Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
How to Scale Your Business with a 3-Tier Pricing Strategy
The article argues that a three-tier pricing strategy—entry, core, and premium—helps companies shore up revenue by matching offerings to distinct customer budgets and use cases, improving product-market fit amid economic uncertainty. It advises clear feature differentiation, value-based pricing, and deliberate upsell paths to boost conversion, retention and average revenue per user while avoiding feature bloat or confusing tiers. Implemented well, a 3-tier model diversifies revenue streams, simplifies forecasting, and creates scalable pathways for growth and monetization across customer segments.
Make Your Site Agent-Ready with Structured Data
🤖 Your website looks great — too bad robots can’t read it AI agents buy and recommend based on structured, trusted, real-time data, not pretty pixels. Check out how some tips on how to get your site agent-ready: #AI #DataLayer...
Login Searches Reveal Hidden Growth Signals in Brand Data
Not all brand search is related to buyer interest, but also contains search from customers, potential employees, etc, and trends in that data might tell us a lot about how the category and brand are performing. For example, in a...
Whoz Launches Mission-Ready AI Agents—Turning Resource Management Into a Competitive Growth Engine
Whoz launched a mission‑ready, agentic workforce orchestration platform that uses a network of AI agents—built on over 1 billion operational data points—to automate and optimize staffing, team assembly, and bench management for professional services and engineering firms. Early adopters report...
Stop Micro‑optimizing LinkedIn; Focus on Real Value Creation
"What's the best time to post to LinkedIn? And should you edit a post after you publish it?" Been thinking a lot about how so many entrepreneurs and creators focus on the wrong things: things that only matter if you...
AI Amplifies Bad Data—Clean Foundations First
Most teams dream of using AI to save them from complexity. The dashboards, the messy reports and the endless debates over numbers. Everyone wants a magic switch. The reality is less cinematic. AI doesn’t clean up the mess for you. It...
AI Search Is Collapsing the B2B Buyer Journey
AI‑powered search tools like ChatGPT, Perplexity and Google’s AI Overviews are radically shortening and reshaping the B2B buyer journey by delivering conversational, synthesized answers that reduce clicks to vendor sites. The shift already drives 2–6% of B2B organic traffic, AI...
OpenAI's 41x Valuation Makes Sense Against $0 Rivals
Machines Lab at $12B at $0 revenue. OpenAI at $500B but with $12B in real revenue. Why OpenAI's 41x doesn’t look so crazy anymore 👇
Revenue-Backed AI Valuations Beat Hype-Driven Valuations
Machines Lab at $12B at $0 revenue. OpenAI at $500B but with $12B in real revenue. Why OpenAI's 41x doesn’t look so crazy anymore👇 Valuation without revenue is just a story. This chart makes it clear that the AI market...
Building a Martech Stack that Fits Local Business Reality
Small businesses should avoid enterprise-grade marketing platforms and instead build a hyperlocal martech stack focused on discoverability, community engagement and manageable costs. The article outlines a three-tier hierarchy—Tier 1 essentials like local SEO/listings (e.g., Yext), neighborhood-aware CRM, hyperlocal social channels...
Prepare Early: BFCM Playbook to Avoid Last‑Minute Chaos
BFCM is just 39 days away. If you’re like any of the brands that fail to prep properly, you’ll end up with: → Campaigns rushed with no testing → Ads competing for attention (but not optimized for peak CPMs) →...
Early AI‑GTM Adopters Scaling Fast, Laggards Scrambling
It's time. 🏃♀️It's time to get ahead of the pack in AI + B2B. At SaaStr AI London Dec 1-2 -> https://t.co/ufOgU4yrs6 The companies that figured out AI + GTM this year already are now scaling aggressively—closing bigger deals, reducing...
What They Don’t Teach You About Marketing at Harvard Business School: Being Positionless by Optimove
Optimove argues for “Positionless Marketing,” a tech‑enabled approach that collapses handoffs so one marketer can access data, generate creative, launch campaigns and measure incrementality in minutes rather than weeks. The company cites proof points including Caesars cutting execution from five...
Struggling to Define My Role Without Buzzwords
I’ve been on LinkedIn for years and I still have no idea how to explain what I do without sounding like a walking buzzword. My husband says I “help people be less weird online.” My mom tells people I “do...
Unexpected Sustainability Links Across Jeans, Data Centers, Construction, Waymo
What do Levi Jeans, data centers, the construction industry and dirty Waymo cars have in common? Turns out quite a bit! Check out this snippet from last Friday's Coffee with Brent Adamson and Matt episode.
JointCommerce Launches A21+ ‘Household Targeting’ Solution for Connected TV Video Advertising
JointCommerce unveiled Household Targeting, a new A21+ cannabis audience solution that lets brands run verified adult-only campaigns on connected TV (CTV) by targeting households with confirmed 21-plus cannabis consumers. The product extends the company’s identity-backed ad stack from digital channels...
Unlock Behavioral Science Tactics to Boost Conference ROI
“From delivery to insight - absolutely phenomenal.” That’s how one attendee described a recent presentation I did. And now 2026 is coming up fast! Want your conference/event audience to be entertained…inspired … and leave with surprising yet easy to use...
Founder’s Audit: Blueprint for Clarity, Efficiency, Growth
The Founder’s Audit: A Roadmap to Clarity, Efficiency, and Growth Thank you for reading my newsletter, Un-Ignorable Brands, where I share my tips for small business owners and brands who want to go from feeling invisible online to being the...
Eagle Eye Unveils Smart Rewards, A Real-Time Omnichannel Loyalty and Promotions Solution for Retailers
Eagle Eye has launched Smart Rewards, a real‑time, API‑first omnichannel loyalty and promotions engine within its Smart Checkout suite that applies personalised rewards and updates digital wallets at the point of purchase. The platform claims sub‑150 millisecond processing of discounts...
Sell Their Wants, Deliver Their Needs: Trojan Horse Strategy
How you frame an offer matters: What people need often isn’t what they want They want new opportunities > new tactics > new channels > new business models But they often *need* optimization Do more of what’s working, better Your play? Sometimes you’ve got to sell...
AI Will Create Content; Human Connection Remains Key
I spent last week at MAICON in Cleveland talking with some of the smartest minds in AI and marketing. Here’s what I heard again and again: We have about three years before the way content is created, delivered, and consumed...
Stream Launches Vision Agents First Open-Platform, Video-First SDK for Real-Time Vision AI
Stream unveiled Vision Agents, an open-source, video-first SDK that enables developers to build real-time AI agents that can see, hear and understand low-latency video streams. The platform combines video intelligence with flexible integrations to leading AI models and tools, positioning...
NEWMEDIA.COM Chicago Search Engine Optimization Agency Launches Data-Driven SEO Visibility Services For Chicago Brands
NEWMEDIA.COM’s Chicago office has launched a data‑driven technical SEO visibility service aimed at helping local and national brands compete in a market of more than 100,000 local businesses by combining comprehensive technical audits, neighborhood‑level content clusters, and selective, quality-focused link...
Infrrd Announces the Official Launch of Ally: The First Agentic AI Workforce for Mortgage Auditing
Infrrd has officially launched Ally, an Agentic AI workforce designed specifically to automate mortgage auditing by interpreting, reasoning over, and acting on loan documentation. The platform extends Infrrd’s document-processing capabilities into decision-making workflows, promising to cut manual review time, improve...
Join SaaStr Fund: Fast-Track Venture Deal Experience
I’m hiring an Associate at SaaStr Fund ($200m AUM) The job: 1️⃣ Screen 50+ inbound deals/week, find the 2-3 worth the deep dive. 2️⃣ Help manage the new https://t.co/D1x4RaX5t7 which over 5,500 founders have used in 5 years anywhere else for...
Differentiating B2B Brands in an AI‑Saturated Landscape
When every marketer has AI in their toolbox, how will any B2B brand stand out? Get the answer from this post co-created with 14 top marketing pros from the B2B marketing community https://t.co/Q5cv8ECkh0 via @toprank b2b marketing blog https://t.co/D3YmObQEpt
AI Bridges Agencies, Publishers, and Brands for Smarter Collaboration
"AI doesn’t replace publishers, brands or agencies, but it can connect them more intelligently. Collaboration is key. Agencies bring strategy. Publishers offer premium environments. Brands drive creative. And AI acts as the bridge between them."
AI Tools Multiply Productivity, Making Users Tenfold More Valuable
ClickFlow (my internal AI-powered SEO tool) used to save 20 hours per person each month, now it saves 55 hours. Those who master and implement AI tools, agents, and workflows aren’t 10% better, they’re 10× more valuable. And those who don’t will...
Turning Mergers Into Synergy: 1+1=3
1 + 1 = 3: Successfully Navigating Post-Merger Integrations https://t.co/Qwfo9TA8XC via @TTCapPartners #mergers #PrivateEquity https://t.co/oRsxNplE8F
Human Learning Experts Essential to Prevent AI‑Driven Gaps
Key quote: "Learning professionals still need to develop and guide program strategy, oversee content accuracy, ensure that learners receive the right type of instructional support, and achieve the desired business outcomes. Without this essential human layer, #AI could expand performance...
Real Traction Speaks: Customers Return, Pay, and Refer
Most founders waste time trying to look like they have traction. When traction’s real, you don’t need to choreograph it. It shows up when people return, pay again, and bring their friends. Customers end up doing the advertising for you.
Mediocre Sales Leaders Start Day One Ignorant of Product
One constant among almost all mediocre sales reps and VPs of Sales and CROs I've ever worked with: They show up on Day 1 knowing almost nothing about the product
ChatKit Cuts Workflow Hours, Boosts Business Efficiency
OpenAI's ChatKit just unlocked mega time savings for businesses. Most people aren't thinking about it right now, so read this to gain an unfair advantage. I was asking one of our SEOs how much time our SEO product, ClickFlow, was saving...
Master Customer Perspective to 100x GTM Impact
💯 % of your GTM can be 100x improved by learning just these 2 things… Thing 1: NO ONE CARES ABOUT YOU OR YOUR SOFTWARE Just do whatever you’re doing, and before you ship to the customer, read what you...
Four Free AI Tools to Accelerate Fundraising
SaaStr.ai just launched four FREE AI tools that can save founders 100+ hours in fundraising prep. And maybe even get you funded: 1️⃣ AI Start-Up Valuation Calculator. Get VC-grade valuations using data from 5,000+ recent rounds, public comps, and AI...
Returning to Clarity: Rebuilding Analytics for Simplicity
When we first built Crazy Egg in 2005, we made a rule after watching people struggle with traditional analytics. Dashboards were cluttered. Reports were confusing. We wanted clarity so we focused on showing, not telling. That’s when we invented heatmaps for...
Great Agencies Win by Mastering People, Not Just Metrics
99% of being a successful agency owner is managing people and expectations. A majority of agencies out there can all fulfill the work. What sets great agencies apart is their ability to work with people (hiring, growing, retaining) and communicate...
Active Choice Boosts Add‑On Sales by 50%
Often marketers ask customers to opt into an extra service or an add-on. And what happens? Usually nothing. The alternate approach is to automatically include these services and have people opt out if they don’t want them. But that is...
Transmutative AI Turns Your Own Content Into New Formats
This is beyond generative AI. I call it transmutative AI. It’s not about repurposing. It’s not about mass-producing content. While speaking at Content Marketing World, I realized something. We often think using AI in content means repurposing or generating fluff...
Entrepreneurs Build Audiences to Overcome Obscurity
I never wanted to be an influencer. I don't even see myself as a “creator”. I'm an entrepreneur. I love building things. I love solving problems. I built an audience to solve my own problem: obscurity. After all, people can't buy your stuff…...
ChatGPT Apps Open 800M-User Channel—First-Mover Advantage
ChatGPT just launched its apps and unlocked a new distribution channel with 800M+ users. This feels like the App Store in 2008, huge first-mover advantage if you’re fast. Risk a few weeks now or miss out for years... https://t.co/1Qb4HAha2q
In‑person Visits Drive Higher Closures and Revenue
The more customers you visit in person, The more customers you close. The more revenue you retain. And the more they buy from you. As true in 2025 as it ever was.
AI SDR Secures Six‑Figure Deal While Team Dines
Our AI SDR just booked a sponsor meeting for us (six figure deal) on Saturday night at 6:02PM while we were out to dinner 0 humans would do this https://t.co/dJ8vAFolhC
Use AI Avatars for Facts, Keep Your Voice for Heart
AI avatars are powerful, but they shouldn't replace your personality. Here's how I decide when to use them and when not to. If you're sharing facts - use the avatar. - A quarterly report - A business update - A...
AI Funding Surge Leaves Traditional SaaS Exits Stalled
🤔 Who Will Buy The SaaS Companies? We’re sitting on a problem many don’t want to talk about: the traditional SaaS exit playbook is breaking down. Even for very good SaaS companies For years, it was predictable. Build to $20M-$50M...
Viral Loops Evolved: From Invites to AI-Driven Growth
VIRAL LOOPS IN 2025 VS 2010 The term "viral loop" was coined nearly 20 years ago. In its purest form, it describes the series of actions that it takes for a new product to grow virally, with one group of users...
Startups Use Proxy Metrics to Fake Early Traction
SHOWING TRACTION BEFORE YOU HAVE TRACTION Everybody knows that startups thrive when they have “real” traction — that is revenue, active users, great retention curves, and a fast growth rate. However, startups also find themselves in a catch-22 where they're not...
Voice‑First CRM: Ditch Typing, Embrace AI Interaction
There’s got to be someone out there building a voice-only CRM for busy, traveling or CRM-annoyed reps and execs (which is 90% of them!) Seems like all the new AI-native (claiming) CRMs that I’ve seen, which is not all of...
Fundamentals of Content Marketing Endure Despite Technological Shifts
I was lucky to have been part of one of the first true content marketing and thought-leadership teams back in the olden days. We eventually built the team to 12 people and over $1M in budget. What’s hilarious (other than...
Google Expands Spam Definition, Boosts Quality Content Ranking
Google's VP of Search explained that the definition of spam was extended and said what kind of content will get up-weighted. https://t.co/K1NuOJYNAO via @martinibuster, @sejournal