Today's B2B Growth Pulse
RecVue adds Revenue Share app to Salesforce AgentExchange
RecVue launched its Revenue Share solution on the Salesforce AgentExchange marketplace. The app automates partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales, replacing spreadsheets and custom code while delivering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Ilant Health raises $15M Series A
One Leadership Habit That Will Transform Your 2026
Simon Sinek argues that teams of average performers consistently outshine star‑filled groups, because trust outweighs individual brilliance. He proposes a single habit for leaders: after every win, ask “Who helped you?” and publicly recognize those contributors. This practice shifts focus from individual metrics to collective effort, fostering a culture where collaboration is celebrated. By embedding this habit throughout 2026, leaders can transform exhausted workplaces into environments where teamwork fuels sustained performance.
MSP Breakfast Showcases Full‑Spectrum Marketing Case Studies
Attended another fantastic MSP Social Media Breakfast last Friday. Mykl Roventine and Jen Roventine always draw a great crowd to these events, especially for case studies. If you're in the Twin Cities and you marketing or PR, I'd highly recommend...
Accuracy Isn’t Enough: Reliability Drives AI’s Economic Success
This post by Kushal Chakrabarti opened my eyes to why AI adoption has been so slow, and why I've often sided with the naysayers: "Accuracy is hitting the bullseye on average but reliability is hitting the same spot repeatably. You...
Novi AI Simplifies Mobile Content Creation with Browser-Based AI Video Generator and Smart Prompting
Novi AI unveiled Web V2.2.0, a browser‑based AI video generator optimized for mobile devices. The update introduces automated prompt enhancement and a library of predefined video effects, allowing creators to produce 1080p text‑to‑video content without installing apps. Integrated asset‑management dashboards...
Gemini vs ChatGPT: Platform War Drives Growth Advantage
Most marketers think the Gemini vs ChatGPT debate is about which AI writes better copy. It’s not. This is a platform war, not a chatbot comparison—and the decision you make now affects cost, speed, leverage, and long-term growth. In this...
Hackathons Drive AI Fluency From 10% to 87%
I sat down with @zapier ($400M ARR) CEO @wadefoster yesterday and put him on the spot: how would you drive AI fluency in 90 days if you were dropped into a $50M ARR org? His answer? Hackathons. At Zapier, they stopped...
Spectral Capital Portfolio Company Fortytwo Telecom Advances Enterprise Messaging with Telegram-Based P2P Technology Platform
Fortytwo Telecom, a Spectral Capital portfolio company, is set to launch a Telegram‑based peer‑to‑peer (P2P) enterprise messaging platform in January 2026. The solution adds secure, CRM‑linked onboarding, AI‑driven customer‑care bots, and automatic SMS failover to Fortytwo’s existing SMS portfolio. First...
Skip the Fluff: Find AI Podcasts that Sharpen Thinking
I've listened to 100+ AI podcasts this year. Maybe 3 were worth finishing. More podcasts, more newsletters, more hot takes - and somehow we're all getting dumber about what actually matters. Here's the pattern: AI moves fast, so content tries...
Growth Requires Founder Commitment, Not Quick Validation
Convince me this will work.” That’s the moment on a sales call when I know a founder isn’t ready. Not because they don’t believe in growth — but because they’re treating growth like a role they hire, instead of a...
S7E23 – How to Grow Your B2B SaaS to 10M ARR? Advice From 21 Experts
Season 7 of the Grow Your B2B SaaS podcast distills advice from 21 experts on scaling a SaaS business from 10K MRR to 10M ARR, emphasizing repeatable patterns such as laser‑focused ICP, stage‑appropriate hiring, disciplined go‑to‑market systems, and community‑driven growth....
AI Will Redefine Online Visibility by 2026
What extraordinary times in which we live my friends. In the world of marketing and technology, we’ve never seen change like this and 2026 will likely be a rude awakening for many businesses who have been asleep at the wheel...
The Social Media Salary Guide for 2025
Social media compensation in 2025 has shifted from a junior marketing function to a core revenue and brand channel, driving significant salary growth. Entry‑level roles now earn $50‑70k, mid‑level managers $75‑100k, while senior leadership such as Vice Presidents command median...
Leave Corporate, Build Your Own Business for True Freedom
I spent 16 years building someone else's dream. Amazing salary. Very impressive title. Unfortunately, Sunday nights were filled with dread. One day, I did the math: Work until 65. Average lifespan around 78. That's 40 years of waiting for 12...
Start Next Month’s Strategy Now, Not Next Quarter
Your current month can't work if the previous month doesn't tee it up. Stop thinking in quarters, instead think in handoffs. What matters now: • Which customers converted fastest? • Which creatives scaled most efficiently? • Which SKUs drove the highest repeat behavior in last...
Nielsen and Roku Expand Strategic Measurement Partnership
Nielsen and Roku have expanded their long‑term strategic measurement partnership, adding Roku’s device data to Nielsen’s advanced campaign measurement solutions. The integration will feed Roku’s large‑scale TV usage into Nielsen’s Big Data + Panel for both linear and streaming ratings, while Roku...
Companies Boost Community Budgets Amid Algorithm Shifts
With all the changes to platforms and algorithms, one of the best things you can do is build your own community. So much so, the majority of companies we surveyed plan to spend more on community building in 2026. https://t.co/hI4uKNUKsk
Buzzy Launches AI Platform Using Social Trend Analysis to Generate Viral Content Ideas
Buzzy unveiled an AI‑driven platform that scans TikTok, Instagram, X and YouTube to generate viral content ideas, positioning itself as the first “AI Viral Machine.” The tool follows a five‑step workflow—Product DNA, Trend Scanning, Decoding Virality, Full Album Generation, and...
IHeartMedia Offers Creators and Publishers Unique New Video Podcast Platform
iHeartMedia announced a free video podcast distribution feature launching in early 2026, expanding its iHeartRadio platform to host full‑length video alongside audio. Creators can submit video via standard RSS feeds without needing iHeart‑owned hosting, preserving full creative and technical control....
Otter.ai Caps Transformational 2025 with $100M ARR Milestone, Industry-First AI Meeting Agents, and Global Enterprise Expansion
Otter.ai announced that it crossed the $100 million annual recurring revenue threshold in 2025, generating more than $500,000 per employee. The company introduced the industry’s first AI Meeting Agent suite, including dedicated sales and SDR assistants that operate in real time....
The Rise of Micromarketing: Why Smaller Audiences Are Driving Bigger Impact
Micromarketing is overtaking broad‑reach campaigns as brands prioritize relevance over sheer volume. Recent data shows 43% of marketers are shifting budget toward micro and nano influencers and tighter audience segmentation. Privacy regulations are curbing third‑party data, forcing companies to leverage...
AiPPT Introduces a Vast PPT Template Library to Make AI-Powered Presentations Easier Than Ever
AiPPT, the AI‑driven presentation platform, launched a massive template library featuring over 200,000 ready‑to‑use PowerPoint designs. The new collection spans business, education, marketing and creative sectors, each fully customizable for brand consistency. Combined with its AI slide generation and editing...
MEinstein Positions Privacy-by-Design as a Core Principle for Consumer AI Platforms
mEinstein is launching a consumer AI platform built around privacy‑by‑design, keeping data processing on the user’s device and requiring explicit consent for any sharing. The architecture limits raw data transmission, while allowing users to optionally license anonymized, aggregated insights under...
Formfilled Launches to Simplify Website Form Attribution for B2B and Service-Based Businesses
Michigan‑based startup Formfilled has launched a B2B form‑attribution platform that directly feeds website form data into CRM systems. The solution captures UTM, referrer and landing‑page details, auto‑populating hidden fields without developer work or third‑party integrations. It positions itself as a...
Freemium AI Conversions Hover Around 2%—Scale Requires Tens of Millions.
The AI Freemium Math is Brutal — But It Works at Scale 1⃣ChatGPT: 800M users → 15M paid (2%) → $20B ARR 2⃣Gemini: 650M users → Est. 2-3% → Part of Google 3⃣Claude: 30M users → Heavy API/Enterprise → $5B ARR 4⃣Perplexity: 30M users...
Personalized Swag Beats Generic Gifts for Lasting Impact
I obsess over swag, and get some hate for it. But there is no better differentiator than a thoughtful, well-made piece of swag. Especially, in a world of B2B sameness and AI slop. Here’s a great example. This hat was...
Digital Brands Group Advances Suite of AI-Powered Tools for Global Brand Protection and Growth
Digital Brands Group (DBG) announced the expansion of its AI‑driven brand protection suite, beginning with the integration of SECUR3D’s AssetSafe™ platform. AssetSafe uses advanced artificial intelligence to detect counterfeit products, unauthorized use of trademarks, and brand‑asset misuse across eCommerce and...
Learning Shows When Teams Adapt: Design Pressure, Own Outcomes
The fastest way to tell whether a team is learning is to look for moments where someone had to revise their view because reality contradicted it. If those moments are rare, the system is insulated. It may be busy, but it...
Make Complex Data Understandable: Frame for Audience
Your technical information doesn't matter if your audience doesn't understand it. Here's how to frame your content so it actually resonates. #TechnicalCommunication #DataStorytelling #PresentationSkills
IAS Appoints Melissa Furze as Head of Data Science
Integral Ad Science (IAS) announced Melissa Furze as its new Head of Data Science, reporting to the CTO. Furze, a former LinkedIn executive, will steer IAS's global AI and analytics strategy, partnering with product, engineering, and commercial teams. Her mandate...
Scale by Focusing on Few, Not Chasing All
Success doesn’t just give you momentum. It gives you distractions. In the beginning, focus is forced. Limited time, limited money, limited options, so you commit fully to what matters. As things start working, your attention starts to spread. More ideas. More opportunities. 👉 That’s...
Humanity Wins: Brands Must Prioritize People Over AI
“The most human company wins.” That line from Mark Schaefer cuts through a lot of AI noise — because it’s not anti-technology. It’s pro-brand. In today’s On Brand episode, Mark explains why the one thing your competitors can’t copy is...
The 2026 State of Performance Marketing Report: How Inflated Signals, AI Noise, and Disconnected Tools Are Derailing B2B Growth
DemandScience released the 2026 State of Performance Marketing Report, surveying 750 senior B2B marketers. The study uncovers a “Marketing Data Mirage” where inflated intent signals, AI‑generated content, and fragmented martech stacks create misleading success metrics. Findings show 87% of firms...
Your Biggest Growth Blocker Is Your Own Excuses
Who's your villain? Every founder has one. Heck, many. And they know them by heart. Ask a founder why growth stalled, and they'll have an answer immediately. In two decades of working with hundreds of founders, here are the ones...
When AI Goes Invisible, Email Becomes Creator’s Lifeline
Every December, predictions flood the internet. Most of them are safe, obvious, and quickly forgotten. AI will get better. Platforms will change. Creators will use more tools. None of that helps anyone make better decisions. Instead of predicting what technology...
Ecer.com Redefines Cross-Border B2B with an All-in-One Mobile Ecosystem
Ecer.com unveiled an all‑in‑one mobile ecosystem that integrates AI, real‑time messaging, immersive media and VR factory inspections to streamline cross‑border B2B procurement. The platform claims a 300% increase in response efficiency versus email and offers instant translation, 360° product views,...
Operational Precision, Not Just Marketing, Fuels Growth
Think like a systems operator, before you think like a marketer. Here’s what the most dialed-in brands are doing right now: • Pre-building future asset banks • Scrubbing retention logic for new, current flows • Renegotiating 2026 SaaS and fulfillment contracts • Finalizing reorder forecasts...
Trim Q1 Waste Before CFO Notices
Q4 revenue makes you feel rich. Q1 inefficiencies remind you you’re not. Here’s your December “savings generator”: • Negotiate renewals before Jan rate hikes • Audit active SaaS tools and kill anything underutilized • Consolidate media spend into highest-ROAS channels • Re-price hero SKUs based...
Wondershare Announces Strategic Collaboration with Topaz Labs to Bring Industry-Leading AI Video Enhancement to Its Creative Software Ecosystem
Wondershare announced a strategic partnership with Topaz Labs to embed the company’s diffusion‑based AI video enhancement model, Starlight, into its UniConverter platform. The integration delivers one‑click upscaling, denoising, deblurring, de‑aliasing and sharpening, allowing sub‑480p footage to be upgraded to HD...
AI Unifies Marketing, Sales, and Support Into One Agent
"AI is converging marketing, sales & support. They are becoming 1 AI agent. Not 10 different pre-AI SaaS products. In fact, it's already happening in e-commerce." The latest with @rodriscoll @HarryStebbings + me https://t.co/Uhpain34qX
62% of B2B CMOs Unprepared for AI Competition
62% of B2B CMOs not ready to compete against AI-enabled companies: report via @MarTech https://t.co/QTk0rGfCv8 https://t.co/FNtBoS4VEW
Vuzix and Collins Aerospace Announce Strategic Collaboration to Scale Augmented Reality Defense Solutions
Vuzix Corporation and Collins Aerospace have formalized a multi‑year collaboration to deliver waveguide‑based augmented reality displays for U.S. Department of Defense programs. The partnership has achieved production approval and will begin low‑rate initial production in early 2026, with full‑rate production...
Blueprint: Build a Hot AI Startup to IPO
-> https://t.co/NlPWFTrkQ8 is getting there - Found hot AI startup - Pick top accelerator - Poach from other AI start-ups - Build to Series A, IPO, and ... beyond https://t.co/2tS4gKNkhp
Master the Ordinary, Skip the Trend Chase
In marketing everyone is searching for the next big thing. My advice? Stop chasing trends. Instead figure out how to do common things uncommonly well.
Rockwell Automation: Building Towards Autonomous Operations
Rockwell Automation outlines a roadmap to autonomous operations by integrating industrial data and AI across the enterprise. The company promotes an AI maturity pyramid that moves firms from basic data visualization to predictive analytics, prescriptive decisions, and full autonomy. Real‑time...
CEOs Must Grow TAM Annually or Fall Behind
Your job as CEO: Every year, materially expand your TAM What have you done this year? If nothing ... you're pretty far behind. Move much, much faster in 2026.
Switched From Beehiiv to Kit for an Aligned Email Stack
Why I migrated my newsletter system after years on Beehiiv (and what I’ve rebuilt inside of @kit). For the first time, my email stack actually feels like it matches the way I run my business. Let’s talk setup, automations, and lessons learned:
I-ESG Launches Fully Upgraded Next-Generation ESG Intelligence Platform Powered by Domain-Specialized AI
i‑ESG unveiled a fully upgraded next‑generation ESG intelligence platform that blends domain‑specialized natural language processing, Retrieval‑Augmented Generation, and layered agentic AI models. Backed by over ten ESG‑focused patents, a 7‑million‑record database, and mapping to more than 500 global regulations, the...
Hosted.com’s Dedicated Email Hosting for Custom Domain-Based Communication
Hosted.com has launched a dedicated Email Hosting service aimed at small businesses, startups, and freelancers who need professional, domain‑based email without purchasing a full web‑hosting plan. The offering promises high‑speed delivery, secure SSL‑encrypted communications, and built‑in spam and anti‑virus protection....
MurafaDigital OÜ Unveils New Insights Into Social Media Ad Stability and Campaign Success
MurafaDigital OÜ released a study on social‑media ad stability, highlighting how consistent posting, policy compliance, precise audience segmentation, creative refreshes, and real‑time data monitoring drive campaign success. The research shows that regular schedules sustain engagement, while adhering to platform guidelines...
Voice Convert AI Launches Solution for Personalized Lead Engagement and Campaign Outreach
Voice Convert AI launched an AI‑driven voice agent platform that automates lead engagement, after‑hours inquiries, and campaign outreach for small and medium businesses. The service prioritizes high‑value prospects while the AI warms low‑priority leads, and includes managed setup, performance guarantees,...