Advertising Social Media and Updates
Advertising Social Media and Updates
Meta's in platform numbers are super off. If you're relying on in platform buckle up. View is over-reporting a lot. Fun times.
What makes a great ad hook? ✔️ The unexpected ✔️ Tapping into negative emotion ✔️ Feels organic I leaned into all three with this one for Lineage Provisions. What do you think? 👇 https://t.co/tb5Q4KcIOm
Lately, more businesses are coming with ₹3L+ ad spend but declining ROI. There’s a silent doubt — “Are ads just getting expensive now?” They assume rising CPMs are the problem. But deeper inside, it’s poor funnel depth — no mid-stage nurturing, only cold-to-sale...
Almost every week, I see this same issue across Meta accounts spending ₹50K–₹80K/month. Leads are coming in, CPL looks “fine” at ₹180… but conversions stay stuck at 1.2%. There’s always this hesitation — “Maybe the audience is wrong?” But the real gap sits...
Today, I was reviewing an account spending ₹1.2L/month with a steady 1.8X ROAS. The founder sounded calm… but underneath, there was quiet frustration — “It’s not scaling anymore.” They believed increasing budget would fix it. It didn’t. The issue wasn’t spend — it...
Generally seeing the “attribution loss” from click to engaged view be about 10% across most clients within Meta. Developing new multipliers for each client still operating on 7DC, however a lot already shifted to IA attribution so those were not impacted. I...
This morning, a founder messaged me after spending ₹2L in 60 days with inconsistent results. There was confusion — “Some days work, most don’t… I don’t get it.” They kept changing creatives, hoping something would click. But the inconsistency came from fragmented campaign...
I'm not one to talk ad performance on Meta but yesterday may have been the worst performance day I've seen on Meta in a long time that wasn't involving an outage. Confirmed now with multiple others.
RecSys, ad ranking, and the AI advertising opportunity Certainly, Meta seems to be investing resources into advanced architectures for ad retrieval, ad ranking, and RecSys more generally. And the results are impressive: a 3% increase in conversions might be interpreted as...
Spotify just released a report: The Sound-On Era It includes tips for marketers on building a sonic identity, which might mean: 🎙️ A distinctive voice or tone 🎙️ A consistent music world 🎙️ A repeatable sonic mnemonic or signature https://ads.spotify.com/en-US/news-and-insights/sound-on-era/
In multiple accounts we're having the delivery status show preparing or in review but they are spending just fine. Anyone else seeing this? https://t.co/rDihGnGjDd
Test THIS concept in your next hook: Ever heard of Spin The Bottle? 👉 No matter where the bottle lands, grab your product! Just like this one we made for Tobio's Kits ⤵️ https://t.co/iibQnZoN0C
