Advertising Blogs and Articles
Advertising Blogs and Articles
Ocean Outdoor has opened entries for its 2026 Digital Creative Competition across the UK, the Netherlands, the Nordics and Germany. The contest runs from April 7 to August 21, is free to enter, and offers a total prize fund of €2.675 million (about $2.9 million) with Gold, Silver and Bronze awards in each market. Winners receive screen time on Ocean’s premium DOOH network, and the 17 Gold winners will compete for a European Grand Prix that grants additional screen space across all seven markets. New categories this year include a UK design‑student track and a Swedish “Halo” placement, while past Grand Prix winners have gone on to win Cannes Lions.
Uber UK has rolled out a new "sunbed wars" activation, covering cars with giant beach towels to promote its Reserve service for airport trips. The campaign, created by creative agency Mother, taps into the British habit of early‑morning sun‑bathing to...
ProOps Consulting’s Chris Quinn warns that many publishers rely on manual, fragmented Google Ad Manager (GAM) workflows, causing revenue leakage especially during high‑volume periods like Q4. The lack of dedicated development resources and a sparse GAM add‑on marketplace forces ad‑ops...
A creator tested whether Claude, an AI language model, could not only write a 10‑slide Instagram carousel but also publish it automatically via PRISM’s MCP integration. The prompt produced a narrative‑driven carousel in the creator’s voice, and PRISM posted it...
Publicis Media has won Microsoft’s global media business, a contract valued at over $1 billion, adding to its recent acquisition of Microsoft‑owned LinkedIn. Both accounts were taken from Dentsu, stripping the Japanese holding company of its strongest international media line‑up. The...
Artificial intelligence is reshaping every stage of the advertising value chain, from concept creation to media execution, according to new research by Madison & Wall. The study, presented by CEO Brian Wieser, Managing Director Luke Stillman, and Adobe’s Principal AI...
Jeep has launched a second‑year humor‑driven advertorial campaign on UK cheap‑channel television, featuring comedian Iliza Shlesinger and the tagline “We Will be funny” from agency Highdive. The spot replaces the typical long, product‑heavy infomercials with a comedic format that aims...
Seedtag’s new neuroscience study shows that ads displayed alongside relevant editorial content generate 3.5 times more neural engagement than non‑contextual placements. Using real‑time EEG, the research proves that emotional tone and intent of the surrounding article drive attention far more...
