Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Revenue Architecture Advisory
The post warns that product‑market fit alone does not guarantee scalable revenue; fragile go‑to‑market architecture leads to rising CAC, softening win rates, and fragmented messaging. It proposes a revenue‑architecture advisory that diagnoses structural constraints and installs a unified system across marketing, sales, product, and customer success. Offerings include a 30‑day diagnostic sprint, a 90‑day full‑installation partnership, and ongoing board‑level advisory. Real‑world installations show reduced acquisition volatility, higher expansion revenue, and shorter sales cycles.
How Better Data Is Improving Restaurant Lead Conversion for Technology Solution Providers and Other Restaurant Vendors
Timing is the decisive factor in restaurant‑technology sales, with most vendor decisions made months before a restaurant opens. Preopening Restaurants Resource offers an intelligence platform that uncovers restaurants in development, under construction, or early planning stages, allowing vendors to engage...
Solarium Green Energy Shares Surge 8% After Launching 1 GW Solar Module Plant
Solarium Green Energy Limited saw its BSE‑listed shares climb nearly 8% after announcing the commissioning of a 1 GW solar module manufacturing facility in Ahmedabad. The plant, built at an estimated ₹900 million capex, is projected to generate more than ₹1,000 crore in...
The "Acquired" Cash Machine
This episode dissects the Acquired podcast as a high‑margin cash machine, estimating roughly $20 million in annual revenue—primarily from premium sponsorships—and $16‑18 million in profit for founders Ben and David, who own 100% of the business. The hosts explain how the show’s...
Start Every Pitch With a Strong Value Proposition
Lead with The value prop
New Brand Onboarded, Strategies Prove Effective
New brand onboarded with us 2 weeks ago. Safe to say our new strategies are working well. https://t.co/tJcD1VHCQ8
Multiply Secures $9.5M to Launch AI‑Driven Self‑Learning Ads for B2B Market
San Francisco‑based Multiply closed a $9.5 million Series A led by Mayfield to roll out its Self‑Learning Advertising platform. The AI‑native agency claims its system can boost B2B pipeline by 300%‑500% by continuously updating ads with sales‑call and CRM data. Early customers...
How I Turned 1K Services Into 10K+ Clients
Jaz explains how he grew his service business from $1K invoices to $10K+ clients by shifting focus from sheer effort to structured, value‑based offers. He discovered that packaging work as outcomes, layering services, and presenting higher‑priced solutions created faster client...
How Niche B2B Ecommerce Wins Against Bigger Competitors
The article outlines a repeatable content‑first playbook that lets niche B2B ecommerce brands outrank well‑funded generalists by targeting specification‑level search queries. It shows how technical depth, a precise keyword architecture, and AI‑ready internal linking can shift organic traffic from broad...
Multiply Raises $9.5M to Deploy Self-Learning AI Ads, Claims 300-500% Pipeline Boost
San Francisco‑based Multiply announced a $9.5 million Series A led by Mayfield to launch its Self‑Learning Advertising platform. The startup says its AI agents can deliver 300%‑500% more pipeline for B2B advertisers by continuously updating campaigns from sales‑call data.
Combine Intent, CRM, and Hiring Data for Instant Warm Leads
Find accounts actively researching your category and hiring to solve problems YOUR PRODUCT SOLVES - in <4 minutes... No heavy ABM motion, no weird back and forth between marketing and sales. Not properly prioritizing your accounts with signals kills your conversion rates,...
Run 36,000 AI Experiments Nightly for Free
Your competitor runs 50 marketing experiments a year. You can now run 36,000. For free. Andrej Karpathy just open-sourced Auto Research. It runs AI experiments every 5 minutes on a single GPU while you sleep. We’re already testing this at Single Grain....
Dataminr and Crisis24 Announce Strategic Partnership to Pioneer the Future of AI-Powered Global Risk Management
Dataminr and Crisis24 announced a multi‑year partnership to build the industry’s most advanced Critical Event Management platform, blending Dataminr’s AI‑powered real‑time intelligence with Crisis24’s risk‑management suite. The combined solution will ingest over one million public data sources—text, image, video, audio,...
Diversify Ad Spend: Single-Platform Reliance Risks Revenue
Pinterest's CEO blamed tariffs for the company's weak Q4 2025 performance. > Stock dropped nearly 17% > They laid off 15% of the workforce. Tariffs had nothing to do with it… Pinterest's ad auction was being propped up by a handful of large...
Proactively Leverage Raving Fans as Mid‑Cycle Champions
Pivot for 2026 - will be setting up my prospects and customers with more references. I’m lucky - I’ve worked to bring on 110 net new logos and work with 30 existing customers. We have raving fans here...
FreeWheel Integrates Tunnl Audiences to Accelerate Political and Public Affairs Targeting Across CTV for 2026 Campaigns
FreeWheel announced a direct integration with data‑partner Tunnl, adding more than 3,500 issue‑driven audience segments to its CTV buying platform. The partnership promises a roughly 90 percent match rate on premium CTV inventory, reducing waste and accelerating activation for political advertisers....
Buy GTM Tools only From Proven GTM Experts
The company you’re buying GTM technology from should be exceptional at GTM. If they’re not, don’t buy their product.
AI's 2026 Role in B2B Marketing Revealed
Where AI Will Be Used by B2B Marketers in 2026: DGR Interview with Jasper’s Loreal Lynch https://t.co/cwzgShtPlg via @DG_Report
XTransfer CSO Neil Ni Calls for AI‑Driven Security at Rwanda FinTech Forum Amid 300% Africa Growth
XTransfer’s chief strategy officer, Neil Ni, addressed the Inclusive FinTech Forum 2026 in Kigali, Rwanda, where he warned that speed and trust are the biggest hurdles for cross‑border B2B payments. He cited a 300% surge in African activity in 2025 and...
What Is a Go to Market Strategy? Guide for Enterprises
A go‑to‑market (GTM) strategy is a structured plan that guides enterprises in launching new products, entering new markets, or testing growth opportunities. The guide outlines core components—ideal customer profile, competitive research, messaging, targets, and tactics—while highlighting diverse GTM models such...
BambooBox Announces $6.6 Million to Build the Managed ABM Operating System for Enterprise Revenue Teams
BambooBox announced a $6.6 million Series A round led by Peak XV’s Surge to accelerate its Managed ABM Operating System. The platform blends AI‑driven orchestration with forward‑deployed ABM experts, aiming to solve the execution gap that many enterprises face with traditional ABM tools....
SailPoint Teams with AWS to Secure Agentic AI with Unified Identity Governance
SailPoint, the enterprise identity‑security leader, and Amazon Web Services announced today a multi‑year strategic collaboration to embed SailPoint’s unified identity‑governance layer into AWS’s agentic AI services. The partnership will integrate SailPoint’s Identity Security Cloud with AWS AgentCore, enabling joint customers...
Visa Bets on Agentic Commerce to Power Next Wave of B2B Growth
In mid‑March 2025, Visa’s chief product and strategy officer Jack Forestell told analysts at the Wolfe Research FinTech Forum in New York that the company is positioning AI‑driven agentic commerce as its next major growth engine. The announcement follows Visa’s...
GoTo Launches LogMeIn Partner Network To Boost Channel Momentum
GoTo has unveiled the LogMeIn Partner Network, a channel‑focused program designed to re‑energize its relationships with IT resellers, managed service providers and global systems integrators. The initiative centers on LogMeIn Resolve and Rescue, offering AI‑driven endpoint management, remote support and zero‑trust...
Stop Micromanaging Meta Ads; Let Algorithm Learn
The operators losing money on Meta aren't spending too little. They're touching the account too much. What a $50K+/month account actually looks like: 1-3 campaigns max ↓ Broad audiences only (no manual targeting) ↓ 6-10 creative variants per ad set ↓ CBO at...
From Freelancer Chaos to a Scalable Outreach Machine
The post outlines how agencies evolve from a freelancer‑style outbound process—manual lists, custom messages, and founder intuition—to a chaotic, over‑staffed operation, and finally to a scalable outreach machine built on structured targeting, repeatable messaging, and systemized signal tracking. It highlights...
Unified Attribution Solves Conflicting Credit Across Platforms
The eCom world is obsessed with making decisions based on attribution data...but Meta and Google are claiming the credit for the SAME conversion • You recalculate your break-even ROAS. • You shift budget. • You scale what looks like a winner. But if the...
OK28: How ElevenLabs Is Scaling Outbound From 5% to 46% With Human SDRs
ElevenLabs’ GTM leader Jonathan Chemouny revealed how his small, distributed SDR team lifted outbound contribution from 5% to 46% of the company’s pipeline within a year. The team operates without formal titles, stand‑ups, or traditional activity metrics, relying on async...
Address Deal Risks Directly to Accelerate Wins
Here’s one area I worked on with my Enterprise Sales leader on to start 2025. We strategize in deal reviews the biggest risk and our action plan. And oftentimes the best strategy is simple. Call out the elephant in the room. We often know...
LinkedIn VP Reveals Winning B2B Ad Strategies
LinkedIn is the number one channel for B2B marketers (for content, social, ads, you know we love it here) so I had LinkedIn VP Marketing Davang Shah on the podcast this week to go right to the source about what's...
Rapid7 Boosts Profitability, Simplification In Refreshed Partner Program
Rapid7 unveiled a refreshed partner program that lifts margins on deal registration and co‑sell, introduces an invitation‑only Platinum tier, and streamlines co‑sell structures. The new tier delivers higher rebates, custom demand‑generation, and early product road‑map access for top partners. Simplification...
Consistency Still Wins in Evolving Social Media Landscape
Back in 2013, I wrote an article for the Online Marketing Institute entitled “Social Media: It’s Not Easy, But It’s Simple.” The core concept was timeless: brands must be ready to send the right message to the right people, in...
Start with Perfect‑fit Prospects, Skip Early Experimentation
Founders: Your first 50 prospects should be your perfect fit: - Right size - Right pain - Right geography - Right tech - Right budget Save experimentation for later prospects.
Gartner: 67% of B2B Buyers Prefer a Rep-Free Experience
Gartner’s survey of 650 B2B buyers shows 67 % now prefer a rep‑free buying experience, while 45 % used AI tools during a recent purchase. The findings highlight a shift toward self‑directed, digitally mediated buyer journeys. As early interactions drop, static sales...
Launch Everywhere at Once, Beat Incumbents Globally
"It's really hard to enter a market if there's an existing incumbent." So Zhong Xu launched Deliverect in every country at the same time. 7 years later: #1 or #2 in all of them. https://t.co/fbRQrowVSQ
Testing Offers Can Add $80K Monthly Revenue
You've never tested your offer. → Same "20% off" since day one. → A 20% AOV lift + 10% CVR lift moves a $100K/month account to $330K. → That's $80K+ a month. From the offer. NOT the ads. 5 offer types...
How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy
Harvard Business School lecturer Mark Roberge uses the InsightSquared case to illustrate why SaaS startups often stumble when they rush to scale sales after a Series A. He argues that founders rely on superficial Excel forecasts instead of bottom‑up revenue models,...
Nvidia’s NemoClaw Enables Secure, HIPAA‑Compliant Enterprise Adoption
Multiple 9-figure+ companies have asked for Claw implementation with caveats around security and HIPAA compliance. And rightfully so. @nvidia’s NemoClaw makes it all possible with enterprise security in mind. Such a smart partnership with OpenClaw. More below:
Why B2B Mega Events Are Going Extinct – and What’s Replacing Them
B2B mega‑events are losing relevance as sellers shift toward curated, intimate gatherings. Declining ROI, content commoditization, and buyers' heavy pre‑research—81% already favor a vendor—reduce the value of large trade shows. Information overload further erodes attention, making peer‑to‑peer trust and face‑to‑face...
Lulus Becomes Victoria’s Secret’s Latest Brand Partner
Lulus, the 30‑year‑old occasion‑wear label, is expanding its wholesale footprint by adding Amazon and Victoria’s Secret to its distribution roster. The brand already entered all 350 Nordstrom stores and broadened its assortment at Urban Outfitters, aiming to capture customers where...
Enterprise AI Yields Higher LTV, Beware Subsidy‑Driven CAC
Customer lifetime value for enterprise AI customers is higher than for consumer customers. COGS of providing subsidized service is part of customer acquisition cost (CAC). Distribution can be brute forced by heavily subsiding service (ie CAC). Stranded CAC...
Fix Perception Before Scaling Demand, Not Tactics
Most companies are not scaling strategy. They’re scaling tactics. More content. More CRM. More campaigns. More outbound. And the market still doesn’t fully understand why they matter. That’s not a demand problem. That’s a perception problem. Before you scale demand, fix how the market sees you.
David’s Bridal Launches Wholesale Division With a Focus on Independent Boutiques
David’s Bridal announced a new wholesale division aimed at independent boutiques worldwide, offering exclusive designer capsule collections that will not appear in its own stores or online. The program features collaborations with Vera Wang Bride, Oleg Cassini, and Viola Chan Couture and aligns with the...
AI Panel Refines Copy to Perfect, Boosting Conversions
One of my favorite prompts summons AI expert panelists that recursively score output until it's top-notch. You can use this for copy of any kind: Sales copy E-mail marketing Landing pages Social media copy and more. We're using this in our sales agents to create...
Curiosity to Automation: Boosting Sales and Growth
Roy Barberi oversees five locations for 84 Lumber. He walked into the AI Business Lab® Mastermind with curiosity and walked out with execution. Automated sales tracking across all five locations. A complete promotional system built from the ground up. Hours of...
How a Freight Company Added $30,000 a Night With One Simple Question
A freight trucking firm boosted nightly earnings from $20,000 to $50,000 – a 150% jump – by training drivers to ask one simple question after each pickup: “While I’m here, do you need anything else shipped?” The tactic required no...
Profit‑first Offers, Then Ads, Not the Reverse
When you finally understand what brands actually need, it won't come from running better ads. The thing you knew was missing, but kept patching with better targeting. Honestly, tighter campaign management is unsustainable because it’s too easy to slip back into...
Treat Your Prospect List Like a Balanced Portfolio
Founders: Build your prospect list like a stock portfolio: Core: Perfect fit, can close fast Growth: Bigger deals, longer sales cycle Seed: Testing new verticals Balanced approach = consistent pipeline
“Message Not Received” Covers Marketing to Advisors
Financial institutions are struggling to reach independent advisors, a group projected to shrink by 32% by 2035. At Exchange’s Industry conclave, IAA CMO David Buzo outlined five rules to modernize advisor marketing, emphasizing precise targeting, appropriate channels, and value‑first engagement....
Treat Sales Like Engineering to Scale Rapidly
Making a product is not that hard. Getting it into as many hands as you can? That's what kills most startups. Zhong Xu scaled Deliverect to 80,000 customers because he treated sales as an engineering problem. https://t.co/WlxbWnSSjZ