Podcast•Apr 2, 2026•42 min
LinkedIn Is Rewriting the Rules of Visibility
In this episode, host Michael Stelzner and co‑host Jerry Potter sit down with LinkedIn ads authority AJ Wilcox to unpack LinkedIn’s new visibility mechanics—from AI‑driven content discovery and semantic markup to revamped ad personalization tools and stricter rules on automated commenting. AJ reveals that up to 40% of his leads now come from AI platforms citing LinkedIn content, and he advises marketers to publish long‑form articles and newsletters on both personal profiles and company pages for lasting AI indexing, while using short posts for immediate engagement. The conversation also covers LinkedIn’s guidance to write in clear, factual language at a 9‑11th grade reading level and the nuanced balance between hyper‑personalized ad copy and user privacy. Overall, the episode offers actionable strategies for leveraging LinkedIn’s evolving algorithm and ad features to boost B2B lead generation.
By Social Media Marketing Podcast
