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Today's B2B Growth Pulse

RSA America teams with AWG to bring digital commerce to 1,100 independent grocers

RSA America announced a strategic partnership with food wholesaler Associated Wholesale Grocers (AWG) to deploy its integrated digital commerce and retail media platform across AWG’s network of more than 1,100 independent grocery members and 3,500 stores. The solution equips retailers with enterprise‑grade tools for loyalty programs, e‑commerce, mobile apps and AI‑driven shopper insights, aiming to boost digital sales for independent stores.

Agency Giants Falter as AI‑Savvy Startups Surge
SocialOct 14, 2025

Agency Giants Falter as AI‑Savvy Startups Surge

Spoke to a guy who works at 75,000 person agency yesterday. He thinks they’re toast. In fact, he thinks all the agency holding companies are in trouble. First, they’re too slow when it comes to AI adoption. He said it’s akin to...

By Eric Siu
Storyblok Unveils CMS Innovations that Enable Brands to Stay Visible and Confident on the New Web
NewsOct 14, 2025

Storyblok Unveils CMS Innovations that Enable Brands to Stay Visible and Confident on the New Web

Storyblok has launched innovative features and partnerships aimed at enhancing content management for brands navigating the AI-driven digital landscape. Key developments include the introduction of Strata, which provides deep content analytics, and FlowMotion, an automation layer that streamlines content workflows...

By MarTech Series
Zight Enhances Support Workflows with Request Video Logs, Zendesk Upgrades, and a New Integration Marketplace
NewsOct 14, 2025

Zight Enhances Support Workflows with Request Video Logs, Zendesk Upgrades, and a New Integration Marketplace

Zight has announced three significant updates aimed at enhancing customer support workflows through its AI-powered visual communication platform. Key improvements include the introduction of session-level technical logs for its Request Video feature, a new Integration Marketplace for seamless connectivity with...

By MarTech Series
Master Venture Capital to Accelerate SaaS Growth
SocialOct 14, 2025

Master Venture Capital to Accelerate SaaS Growth

Lesson 19 of 30 SaaS Growth System: How to Raise Venture Capital 🪙 In this lesson, I dive into the world of venture capital, growth funding and the intricate process of securing investments for high-growth technology companies. I share insights...

By Ryan Allis
Interactive Demos Unlock Real User Insights Beyond Video
SocialOct 14, 2025

Interactive Demos Unlock Real User Insights Beyond Video

What does it mean to be a Navattic Fanatic? 🥁 🥁 🥁 I've been a huge fan of Navattic before interactive demos were even a big deal. (Now they are bc they're amazing at letting ppl test drive your product...

By Anna Furmanov
483: From Tactics to Strategy with Michael Watkins
PodcastOct 14, 202522 min

483: From Tactics to Strategy with Michael Watkins

In this episode, Michael Watkins and host Drew Neisser discuss how CMOs can shift from tactical execution to strategic leadership by adopting an enterprise‑wide mindset. They introduce Watkins’ RPM model—Recognize, Prioritize, Mobilize—as a framework for elevating strategic thinking across marketing...

By Renegade Marketers Unite
Building AI‑First Growth to Simplify Home Buying
SocialOct 14, 2025

Building AI‑First Growth to Simplify Home Buying

Yesterday, I started a new chapter as Chief Growth Officer at Opendoor . For me, this is a chance to make homeownership meaningfully better. Something I saw up close early in my career at Inman and have wanted to help...

By Morgan Brown
Gmail Blocks 99.9% Spam, Raising B2B Outreach Standards
SocialOct 14, 2025

Gmail Blocks 99.9% Spam, Raising B2B Outreach Standards

Is your revenue-critical email getting delivered? Gmail can be the canary in the coal mine for corporate email filters too. Gmail’s spam filters are now blocking over 99.9% of suspected spam, raising the bar for B2B cold outreach (source: Outbound...

By A. Lee Judge
4 Questions Every SMB Should Ask Before Testing CTV
NewsOct 13, 2025

4 Questions Every SMB Should Ask Before Testing CTV

Before spending on connected TV, answer these four questions to see if your business is ready — and how to make your first test count. The post 4 questions every SMB should ask before testing CTV appeared first on MarTech.

By MarTech
Old Farmhouse, New Reflections on Engineering Roots
SocialOct 14, 2025

Old Farmhouse, New Reflections on Engineering Roots

I'm sitting across the table in our old farm house listening to my brother reminisce about his college engineering internship. At the John Deere assembly plant in Iowa, the team was struggling with something simple but costly—communication. "When a workstation...

By Carla Johnson
SaaS & AI Landscape Shifts: Funding, M&A, IPO Surge
SocialOct 14, 2025

SaaS & AI Landscape Shifts: Funding, M&A, IPO Surge

Major SaaS and AI funding rounds, notable acquisitions, and big moves from Salesforce and Google. It also highlights new IPOs and key takeaways on consolidation, M&A readiness, and the shifting SaaS market landscape. 💸 SaaS VC Rounds Above $15M This...

By Ryan Allis
Salesforce Launches Agentforce 360 to Embed AI Agents Directly in Slack for Marketing Teams
NewsOct 13, 2025

Salesforce Launches Agentforce 360 to Embed AI Agents Directly in Slack for Marketing Teams

As Salesforce makes Slack the hub for AI agents, marketers face familiar hurdles: fragmented data, unclear ROI and cost creep. The post Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams appeared first on MarTech.

By MarTech
AI‑
SocialOct 14, 2025

AI‑

This Week in SaaS | Oct 6 – 13, 2025 SaaS VC Rounds >$15M💸 EvenUp (AI legal & insurance claims): $150M Series E, $2B+ valuation; fuels product scale & global expansion. DUOS (AI + digital health): $130M growth equity; expands...

By Ryan Allis
Hire Proven Talent First; Incentives Can't Fix Bad Hires
SocialOct 14, 2025

Hire Proven Talent First; Incentives Can't Fix Bad Hires

Incentives matter. But great incentives can’t fix bad hiring. If 80% of your team are “shots in the dark,” no bonus program will save you. Hire people who’ve done it before and then give them a reason to win together. https://t.co/z6f3h08v6F

By Eric Siu
FADEL Unveils Next Chapter in AI Innovation with Agentic Automation on AWS Bedrock
NewsOct 13, 2025

FADEL Unveils Next Chapter in AI Innovation with Agentic Automation on AWS Bedrock

FADEL, a global provider of AI-driven brand compliance and licensing software, announced the next chapter in its evolution — unveiling FADEL solutions powered by agentic AI, built on the AWS Bedrock Agentic AI platform. This milestone introduces advanced intelligent automation...

By MarTech Series
2000+ Public Agents, 54k Citizen‑Built Private Agents
SocialOct 13, 2025

2000+ Public Agents, 54k Citizen‑Built Private Agents

Woo hoo! There are now 2,000+ public agents on Agent.ai and we've made it easier to search/discover them. And, if you can't quite find what you're looking for, you can use our Agent Builder to create your own. 54,000+ private...

By Dharmesh Shah
Legal Micro‑dramas Surge when Success Finally Arrives
SocialOct 13, 2025

Legal Micro‑dramas Surge when Success Finally Arrives

The Problem Folks Don’t Talk About Enough: The Stressful Legal Micro-Dramas That Come Just as Thing Start Getting Good When you’re building your B2B startup, you’re laser-focused on product-market fit, customer acquisition, and scaling your team. But there’s a hidden...

By Jason Lemkin
Vonage Announces Agentforce Identity Insights and Fraud Detection Powered by Next-Gen APIs
NewsOct 13, 2025

Vonage Announces Agentforce Identity Insights and Fraud Detection Powered by Next-Gen APIs

Vonage’s new AI-powered actions for Contact Centers boost agent productivity while delivering a secure, seamless customer experience  Vonage, a part of Ericsson announced the launch of Vonage Agentforce Identity Insights and Fraud Detection, which provides insights for contact center agents, leveraging AI to...

By MarTech Series
Strong M&A Offers in Frothy Markets Rarely Improve Later
SocialOct 13, 2025

Strong M&A Offers in Frothy Markets Rarely Improve Later

There are many good reasons to say “No” to a strong M&A offer. Many of our top leaders in tech had multiple M&A offers on the way at a small fraction of their current value. Ross Perot famously offered to buy...

By Jason Lemkin
23 Years, Two Wins, Two Failures, Five Key Lessons
SocialOct 13, 2025

23 Years, Two Wins, Two Failures, Five Key Lessons

23 years of building companies. 2 big wins. 2 big failures. 5 lessons I wish I had known earlier 👇

By Ryan Allis
Coveo Achieves AWS Generative AI Competency
NewsOct 13, 2025

Coveo Achieves AWS Generative AI Competency

Coveo, the leader in AI-Relevance, delivering best-in-class AI-search and generative experiences that maximize business outcomes at every point-of-experience, announced that it has achieved the Amazon Web Services (AWS) Generative AI Competency. This specialization recognizes Coveo as an AWS Partner that...

By MarTech Series
Success Fails Without Inner Healing and Evolving Identity
SocialOct 13, 2025

Success Fails Without Inner Healing and Evolving Identity

23 years of building companies. 2 big wins. 2 big failures. 5 lessons I wish I had known earlier 👇 1️⃣ External wins won’t fix internal wounds You can exit a company, buy a house, and still feel empty. External...

By Ryan Allis
Create Voice‑Driven AI Agents Instantly, No Code Required
SocialOct 13, 2025

Create Voice‑Driven AI Agents Instantly, No Code Required

You can build AI agents with your voice, today. No code, minimal setup, natural language all the way from idea to working agent. Tools like Lindy make agent building feel easy and fast compared to more complext set ups like n8n 🎥...

By Eric Siu
GrowthRise Mastermind Recap - Oct 7, 2025
NewsOct 13, 2025

GrowthRise Mastermind Recap - Oct 7, 2025

The GrowthRise Mastermind recap walks B2B marketers through four key themes—AI integration in platforms like HubSpot, matched‑audience advertising on Google and Microsoft, AI‑optimized content strategy, and shifting from service‑based to AI‑enhanced recurring revenue models. It pinpoints challenges such as fragmented...

By GrowthRise
Your Success Can Stagnate Sales—Keep Rewriting Playbooks
SocialOct 13, 2025

Your Success Can Stagnate Sales—Keep Rewriting Playbooks

The biggest threat to your sales strategy isn’t the competition, it’s your own success. When something works, we cling to it. We systematize it. We build playbooks around it. And over time, we slip into our comfort zone with it....

By Carla Johnson
AI Defies SaaS Rituals; Embrace Hypothesis over Fixed Roadmaps
SocialOct 13, 2025

AI Defies SaaS Rituals; Embrace Hypothesis over Fixed Roadmaps

SaaS let you win by drawing straight lines. Requirements in, code out. QA ran their checklist. Customers got exactly what the roadmap promised. The whole machine ran on one idea. If you could predict it, you could control it. AI ignores your...

By Hiten Shah
SyncWords Redefines Live Translation with Vocalics: Real-Time AI Dubbing That Captures
NewsOct 13, 2025

SyncWords Redefines Live Translation with Vocalics: Real-Time AI Dubbing That Captures

SyncWords, a global leader in AI-powered live subtitling and dubbing solutions,  unveiledVocalics, the world’s first live AI voice dubbing technology which captures the tone, rhythm, and emotion of the original speaker and preserves them across languages in real time. A...

By MarTech Series
Fractional Leadership Boosts Organizational Marketing Success
SocialOct 13, 2025

Fractional Leadership Boosts Organizational Marketing Success

I had such a great time on The Missing Half Podcast with Bill Woods from 50 Marketing . We talked about fractional leadership, how it can benefit organizations, and a host of other marketing topics. Thanks to Bill and 50Marketing...

By Carlos Hidalgo
MediaGo Joins IAB UK to Empower a Transparent Advertising Ecosystem with Deep Learning
NewsOct 13, 2025

MediaGo Joins IAB UK to Empower a Transparent Advertising Ecosystem with Deep Learning

MediaGo, an intelligent advertising platform, announced its official membership with IAB UK, the leading industry body for the UK’s digital advertising industry. This milestone follows MediaGo’s certification as an official vendor of IAB Europe’s Transparency and Consent Framework (TCF), underscoring...

By MarTech Series
Oracle Joins The Smart Factory by Deloitte @ Wichita to Accelerate AI and Automation in Manufacturing
NewsOct 13, 2025

Oracle Joins The Smart Factory by Deloitte @ Wichita to Accelerate AI and Automation in Manufacturing

Deloitte announced that Oracle has joined the ecosystem at The Smart Factory by Deloitte @ Wichita. By co-innovating at The Factory, Deloitte and Oracle aim to help manufacturers and industrial organizations integrate artificial intelligence (AI) and automation into their operations, while streamlining...

By MarTech Series
Oracle and Duality Deliver Privacy-First AI to Government and Defense Customers
NewsOct 13, 2025

Oracle and Duality Deliver Privacy-First AI to Government and Defense Customers

Partnership powers secure data collaboration for mission-critical operations Oracle AI World –Duality Technologies secure data collaboration platform is now available in Oracle Cloud Marketplace and deployable on Oracle Cloud Infrastructure (OCI). This enables government, defense, and intelligence customers to secure their data collaboration for mission-critical...

By MarTech Series
Marketers Misunderstand AI: It’s More Than Content Generation
SocialOct 13, 2025

Marketers Misunderstand AI: It’s More Than Content Generation

Most marketers still think of AI as a tool that generates content from scratch. That’s the root of the problem. Generative AI pulls from large data sets made up of other people’s content. It’s like crowdsourcing from the internet. The...

By A. Lee Judge
What Are the Skills Marketers Should Develop as We Enter 2026?
NewsOct 13, 2025

What Are the Skills Marketers Should Develop as We Enter 2026?

Struggling to keep pace with marketing tech and trends? It’s only getting faster. Learn the 10 skills that will keep you competitive in 2026 and beyond. The post What are the skills marketers should develop as we enter 2026? appeared first...

By MarTech
You’re Paying Your Sales and Marketing Teams to Sabotage Each Other
NewsOct 13, 2025

You’re Paying Your Sales and Marketing Teams to Sabotage Each Other

Growth stalls when sales and marketing are rewarded for different wins. Better incentives get both teams rowing in the same direction. The post You’re paying your sales and marketing teams to sabotage each other appeared first on MarTech.

By MarTech
PdfRest Launches Summarize PDF API Tool: Delivering AI-Powered, Structured Document Insights for Developers
NewsOct 13, 2025

PdfRest Launches Summarize PDF API Tool: Delivering AI-Powered, Structured Document Insights for Developers

Empowering Developers to Automate Document Review Cycles and Transform Static Files into Actionable Intelligence pdfRest, a leader in comprehensive PDF processing solutions, announced the release of its innovative new Summarize PDF API Tool. This powerful, AI-powered REST API leverages OpenAI...

By MarTech Series
PhotoAIVideo.com Redefines Real Estate Marketing with AI Photo to Video Software
NewsOct 13, 2025

PhotoAIVideo.com Redefines Real Estate Marketing with AI Photo to Video Software

PhotoAIVideo.com’s AI photo to video software transforms static real estate photos into cinematic, professional videos that boost listings and engagement. PhotoAIVideo.com, an innovation from CloudPano Labs, is revolutionizing how real estate professionals create marketing content. With its advanced AI photo to...

By MarTech Series
AI KPIs: Turning Mentions Into Strategy in the Age of LLMs by Brightspot
NewsOct 13, 2025

AI KPIs: Turning Mentions Into Strategy in the Age of LLMs by Brightspot

From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. The post AI KPIs: Turning mentions Into strategy in the age of LLMs appeared first on MarTech.

By MarTech
Hyland Accelerates European Innovation With Its Cloud-Native, Agentic Platform Delivering Ai-Powered Content Intelligence
NewsOct 13, 2025

Hyland Accelerates European Innovation With Its Cloud-Native, Agentic Platform Delivering Ai-Powered Content Intelligence

Fueled by a wave of product and technology advancements designed to meet the evolving needs of enterprises, Hyland is helping organizations unlock the full value of their unstructured data As part of the company’s CommunityLIVE World Tour, Hyland is bringing its latest...

By MarTech Series
Turn Corporate Buzzwords Into Coffee‑chat Style Posts
SocialOct 13, 2025

Turn Corporate Buzzwords Into Coffee‑chat Style Posts

If your LinkedIn post sounds like a corporate memo, I’ve got you! Most of us default to corporate lingo when we’re nervous or maybe because it’s what we THINK we’re supposed to write like on LinkedIn! That’s why I use...

By Michaela Alexis
Zoo 55 Partners with Merzigo to Support Growth and Expand Reach
NewsOct 13, 2025

Zoo 55 Partners with Merzigo to Support Growth and Expand Reach

Zoo 55, part of ITV Studios, has entered a landmark, multi-year partnership with digital distribution and monetisation leader Merzigo, in a deal that supports Zoo 55’s ambitious growth strategy and marks a strategically important UK expansion for Merzigo. As Zoo...

By MarTech Series
HCLTech Joins MIT Media Lab in the US to Collaborate on Next-Gen AI Research
NewsOct 13, 2025

HCLTech Joins MIT Media Lab in the US to Collaborate on Next-Gen AI Research

HCLTech, a leading global technology company, has joined the MIT Media Lab, a world-renowned research and innovation ecosystem at the Massachusetts Institute of Technology (MIT) that brings together pioneering research and forward-thinking enterprises. This new engagement reflects HCLTech’s ongoing commitment to...

By MarTech Series
DXC Launches Assure Smart Apps to Accelerate AI-Driven Innovation in the Insurance Industry
NewsOct 13, 2025

DXC Launches Assure Smart Apps to Accelerate AI-Driven Innovation in the Insurance Industry

Empowering insurers with smart automation and AI to modernize operations, enhance decision-making, and drive growth DXC Technology, a leading Fortune 500 global technology services provider, announced the launch of DXC Assure Smart Apps, a new suite of AI-powered, workflow-driven applications...

By MarTech Series
#174 - Old School PR Is the Key to B2B Growth in 2025 with Will Gardiner, VP of Marketing at...
PodcastOct 13, 202533 min

#174 - Old School PR Is the Key to B2B Growth in 2025 with Will Gardiner, VP of Marketing at...

In this episode, VP of Marketing Will Gardiner argues that the core principles of traditional public relations are the foundation of successful B2B growth strategies in 2025. He explains how Vertice leverages high‑quality thought leadership, data‑driven creativity, and emerging tactics...

By FINITE: B2B Marketing Podcast
Your Standards, Not AI, Determine Output Quality
SocialOct 13, 2025

Your Standards, Not AI, Determine Output Quality

AI doesn’t care about the quality of your work unless you do. Most people drop in a prompt and expect miracles. But the output never rises above the discipline of the person using it. If you accept average, so will your tools....

By Hiten Shah
AI Analyzer Instantly Scores Your Pitch Deck's Funding Odds
SocialOct 13, 2025

AI Analyzer Instantly Scores Your Pitch Deck's Funding Odds

Don't go into fundraising ... in the dark Try the NEW SaaStr AI Pitch Deck Analyzer Find out in seconds: - Where you stand - Odds of getting funded - Where to improve your deck ...

By Jason Lemkin
Real Talent Exposes Normalized Mediocrity, Redefines Hiring
SocialOct 13, 2025

Real Talent Exposes Normalized Mediocrity, Redefines Hiring

Hiring is easy when you’re desperate. It’s only hard when you know what good actually looks like. The moment you taste real talent, you start to see how much mediocrity you’ve normalized. That realization changes how you build forever.

By Hiten Shah
Top Sales Reps Do the Heavy Lifting for Prospects
SocialOct 13, 2025

Top Sales Reps Do the Heavy Lifting for Prospects

A great sales rep does most of the work for the prospect: Does the scheduling Does the demos Solves the problem Helps sell other stakeholders Follows up Simplifies deployment Yes, this is a lot more work than sending a Calendly link the next day, I do admit

By Jason Lemkin
Senior AI‑Savvy B2B Marketers Secure 50 New Roles
SocialOct 13, 2025

Senior AI‑Savvy B2B Marketers Secure 50 New Roles

Congrats to B2B Marketers on the Move, Fall 2025 Edition! While marketing hiring is down in 2025 with a focus on more senior and selective skills (AI fluency & data storytelling a must) these 50 B2B pros have landed new...

By Lee Odden
Annual Discount Over 20% Signals High App Churn
SocialOct 13, 2025

Annual Discount Over 20% Signals High App Churn

Sign of a high churn app? The annual discount is more than 20%

By Jason Lemkin