Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Navigating the Data Landscape in 2025: A Comprehensive Guide to Modern Data Terminology
The post is a comprehensive, 2025‑focused guide that demystifies more than 100 data‑related terms, organized into ten sections ranging from analysis and processing to governance and emerging technologies. It highlights essential concepts such as Big Data, ETL, data lakes, data warehouses, and AI‑driven analytics, illustrating how they interconnect to support modern business decision‑making. By breaking down complex jargon into clear, concise definitions, the author aims to bridge the gap between technical and non‑technical audiences, positioning the guide as a practical reference for anyone looking to boost data literacy and strategy.
If You Ever Think "Should I Fire This Person?" Even Once ... Well, Then It's Time
In this episode, Jason Lemkin argues that the moment a leader questions whether to fire an employee, the answer should be an immediate, compassionate termination. He explains how gut instincts synthesize performance data, and why retaining "pretty good" or mediocre...
Rehearse Beyond Memorization to Deliver with Conviction
Are you doing enough to prep for your high-stakes presentations? Many leaders underprepare. Presentations, like a keynote, product launch, or communicating change to your whole organization, need a LOT of prep time. For reference, I spent 35 hours rehearsing my...
Original Ideas Build Authority; Repackaged Content only Gains Reach
Thought regurgitators: → Repackage what's already viral → Optimize for reach → Sound like everyone else → Build nothing Thought leaders: → Wrestle with ideas through writing → Develop original POV → Truly stand out → Build real authority The difference? One gets...
TechnoMile Unveils Next-Gen AI Platform and Agentic Innovations at Elevate25
TechnoMile announced its next‑generation AI platform at the Elevate25 conference, introducing domain‑trained AI agents that automate and customize workflows for federal contractors. The cloud‑based solution delivers real‑time insights across the entire government‑contract lifecycle, from market entry to contract closeout. By...
When Shadow DAMs Become the Real System of Record
The episode explores the surge of shadow digital asset management (DAM) systems embedded in design tools and shared drives, highlighting how they offer speed, low friction, and cost avoidance for creative teams but operate outside IT governance. It details the...
IQIYI Concludes First Virtual Production Open Day, Showcasing How AI and Technology Are Transforming Filmmaking
iQIYI held its first Virtual Production Open Day in Hengdian, drawing nearly 200 film and TV professionals and showcasing its IQStage platform, which integrates over 20 patented technologies. The company reported a 125% year‑over‑year rise in virtual‑production projects in 2025...
Why Leading Brands Are Moving to SaaS Marketing Mix Modelling
Leading brands are shifting from traditional, consultancy‑driven Marketing Mix Modelling (MMM) to cloud‑based SaaS solutions that deliver real‑time analytics, predictive forecasting, and AI‑powered optimization. The legacy MMM approach has been costly, opaque and updated only annually, limiting marketers' ability to...
The Future of SEO in a Machine-First World
Search is shifting from keyword‑centric rankings to AI‑driven, conversational answers, forcing marketers to treat SEO as a content‑ecosystem problem rather than a technical checklist. Brands must build interconnected, deep‑topic clusters with strong internal linking, clear taxonomy, transparent authorship and schema...
Keeper Security’s Industry-First Forcefield™ Protects Against Memory-Based Attacks on Windows Endpoints
Keeper Security unveiled Keeper Forcefield™, a kernel‑level endpoint security product that blocks memory‑based attacks on Windows devices. The solution monitors and restricts memory access for protected applications—including major browsers and Keeper’s own suite—preventing credential theft from infostealers, fileless and zero‑day...
Nimble Adds AI Email Marketing Replaces Mailchimp, Outreach, and HubSpot for a Fraction of the Price
Nimble has integrated AI‑powered email‑marketing directly into its CRM, offering list management, segmentation, AI‑generated templates, double‑opt‑in, bounce verification and one‑click migration from platforms such as Mailchimp, HubSpot and Outreach. The unified solution combines sales‑force automation and marketing workflows in a...
Your Next Partnership: How to Scale Co-Marketing with Marketing Technology
Partner marketing is shifting from one‑to‑one deals to ecosystem‑led marketing, where many partners collaborate through a shared MarTech platform. The article outlines four essential platform features—central asset library, co‑branded campaign builder, automated content sharing, and fund‑management tools—that enable scaling from...
New Smartsheet Report Finds AI Adoption Is Racing Ahead of Readiness in Project and Portfolio Management
Smartsheet’s 2026 Project and Portfolio Management Priorities Report finds that while 98% of PPM professionals are reshuffling work to meet shifting business demands and 87% view AI as a strategic opportunity, most firms lack the unified tools and governance needed...
488: One Promise, One Motion: How NetApp Built Strategic Demand
In this episode, Gabie Boko explains how NetApp shifted from a scattered "brand of commas" to a unified narrative centered on Intelligent Data Infrastructure, creating a single promise that aligns the entire organization. By defining "strategic demand" as a company‑wide...
Hyros: Turn Every Click Into Revenue With AI-Powered Tracking and Remarketing
The post introduces Hyros, an AI‑driven ad tracking and remarketing platform that solves marketers' data‑integrity challenges by delivering precise multi‑touch attribution and automated, personalized follow‑ups through its AIR system. It highlights key results—average 15% ROI lift and 3‑7% extra revenue—backed...
Chloe Wix Of Spotify On Building An Ad Platform For The Future
In this episode, Chloe Wix, Spotify’s Global Head of Product and Commercial Growth, explains how Spotify’s advertising platform has evolved from big branding pushes to a self‑service, always‑on model, detailing the split between the walled‑garden Ads Manager and the programmatic...
Track Your Name, Company, and Key Products
Everyone should, imo, track at least: 1) your name 2) company name 3) name of key products I also track some industry terms (like "zero click marketing") but you don't have to unless opportunities arise from those mentions.
Vibe Coding Lets You Ship Fast without Learning New Tools
One interesting think about vibe coding on @Replit is I can do things with it I in theory could do with other tools, maybe better -- but I don't have time or skills to learn those tools. For example, I...
Conversational Business Intelligence: The New Era of Measurement Analysis
The post argues that traditional BI dashboards create a gap between abundant data and actionable insight, and that conversational, AI‑driven analytics are closing that gap by letting marketers ask plain‑English questions and receive real‑time visual answers. It explains how large‑language...
Google's Preferred Sources Tool Promotes Spam, Not Quality
Google's Preferred Sources tool is supposed to benefit high quality sites. Why is it surfacing spammy domain squatters and random sites? https://t.co/6dKbzYYHiZ via @martinibuster, @sejournal
Secure AI Funding Now or Fall Behind
"If you haven't captured any AI budget for your start-up yet, your team failed. They had all of 2025 You had to grow faster due to AI in 2025. Twilio, Mongo, Snowflake, startups like WorkOS and RevenueCat all did. The budget was...
impact.com’s Global State of Affiliate Marketing Report Shows Sharp Rise in Partnerships Driving Long-Term Value and Growth
impact.com’s Global State of Affiliate Marketing 2025 report, based on a survey of 818 marketers across eight countries, shows a sharp increase in affiliate spend as 74% of brands raised budgets amid rising costs in other channels. One‑third of brands...
Four‑Week Vacation Model Boosts Sustainable Leadership
Dr. Sabrina Starling joined me on the Duct Tape Marketing Podcast to share her Four Week Vacation™ model and lessons on mindset, delegation, and sustainable leadership. Listen to the full episode here: https://t.co/QhZijpJF25 A big thanks to our sponsor Morningmate.
AI Cuts Consulting Costs, Value-Driven Firms Still Win
AI is shaking up consulting. Costs are dropping fast, but smart consulting firms will still thrive by adding real value. CEOs need efficiency, but expertise never goes out of style. 🎥 Search "Leveling Up with Eric Siu" on YouTube for more contents like...
8×8 Sees Surge in AI Adoption as Organizations Race to Deliver Faster, Smarter Customer Engagement
8×8, Inc. reported a strong surge in AI adoption on its Platform for CX in Q2 FY26, with Intelligent Customer Assistant contracts rising 59% year‑over‑year and AI‑driven interactions climbing 167% YoY, driven by a 592% jump in voice AI usage....
Growth-Stage Healthcare Firms Navigate Market Headwinds
Growth-Stage #Healthcare Companies Find Challenge, Opportunity in Today’s Market Headwinds https://t.co/jSLgC2Xtgj via @TTCapPartners https://t.co/FvBy9ffjqi
Team Needs a Plan, Not Blame or Lament
Founders: "Woe is me" is the absolute worst message to the team in tougher teams "It's my fault" is OK but it doesn't even help much "Here's the plan" is what people want to hear
Viant Expands Direct Access in CTV with Magnite SpringServe Integration
Viant Technology announced that its Direct Access program now integrates directly with Magnite’s SpringServe video ad server, giving advertisers a transparent, direct‑to‑publisher path for premium CTV inventory. The integration removes non‑value‑added intermediaries, promising faster decisioning, higher efficiency and better performance...
Google Says AI Rankings Still Prioritize Clear, Helpful Content
Google confirms that it continues to rely on clear, helpful content when deciding what to show in AI. https://t.co/6qOAHh5BnX via @martinibuster, @sejournal
Pre‑sell to Validate Ideas Before Building
The fastest way to validate an idea is to pre-sell it. If 10 people won't give you money before you build it, 100 people won't give you money after.
10 Questions to Ask Before You Hire a Marketing Agency, Consultant, or Fractional CMO
Sara Nay outlines ten essential questions small businesses should ask before hiring a marketing agency, consultant, or fractional CMO, emphasizing transparency, data ownership, and strategic alignment over vanity metrics. She highlights red flags such as lack of account control, unclear...
Great Code Can't Save a Product without Market Demand
When I moved to the Bay Area in 2007, everyone wanted to go viral. Growth was the dream. Marketing was decoration. People believed great products sold themselves. That idea wasn’t new. HP’s founders said the same in the 1950s. They thought marketing...
Win in AI Era with Data, Strategy Over Tactics
If AI content is will eventually becoming 99% of content, how do you stand out? Was talking with a founder about this recently and here’s how you win distribution in a world full of bots: 1. Proprietary data + data visualizations win I...
The Challenge of Authentic Selling with Kunick Kapadia
In a Predictable Revenue Podcast episode, Anova co‑founder Kunick Kapadia stresses that product‑market fit is earned through rigorous validation before any build, with founder‑led sales of the first $1 million serving as the primary learning engine. He frames PMF as a...
Great Business Stories Must Serve Purpose, Audience, Tension
You’ve probably heard presentation advice like: “Share a short personal story,” or “Be authentic.” But if you just share a random story about “the time I (fill in the blank)” … It will fall flat. Telling a story about yourself doesn’t automatically...
Tiny Audience, Massive ROI From One High‑value Subscriber
If only 100 people listen to your podcast, but it’s really good and provides a ton of true value And 10 of those 100 are potential customers, and they really get value And just 1 buys say a $20k annual subscription, and...
The New Rules of Sales Conversations: Winning Over Today’s Informed Buyer
Chris Orlob explains that sales conversations have fundamentally changed as buyers arrive already educated, forcing salespeople to shift from information‑delivery to consultative, value‑creating roles and to engage prospects across multiple channels. He outlines three key evolutions: a cultural shift toward...
Tips to Appear in AI-Driven Search Results
Here's how to show up in #AI driven searches. Hopefully @Padilla_Comm knows the model. https://t.co/XebYxayQ7E #GEO #SEO #AIO #WPO https://t.co/NtDPSiDNGv
Marketers Target AI and Influencers for 2026 Strategies
How #Marketers Are Planning To Use AI, Influencers and More in 2026 https://t.co/WO5DYN4XDJ
Inception Raises $50M to Power Diffusion LLMs, Increasing LLM Speed and Efficiency by up to 10X and Unlocking Real-Time, Accessible...
Inception announced a $50 million Series round led by Menlo Ventures and backed by investors including Mayfield, NVIDIA Ventures, Microsoft’s M12, Snowflake Ventures and Databricks. The funding will accelerate development of its diffusion large language models (dLLMs), which claim 5‑10× faster...
Marketers Invent Trendy Buzzwords Like ‘Growth Hacker’
As always, marketers will come up with new terms to try to sound hip. Remember ‘growth hacker’? https://t.co/lXxnEYZEDF
Cash Burn: No Escape for Founders
New on SaaStr!! "You Can Hide From a Lot of Things as a Founder. Cash Burn Isn’t One of Them." https://t.co/GzWBxOnn2k https://t.co/KFM0DeUeuo
6 Steps to Writing Emails that Get Opened and Acted On
Joe Cunningham outlines a six‑step process for crafting emails that achieve higher open and response rates, emphasizing the need for a single clear objective, defined performance metrics, and a detailed brief covering both operational logistics and messaging. He advises using...
Prioritize UX in SEO to Fuel B2B Growth
Beyond Rankings: UX-Driven #SEO for B2B Growth - B2B Marketing Blog | Webbiquity - https://t.co/oOcPZWFn3U
Brand Belief Drives B2B Success in the Trust Economy
The trust economy: why brand belief is B2B’s strongest currency https://t.co/khYEIfEJk0
MarketFully Strengthens Global Position in InContent Marketing with Further Brand Consolidation and Launch of MarketFully.AI
MarketFully announced a strategic brand consolidation that unifies Key Content, MotionPoint and the former GetGloby technology under the master brand MarketFully, and introduced MarketFully.AI as its proprietary multilingual content marketing platform. The new solution combines managed multilingual services from Key...
Fresh, Consistent Content Drives ChatGPT Ranking Success
Freshness and consistency matter for ChatGPT rankings. 95% of cited answers are updated within 12 months. Keep your brand sentiment positive and publish regularly to stay on top. https://t.co/Ye6UEq9BHK
Gamification Has Promise and Pitfalls
Gamification offers potential for influencing behavior but must be applied judiciously, warns marketing technologist Steve Petersen. He cautions against deploying all gamification elements—points, badges, leaderboards, activity loops—at once because it obscures impact measurement and can erode stakeholder confidence. Petersen highlights...
Shippeo Launches Shippeo AI, Turning Trusted Visibility Into Instant, Intelligent Action
Shippeo unveiled Shippeo AI, an intelligent layer embedded in its real‑time transportation visibility platform, offering Sidekick for quick answers and Workspace for deep analysis via a library of AI agents that deliver instant shipment status and root‑cause diagnostics. At the...
4 Essential Tips to Maximize Holiday Inbox Placement by Campaign Monitor
Campaign Monitor’s November 6 article outlines four tactics for email marketers to preserve inbox placement during the holiday surge, emphasizing a clear grasp of deliverability stages, the importance of a strong sender reputation, and consistent sending practices. It advises maintaining...