psychological power. Research by Galinsky and Magee demonstrates that each source independently boosts bargaining leverage, while their combination produces the strongest outcomes. The article advises professionals...

By Program on Negotiation (Harvard Law)
Why Your Salesforce Lead Routing Isn’t Delivering Speed-to-Lead (and How to Fix It)
BlogMay 4, 2026

Why Your Salesforce Lead Routing Isn’t Delivering Speed-to-Lead (and How to Fix It)

Many sales teams rely on Salesforce’s static lead assignment rules, which allocate leads without considering a rep’s real‑time availability or workload. This creates speed‑to‑lead leakage, longer response times, and uneven lead distribution, harming conversion rates and team morale. The article...

By Salesforce Ben
Proprietary Data Becomes Your Competitive Sales Moat
SocialMay 4, 2026

Proprietary Data Becomes Your Competitive Sales Moat

From Efficiency to Alpha: Why Your Proprietary Data is the New Sales Moat by @Timothy_Hughes https://t.co/oltKnEjdJz @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #ArtificialIntelligence #Technology #Innovation #Tech #TechNews

By Tim Hughes
4 Sales Negotiation Traps—And How to Overcome Them
NewsMay 4, 2026

4 Sales Negotiation Traps—And How to Overcome Them

The Program on Negotiation outlines four common sales‑negotiation traps: overvaluing assets due to the endowment effect, fixating on price alone, compromising ethical standards, and presenting offers in a loss‑oriented frame. It recommends third‑party appraisals, expanding the deal scope beyond price,...

By Program on Negotiation (Harvard Law)
An Example of the Anchoring Effect – What to Share in Negotiation
NewsMay 4, 2026

An Example of the Anchoring Effect – What to Share in Negotiation

The article explains how sharing information in negotiations can trigger the anchoring effect, potentially locking the other party into an unintended position. It advises negotiators to disclose interests and priorities strategically, emphasizing reciprocity while avoiding over‑exposure of sensitive data. Legal...

By Program on Negotiation (Harvard Law)
What to Say in Your First Outreach Message
NewsMay 4, 2026

What to Say in Your First Outreach Message

Salespeople often hear silence because their first outreach messages are too long, self‑focused, or misdirected. The article advises keeping the initial email to two‑three sentences, leading with a prospect‑specific problem, and avoiding a personal introduction in the first line. It...

By The Sales Hunter (Mark Hunter)
How to Research a Prospect in 5 Minutes Before You Ever Hit Send
BlogMay 4, 2026

How to Research a Prospect in 5 Minutes Before You Ever Hit Send

CueGrowth, an AI‑driven prospect enrichment platform, promises to cut SDR research time from roughly 15 minutes per lead to about five minutes by automatically surfacing real‑time business signals such as hires, funding rounds, and product launches. The tool enriches uploaded...

By Cue the Growth!
Klaviyo Launches Custom Skills for AI Customer Agent, Giving Brands Tailored Sales Logic
NewsMay 4, 2026

Klaviyo Launches Custom Skills for AI Customer Agent, Giving Brands Tailored Sales Logic

Klaviyo announced the beta release of Custom Skills for its AI Customer Agent, allowing brands to program brand‑specific sales logic and integrate external systems. The feature moves the agent from a static FAQ bot to a configurable workflow layer that...

By Pulse
Actively Secures $45M Series B to Build AI Sales Agents Aimed at Salesforce
NewsMay 4, 2026

Actively Secures $45M Series B to Build AI Sales Agents Aimed at Salesforce

Actively announced a $45 million Series B round, valuing the startup at $250 million. The funding will accelerate its AI‑driven sales‑assistant platform that creates a custom agent for each account, a move seen as a direct challenge to Salesforce’s legacy CRM model.

By Pulse
Zoho CRM Unveils Q1 2026 Updates: Workqueue, AI Assistants, and WorkDrive Migration
NewsMay 3, 2026

Zoho CRM Unveils Q1 2026 Updates: Workqueue, AI Assistants, and WorkDrive Migration

Zoho CRM rolled out its Q1 2026 product refresh, introducing a native Workqueue view, enhanced Zia AI assistants, and a migration to WorkDrive for document storage. The changes aim to streamline sales reps’ daily tasks, expand AI‑driven selling, and require organizations...

By Pulse
Lift AI Unveils 85% Accurate Buyer‑Probability Scoring to Boost GTM Performance
NewsMay 3, 2026

Lift AI Unveils 85% Accurate Buyer‑Probability Scoring to Boost GTM Performance

Lift AI introduced a website buyer probability scoring system that predicts visitor purchase intent with over 85% accuracy. The tool evaluates hundreds of micro‑behaviors to prioritize high‑probability leads, aiming to fix the low ROI of current intent‑signal models.

By Pulse
Most Agencies Pay $5k/Mo for Leads that Go Nowhere.
BlogMay 3, 2026

Most Agencies Pay $5k/Mo for Leads that Go Nowhere.

Most agencies charge around $5,000 a month for LinkedIn leads that seldom convert. The author built a low‑code stack using n8n, Apify, GPT‑4, and PhantomBuster to automate prospect scraping, personalized outreach, and connection requests. AiSDR then takes over the follow‑up,...

By ApexQuant
Think Like an AE: Master TAM, CAC, ABM
SocialMay 3, 2026

Think Like an AE: Master TAM, CAC, ABM

The fastest way to earn your AE seat, is to start thinking and talking like one. It's not about closing harder. It's about thinking differently about the business you're selling into. SDRs book meetings. AEs navigate complex enterprises. And that navigation requires...

By Brian LaManna
Hire only if You Already Have a Scalable Process
SocialMay 3, 2026

Hire only if You Already Have a Scalable Process

Hired a salesperson to fix a pipeline problem. Pipeline stayed empty. Salesperson stayed confused. Costs went up. Hiring doesn't fix distribution. It amplifies whatever's already there. Before the next hire, ask one question: is there something already working that this person can multiply? If the answer...

By Vinay Katiyar
The Glass Box: Why the Smartest Logic Is the One You Can Explain
NewsMay 3, 2026

The Glass Box: Why the Smartest Logic Is the One You Can Explain

Retailers need AI speed but fear opaque "black box" pricing models that hide decision logic. Quicklizard argues that a transparent, explainable AI—dubbed the "Glass Box"—delivers audit‑ready recommendations aligned with commercial accountability. By exposing pricing logic in Python‑based rules, firms can...

By QuickLizard
AI Transforms Sales Enablement Into Strategic Powerhouse
SocialMay 3, 2026

AI Transforms Sales Enablement Into Strategic Powerhouse

How AI has evolved the Sales Enablement Role by @Timothy_Hughes https://t.co/RMuKS1xY8u @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #SalesEnablement #RevOps #Marketing #MarketingStrategy #MarketingSuccess #Leadership #ArtificialIntelligence https://t.co/u95VlYk7Nx

By Tim Hughes
Leverage AI and Automation to Find Time
SocialMay 3, 2026

Leverage AI and Automation to Find Time

"I don't have time." Trust me, you do. You can schedule a year of content in a weekend. Automate your entire sales funnel. Speed the creation of your assets with AI. And deliver your service asynchronously. The leverage exists. You're just...

By Jon Brosio
Subway Shuts 729 Stores, Underscoring Fast‑food Sales Slump
NewsMay 3, 2026

Subway Shuts 729 Stores, Underscoring Fast‑food Sales Slump

Subway confirmed the shutdown of 729 more restaurants, adding to a three‑year trend that has seen roughly one‑third of its U.S. footprint disappear since 2016. The closures reflect broader pressures on quick‑service sales, from changing consumer tastes to lingering brand...

By Pulse
Top SaaS AEs Close Deals in Final 10 Days
SocialMay 3, 2026

Top SaaS AEs Close Deals in Final 10 Days

53% of "commit" deals don't close by quarter end. But the problem isn't your prospects. Here are 7 things top SaaS AEs do differently in the last 10 days of a quarter: (A thread on deal control)

By Chris Orlob
Closing the Insight‑Action Gap Boosts Deal Velocity
SocialMay 3, 2026

Closing the Insight‑Action Gap Boosts Deal Velocity

MyPOV: The gap between revenue insight and action is where deals stall. @Clari + @Salesloft just closed it. @CR_MSchneider with the hot take on their platform integration and new MCP server. Read more here: https://t.co/LMsf37cTul

By R “Ray” Wang
Rocket Lab’s $1.85 B Backlog Fuels 28.5% Stock Surge, Showcasing Sales Strength
NewsMay 3, 2026

Rocket Lab’s $1.85 B Backlog Fuels 28.5% Stock Surge, Showcasing Sales Strength

Rocket Lab’s order backlog swelled to $1.85 billion in the latest quarter, propelling its shares up 28.5% in April. The surge reflects the company’s ability to win and execute commercial launch contracts, positioning it as a fast‑growing player in the space‑services...

By Pulse
Thoughtly Raises $5.5M to Embed AI Agents in CRMs, Targeting Lead‑coverage Gaps
NewsMay 3, 2026

Thoughtly Raises $5.5M to Embed AI Agents in CRMs, Targeting Lead‑coverage Gaps

Thoughtly closed a $5.5 million seed round led by Armory Sq. Ventures to launch a no‑code, omnichannel AI platform that embeds virtual agents directly into CRM workflows. The funding brings its total to over $8 million and aims to eliminate the industry‑wide...

By Pulse
From the Microsoft Dynamics 365 CE/CRM Blogs: Email Sales Reports to Management; Customer Insights – Journeys Segments; Find Contacts; Copilot...
BlogMay 3, 2026

From the Microsoft Dynamics 365 CE/CRM Blogs: Email Sales Reports to Management; Customer Insights – Journeys Segments; Find Contacts; Copilot...

Microsoft Dynamics 365 users can now automate weekly sales report distribution, eliminating manual export, PDF conversion, and email attachment steps. Sam Kumar of Inogic outlines a step‑by‑step method using Power Automate and D365 APIs to generate up‑to‑date reports and send...

By MSDynamicsWorld
Prioritize Timing over Volume to Meet Ready Buyers
SocialMay 2, 2026

Prioritize Timing over Volume to Meet Ready Buyers

Buyers don't act when you're ready. They act when they are. Stop optimizing for volume. Start optimizing for timing. Show up consistently enough to be there when they move.

By Vinay Katiyar
Simplify Decisions; Complexity Kills More Deals than Price
SocialMay 2, 2026

Simplify Decisions; Complexity Kills More Deals than Price

"The confused mind says 'no.'" Complexity kills more deals than competitive pricing. When a buyer has to work hard to understand what they're approving, the default is always to wait. Simplify the decision until the path forward is obvious. That's not dumbing it...

By Chris Orlob
Salesforce Unveils FY2027 Disaggregated Revenue Structure Highlighting AI‑CRM Growth
NewsMay 2, 2026

Salesforce Unveils FY2027 Disaggregated Revenue Structure Highlighting AI‑CRM Growth

Salesforce announced a revised FY2027 revenue reporting framework that splits earnings into Agentforce Apps and Data 360, Platform & Other. The company also provided recast figures for FY2025 and FY2026 to enable year‑over‑year comparison, underscoring the growing weight of its...

By Pulse
Sell by Quantifying Pain, Not Price
SocialMay 2, 2026

Sell by Quantifying Pain, Not Price

"Money follows pain." The most useful principle I've ever found in sales. Buyers don't authorize budget because something sounds interesting. They authorize it because the cost of NOT solving the problem exceeds your price tag. Quantify the pain before you name your price.

By Chris Orlob