Today's B2B Growth Pulse
RecVue adds Revenue Share app to Salesforce AgentExchange
RecVue launched its Revenue Share solution on the Salesforce AgentExchange marketplace. The app automates partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales, replacing spreadsheets and custom code while delivering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Ilant Health raises $15M Series A
ConversionBox: Commerce-Trained AI Platform Engineered to Improve eCommerce Conversion Outcomes
CommerceShop, a veteran eCommerce agency, unveiled ConversionBox, a commerce‑trained AI platform aimed at boosting product discovery and conversion rates for online retailers. The engine leverages data from more than 10,000 eCommerce sites that the agency has built and analyzed over 15 years, giving it a uniquely deep, industry‑specific knowledge base. ConversionBox promises real‑time personalization, automated A/B testing, and predictive analytics to surface the most relevant products to shoppers. The platform is now available to merchants on a subscription model, with early adopters reporting up to a 25% lift in conversion metrics.
HDR to Power Next Evolution of Mobile Video
Mobile video now accounts for 70‑80% of global data traffic, driving demand for higher‑quality streams on smartphones. Technicolor’s Advanced HDR solution, capable of up to 10,000‑nit mastering and metadata‑driven dynamic HDR‑to‑SDR conversion, is being rolled out across ATSC 3.0 broadcast and...
One Click SEO Unveils AI-Integrated Real Estate Tech Suites Powered by One Click Geo and Monkee.ai
One Click SEO announced the launch of its Custom Real Estate Tech Suites, an integrated platform that replaces legacy real‑estate software with a unified ecosystem featuring IDX listings, AI‑powered customer relationship management tools, and geo‑targeted search technology from One Click...
Sotavento Medios Expands in 2025: Launches AI-Driven ‘Go Digital’ Initiative in the Philippines and Australia
Singapore‑based digital agency Sotavento Medios announced a 2025 expansion into the Philippines and Australia, launching a CSR‑driven “Go Digital” program that will provide free, enterprise‑grade SEO and AI‑powered marketing services to 100 SMEs in each market. The rollout includes its...
Custify Introduces New AI Agents to Transform Customer Success Work
Custify has unveiled CustodyAI, an AI‑powered suite that converts customer data into actionable playbooks, concise summaries and automated workflow tasks for B2B SaaS customer‑success teams. The platform promises to slash administrative overhead, accelerate response to churn signals and enable higher‑touch,...
New AI Agent Adds Visual Timeline to Company Research
It's shipping Sunday! (Not all days are Shipping Sundays for me -- but today is). As you may recall, a few weeks ago, I launched a simple but super-useful (at least for me) AI agent called CompanyResearch .ai The premise...
The Potential of MarTech Isn’t the Dots—It’s the Connections That Complete the Vision
Douglas Karr argues that the real power of MarTech lies not in the sheer number of platforms (the "dots") but in the connections that stitch data, events, and identities into coherent customer journeys. He highlights how most digital transformations underinvest...
Plan Now: Top B2B Sales Conferences for 2026
It’s hard to believe that 2026 is just around the corner. If you’re thinking about hitting up any sales conferences next year, now’s the perfect time to start planning. My team and I have put together a solid list of...
Get My Proven AI Marketing Blueprint for Brand Growth
Want to see exactly which tools I use to turn digital brands into growth engines? I'm dropping my complete AI marketing blueprint - the same one that's generated millions for my clients. No fluff. No theory. Just the exact playbook. Drop a 🔥...
Is Your Bloated B2B Website Disqualifying Leads?
The post argues that a B2B website’s primary purpose is lead capture and qualification, and that excessive content, complex navigation, slow performance, and inconsistent messaging create friction that disqualifies prospects. It highlights how over‑growth leads to cognitive overload, poor page...
Only 3 AI Tools Drive Real Marketing Results
Most businesses are drowning in AI marketing tools but starving for results. Here's the brutal truth: You don't need 47 different AI platforms. You need to know which 3 tools actually move the needle for YOUR brand. I've cracked the code for 100+...
Marketing Success Depends on Conditions, Not Just Tactics
Much as we’d like it to be, marketing is not deterministic or meritocratic. Great ideas and execution often fail, and mediocre ones can thrive - the common variable is the conditions in which the marketing happens. Yet so much of...
Beware of the SaaS Contact Pricing Penalty
Douglas Karr warns that SaaS platforms that price by contact count silently penalize businesses by billing for unconfirmed, bounced, inactive, or duplicate records that add no value. He illustrates the issue with his own email platform experience and extends it...
Alertmouse Outshines Google Alerts for Real Mentions
I am so blown away by how bad Google Alerts became. Literally only ever sent me notifications of my own projects and posts. Makes no sense. I switched to @alertmouse this year and really love it. Good examples from Nov: 1. a...
Framing Determines Whether Ideas Stick or Vanish
Every idea competes for space in someone’s mind. How you frame it decides whether it sticks, spreads, or disappears. That’s the real work behind influence, and it’s a skill worth treating seriously.
How Accurate Is Digital Geographic Location Data?
The post explains that most digital location data—especially IP‑based geolocation used by analytics, ads, and CRM tools—is fundamentally inaccurate, often placing users miles or even states away from their true positions. It outlines how different connection types (mobile GPS, cell...
Strategic Questions Turn Creative Tests Into Insight
Most creative testing fails because there’s no strategy behind the test. What are you trying to learn? • Which hook performs best? • Which visual holds attention? • Which CTA drives conversion? Every question asked brings you closer to the...
AI Boom Thrives, Business Models Still Uncertain
Everyone in AI feels the same tension right now, but this piece finally names it clearly. The tech is real. The progress is real. The spending is real. The business models aren’t. Not yet. This is the best breakdown I’ve...
What Are Google’s Core Web Vitals and Page Experience Factors?
The post explains Google’s Core Web Vitals—Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift—and the broader Page Experience signals that now affect search rankings. It highlights how these metrics are measured via PageSpeed Insights and Search Console, and...
JAMF Deal Highlights SaaS Growth’s Brutal Reality
Francisco Partners announced this week they're taking JAMF private for $2.2 billion at $13.05 per share. The headlines trumpet a "50% premium" to recent trading prices. The press releases talk about "strategic flexibility" and "accelerating growth." But here's what the...
Visibility Drives Business Opportunities Beyond Vanity Metrics
Why are you on LinkedIn? The ultimate scoreboard isn’t likes, it’s business. But my guest Neal 🎙 Schaffer suggest that visibility still matters if you want to win. - More engagement boosts your content in the LinkedIn feed - High-like...
SaaStr 830: 6 Months Later, How Our AI SDRs Actually Work as AI Runs GTM with SaaStr's CEO and Chief...
SaaStr CEO Jason Lemkin and Chief AI Officer Amelia Lerutte review their six‑month rollout of AI-driven SDRs, expanding from a single AI agent to about 20 across sales, marketing, support, and operations. They detail the tools used—Artisan, Qualified, and Salesforce...
Fresh, Focused AI Memory Beats Massive, Outdated Datasets
I know ‘memory’ is a big deal in AI — what I don’t know is how >much< of it you really need to have a great AI experience. The more I learn about how our own AI Agents work, the...
Master Your Speaking Pitch – Limited Spots Available
If you're planning to pitch yourself to speak at industry events next year (or appear on more podcasts): I'm running a Pitch Challenge the 1st week of Dec to work with a small group on their pitches. You'll learn to develop,...
R Systems Elevated to UiPath Diamond Partner Status and Recognized as a UiPath Agentic Automation Fast Track Partner
R Systems International Ltd. has been elevated to UiPath’s Diamond Partner tier and named a UiPath Agentic Automation Fast Track Partner, underscoring its deep expertise in AI‑driven automation. The Fast Track designation grants R Systems early access and training on...
Use Pain‑Qualified Seg
You can’t personalize your way out of a targeting problem. Focus on finding evidence of the problem, then just ask them if that evidence means they are struggling with X problem. This is called a PQS, pain qualified segment, and...
Prospects Ignore Your Fancy Site—Results Matter
Nobody Cares About Your Perfect Website (And That’s Exactly Why You Should Care Less Too) Your prospective buyers don’t care how pretty your website is. They don’t care about your gorgeous brochure, your profile banner, or the thousands you spent...
The Overlooked Infrastructure Problem Holding Personalization Back
Shama Hyder warns that personalization is no longer a differentiator but a baseline expectation, and its success now hinges on back‑office infrastructure rather than front‑end tech. She highlights that 45% of CRM data is inaccurate and manual routing delays real‑time...
Turn Crises Into Trust: Authentic Rapid Response Wins
59% of Brands Face This Crisis, Are You Ready? Discover the rapid response system and Stakeholder Communication Matrix that helped turn a potential PR disaster into a trust-building opportunity. From recognizing issues instantly to tailoring messages for different audiences, this...
Marketing Wins by Retaining, Not Just Attracting
Great marketing is not about who arrives. It's about who stays. So many people are focused on the wrong thing thanks to the influence of mass-market brands first, now social media algorithms. The entire job of the marketer is to: 1. Earn trust 2....
Infobip Enhances Voice Solutions to Restore Consumer Trust in North America
Infobip is expanding its Voice platform in North America to accelerate adoption of its Branded Calling ID (BCID) service, partnering with major U.S. telecom carriers and leveraging its recent acquisition of Peerless Network, which gives it coverage of 98% of...
Weekly Syncs, Shared Scorecards, Unified Platform Bridge Gaps
Sales and Marketing fail when the conversation stops. Communication is the bridge that moves revenue and too often that bridge is closed. What is one practice your teams use to keep the bridge open? Why the gap exists • Marketing...
Creative Partnerships Thrive on Human Insight, Not Algorithms
Ever feel like you’ve been set up with an agency by a soulless algorithm? One that knows nothing about your brand, your goals, or your team? On Monday’s episode of On Brand, Toby Wilkinson , co-founder of ASK US FOR...
KPI Partners Opens New Bengaluru Office to Accelerate Global Data, Analytics & GenAI Innovation
KPI Partners announced the launch of a new office in Bengaluru, India, to expand its global delivery capabilities in data engineering, analytics, GenAI and digital transformation. The hub will recruit 450‑500 specialists over the next year, creating next‑gen Centers of...
Google's Vertical AI Strategy Mirrors Its Internet Domination
Google is the only company in the world building AI vertically. They used the same move to dominate the internet. Their AI playbook explained👇
Google’s Vertical AI Stack Fuels Unmatched Competitive Edge
Google is the only company in the world building AI vertically. They used the same move to dominate the internet. Their AI playbook explained👇 Everyone’s busy debating model benchmarks, GPU shortages, and who shipped the newest AI app. But that’s...
Why B2B Needs Its Own Social Media Platform – Adi Krysler – Oktopost
In this episode, Oktopost VP of Marketing Adi Krysler explains why B2B marketers need a dedicated social media platform, highlighting Oktopost’s unified suite for publishing, employee advocacy, and social listening that ties social activity to revenue impact. She emphasizes the...
AI-Driven Playbook Boosts CTV Conversions 38%
A DTC brand I advise ramped CTV spend hard in Q1. It should’ve been a scalable channel, but the results were hazy, expensive, and nearly impossible to interpret. • Attribution was all over the place • CPMs looked great, but...
From 3D Chip Pioneer to IPO: Pixar’s Untold Story
Pixar Animation Studios went public 30 years ago next week and Duarte, Inc. made the decks! Last night at the Computer History Museum , the team that led that IPO told the story of the wild ride. Sometimes I forget...
New Markets, New Customers: Why Digital Accessibility Is Now a Growth Strategy
A new AccessiWay survey of 5,000 EU and UK consumers reveals that 61% abandon online purchases due to accessibility issues, representing over €50 billion in lost transactions annually. The study shows 85% encounter digital barriers, while accessible sites enjoy 23% more...
Welcoming Top GTM Advisor Robert Koehler to Our Team
This is Robert Koehler . We brought him on as a GTM Advisor for He was also a TOPO consultant. He is one of the best sales advisors on the market. This pic from Zach Dobson from the GTM AI...
Differentiation Is Fleeting; It Reshapes Categories Permanently
Meaningful product differentiation is always a temporary thing as competitors inevitably catch up, but it's also what gives rise to brands and even categories in the first place. And, more importantly, it's also often a matter of pure semantic classification....
Behavioral Science Boosts Calls 74% in Multichannel Campaign
A financial services client just reported our multichannel campaign drove a 74% increase in calls. They are happy. We are happy. Do you want to be happy, too? Let’s talk about how we can increase your ROI by adding some...
Traditional Search Still Rules; Prioritize Credible Content
Think traditional search is dead? The data says otherwise. Generative AI search is still only 3.3% of all search activity according to EMARKETER . This is pretty much consistent with data Rand Fishkin has been sharing from SparkToro and Datos,...
Turn Meeting Transcripts Into LinkedIn Content with GPT
I'm asked constantly on my "strategy" for posting on this site OR how do I come up with topics. I never have a good answer, because the real answer is... I don't really have a strategy or a process. I...
Writing Turns Thoughts Into Business‑Driving Clarity
Alex Hormozi grew from zero to 9 million followers in under 4 years. He's also well on his way to building a billion dollar business. These two things are related... But not just in the obvious way. -- Everyone wants to know Hormozi's content hack. He...
Build a Weekly Content Machine for 4× Growth
How We Built Our B2B Content Marketing Machine — From 579K to 2.7M Impressions When I launched SaasRise in 2023, I was like most founders...juggling a hundred priorities, sending random newsletters when inspiration struck and wondering why outbound campaigns weren’t...
AI-Driven Strategies Boost SaaS Scaling and Renewals
In this week’s SaasRise Mastermind recap, founders and growth leaders exchanged actionable insights on scaling smarter, optimizing renewals, and leveraging AI to enhance customer engagement and operational efficiency. Discussions centered on data management, sales performance, compensation frameworks, and sustainable business...
Scale Smarter: AI, Automation, and Aligned Incentives
SaasRise CEO & Founder Mastermind Recap — Week of Nov 16–20, 2025 This week on SaasRise, founders and growth leaders shared actionable strategies on scaling smarter, optimizing renewals and leveraging AI to improve engagement and operations. Over four sessions, members...
New Framework Helps Brands Become Best Answer Leaders
I had the pleasure of presenting at #mpb2b this week. The topic? Our new thought leadership research with Ascend2 + @TopRank's framework for becoming a best answer brand. Original research + multi-channel content experiences for SEO, GEO, & humans! https://t.co/2aot41mGAB...