Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Two-Thirds of Listeners Say Podcasts Recommendations Drive Purchase Decisions
A new Acast‑commissioned Podcast Pulse 2025 study of 2,500 listeners across nine markets finds that 67% have made a purchase directly after a podcast recommendation, while 75% do not label podcasters as influencers. Listeners rank podcasters alongside journalists for credibility (33%) and view podcast audio as the strongest relationship‑building medium (55%). The research also shows podcasts are the top source for in‑depth learning among adults 18‑44, and that podcast ads are perceived as more authentic, memorable and relevant than other formats. CEO Greg Glenday describes podcasters as “narrative influencers,” emphasizing depth over reach as advertisers seek resonance over scale.
Ship Small Wins Daily to Boost Customer Delight
Never spend more time debating the priority of a product improvement than it would take to actually go ahead and do it. Small improvements add-up and they're morale boosters for both customers and the team. In the early times at...
Thursday's VC Deep Dive: IPOs, Valuations, Ownership Shifts
Coming Thursday with @HarryStebbings @rodriscoll + me: - The Navan IPO, and What It Really Takes Now - Why You Have to Have Reaccelerated by Thanksgiving - Why Harvey at $8B could be cheap - AgentForce is really good. What That Means. - Single...
Sitecore Unveils SitecoreAI, Ushering in the AI-First Era of Digital Experience
Sitecore announced SitecoreAI, a composable SaaS digital experience platform built on XM Cloud that puts artificial intelligence at the center of marketing. The offering includes Agentic Studio, a visual workspace with 20 pre‑built AI agents and tools for creating custom...
Debunking AI Marketing Myths to Overcome Algorithm Aversion
Using AI to generate marketing assets is becoming the norm, but it creates a challenge called algorithm aversion. Even if the content is high quality, consumers devalue or distrust content they believe was produced by AI. Here are the three...
Ask Your Zero‑Click AI Search Questions for Webinar
"What’s your top question about zero-click marketing and AI search?" Post one quick question here! 👉 https://lnkd.in/gVg2Cpxm Asking because I'm doing a webinar on this topic with Dale Bertrand and Margarita Loktionova of Semrush on Nov 19th. Share a question...
IAB Tech Lab Launches Device Attestation Support in Open Measurement SDK to Combat Device Spoofing
IAB Tech Lab has introduced Device Attestation support in its Open Measurement SDK, initially for Apple devices and Fire TV, leveraging the IETF Privacy Pass Protocol to deliver privacy‑preserving attestations from device manufacturers. The capability lets buyers, sellers and verification firms...
Never Share Customer Data—Vendor Leak Shows Risks
It's never OK to share customers' confidential information Promptwatch . Especially with others. It happened to me today. Don't do this. A vendor shared my account data on X.
Treat Attention Like Capital: Manage It Rigorously
Attention is the real balance sheet. Most companies know where the money went. Few can say where the attention went. Yet that’s what decides everything. Every company budgets for headcount and spend. Almost none budget for attention. It feels infinite, so...
Snowflake Unveils New Developer Tools to Supercharge Enterprise-Grade Agentic AI Development
Snowflake unveiled a suite of new developer tools aimed at accelerating the build, test and deployment of enterprise‑grade, agentic AI applications. The offering adds Cortex Code, an AI‑assistant for natural‑language interaction, GA of Cortex AISQL and Dynamic Tables for declarative AI pipelines,...
Scale B2B SaaS Faster with On‑Demand Growth Program
🚨 SaaS Founders & Growth Leaders Scaling a B2B SaaS company is hard. Teams struggle to execute. Outbound feels hit-or-miss. Paid ads underperform. That’s why we built the B2B SaaS Growth Program—a proven system that helps companies scale faster, acquire...
Force Change by Ending What Teams Love
There’s a reason why your team isn’t buying into your new strategy... Sometimes moving forward requires that something else they love needs to end. Unfortunately, this often isn’t clear until it’s too late. Your team might be angry that you’re...
Oasis Security and Sequoia Launch the First Practitioner-Built Governance Framework for Agentic AI Access
Oasis Security, in partnership with Sequoia Capital and leading CISOs, unveiled the Agentic Access Management (AAM) Framework, a practitioner‑built, vendor‑neutral governance model for securing machine‑to‑machine AI agents and non‑human identities. The seven‑pillar framework includes a free maturity assessment to help...
Case Studies: Still Essential or Replaceable with Bite‑sized Proof?
🌶️ are case studies relevant anymore? this is coming from someone that has written dozens of case studies over the years... everyone has case studies. do prospects read case studies anymore? do they trust case studies? do they need them...
Twitter Traffic Surge Is a Deceptive Growth Hack
No. Your Twitter traffic did NOT double overnight. Here's what happened: Twitter's been stagnating/declining since 2023, so the "growth" team executed this hack to make folks think they should pay attention. It's nothing more than smoke & mirrors. Honestly, since...
How to Get genAI to Say It Doesn’t Know
The article outlines practical prompts and habits to make ChatGPT and other generative AI tools admit when they lack sufficient information, helping users avoid hallucinations. It recommends upfront instructions, follow‑up challenges, and rewarding honest “I don’t know” responses, noting that...
SaaS Momentum Surges: Big Funding, M&A, AI Security
From billion-dollar M&A moves and blockbuster funding rounds to new public listings, this week showcased the SaaS sector’s momentum despite a shifting macro landscape. AI-driven security, identity governance, and compliance startups attracted major capital, while giants like NEC and Thermo...
AI‑Driven SaaS Funding Surges Amid Major Acquisitions
This Week in SaaS: Oct 27 – Nov 3, 2025 SaaS is moving fast. From billion-dollar acquisitions to AI-powered startups raising major rounds, the market is alive...even with macro shifts. This week, AI security, identity governance and compliance platforms took...
How GA4 Records Traffic From Perplexity Comet and ChatGPT Atlas
Google Analytics 4 records traffic from AI‑powered browsers differently: Perplexity Comet typically passes a referrer (e.g., perplexity.ai) and appears as a referral source, while ChatGPT Atlas often strips referrer headers, causing sessions to be logged as Direct or (not set). This inconsistency leads...
Out‑Connect AI: Prioritize Real Human Experiences
I’ve realized we can’t out-create AI. It’s impossible. But we can out-connect it. I’m bullish on: - Handwritten notes that show up when people don’t expect them. - In-person events that feel more like reunions than conferences. - Small private...
AI Is Rewriting Visibility in the Zero-Click Search Era
Zero‑click search is accelerating as AI‑generated answers and featured snippets replace outbound clicks, with Google’s AI Overviews rising from 6.49% to 13.14% of U.S. desktop searches between January and March 2025. Marketers are urged to shift focus from traditional rankings...
Poor Data Quality Hampering Businesses and Their AI Plans
A Salesforce State of Data and Analytics report finds that 84% of data and analytics leaders say their data strategies need a complete overhaul before AI ambitions can succeed, as poor‑quality, outdated or siloed data hampers insight generation. While 63%...
AI Handles Under 3% of Freelance Marketing Tasks
Freelance marketing consultant? Your role is safe from AI (for now). "Scale AI and the Center for AI Safety published the Remote Labor Index, a new benchmark that tests AI models on real freelance projects, revealing that even the top systems...
Winning the Platform Shift by Braze
Braze argues that the rise of modern AI marks a platform shift for marketers, moving them from rote tasks to strategic, creative work by deploying autonomous AI agents that can personalize 1:1 communications at scale. The article outlines how AI...
Thomson Reuters Joins NetDocuments ndConnect Program to Deliver Secure, Integrated AI Experiences for Legal Professionals
Thomson Reuters has joined NetDocuments’ ndConnect interoperability program, linking its CoCounsel Legal AI platform directly with the NetDocuments cloud. The integration lets legal teams securely share content with CoCounsel, conduct research, drafting and document analysis, and automatically save AI‑generated output...
B2B Growth: Fundamentals and Future
In this episode, Refine Labs CEO Megan Bowen outlines the core fundamentals of modern B2B growth, emphasizing the shift from analog to AI‑driven buying and the need to align go‑to‑market strategies around real buyer behavior. She details how a data‑validated...
Mastering Social Media in B2B – Emily Thompson – CoSchedule
Emily Thompson, Marketing Manager at CoSchedule, shares practical tactics for B2B social media, emphasizing content pillars, batching, realistic posting goals, and the importance of creativity and trust. She contrasts B2B and BC strategies, warns against common mistakes, and highlights empowering...
New Partnership: Jellyfish Wins Cosnova Media Account
Jellyfish has been selected as the new paid‑media partner for cosnova, the $1 billion‑revenue cosmetics group behind Essence and CATRICE. The agency will run cosnova’s paid social and broader media strategy across 14 key markets, leveraging its proprietary AI‑driven tools such...
Youscan Redefines Ai Transparency in Social Listening with the New Insights Copilot
Youscan unveiled its Insights Copilot, an AI‑driven social‑listening platform that foregrounds transparency by surfacing source data, confidence scores and audit trails for every insight. The solution monitors major social channels in real time, provides explainable AI explanations, and claims to...
Marketing Succeeds when You Translate, Not Dazzle
I’ve spent half my career helping brands sound smarter. The other half fixing the mess that made. Everyone worships creativity. The slogans. The stunts. The campaigns that win shiny awards and gather dust on shelves. But most marketing doesn’t fail...
Get Real Fundability Scores by Uploading Your Deck
How fundable are you -- really? How well are you doing -- really? Just upload your deck here to SaaStr AI VC -> https://t.co/S5UFYzofhC And don't guess anymore https://t.co/80nrRXLnXb
Amperity Unveils ‘Real-Time Profiles’ Enabling Brands to Recognise and Respond to Customers Instantly
Amperity, the AI‑powered customer data cloud provider, announced a new Real‑Time Profiles capability that merges live streaming signals with each customer's full historical data, enabling brands to identify and act on individual shoppers the instant they engage. The feature eliminates...
Clarity, Not Headcount, Drives True Founder Leverage
Most founders think leverage comes from headcount. It comes from clarity.
Publication Venue Drives AI Thought Leadership Visibility
For AI visibility, where thought leadership is published matters most https://t.co/XOm1ZgJILU
Advantech Unveils New Edge AI Solutions for Robotics, Automation, and Gen AI Powered by Qualcomm Dragonwing
Advantech announced a collaboration with Qualcomm Technologies and Edge Impulse to launch new edge‑AI solutions built around Qualcomm’s Dragonwing IQ‑9075 processor, delivering up to 100 TOPS of AI performance via dual Hexagon NPUs and an 8‑core Kryo Gen 6 CPU. The partnership introduces the AIR‑055...
8‑step B2B Social Media Plan for 2026 Success
How can your B2B brand be the best answer for your customers on social media? Here you go: The 8 Step B2B Social Media Marketing Plan You Need to Succeed in 2026 https://t.co/uQM8ZzM6kd via @toprank https://t.co/Oa7lVkNO11
Five Sustainable AI Strategies for Modern Media
5 ways to sustainably use #AI in media - via @SmartBrief https://t.co/uwPIZUXdwC
SafeGuard Privacy Unveils Privacy Assist™ AI — First Legal-Grade AI for Privacy Compliance at Scale
SafeGuard Privacy launched Privacy Assist™ AI, a legal‑grade, audit‑ready artificial‑intelligence layer that automatically reviews policies, contracts and privacy documents to generate compliant answers for internal assessments and external RFIs, complete with cited evidence. The solution runs inside SafeGuard’s secure cloud,...
Build an AI-Optimized Brand for B2B Success
How to Create an AI-Optimized Brand [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/8fvkvMj70s via @seosmarty https://t.co/HofCqhYW2Z
Focus on the 20% that Truly Drives Growth
Four things that actually move the needle when you work for yourself: 1. Talking to customers 2. Creating helpful content 3. Shipping something people can buy 4. Saying no to basically everything else That's the 20% of stuff that matters.
Cognizant Adopts Anthropic’s Claude to Accelerate Enterprise AI Adoption at Scale and Deploys Claude to Drive Internal AI Transformation
Cognizant announced a partnership with Anthropic to embed the Claude family of large‑language models, including Claude Code, the Model Context Protocol and the Agent SDK, into its engineering platforms and industry blueprints. The firm will roll out Claude to up...
IBS Software Announces Strategic Collaboration Agreement with Amazon Web Services to Redefine Airline Retailing
IBS Software has signed a multi‑year Strategic Collaboration Agreement with Amazon Web Services to co‑engineer iRetail, an AI‑first, cloud‑native airline retail platform that covers the full Offer‑Order‑Settle‑Deliver value chain. The platform replaces fragmented legacy systems with a unified, data‑driven foundation...
Modern Tools Eliminate Excuses for Outdated Copy
I just got an Adobe Sign email, deal sign for @saastrfund! Hooray!! But the copy in the email I wrote in 2005. Yes, 2005. Before we launched. We used to tolerate this in SaaS because it was so much...
Turn Brand Mentions Into Powerful Marketing Assets
Why bother tracking brand mentions if you're not gonna use 'em?? Last week, I caught a mention of SparkToro 's subReddit data from the folks at DEANLONG.io . They talked about how useful it is for finding the right subreddits...
Founder‑Led Playbook Drives $1M ARR in 7 Months
The Sales Playbook Every Startup Founder Needs 🚀 Learn how a simple framework helped a non-sales founder skyrocket to $1M ARR in just 7 months, without a sales team. From a problem-centric approach to crafting value statements and handling objections,...
Demand Outpaces What Performance Marketing Can Capture
There's a very big difference between the amount of demand for a certain category and how much of it can be 'captured' by marketing efforts. Look at some of the big focus areas in B2B marketing today and you'll see...
AI Agents Replace Human Drama in Modern Work
I wake up, have some coffee, answer a few emails And then ... fire up Replit and other AI Agents. And we just pick up right where we were yesterday. No complaints. No arguments. No forgetting. No sick days. No...
Lean on Instinctive Team Members When Decisions Matter
You likely have people on your team that have been consistently *right* most of the time. They tend to push for a particular decision/path and turn out to be right over the fullness of time. Let's call them "Ingrid The...
Thought Leadership Generates $265B Purchase Influence Globally
Thought Leadership is a hot topic for B2B marketers right now and justifiably so. Research from IBM's Cindy Anderson and Anthony Marshall found the cumulative value of purchases influenced by executives consuming thought leadership content to be $265 billion globally...
Marketing Returns to Fundamentals Amid Planning Season
You can always tell when it’s marketing planning season. Not because of the leaves changing - but because the air smells faintly of pumpkin-spiced Excel spreadsheets. That potent blend of caffeine, desperation, and conditional formatted pivot tables can only mean...