Today's B2B Growth Pulse
ONDC launches DigiDukaan to digitise B2B procurement for India’s kirana stores
India’s Open Network for Digital Commerce (ONDC) and the Department for Promotion of Industry and Internal Trade (DPIIT) introduced DigiDukaan, an open‑network platform that links retailers, distributors and brands. The Hyderabad pilot has already enrolled more than 10,000 kirana stores and 35 brands, aiming to replace manual ordering with a unified digital supply chain.
Also developing:
By the numbers: GIA acquires 30% stake in De Beers' Tracr blockchain platform
AI KPIs: Turning Mentions Into Strategy in the Age of LLMs by Brightspot
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. The post AI KPIs: Turning mentions Into strategy in the age of LLMs appeared first on MarTech.
Hyland Accelerates European Innovation With Its Cloud-Native, Agentic Platform Delivering Ai-Powered Content Intelligence
Fueled by a wave of product and technology advancements designed to meet the evolving needs of enterprises, Hyland is helping organizations unlock the full value of their unstructured data As part of the company’s CommunityLIVE World Tour, Hyland is bringing its latest...
Turn Corporate Buzzwords Into Coffee‑chat Style Posts
If your LinkedIn post sounds like a corporate memo, I’ve got you! Most of us default to corporate lingo when we’re nervous or maybe because it’s what we THINK we’re supposed to write like on LinkedIn! That’s why I use...
Zoo 55 Partners with Merzigo to Support Growth and Expand Reach
Zoo 55, part of ITV Studios, has entered a landmark, multi-year partnership with digital distribution and monetisation leader Merzigo, in a deal that supports Zoo 55’s ambitious growth strategy and marks a strategically important UK expansion for Merzigo. As Zoo...
HCLTech Joins MIT Media Lab in the US to Collaborate on Next-Gen AI Research
HCLTech, a leading global technology company, has joined the MIT Media Lab, a world-renowned research and innovation ecosystem at the Massachusetts Institute of Technology (MIT) that brings together pioneering research and forward-thinking enterprises. This new engagement reflects HCLTech’s ongoing commitment to...
DXC Launches Assure Smart Apps to Accelerate AI-Driven Innovation in the Insurance Industry
Empowering insurers with smart automation and AI to modernize operations, enhance decision-making, and drive growth DXC Technology, a leading Fortune 500 global technology services provider, announced the launch of DXC Assure Smart Apps, a new suite of AI-powered, workflow-driven applications...
#174 - Old School PR Is the Key to B2B Growth in 2025 with Will Gardiner, VP of Marketing at...
In this episode, VP of Marketing Will Gardiner argues that the core principles of traditional public relations are the foundation of successful B2B growth strategies in 2025. He explains how Vertice leverages high‑quality thought leadership, data‑driven creativity, and emerging tactics...
Your Standards, Not AI, Determine Output Quality
AI doesn’t care about the quality of your work unless you do. Most people drop in a prompt and expect miracles. But the output never rises above the discipline of the person using it. If you accept average, so will your tools....
Vercel and Supabase: Lucrative Pre‑AI Infrastructure Essentials
Sometimes, the most straightforward, on-trend deals are the most lucrative. Vercel and Supabase, pre-AI infrastructure components, have become essential for building next-gen apps, riding the wave of growth. https://t.co/6tI8ChhNfe
How to Turn a Moment Into Momentum
How to Turn a Moment Into Momentum written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Don Yaeger, New York Times bestselling...
Zeta Global Unveils ‘Superintelligent,’ Natural Language AI Agent
Athena from Zeta brings voice-powered intelligence straight into marketing workflows. The post Zeta Global unveils ‘superintelligent,’ natural language AI agent appeared first on MarTech.
Martech Stacks Evolve Through Capabilities, Not Tools
Future-ready stacks combine SaaS, AI, workflows and human skills into adaptive systems. Here’s how to manage capabilities as your new foundation. The post Martech stacks evolve through capabilities, not tools appeared first on MarTech.
Why It’s Time to Rethink Your B2B Thought Leadership Strategy — Especially Around Events
Hidden buyers trust thought leadership more than marketing. Ann Handley and Katie Robbert show how authentic voices and live events turn ideas into influence. The post Why it’s time to rethink your B2B thought leadership strategy — especially around events appeared...
Founders Need Smarter Systems, Not More Content
Most founders think they need more content. What they actually need is a smarter system. The B2B AI Growth Scorecard shows you exactly how to make your marketing engine run leaner, faster, and more profitably using AI without losing your soul. It takes...
Invisible Pages, Lost Revenue: Why Crawlability Poses a Huge Risk by Semrush Enterprise
Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies. The post Invisible pages, lost revenue: Why crawlability poses a huge risk appeared first on MarTech.
New AI Marketing Study: 60% Do This Daily...
The episode reveals that 60% of marketers now use AI daily, highlighting a rapid jump from 37% in just a year and debunking common myths about AI-driven job loss. It uncovers the top unexpected challenge marketers face with AI and...
The GEO Goldrush – How Generative AI Is Changing Brand Visibility – Leah Nurik – Brandi
In this episode, Leah Nurik, CEO of Brandi, explains how the shift from traditional search to generative AI tools is creating a new discipline called Generative Engine Optimization (GEO), which she likens to the next evolution of SEO. She details...
482: Juggling CMO+: How to Lead Across the Business
In this episode, Sandy Ono, EVP and CMO of OpenText, explains how adopting a "CMO+" role expands a marketer’s remit to include partnership and alliance leadership, turning growth into a shared revenue responsibility. She outlines three pillars of success—mindset, skillset,...
Alex Schultz of Meta on The Art and Science of Digital Marketing and Advertising
In this episode, Meta’s VP of Marketing Science Alex Schultz walks listeners through the fundamentals of digital marketing—from the underlying infrastructure and channel mix to advanced topics like targeting, untargeting, and measuring customer lifetime value and marginal returns. He shares...
Adobe Introduces AI Agents to Help B2B Marketers Navigate Long Buying Cycles
The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow. The post Adobe introduces AI agents to help B2B marketers navigate long buying cycles appeared first on MarTech.
The Pros and Cons of Specializing in Specific Martech Products
MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only? The post The pros and cons of specializing in specific martech products appeared first on MarTech.
Your Website Isn’t Ready for AI Agents — Here’s What Needs to Change
Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect. The post Your website isn’t ready for AI agents — here’s what needs to change appeared first on MarTech.
How to Unify Customer Data Using Tools You Already Have
Even without a CDP, marketers can start delivering personalized experiences by using existing CRM and BI tools to unify customer data. The post How to unify customer data using tools you already have appeared first on MarTech.
Driving Predictable Recurring Revenue With Customer-Led Growth
In this episode, host interviews Georgiana Laudi about implementing a customer‑led growth model to create predictable, recurring revenue, moving away from scattered, trial‑and‑error marketing tactics. Laudi explains how aligning product development, messaging, and sales around real customer outcomes builds sustainable...
Ep. 193: How Marketing Teams Can Drive Pipeline Growth in 90 Days
In this episode, Sam Dunning of Breaking B2B outlines how B2B marketing teams can generate pipeline in just 90 days by focusing on high‑intent SEO rather than chasing volume. He warns against common pitfalls like the “traffic trap,” low‑intent keywords,...
Thought Leadership Fuels 87% Exec Purchases, Not Just Marketing
What's the difference between B2B thought leadership and content marketing? For one thing, 87% of execs have made a purchase decision in the last 90 days after consuming thought leadership content. TL drives $100bn in revenue in the U.S, alone each...
OpenAI Didn't Kill Zapier or N8n—Misinfo Exposed
Everyone’s saying OpenAI just killed Zapier and n8n. But that’s not really what happened. Here's what no one is telling you 👇
The Importance of Compounding in Marketplaces
Recently, I had a discussion with a marketplace I advise, where the team raised an intriguing question.
Engagement Evolved: From Metrics to Meaningful Connections
Engagement isn’t just metrics—it’s meaning. Someone shares your post because what you shared made them think. It’s the story shared offline about your brand when you’re not tagged. It’s the real relationships forming beyond the algorithm’s reach. In @ThuliumCo’s latest blog,...
Key Questions to Diagnose Slowing Growth
"5 Questions to Ask When Growth Slows" https://t.co/hUTsdByjy0 https://t.co/Az0LupLabj
Segment and Channel Expansion in Growth Teams
I want to discuss a challenge that many growth teams confront as they strive to create a significant impact within their companies.
Avoid Generative Engine Optimization Snake Oil in B2B
Beware the "Generative Engine Optimization" Snake Oil - B2B Marketing Blog | Webbiquity - https://t.co/TVZSwDctvQ https://t.co/scbdWpDdDO
Activity Metrics Boost Remote Team Performance
Friend released a product that shows how active your team members are in Google Workspace (Drive, Calendar, Email). He’s trying to add Zoom and Slack in the near future. Having products like this coupled with qualitative feedback should yield higher performance...
Marketing Attribution for Scaling Startups
I want to discuss a topic that every marketer and data analyst loves: attribution.
2025 SaaS Video Marketing: Proven Strategies That Deliver Results
SaaS Video Marketing Trends: What Actually Works in 2025 - B2B Marketing Blog | Webbiquity - https://t.co/JXmCYFiQ67 https://t.co/UAKs2zs7Sb
Top 9 Social Media Tools for Agencies Reviewed
9 best social media management tools for agencies. Check for the pros and cons of each social media management tool and pick the best one for your agency. https://t.co/yXZQdcnTAJ via @PostPlanner https://t.co/1ax9CNi9vT
Cartoon-Sized Hammers and Shot-Glass Sized Brains
Today, I want to discuss the topic of onboarding and activation, sharing an example that I recently found both illuminating and potentially beneficial to others.
The "No Differentiation" Illusion
How do we position a product that doesn't have any advantages over the alternatives? Let's start by entertaining the idea that maybe we're wrong about that.
I Want My Corners
I work with a lot of product leaders and product managers that have direct access to CEOs, founders, or other leaders that are much more senior than them.
When To Revisit Your Positioning
You shouldn't wait until disaster strikes to adjust your positioning, but when it does, that's a great time to revisit it.
Generate 100+ Content Ideas in Just 30 Minutes
Psyched to be doing a webinar next week sharing my propriety system for generating 100+ content ideas in 30 minutes! Reply if you’re interested in learning more and I’ll send you the registration link to join for free!