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Today's Sales Pulse

OpenAI launches sales‑focused Codex plugin

OpenAI introduced a new plugin for its Codex platform tailored to sales teams, allowing seamless integration with leading CRM and outreach tools such as Salesforce, HubSpot, Slack, Outreach, Clay, Rox and Actively. The add‑on equips reps with high‑priority account identification, meeting preparation, automated follow‑ups, record updates, close‑plan construction and risk‑deal review.

Fullcast Expands Fullcast Pay with Real-Time Commission Automation
NewsMay 6, 2026

Fullcast Expands Fullcast Pay with Real-Time Commission Automation

Fullcast rolled out a major upgrade to its Fullcast Pay platform, adding omni‑role crediting, a rep‑facing dashboard and deeper Salesforce, HubSpot and Snowflake integration. The enhancements promise to replace manual spreadsheet‑based commission processing with real‑time, automated accuracy, giving CROs and...

By Pulse
Synera Hires Veteran Ubaldo Rodriguez as First CRO to Spearhead U.S. Expansion
NewsMay 6, 2026

Synera Hires Veteran Ubaldo Rodriguez as First CRO to Spearhead U.S. Expansion

Synera, the AI engineering platform, announced Ubaldo Rodriguez as its first Chief Revenue Officer. Rodriguez will lead a U.S. go‑to‑market push backed by a recent $40 million Series B round and a sales organization that has grown 500% this year.

By Pulse
Huntress Adds Four Distributors, Including Ingram Micro, to Boost Mid‑market and Public‑sector Reach
NewsMay 6, 2026

Huntress Adds Four Distributors, Including Ingram Micro, to Boost Mid‑market and Public‑sector Reach

Huntress announced four new distribution agreements—Ingram Micro, Vertosoft, Liquid PC and QBS Software—aimed at accelerating its mid‑market, public‑sector and EMEA expansion. The deals give the cyber‑security vendor deeper access to VARs, MSPs and resellers that serve schools, municipalities and medical...

By Pulse
How Sales Teams Undercut Themselves with Longtime Clients
NewsMay 6, 2026

How Sales Teams Undercut Themselves with Longtime Clients

A large industrial manufacturer discovered a multimillion‑dollar project had gone unpaid for three years because its sales teams operated in silos, each negotiating separate contracts and making premature concessions. The fragmented approach let the client aggregate discounts and delay payments,...

By Harvard Business Review
Allego Launches Allego 9 AI Platform to Embed Intelligence in Revenue Workflows
NewsMay 6, 2026

Allego Launches Allego 9 AI Platform to Embed Intelligence in Revenue Workflows

Allego, Inc. introduced Allego 9 at its 10th Annual Sales Success Summit, a new AI‑powered platform that embeds intelligence directly into revenue‑team workflows. The launch aims to close the gap for the 63% of revenue teams still in early AI adoption...

By Pulse
Stop Sending Pricing Over Email. You’re Killing Your Deal.
BlogMay 6, 2026

Stop Sending Pricing Over Email. You’re Killing Your Deal.

In SaaS sales, sending price details via email often backfires. The article argues that pricing is leverage, not information, and that emailing it gives prospects a bargaining chip, leading to ghosting and commoditization. It advises keeping pricing discussions in live...

By CMO2CRO
Strider Names Cliff Huntington CRO and Jeff Schwartz Chief Client Officer to Accelerate Growth
NewsMay 6, 2026

Strider Names Cliff Huntington CRO and Jeff Schwartz Chief Client Officer to Accelerate Growth

Strider announced the appointment of Cliff Huntington as Chief Revenue Officer and Jeff Schwartz as Chief Client Officer. The leadership shuffle is designed to tighten go‑to‑market execution and deepen client community engagement as the firm scales its strategic intelligence platform...

By Pulse
Consultative Relationships Drive Success in Complex Deals
SocialMay 6, 2026

Consultative Relationships Drive Success in Complex Deals

The more complex the deal, the more vital the human connection becomes. In a world of custom solutions and high-risk shifts, the ability to build a deep, consultative relationship is the one thing that will give you an edge. In this...

By Jeb Blount
Glean and Gainsight Launch Integration to Unify Customer Context for Revenue Teams
NewsMay 6, 2026

Glean and Gainsight Launch Integration to Unify Customer Context for Revenue Teams

Glean and Gainsight announced a native integration that embeds Gainsight's customer health, risk and sentiment data directly into Glean's Work AI platform. The joint offering, now generally available, aims to eliminate fragmented views of accounts and accelerate revenue‑team actions. By...

By Pulse
Royalton Launches 'May Madness' Double Rewards Offer
NewsMay 6, 2026

Royalton Launches 'May Madness' Double Rewards Offer

Royalton Hotels & Resorts has launched a "May madness" promotion that doubles cash rewards for UK and Ireland travel agents who book rooms at its Antigua, Grenada and Barbados resorts. Agents earn £20 ($26) per room for the first ten...

By TTG Media
New Social Selling Book Offers Fresh Strategies Beyond First Edition
SocialMay 6, 2026

New Social Selling Book Offers Fresh Strategies Beyond First Edition

Why Should I Buy your Latest Book on Social Selling When I’ve Already Purchased the Previous One? by @Timothy_Hughes https://t.co/D1C0u4A9pL @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #Leadership #MarketingStrategy https://t.co/E4JPard2WL

By Tim Hughes
CredSpark Launches Banter: A New Brand Focused on Transforming B2B Marketing and Sales Through Interactive Experiences
NewsMay 6, 2026

CredSpark Launches Banter: A New Brand Focused on Transforming B2B Marketing and Sales Through Interactive Experiences

CredSpark has launched Banter, a new B2B brand that converts static marketing assets into interactive, data‑driven experiences. The platform leverages over 400 million interaction data points and AI‑enhanced analytics to deliver real‑time lead scoring, segmentation and actionable buyer insights. Banter’s capabilities...

By MarTech Series
Hisense Delivers 38% Sales Uplift in Western Europe Markets With NIQ’s AI-Powered Market Intelligence
NewsMay 6, 2026

Hisense Delivers 38% Sales Uplift in Western Europe Markets With NIQ’s AI-Powered Market Intelligence

Hisense leveraged NielsenIQ's AI‑powered market intelligence to sharpen its European expansion, delivering a 38% year‑on‑year TV sales lift in Western Europe in 2024. The partnership also helped the Chinese brand achieve an 18% compound annual growth rate in overseas revenue...

By SalesTech Star
Consistent Follow‑Up Prevents Pipeline Dry‑Out Over Time
SocialMay 6, 2026

Consistent Follow‑Up Prevents Pipeline Dry‑Out Over Time

Most pipelines don't dry up overnight. They dry up from 6 months of inconsistent follow-up.

By Vinay Katiyar
Buyers Fear Wrong Decisions, Not Missing Features
SocialMay 6, 2026

Buyers Fear Wrong Decisions, Not Missing Features

Buyers don’t fear missing features. They fear making the wrong decision. Build confidence. Reduce risk. Win more deals. #Sales #SalesTips https://t.co/ZwhbBH9jKK

By Mark Hunter
SalesProTracker Launches as the Sales System Built for Teams That Want to Grow—Not Be Watched, Led by Lisa C. Laird
NewsMay 6, 2026

SalesProTracker Launches as the Sales System Built for Teams That Want to Grow—Not Be Watched, Led by Lisa C. Laird

Lisa C. Laird’s NOLA Persistence Consulting unveiled SalesProTracker, a sales‑system platform that replaces traditional CRM data‑dumping with real‑time accountability tools. The solution offers weekly activity scorecards, a 7‑Rule follow‑up framework, unlimited campaign runs, and built‑in training, aiming to turn prospecting...

By MarTech Series
SaaStr 853: The Agents #004: Tragedy Apps, Too Many AI SDRs, and Why Your Next Hire Should Report to an...
PodcastMay 6, 20261h 22m

SaaStr 853: The Agents #004: Tragedy Apps, Too Many AI SDRs, and Why Your Next Hire Should Report to an...

In episode four of The Agents, the hosts recap their experience running 20 AI agents alongside three human team members, highlighting successes, pitfalls, and lessons for others building AI‑driven workflows. They discuss the rise and fall of AI‑powered SDRs, noting...

By The Official SaaStr Podcast
Stop Ghosting Your Pipeline: Reconnect for Sales
SocialMay 6, 2026

Stop Ghosting Your Pipeline: Reconnect for Sales

Stop Being a Stranger: Why Your Pipeline is Ghosting You by @Timothy_Hughes https://t.co/8bWpJrbWDa DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #SocialMedia #MarketingStrategy #MarketingSuccess https://t.co/IKPtjOUvU6

By Tim Hughes
United Rentals Targets Construction and Energy Sales to Fuel a Decade of Growth
NewsMay 6, 2026

United Rentals Targets Construction and Energy Sales to Fuel a Decade of Growth

United Rentals announced a strategic focus on construction and energy project sales, reporting a 7% year‑over‑year revenue rise and an 8.7% jump in rental revenue. CEO Matt Flannery said the company’s resilient model and capital discipline will drive profitable growth...

By Pulse
Ulta Beauty’s AI‑Driven Rewards Program Generates 95% of Sales
NewsMay 6, 2026

Ulta Beauty’s AI‑Driven Rewards Program Generates 95% of Sales

Ulta Beauty’s chief marketing officer Kelly Mahoney says the company’s AI‑enhanced rewards program now fuels 95% of its sales, drawing on data from 46.7 million members. The move highlights how AI‑driven personalization can turn loyalty programs into the core revenue engine...

By Pulse
SmartStop Self Storage REIT Inc (SMA) Q1 2026 Earnings Call Transcript
NewsMay 6, 2026

SmartStop Self Storage REIT Inc (SMA) Q1 2026 Earnings Call Transcript

SmartStop Self Storage REIT reported 10% year‑over‑year growth in IoT deployments, reaching 911,000 units, and a 9% rise in annual recurring revenue (ARR) to $1 million, now representing 39% of total revenue. Total revenue fell 6% to $38.7 million, driven by lower...

By Motley Fool – Earnings Transcripts
Walmart Rolls Out Local‑product “Treasure‑hunt” Strategy to Boost In‑store Sales
NewsMay 5, 2026

Walmart Rolls Out Local‑product “Treasure‑hunt” Strategy to Boost In‑store Sales

Walmart announced a nationwide rollout of locally sourced and regional products at select stores, turning aisles into a “treasure‑hunt” experience. The move targets convenience‑driven shoppers and seeks to capture discretionary dollars currently flowing to Amazon.

By Pulse
Seer Names Anthony Bazarko CCO to Accelerate Global Proteomics Sales
NewsMay 5, 2026

Seer Names Anthony Bazarko CCO to Accelerate Global Proteomics Sales

Seer, Inc. announced the appointment of Anthony Bazarko as chief commercial officer, tasking him with leading sales, marketing and customer experience worldwide. The veteran life‑sciences executive brings more than 20 years of commercial leadership, including a recent stint as CEO...

By Pulse
How To Make $20k+/Mo Selling A.I Systems To Peptide Clinics
BlogMay 5, 2026

How To Make $20k+/Mo Selling A.I Systems To Peptide Clinics

The peptide and testosterone‑replacement‑therapy (TRT) clinic sector has ballooned to roughly $4 billion in 2025, growing at a 35% annual rate, yet most of the 3,000 U.S. clinics lack any robust operational software. A single AI‑driven platform that automates intake, protocol...

By Wyatt's A.i Insights
The Human Advantage: Enterprise Sellers Win or Lose on People Skills in the Age of AI (Ask Jeb)
NewsMay 5, 2026

The Human Advantage: Enterprise Sellers Win or Lose on People Skills in the Age of AI (Ask Jeb)

Enterprise sellers face a new inflection point: AI equips them with unprecedented research and insight, but the decisive factor remains people skills. In long, complex deals, the relationship is the product, and trust outweighs features or price. Sales leaders who...

By Sales Gravy
The 5-Agent Sales Team You Can Build This Weekend
BlogMay 5, 2026

The 5-Agent Sales Team You Can Build This Weekend

The AI‑driven sales development (SDR) market suffered a public collapse after 11x.ai, which raised $74 million, admitted its ARR was closer to $3 million than the claimed $14 million, and saw 70‑80% of customers churn in the first year. ZoomInfo warned the company...

By The AI Corner
Apple's iPhone Revenue Surges 22% to $57 Billion, Boosting Overall Sales
NewsMay 5, 2026

Apple's iPhone Revenue Surges 22% to $57 Billion, Boosting Overall Sales

Apple announced that iPhone revenue climbed 22% year‑over‑year to $57 billion in its fiscal second quarter, lifting total product sales to $80.2 billion and overall revenue to $111.18 billion. The surge reflects aggressive pricing, strong upgrade cycles, and renewed demand in China and...

By Pulse
Master Lead Follow-Up: Submit Your Webinar Questions for NetLine’s Josh Baez Now
NewsMay 5, 2026

Master Lead Follow-Up: Submit Your Webinar Questions for NetLine’s Josh Baez Now

Demand‑generation teams are celebrating strong download numbers, but the real challenge lies in the post‑download phase. Most new leads are still researching and aren’t ready for a sales pitch, so timing and relevance of follow‑up become critical. NetLine’s Josh Baez...

By Demand Gen Report
Optimized Sales, Ads, SEO Boost Occupancy to 79%
SocialMay 5, 2026

Optimized Sales, Ads, SEO Boost Occupancy to 79%

We've gotten a lot better at 3 things in the storage business over the last 12 months: 1. Sales - we are great at leasing units. We have a script. We listen to every call. We have offers and asks and...

By Nick Huber (Sweaty Startup)
Optivian Opens Its AI Sales Co-Worker to Any AI Agent Through MCP
NewsMay 5, 2026

Optivian Opens Its AI Sales Co-Worker to Any AI Agent Through MCP

Optivian announced that its AI sales co‑worker Ollie can now be called from any external AI agent through the Model Context Protocol (MCP). Sales teams using Claude, ChatGPT, Cursor, Copilot or any MCP‑compatible assistant can pull deal context and Ollie’s...

By AiThority » Sales Enablement
Ford’s April 2026 Sales Tumble 14.4% YoY to 178,667 Vehicles
NewsMay 5, 2026

Ford’s April 2026 Sales Tumble 14.4% YoY to 178,667 Vehicles

Ford sold 178,667 vehicles in April 2026, a 14.4% year‑over‑year decline from 208,675 a year earlier. The drop spans EVs, hybrids and its core truck and SUV lines, underscoring pricing pressure and a post‑tariff buying‑spree slowdown. Analysts and Ford executives...

By Pulse
Inside WBD’s New Pitch to Advertisers Amid Paramount Shakeup
NewsMay 5, 2026

Inside WBD’s New Pitch to Advertisers Amid Paramount Shakeup

Warner Bros. Discovery is staging a May 13 upfront to reassure advertisers as it navigates a pending $110 billion merger with Paramount Skydance. Ad‑sales chiefs Ryan Gould and Bobby Voltaggio highlighted the breadth of WBD’s portfolio—from news and sports to streaming and...

By Adweek  Television/Media
Sell Solutions, Not Services: Pitch What They Need
SocialMay 5, 2026

Sell Solutions, Not Services: Pitch What They Need

One of my students sent 33 pitches one week and got 0 replies. Why? I asked to see some examples and spotted the problem immediately. All of them were offering the same thing: a $1,000 marketing audit. I asked him if he...

By Dan Mall
Why Consultative Sales Training Is Essential for B2B Teams
NewsMay 5, 2026

Why Consultative Sales Training Is Essential for B2B Teams

Consultative sales training has become essential as modern B2B buyers increasingly demand advisory guidance over product pitches. Gartner reports that 75% of buyers now prefer a rep‑free experience, yet 84% still partner with the first vendor they meet after completing...

By The Brooks Group
Why Most SaaS Founders Get Business Development Wrong
NewsMay 5, 2026

Why Most SaaS Founders Get Business Development Wrong

The article dissects why SaaS founders routinely botch business development, tracing the problem to a missing framework and misguided partner choices. It breaks BD into three pillars—technological, service, and sales partnerships—and shows that most founders jump straight to low‑cost dealers...

By Startups Magazine
If AI Can’t See You, Buyers Won’t Either: Is Your Inbound Strategy Ready?
NewsMay 5, 2026

If AI Can’t See You, Buyers Won’t Either: Is Your Inbound Strategy Ready?

The article warns that B2B inbound strategies built for legacy SEO are losing relevance as AI chat tools like ChatGPT, Google Gemini, and Microsoft Copilot become the primary way buyers discover and evaluate vendors. It outlines three maturity levels—Indexed, Answerable,...

By Heinz Marketing
Fireworks Retailers Brace for Record Fourth of July Sales Amid Safety Concerns
NewsMay 5, 2026

Fireworks Retailers Brace for Record Fourth of July Sales Amid Safety Concerns

Phantom Fireworks, the nation’s largest firework chain, says it is on track for its "greatest sales ever" ahead of the Fourth of July, prompting retailers to adjust pricing, inventory and outbound outreach. At the same time, fire officials warn that...

By Pulse
A Negotiation Preparation Checklist
NewsMay 5, 2026

A Negotiation Preparation Checklist

Harvard's Program on Negotiation releases a comprehensive 32‑item checklist to help professionals prepare for business negotiations. The guide walks users through self‑assessment, BATNA analysis, counterpart research, logistical planning, and ethical considerations. It emphasizes defining goals, reservation points, and zones of...

By Program on Negotiation (Harvard Law)
Earn $5K MRR in 72 Hours, Skip Cheap Offers
SocialMay 5, 2026

Earn $5K MRR in 72 Hours, Skip Cheap Offers

I added $5,000 to my monthly recurring revenue in 72 hours - meanwhile you’re trying to scrap together another $33 offer because “no one is buying”. 👀👇🏼

By Cailin Tokarczyk
Leading Digital Sales From the CRM Ghost Trenches
SocialMay 5, 2026

Leading Digital Sales From the CRM Ghost Trenches

The CRM Ghost: Leading from the Digital Trenches by @Timothy_Hughes https://t.co/sIBWlQRGtG @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #SalesEnablement #RevOps #Marketing #MarketingStrategy #MarketingSuccess #Leadership #ArtificialIntelligence https://t.co/n0GmaNRfBR

By Tim Hughes
Our AI Agent Did the Job—Then It Did Something We Didn’t Hire It For
NewsMay 5, 2026

Our AI Agent Did the Job—Then It Did Something We Didn’t Hire It For

A tech startup deployed an AI‑driven sales agent on its website to qualify inbound leads and route prospects. Within six weeks the bot handled hundreds of multi‑turn conversations, generating a qualified pipeline and, unexpectedly, a rich dataset of real‑time buyer...

By e27
AI Teammates Boost Sales Performance Instantly
SocialMay 5, 2026

AI Teammates Boost Sales Performance Instantly

Why Your Sales Team Should Be Using AI Teammates Right Now by @Timothy_Hughes https://t.co/DzYTRvvqtK via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence #Innovation #Technology #TechNews

By Tim Hughes
Make Bundles “May‑As‑Well” By Matching Hero Price
SocialMay 5, 2026

Make Bundles “May‑As‑Well” By Matching Hero Price

Bundle pricing works best when it's "may as well" pricing. It's better to raise prices on individual products but drop prices on the bundle. The closer the bundle price is to the hero product's retail price, the more compelling the...

By Kurt Elster
Google Cloud and Accenture Deploy AI Lead‑Enrichment Engine Cutting Processing Time by 90%
NewsMay 5, 2026

Google Cloud and Accenture Deploy AI Lead‑Enrichment Engine Cutting Processing Time by 90%

Google Cloud, together with Accenture, has built an agentic AI lead‑enrichment engine that turns weeks‑long batch processing into a matter of hours. The system validates, enriches and routes 25,000 inbound records in real time, promising up to an 80% reduction...

By Pulse
Company Boosts Sales Forecast While Halving Marketing Staff
SocialMay 5, 2026

Company Boosts Sales Forecast While Halving Marketing Staff

Company: raises sales targets and expected pipeline forecast for next quarter. Also company: fires 50% of marketing: includes growth, SEO and content team. Make it make sense.

By Gaetano DiNardi
B2B Growth Now Driven by Emotional Buying Blueprint
SocialMay 5, 2026

B2B Growth Now Driven by Emotional Buying Blueprint

The real B2B revolution is emotional: inside LinkedIn’s ‘Buyability’ blueprint for growth https://t.co/XBYS6ACrY8 via @thedrum #SocialSelling #DigitalSelling

By Tim Hughes
Talkdesk Hires Veteran Sales Exec Shane Evans as Chief Revenue Officer
NewsMay 5, 2026

Talkdesk Hires Veteran Sales Exec Shane Evans as Chief Revenue Officer

Talkdesk announced the hiring of Shane Evans as chief revenue officer. Evans, a 20‑year sales veteran who doubled revenue at fintech MX and helped steer Qualtrics through a multi‑billion‑dollar SAP acquisition, will lead the company's go‑to‑market and sales strategy. The...

By Pulse
Mastering SaaS Demos Fuels Explosive Startup Growth
SocialMay 5, 2026

Mastering SaaS Demos Fuels Explosive Startup Growth

Between 2016 and 2021, Gong grew from a tiny startup with $200k ARR, to a staggering $7.2 billion valuation and half a billion in the bank. Customers routinely told us our sales demos were 2nd to none. Here's 9 lessons...

By Chris Orlob
Human‑Centric Web Shifts to Machine Buyers
SocialMay 5, 2026

Human‑Centric Web Shifts to Machine Buyers

The Internet Was Built for Humans. Your New Buyers Are Machines by @Timothy_Hughes https://t.co/WgSJglYxAk @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess #ArtificialIntelligence https://t.co/NOdRln5UUH

By Tim Hughes