Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Microsoft Extends AI Advancements in Dragon Copilot to Nurses and Partners to Enhance Patient Care
Microsoft expanded its Dragon Copilot AI clinical assistant with the first commercial ambient experience for nursing workflows and new extensibility to embed partner AI apps directly into clinicians’ workflows. The update links curated clinical content and tools from partners such as Elsevier, Wolters Kluwer, Press Ganey and Canary Speech to tackle pressures—physician visits average 15 minutes with 2.7 issues and eight actions per encounter, nurses report 65% high stress and spend over 25% of shifts on documentation—while automating revenue-cycle and prior-authorization tasks. By enabling third-party integrations and a general-availability healthcare agent service in Copilot Studio, Microsoft aims to reduce administrative burden, protect revenue integrity and accelerate adoption of ambient AI across care settings.
Mastering Replit Fluency Enables Apps Built in Mind
I think after 100+ days and with 9 apps vibe coded into production with @Replit used over 500,000 times we're just getting going. 🧠And … I think key to that is that I'm now "Replit Fluent". What does that mean? It's...
B2B Influencer Fees Need Tiered Pricing, Not Flat Rates
Dear CMO: Thanks again for offering me $800 to write 10 X and LinkedIn posts for you as a “B2B Influencer”! I do think these programs make sense. (If and until algos kill them.) Every B2B marketer seems to think...
484: Integrated B2B Campaigns: Where Every Message Connects
In this episode, host Drew discusses the pitfalls of fragmented B2B marketing and how integrated campaigns can unify messaging, motion, and measurement. Guests Kelly Hopping, Scott Morris, and Marni Carmichael share practical frameworks—goal‑driven themes, a hub‑and‑spoke model, and tight SDR...
Free Live Office Hours: Get GTM Advice Now
LIVE OFFICE HOURS -- FREE GTM ADVICE. Zoom in the comments...
Flat Streaming Market Reveals Fierce Share Battles
The best ways to see market share dynamics play out is often not by looking at rapidly growing categories but incredibly flat ones. One fascinating example is the streaming category in the United States, whose brand search data maps very...
Do You Have A Data Quality Problem? Foog Da Boot It!
In this episode of Marketing Over Coffee, host John Wall and Chris Penn sit down with Katie Robbert, CEO of Trust Insights, to discuss the importance of clean data and how it underpins effective AI strategies. They break down the...
AI Success Lies in Resegmenting, Not Creating New Categories
Most AI products aren’t creating new categories. They’re resegmenting existing ones. Understanding the difference shapes everything about how you build, market, and scale. Resegmentation means taking a job people already understand and making it faster, clearer, or more accessible. Category creation means...
Founders Lose Half Week to Tasks AI Can Automate
Every founder I mentor is wasting 30–50% of their week on tasks AI could already do. Here’s the AI system I recommend to buy that time back👇
How to Build a Trusted Network in the Age of AI-Generated Content
As generative AI makes convincingly fake content ubiquitous, the article argues that testimonial must shift from praise to verifiable proof of identity and work history. It warns that polished sizzle reels and AI-generated endorsements can mask inauthentic speakers, influencers or...
Founders Can Reclaim 30‑50% of Time with AI
Every founder I mentor is wasting 30–50% of their week on tasks AI could already do. Here’s the AI system I recommend to buy that time back👇 Most people are still underestimating AI. The founders, marketers, and leaders who win...
Align Brand and Demand: Balance Logic, Campaign Mindset, KPIs
Three reminders about brand and demand in B2B: and vs or, campaign mentality and the importance of KPIs and narratives together.
How to Build Your AI Team, Task by Task
On the Duct Tape Marketing Podcast, Ava Gutierrez of ThinkWithAI.com urged businesses to adopt AI task-by-task rather than as wholesale job replacements, framing AI as a “new hire” that needs context, onboarding and clearly defined roles. She recommends mapping individual...
Real‑time Data Streaming Unlocks Adaptive Generative AI
The full potential of generative AI is unlocked when it can act on data the moment it’s created. That’s been one of the biggest challenges for intelligent agents, until now. At Current New Orleans, we’ll sit down with Rachel Lo...
Lunar Solar Acquires Sharma Brands, Boosting Client Capabilities
I'm beyond excited to share that @lunarsolargroup has acquired @SharmaBrands! As of October 1st, my team and I have joined forces with @piersonkrass and the Lunar crew. 🎉🤝 Over the past few years, Sharma Brands has had the privilege of launching...
Smarter Reporting, AI Enhancements Lead HubSpot’s September 2025 Updates
HubSpot’s September 2025 release delivers 14 practical product updates focused on smarter reporting, tighter data guardrails and modest AI enhancements aimed at reducing routine work. Highlights include social media metrics in the Custom Report Builder, a redesigned threaded CRM timeline,...
AI Becomes Commodity; Strategy and Creativity Win
In a fight between robots, the strategist is king. AI is going to be commoditized. Which means you cannot ultimately win with AI, you can only keep pace with your competitors. Do you agree? As a marketer, I'm excited about...
Founders Need Marketing Leadership, Not More Tactics
"We tried X strategy, but it didn’t work.” "X is dead and no longer works for growth." If I had a dollar for every time I’ve heard that from a founder… I’d have my own private island by now. 🏝️...
Why Your B2B Strategy Should Start with a Story that Builds Trust
B2B strategies should prioritize storytelling to build long-term, human trust that outlasts short-term performance gains, the article argues. It outlines a playbook—customer interviews, buyer personas, a content library, unified messaging and targeted ABM tactics—illustrated by Company A’s launch of a...
Start a Content Engine by Simply Hitting Record
How to build a content engine without adding more work You don’t need a studio, script, or strategy to start. You just need to hit record. - Record what you're already doing—like your end of a sales call - Capture...
Four SaaS Masterminds Connecting
This week we hosted four SaasRise masterminds -- all with CEOs & founders of SaaS firms with $1M to $100M in ARR. Here are the topics we covered this week... Funnel Design → Demos & Bookings Outbound Infrastructure & Deliverability...
Email Marketing Automation That Moves People to Action
In this episode, host interviews email strategist Jessica Best about transforming basic email blasts into automated revenue engines. She outlines three tiers of email automation—triggered, behavior‑based, and lifecycle sequences—that deliver personalized messages at optimal moments, freeing marketers from manual sends....
AI Marketing Needs Human Insight, Not Just Automation
Most businesses are drowning in AI marketing tools but starving for results. They've got ChatGPT writing bland copy, automation running wild with zero strategy, and dashboards full of vanity metrics that don't move the needle. Here's the brutal truth: AI without human...
SaaStr Reveals Its Core AI Agents Toolkit
One of the top questions we get is, "What AI Agents Does SaaStr use?" Well, I just vibe'd a pretty good summary here: https://t.co/xe35bwMuu6 Check it out https://t.co/0AVITGkZ6J
Ep. 78 FM: Rewriting the ABM Playbook
In this episode, host Harsha Chachadi explores how FM is redefining Account‑Based Marketing by shifting from a support‑centric model to a client‑centric growth engine, emphasizing personalized, one‑account‑at‑a‑time strategies. He discusses practical tactics for aligning sales and marketing, leveraging data to...
UX‑Focused SEO Fuels B2B Growth Beyond Rankings
Beyond Rankings: UX-Driven SEO for B2B Growth [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/oOcPZWFn3U
Veteran VC Roger Ehrenberg Warns on Market Missteps
We’re back with another deep dive into the shifting landscape of venture capital, and this week we’re joined by a legend who’s seen it all—Roger Ehrenberg. Roger founded IA Ventures in 2008, building one of the most respected early-stage portfolios...
Marketing at the Speed Of Behavior: Why Martech Must Catch Up With Customers?
Marketers must shift Martech from scheduled, campaign-driven systems to real-time, behavior-driven platforms that respond within seconds to customer signals—clicks, cart adds or content views—because delays create a “behavior gap” that costs brands millions in missed engagement and conversions. The article...
CEOs Ditch CMOs for Specialized Revenue‑Focused Marketing VPs
So there's a growing trend in GTM leadership I'm seeing recently. It's not one I necessarily agree with, but I get it. It's ... No CMO. What do I mean? Not no marketing or no leadership. But...
CMOs and Media Buyers Evolve Into Data‑Driven Strategists
The traditional CMO role and Media Buyer roles will be dead by end of next year. CMOs will expand and become more extensive with a stronger correlation to finance and ops than just marketing. Media Buyers will become more holistic...
Curated Attendees, Unique Venue, Surprises Drive Summit Success
Just wrapped up the 2025 Music City Demand Gen Summit. Super proud to say that we consistently heard "this is one of the best events I've ever been to." 🥹 We brought 55 B2B marketing leaders together at the Woolworth...
Value‑Based Pricing Turns $10k Deals Into $100k
The difference between a $10k/mo deal vs. a $100k/mo deal comes down to one skill: value-based pricing. Most people hop on customer calls like drones; they ask the same questions over and over without thinking twice about the highest leverage opportunity...
AI Redefines Org Charts: Prioritize People, Skills, Connection
💡 The org chart isn’t going away — but the way we use it is about to change. AI is helping us move beyond structure to focus on what really matters: people, skills, and customers. 🤖❤️ The future of work...
Critics Don't Buy: Market Validates True Marketing Value
Critics don’t buy; customers do. If the market says “yes,” your aesthetic distaste is just a diary entry. Adam Singer and I talked about a lot on the Revenue Diaries this past week. But we ended on an excellent marketing-centric...
Unlock Existing ChatGPT Auth, Not New Sign‑In Layer
Huge if true. Wrote a bunch about the Sign in with ChatGPT opportunity back in April. “Today, there’s no secure way to link a ChatGPT account to another tool. No OAuth. No scoped tokens. No way to persist context responsibly. What’s needed...
Customers First: Attend Roxana’s AI Pipeline Talk
I was excited to present at Tim Rath ’s Future of Revenue Marketing event in London next week… but I’ve decided to hang with our amazing customers in Paris for Unleash. Customers always come first. You shouldn’t be dismayed because...
Clear, Actionable B2B Marketing & AI Strategies Delivered
Are you looking for a speaker who can make complex B2B marketing, AI, and go-to-market strategies feel clear, practical, and energizing? I deliver customized keynotes and hands-on workshops that bridge the gap between strategy and execution—equipping teams to spark fresh...
Target Buyer Moments, Not Just Demographics, via Real‑time Reviews
Smart marketers don't just target specific buyers. They target specific *moments*. I'm talking about the real-life trigger events that flip a buyer from "not interested" to "I need this NOW!!" Not long ago, uncovering those triggers was a major lift. You'd launch expensive surveys,...
Measurement Fuels Decisions, Not Just Story Confirmation
Is measurement a dirty word for marketers? I caught up with LinkedIn ’s Head of Ads Measurement, Jae O. last week at Advertising Week NY, and his response to that question really stuck with me: “When you’re trying to measure...
Even Market Leaders Doubt Their Marketing Effectiveness
Imagine being a $100 million plumbing company, completely dominating your market with 16,000 more Google reviews than your closest competitor, and still saying, "Our marketing isn't good enough." That is rare my friends. Why? Because the majority of CEOs dominating...
Creative Gifts and AI Tools Drive SaaS Q4 Success
This week’s Enterprise SaaS CEO/Founder Mastermind We covered five topics that every SaaS founder needs to think about, here’s what happened. 📦 Creative Marketing Ideas for Year-End We talked Q4 campaigns with $20-25K budgets. Members shared: sending bulky FedEx packages...
Analytics: The Essential Tool for Content Marketers
🔴 If you're a content marketer, this is why you have Analytics! Some content gets real results. Some content …not so much. This is obvious to every marketer who's pushed the publish button. But it’s less obvious that content performs...
AI Products Mostly Re‑segment Existing Markets, Not Create New Ones
Most AI products are not creating new categories as much as they are resegmenting existing ones. The distinction is critical for a team to understand. These lessons have been learned over and over again by many of us.
AI Revolutionizes B2B Web Design and Marketing
How #AI is Changing B2B Web Design and Digital Marketing - B2B Marketing Blog | Webbiquity - https://t.co/y2kwYHoMbL
Bot‑Driven Fake Outrage Threatens Brands, Marketers Must Act
Bot-generated fake brand outrage is a rising problem—what #marketers need to know https://t.co/qK7v5fULIQ
Enterprise Adoption Drives Lovable’s Rapid Revenue Growth
Eventually ... everyone goes a bit enterprise Eventually ... everyone adds a sales team
AI-Powered SaaStr Instantly Confirms Fund Fit
With the next version of SaaStr AI VC, you won't wonder if you are a fit for any given fund anymore We'll just tell you. Right there, right now. https://t.co/ONomUsL4kw
Brand Visibility Extends Into Search Answer Layer
Measuring brand visibility in the answer layer above search. https://t.co/tkK7aYce5t via @DuaneForrester, @sejournal
Ask First, Build Later: Avoid Wasting a Year
The fastest way to waste a year: Build something nobody asked for, spend six months perfecting it, launch it, hear crickets, then finally ask people what they actually want.
Balancing Hybrid Work with Essential Face‑to‑Face Interaction
Here’s a look at why face-to-face interaction is so important and how companies can make it happen effectively without losing the benefits of a hybrid workplace. https://t.co/wKCq6pHqhM via @bestcorpevents #teambuilding #futureofwork