Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
How to Automate Your Workday with Google Workspace Studio: A Real-World Example
In this episode, Christopher S. Penn demonstrates how Google Workspace Studio (formerly Google Flows) can automate routine marketing tasks by integrating AI agents, or "Gems," with Gmail and Google Chat. He walks through a real‑world workflow that scans Peter Shankman's Source of Sources emails, uses a custom Gem trained on Trust Insights' sales playbook to assess relevance, and sends notifications only for actionable pitches, eliminating manual copy‑pasting. The discussion highlights the ease of building such flows, the value of repurposing existing AI models for autonomous use, and the broader productivity boost for Google Workspace users.
Your AI Agent's Success Depends on Your Training
"The best AI startups do the AI training and onboarding for you. In a sense, that's not new. What is new is your AI agent will fail if no one properly trains it. It's on you to make it awesome. ...
Track Pipeline by Opportunity Count and Dollar Value
"Here is how I measure pipeline, I like to look at count (number of opportunities generated) and pipeline dollars generated. You have to look at both" Dave Kellogg with Ray Rike on The Transaction
Registration Is Open for the March 2026 MarTech Conference
Registration is now open for the free, virtual MarTech Conference on March 4, 2026. The day‑long event will feature six live panel discussions covering data silos, cookieless identity, funnel collapse, context‑aware experiences, workflow redesign, and AI‑driven online visibility. A new...
CEO Success Demands Vigilance, Not Freedom
A lot of people associate being a CEO with freedom. In reality, it comes with constant vigilance, unresolved problems, and regularly questioning your own judgment. Small numbers rarely stay small, they’re usually signals. 👉 The job is to notice them early, dig in,...
Post‑Sale Thought Leadership Drives High ROI Growth
B2B thought leadership is being elevated in the 2026 B2B marketing mix, but do you know what high ROI marketers do that others don't? Our research with Ascend2 that surveyed 797 senior B2B marketers in the U.S. and U.K. found...
Mundial Media Inks Exclusive U.S. Publisher Partnership with Grupo Reforma
Mundial Media has secured an exclusive U.S. digital advertising partnership with Grupo Reforma, bringing the Mexican publisher’s premium titles—Reforma, El Norte and Mural—into its AI‑driven, privacy‑first platform. The deal gives U.S. brands access to high‑engagement Spanish‑language and bicultural audiences through...
Growth Starts With Human Insights, Not GTM Plans
Most companies build upside down... They start with: - product ideas - GTM plans - launch calendars …and hope the market catches up. But strong growth doesn’t start at the top. It starts here 👇 Human insights. Why? Bc value...
Hands‑On AI Workshop Drives Sticky GTM Adoption
The most valuable use of time with your team, in person, at your upcoming SKO/RKO is a hands-on AI workshop. Not an "art of the possible" presentation, not a theoretical or even "here's what others have done" discussion. Think of...
HawkSoft and Sonant Announce Voice AI Integration for Independent Insurance Agencies
Insurance agency management platform HawkSoft has partnered with Sonant to embed its voice AI directly into the HawkSoft system. The integration enables 24/7 call logging, automatic task creation, and note transcription without leaving the AMS. Sonant’s insurance‑specific AI understands P&C...
Delay January Emails for 30‑40% Higher Open Rates
Before you hit send on that new email campaign, consider this: The first 2 weeks of January are awful for email response. According to Jay Schwedelson , your open rates will be DOWN. But if you wait til mid to...
StackAdapt’s 2026 Programmatic Advertising Report Finds Top Marketers Are 4X More Likely to Consolidate Tech and Use AI to Drive...
StackAdapt’s 2026 State of Programmatic Advertising report shows marketers who consolidate tech and adopt AI outperform peers. Survey of 484 senior marketers and data from over 6,000 advertisers reveals top performers are four times more likely to unify platforms. While...
SponsorBase Launches Operating System for Content Creators
SponsorBase has unveiled an operating system built specifically for professional content creators to run their sponsorship businesses. The all‑in‑one platform replaces spreadsheets and disparate tools with a drag‑and‑drop Kanban tracker, AI‑powered contract analysis, automated deliverable reminders, and real‑time earnings analytics....
Teachability Trumps Knowledge: Keep Learning to Stay Ahead
The smartest people I know are the most teachable. That sounds backward. You'd think the more you know, the less you need to learn. But it works the opposite way. The people who are really good at something? They're constantly...
Infosys and AWS Collaborate to Accelerate Enterprise Adoption of Generative AI
Infosys and Amazon Web Services announced a strategic collaboration to accelerate enterprise adoption of generative AI. The partnership combines Infosys’ Topaz AI platform with AWS’s Amazon Q Developer and Bedrock services, aiming to automate software development, HR, sales and other...
Top 5 AI Tools for Content Creators Driving Efficiency in 2026
AI tools are becoming core infrastructure for content creators, with five solutions standing out in 2026. ChatGPT remains the go‑to platform for text planning and ideation, while iMini AI offers an all‑in‑one environment for image and video generation. Manus lets...
Father of Influencer Marketing Unveils AI-First Media Technology Company
Ted Murphy, the founder of influencer‑marketing platform IZEA, unveiled COEY at CES 2026 as an AI‑first media technology company. COEY aims to automate content creation at scale, predicting that half of all internet content will be AI‑generated by 2028—a milestone...
Pageproof Launches Finalfile.com, a Free Tool to Add and Verify Content Credentials for Creative Files
PageProof launched FinalFile.com, a free browser‑based tool that lets creatives and enterprises add and verify Content Credentials on image, video, and audio files. The service uses the C2PA open standard from the Content Authenticity Initiative and requires LinkedIn authentication to...
The Trade Desk Announces First Wave of OpenAds Publishing Partners – Supporting a Healthier Digital Media Supply Chain
The Trade Desk unveiled OpenAds, a transparent, high‑integrity auction platform, with nine leading publishers—including AccuWeather, BuzzFeed, the Guardian, and Hearst—joining as the first partners. OpenAds promises a direct, auditable bidding environment that highlights fees and reseller activity, aiming to restore...
Blooio Launches API V2 With Group Chats, Reactions and Signed Webhooks | Send iMessages From Anywhere with an API
Blooio announced the general availability of iMessage API v2, a major upgrade that adds full group‑chat management, native tapback reactions, and HMAC‑SHA256 signed webhooks. The new version follows a modern RESTful design with an OpenAPI 3.0 specification, simplifying integration for...
I Grade My Own Predictions—Read & Challenge Me
Unlike every other prognosticator in your feed, I don't just make industry predictions, I **grade myself** on them. Otherwise, how the @#$% would you know if you could trust me?! Anywhoodle, I made 5 predictions (related to each of the...
Birdeye Accelerates Enterprise Business
Birdeye reported rapid growth in its enterprise segment, with enterprise customers increasing 113% year‑over‑year and the number of $100K+ accounts more than doubling. New AI‑driven offerings such as Search AI, AI Agents, and the Agentic Marketing Platform boosted average deal...
Hubly Unlocks the Autonomous Practice Through Strategic AI Integrations That Turn Insights Into Action
Hubly unveiled a GraphQL‑based API that links its workflow platform with AI assistants Jump, GReminders and Pulse360, converting meeting insights into automated client tasks. The integrations allow advisors to trigger prep, compliance and documentation workflows directly from AI‑generated notes or...
DAX US Partners with DISQO to Bring Advanced Brand Lift Measurement to Digital Audio and Cross-Channel Campaigns
DAX US has teamed up with DISQO to embed advanced brand‑lift measurement into every podcast and music‑streaming campaign on its platform. The integration delivers real‑time, AI‑driven insights that link audio exposure to key brand metrics such as awareness, consideration, website...
2025: Landmark AI Progress for Quickplay, Delivering Business Impact for Broadcasters in a Creator-Driven World
Quickplay announced that its AI‑powered Shorts and AI Studio tools have delivered measurable gains for tier‑one broadcasters, including over 100 % watch‑time growth, a 130 % boost in ad‑fill rates, and a 500 % expansion in audience reach via social syndication. The platform...
IRISTIA Unveils the First AI-Ready Email Structuring Platform at CES 2026
SEANAT unveiled IRISTIA at CES 2026, the first AI‑ready email structuring platform that converts unstructured inbox archives into a searchable corporate memory. Built on the patented MRAS architecture, the solution reconstructs MIME metadata, relationships, and attachment context, delivering a governance‑ready...
SaaStr 836: The Step-By-Step Playbook for Building AI-Powered GTM Teams with Personio's CRO
In this episode, Personio CRO Philip Lacor outlines a step‑by‑step playbook for embedding AI into go‑to‑market teams, highlighting five core lessons such as top‑down and bottom‑up adoption, cross‑functional collaboration, prioritization frameworks, fostering an AI culture, and pairing the right tech...
Ekyam AI Delivers a Unified Retail Data Platform Built for AI-Driven Operations Through Google Cloud Marketplace
Ekyam has launched its Retail Intelligence Operating System (riOS) on Google Cloud Marketplace, offering a unified data platform for retailers. The solution provides universal connectors, a canonical retail data model, and a semantic layer that standardizes product, order, inventory, and...
Build Trust with Prospects to Boost Acquisition Odds
Getting to know potential acquirers in your space does increase the odds they acquire you — if you do it for the right way. Why? Because it builds trust. And a big part of M&A is trust. Will the team we just...
AI Speeds Momentum, but Direction Now Matters Most
AI compresses the time between action and visible results. Momentum becomes cheaper, faster, and more fragile. You can get moving instantly, but direction matters more than ever.
Manufacturing Ideation: How AI Engines Can Reshape the Marketplace of Innovation
The article argues that AI engines like ChatGPT, Gemini, and Claude are redefining innovation by turning idea generation into a scalable, cross‑disciplinary marketplace. By prompting AI to juxtapose unrelated domains, businesses can uncover novel concepts such as just‑in‑time publishing or...
Thought Leadership Boosts B2B Retention and Expansion
How can B2B Thought Leadership drive post-sale Impact? Our latest post on @TopRank's B2B Marketing Blog shares new research data, examples and use cases for using post-sale thought leadership to drive retention and expansion outcomes: https://t.co/tKMacGFHhQ https://t.co/rcgYc9Zsi6
Top Reps Handle the Heavy Lifting; Is Your Team?
A great sales rep does most of the work for the prospect: Does the scheduling Does the demos Solves the problem Helps sell other stakeholders Follows up Simplifies deployment AI can do some of this now. But how much of it does your team really do?
GrowthRise Mastermind Recap Jan 6, 2026
GrowthRise’s Jan 6 mastermind call delivered actionable tactics for B2B marketers facing platform restrictions, limited budgets, and scaling challenges. Participants learned to sidestep Meta’s employment‑category limits by reframing ad copy, to concentrate pre‑seed cybersecurity outreach on 10‑20k high‑quality prospects using LinkedIn...
Great Ads Fail without a Leak‑free Conversion Funnel
Most brands die in the gap between attention and action. Great ads don’t equal great business. Creative gets clicks, but systems close sales. Make sure your funnel isn’t leaking where it matters most: • Checkout UX • First-touch emails • Product onboarding Most "ad issues" are ops...
Effective Brand Marketing Is Product‑centric, Not Just Quirky Campaigns
There's a very big difference between trying to get someone to start thinking of you and preventing them from forgetting you - and a lot of the brand marketing we talk about is the latter. Big brand campaigns, the ones...
AI Is Doing Everything We Said It Never Would—And Sooner Than You Thought
In this episode, Christopher S. Penn dismantles the old "AI will never" myths by showing how generative AI now creates ads, tops music charts, and even acts as a companion or therapist. He argues that AI can emulate empathy, judgment,...
Interactive Experiences Drive Impactful B2B Thought Leadership
How can B2B marketers optimize their thought leadership content to be more impactful? Make that content an experience that engages and creates both mental availability and contributes to buyability. From interactive experiences to events to video or podcasts - going...
Stop Parenting Your Startup; Treat It as an Organization
Your business is not your baby, child, or another human you are in a relationship with. It is an organization. That distinction matters more than founders want to admit. Organizations exist to convert decisions into outcomes at scale. They rely on clear...
B2B Marketing on TikTok: What You Need to Know
TikTok is rapidly emerging as a viable B2B marketing channel, with Meltwater estimating it can reach 48.8% of U.S. adults. The platform’s algorithmic For‑You page and short‑form video format enable brands to convey complex ideas quickly, while recent data shows...
Skip Slides, Use Simple Diagrams to Secure Funding
A senior leader from a multinational company once came to us for help. He was flying to the U.S. to petition his CEO for a $100 million budget. His request was simple: “Can you help me with five slides?” We...
Social Platforms Are Essential for Sustainable Marketing
The degree to which social platforms dominate discovery and top of funnel can't be overstated. I'd argue that, in many fields, it's unrealistic to think you can build a sustainable marketing practice without social.
Level Up Development Launches AI-Assisted Software Development Service to Accelerate the Delivery of Custom Software
Level Up Development has launched an AI‑Assisted Software Development as a Service (SDaaS) that blends generative AI workflows with its elite “Special Forces” engineering teams. The hybrid model automates architectural scaffolding, code generation, and quality assurance while senior engineers focus...
Real‑World M&A Lessons: Offer Private, Objective Guidance
I’ve been around long enough to see how most M&A paths actually unfold. Some work exactly as hoped. Others resolve quietly. A few fall apart late for reasons that never make it into a postmortem. I’ve been on the acquiring side, the...
Put the Answer First: Stop Burying the Lead
Dear Marketers, Put the answer first. Put the answer first. Put the answer first. Sincerely, Humans & Answer Engines (ChatGPT, Claude, Etc.) ------- (In other words, stop burying the lead with your content. If you want impatient humans to stick...
SHAREit Group Upgrades to AI-Powered Mobile Ad Platform to Drive Growth in Emerging Markets
SHAREit Group has revamped its mobile advertising platform into an AI‑driven growth engine, leveraging its proprietary AI‑Powered Core. The upgraded system now reaches roughly 2.4 billion users, delivers over 150 million daily ad impressions and handles up to 180 billion ad requests per...
Hook First, Depth Later: Win on Social
Most smart people lose on social because they start with depth. The mistake isn't being smart. It's leading with complexity before you've earned attention. Algorithms don't reward depth at the top of the funnel. They reward: • Simplicity • Repeatability...
Future Work: Claude Code Builds, Manus Handles Tasks
The future of work is multi-tabling Claude Code for building products + Manus for general tasks. https://t.co/g21OVOiZgR
SaaStr Scales GTM Dramatically with Minimal Staff
"SaaStr went from 10 humans in GTM to 1.2. And it does just as well. But we'd still love to hire 2 more humans." with @lennysan https://t.co/TKyWoJ0aau
Organize Claude Code Meetup to Accelerate Business Growth
Considering doing a 'Claude Code for Business' in- person meetup since this stuff is changing so fast. If you want to meet up with likeminded Claude Code fanatics who want to grow their businesses faster, leave a comment.