Today's B2B Growth Pulse
RecVue adds Revenue Share app to Salesforce AgentExchange
RecVue launched its Revenue Share solution on the Salesforce AgentExchange marketplace. The app automates partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales, replacing spreadsheets and custom code while delivering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Ilant Health raises $15M Series A
Paymentology and Bank Zero Partner to Expand Access to South Africa’s Financial Ecosystem
Paymentology has partnered with South Africa’s branchless Bank Zero to accelerate digital banking access, merging Paymentology’s global card‑processing expertise with Bank Zero’s app‑first platform. The alliance will let fintechs, retailers, SMEs and digital platforms issue flexible Mastercard cards through a streamlined, digital‑first infrastructure, cutting onboarding time and improving customer experience. With 70% of consumers using digital wallets, 60% of face‑to‑face payments now contactless, and 90% of SMEs adopting digital payments, the market is primed for rapid modernization. The partnership also satisfies local regulatory and data‑residency requirements, positioning both firms to drive broader financial inclusion.
9 Storytelling Strategies To Help Coworking Spaces Stand Out
The article outlines nine storytelling angles coworking operators can use to differentiate their spaces, ranging from origin stories and core values to community profiles and unique advantages. By shifting focus from merely solving workspace problems to sharing human‑centric narratives, operators...
Your Happiest Customers Want to Advocate for You — Here’s How to Make It Easy
B2B firms often have satisfied customers, but their advocacy remains invisible to prospects. Traditional reference programs and review‑site campaigns are limited, creating fatigue and offering little scalable proof. Recording customer conversations—as podcasts, videos, or long‑form testimonials—produces authentic, reusable assets that...
The "Software Finder" Cash Machine
In this episode, Adnan Malik, founder and CEO of Software Finder, explains how his bootstrapped B2B software marketplace generates $20‑$25 million in annual revenue with 15‑20% profit margins by offering free, 10‑minute human consultations to buyers and charging software vendors for...
Laura Weir Named CEO of British Fashion Council, Targets $23M Revenue by 2030
Laura Weir has been appointed chief executive of the British Fashion Council and unveiled a strategic roadmap, "BFC 2030: Access, Creativity, Growth," that aims to lift annual revenue to £18 million ($23 million) by 2030. The plan shifts the council from a...
Ring Launches AI‑powered App Store for Its 100 Million‑camera Ecosystem
Amazon‑owned Ring introduced an AI‑powered app store that expands the functionality of its more than 100 million smart‑home cameras. The marketplace, unveiled at CES, offers third‑party tools for elder care, workforce analytics and rental management, while barring privacy‑invasive features such as...
TD SYNNEX Q1 Profit Surges 95% to $327 M, Guides Higher Q2
TD SYNNEX Corp. reported a first‑quarter net profit of $327 million, nearly double the $168 million a year earlier, while revenue rose 18.1% to $17.16 billion. The company also issued Q2 guidance for $234‑$274 million net income, underscoring momentum in its distribution and Hyve...
RTX Leverages Pratt & Whitney Engine Advances to Boost Growth Outlook
Raytheon Technologies' RTX Corp is sharpening its long‑term growth outlook by capitalizing on Pratt & Whitney's Geared Turbofan and F135 engine families. The segment’s mix of new‑engine sales and expanding aftermarket services is expected to lift RTX’s earnings and market...
Why Your PLG Motion Is Leaking Revenue — And How to Fix It
Most B2B SaaS firms aren’t failing because their product is weak, but because data orchestration and cross‑team alignment are broken. Misaligned strategies, unmapped handoffs, and unusable event data cause product‑qualified leads to be misidentified, leaking revenue as PLG attempts scale...
Acrow Projects FY27 Sales Up to A$350M, Raises FY26 EBITDA Outlook
Acrow Ltd confirmed FY26 sales of A$315‑325 million and lifted its EBITDA range to A$80‑84 million, while previewing FY27 revenue of A$335‑350 million and EBITDA of A$88‑98 million, driven by record contract wins and a robust order book.
Leverage View-Through Attribution to Boost Meta Campaign ROI
Something we're noticing across multiple 8-figure brands we're managing. After the changes to click attribution Meta started to heavily favor and over-utilize view-through attribution. As we swapped some brands over to 1DC/7DC exclusive optimization the total back-end performance and profitability is growing...
Airbnb Launches Private Car Pick‑Up Service in 125 Cities, Aiming for $1 B Revenue Boost
Airbnb has integrated private car pick‑up bookings into its app for 125 cities across Asia, Europe and Latin America, teaming with UK‑based Welcome Pickups. The move is part of a broader services push that CEO Brian Chesky says could add...
Polish QNA Technology Inks US Deal to Authenticate Packaging with Quantum‑dot Ink
QNA Technology, a Wrocław‑based nanotech company, has signed a six‑month exclusive agreement with U.S. firm Reborn Materials to develop a UV ink containing quantum‑dot nanomaterials for authenticating disposable food packaging. The partnership aims to complete testing by 2026 and lay...
The Natural Cycles Fertility App Can Now Access Temperature Data From Your Garmin Watch
Garmin has announced a partnership with the fertility‑tracking app Natural Cycles, enabling temperature data from compatible Garmin wearables to flow directly into the app. The integration currently supports models such as the Venu 4, Venu 3/3S, Venu X1, Fenix 8, and Forerunner 570/970. Natural Cycles...
New Sokin CFO Keeps Eye on North American Opportunity
London‑based cross‑border payment provider Sokin announced a strategic push into North America, backed by a $300 million Series B valuation and a $100 million debt facility. New CFO Tom Steer, hired from Financial Technology Partners, will steer capital strategy, M&A and growth initiatives....
Teaching Case: How to Grow the Salesforce Platform Business?
In 2025 Salesforce retained the largest global CRM market share while its Salesforce Platform, launched in 2008, evolved into a major revenue engine. The platform lets customers tailor CRM workflows and enables third‑party developers to sell cloud apps through the...
High Ad Frequency Signals Creative Fatigue, Not Spend Problem
Scaling an ad that's fatiguing accelerates your costs. The sign that most operators miss: CPA holds but frequency is climbing. The ad is still converting - just the same people, over and over. Check frequency before you touch the budget....
Hightouch Launches DSP Marketplace Solution
Hightouch announced a new DSP Marketplace Solution that directly integrates its data onboarding platform with The Trade Desk and Yahoo DSP. The integration lets media networks build warehouse‑native audiences from purchase data, AI scores and consent flags, then list those...
Send Hundreds, Not Six, to Earn Replies
One of my agency owner students told me they sent 6 outreach messages last week. They were proud of that number. Sure, it‘s better than sending 0 messages. But we’re not here for participation trophies. We’re here to grow a business. Let’s look at...
Neuron Factory Lands Strategic Investment Round to Scale AI-Native Construction Platform
Neuron Factory announced a strategic investment round backed by Zacua Ventures, Trimble Inc., Suffolk Technologies, Imad Ventures and existing backer Colle Capital. The funding will accelerate the rollout of its AI-native knowledge‑graph platform that aims to digitize the $14 trillion pre‑construction...
How to Adapt Your Content for the Modern B2B Buyer
The 2026 B2B Trends Research Report shows static assets are losing traction as modern B2B buyers gravitate toward dynamic, platform‑native formats. 82% of marketers now prioritize short‑form video on TikTok, Instagram Reels and YouTube Shorts, while 68% are boosting investment in...
TTM Technologies Leverages $1.6B Defense Backlog as New Growth Anchor
TTM Technologies reported a $1.6 billion aerospace and defense backlog and a fourth‑quarter 2025 book‑to‑bill ratio of 1.46, positioning the defense segment as a structural growth driver. Analysts see the backlog supporting a 16.5% revenue rise to $3.39 billion in FY2026 and...
Outbound Vs. Inbound Sales: Which Is Better?
Outbound and inbound sales are not competing philosophies but complementary pipeline engines. Inbound generates high‑intent leads through content, SEO, and product‑led growth, delivering lower cost per opportunity and shorter cycles. Outbound offers predictable, controllable pipeline by targeting ideal accounts with...
Appfire Appoints Marc Gemassmer as Chief Revenue Officer
Appfire announced the appointment of Marc Gemassmer as Chief Revenue Officer, tasking him with steering the company’s global go‑to‑market strategy. Gemassmer brings more than two decades of enterprise software and security sales leadership, most recently scaling CloudBees to roughly $160 million in...
The Applitools Customer Success Blueprint: Focused on Outcomes Through Strategic Partnership
Applitools has revamped its Customer Success model to prioritize measurable outcomes and shared accountability throughout onboarding. The new blueprint introduces a Joint Success Plan that defines goals, stakeholders, timelines, and key metrics such as time‑to‑value, defect‑escape rate, and maintenance efficiency....
Cost per New Customer Reveals Winning Creative
> open Meta Ads Manager > go to your active campaigns > pull the breakdown by creative > if you're tracking new vs. returning customers, filter for new customer conversions only > sort by cost per result > that number...
Ford Teams with onX to Offer Free Year of Off‑Road Navigation Maps
Ford Motor Co. and onX have launched a partnership that gives U.S. owners of 2017‑model‑year and newer trucks a free year of onX Offroad, Hunt, Backcountry Elite and Fish Midwest memberships. The move aims to boost safe off‑road travel as...
The Race for Restaurant Industry Leads Is Shifting Earlier in the Buying Cycle
Restaurant technology vendors are finding that most purchasing decisions are locked in before a new location opens, shifting the valuable lead window months earlier in the build‑out phase. Traditional inbound tactics targeting newly opened sites no longer capture the most...
Synnex Australia Adds Poly Solutions to HP Portfolio
Synnex Australia has broadened its distribution agreement with HP to incorporate the full Poly collaboration suite, covering audio, video, and voice hardware plus related software and services. The partnership adds pre‑sales expertise, enablement programs, and go‑to‑market support for partners. HP...
Merck to Acquire Terns Pharmaceuticals for $6.7 B, Accelerating M&A Ahead of Keytruda Patent Expiry
Merck announced a definitive agreement to buy California‑based cancer biotech Terns Pharmaceuticals for an estimated equity value of $6.7 billion. The deal, slated to close in Q2 2026, expands Merck’s hematology pipeline and underscores a rapid M&A cadence designed to cushion the...
The AI Fluency Bar Moved. Did You?
Zapier has released version 2 of its AI Fluency Rubric, raising the bar from simple tool usage to embedded, measurable AI workflows across all functions, including a newly added sales category. The new framework classifies previously "Capable" activities—like drafting social posts...
Sapiens Selects Industry Leader as Chief Marketing Officer
Sapiens International Corp appointed Eva Skidmore as chief marketing officer. Skidmore, a veteran B2B SaaS marketer from JAGGAER, Salesforce, Microsoft, will lead the global marketing team and embed AI into the go‑to‑market strategy. Her mandate is to unify marketing, sales,...
Introducing Forward Deployed Martech: Real‑World Buyer Intelligence
Big announcement: chiefmartec has acquired Watchem, Bugg & Hyde, a boutique investigative services firm, to launch what I believe is the industry's first Forward Deployed Martech practice. Here's the thesis: Every martech vendor talks about "intent signals" and "buyer intelligence." But let's...
Kingfin Affiliate Program Review: Deep Dive Into the Olymptrade Partnership Experience
Kingfin runs the direct affiliate program for Olymptrade, a licensed online broker operating since 2014. The platform offers a low $10 minimum deposit, 250 tradable assets and 24/7 support, making it attractive for emerging‑market audiences. Affiliates can choose from four...
GTM Engineer Series: Show Me Your Stack
GTM Vault has launched a new weekly video series called “Show Me Your Stack,” where a GTM engineer walks through their actual revenue‑operations tech stack in a 15‑20 minute screen‑share. Each episode follows a three‑part structure—identifying a specific GTM bottleneck,...
The Missed Pro Shop Purchase Driving Six-Figure Sales For Clubs
Tim Neill’s frustration with closed pro shops sparked Fescue & Dunes, an e‑commerce platform that lets destination golf clubs sell merchandise online 24/7. The service handles inventory, fulfillment and customer service, turning missed impulse purchases into measurable revenue. Early partners...
The Best Customers to Study When Scaling Into a New Market
Tech firms expanding into new geographies must decide whether their first customers should be familiar‑market users or target‑market users. Familiar users offer clearer, easier‑to‑interpret feedback, while target‑market users provide signals that are more transferable to the ultimate audience. The choice...
BitRail Rolls Out Fee‑cutting Merchant Suite with PaymentLock Partnership
BitRail announced a new merchant payment suite built with PaymentLock that adds online and card‑not‑present tools, promising up to 50% fee savings for merchants while preserving their own branding and compliance.
Hugel Taps Hans Biomed to Sell CellREDM Injectable, Expanding B2B Aesthetic Portfolio
Hugel Inc. signed a distribution deal with Hans Biomed to sell the ECM‑based injectable CellREDM™ in South Korea, marking the company's first partnership on a third‑party product and a push to broaden its B2B aesthetic offerings.
OMG Group Adds Sydney Distributor for Matcha Expansion
OMG Group announced a new distribution agreement with Sydney‑based Little Marionette, adding the coffee roaster to its matcha supply chain. The deal follows recent partnerships with Japan’s Sandai Group and Food & Dairy Co, giving OMG’s authentic Japanese matcha broader...
Consolidating Campaigns Boosts Profitability and Spend Efficiency
Consolidation inside the ad account has been one of the best overall improvements to performance recently. Have a brand spending $600k/month that’s been consolidated into 2 campaigns. We took this account over and consolidated data and spend while improving overall profitability and...
How to Find Emails From LinkedIn URLs (5 Proven Methods)
LinkedIn hosts over a billion professional profiles, but only 15‑30 % display email addresses, prompting sales and recruiting teams to use indirect methods. The article outlines five proven techniques: checking the profile’s Contact Info, using Google search operators, guessing corporate email...
MegazoneCloud Teams with AVITA to Deploy Physical AI Avatars and Autonomous Robots for Enterprises
MegazoneCloud and AVITA signed a strategic partnership in Seoul to co‑develop physical AI services that blend autonomous robots with AI avatars. The deal aims to roll out solutions such as AVACOM and AvaTraining across retail, finance and public‑sector environments, marking...
AI Disrupts SaaS Pricing by Lowering Build Costs
SaaS is far from dead but it is definitely experiencing some massive changes in perceived value relative to price. Anyone who has taken an economics classes is familiar with the Price Elasticity Curve, where demand changes in response to price....
Nvidia Invests $2 Billion in Marvell to Boost AI Data‑center Networking
Nvidia announced a $2 billion cash infusion into Marvell Technology, cementing a partnership to develop AI‑focused networking silicon for data‑center customers. The deal sparked a 12% jump in Marvell shares and reinforces Nvidia’s push into high‑growth networking equipment.
Account-Based Marketing Fundamentals with Hat Media
In this debut episode of SaaS Stories, co‑founder Nigel Halton of Hat Media breaks down the fundamentals of account‑based marketing (ABM) for B2B SaaS. He explains how the shift from offline, manual campaigns to data‑rich, online environments makes ABM essential...
Ring Launches AI‑Powered App Store for 100M+ Smart‑Home Cameras
Amazon‑owned Ring introduced an AI‑powered app store that leverages its more than 100 million installed cameras. The marketplace, announced at CES, initially offers services for elder care, workforce analytics and rental management, and bans privacy‑invasive features such as facial recognition.
Airbnb Launches Private Car Pick‑Up Service in 125 Cities
Airbnb has rolled out a private‑car pickup option in 125 cities worldwide, partnering with Welcome Pickups to let travelers book airport and station transfers directly in the app. The move deepens Airbnb’s Services suite and is aimed at generating up...
TD SYNNEX Q1 Profit Surges 95% YoY, Raises Q2 Outlook on Strong Distribution Demand
TD SYNNEX Corp. posted a first‑quarter profit of $327 million, up 95% from a year earlier, and revenue of $17.16 billion, an 18.1% rise. The company also lifted its second‑quarter outlook, forecasting net income of $234‑$274 million and revenue of $16.1‑$16.9 billion, underscoring momentum...
GrowthRise Mastermind Recap Mar 31, 2026
The GrowthRise Mastermind on March 31 highlighted challenges across AI‑driven marketing tools, generative engine optimization, and LinkedIn and Meta advertising. Participants warned that automating ad data via APIs can trigger platform bans and recommended analysis‑focused tools like GetVictor and Sprites.AI. For...