Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
6 Marketing Trends You Need to Focus on in 2026
John Jantsch’s Duct Tape Marketing podcast outlines six marketing trends shaping 2026, focusing on tactics already gaining momentum. He emphasizes the expanding influence of local SEO, authentic human storytelling, and unconventional "mischief" offline experiences. The episode also calls for a budget shift toward retention, leveraging micro‑influencer trust brokers, and producing intent‑driven content that directly answers user questions. Practical steps are offered for small and local businesses to implement immediately.
Psychology Beats Tactics: Top Hard Sales Skills
The 3 Hardest Skills to Teach in Sales (From 2,000+ Hours of Coaching) 👇 After two decades in the trenches and thousands of hours coaching sales professionals, I’ve realized that the "mechanics" of sales are (with the right coaching) easy....
Post‑crisis “Diligence” Masks Underlying Process Gaps
I keep seeing the same thing after teams realize something important too late. The impact shows up in how work gets done. Extra checks get added before meetings. People start keeping private notes. Someone is asked to manually watch competitors....
Bloomreach Announces Loomi Connect, Bringing Your Brand’s Search Intelligence to the OpenAI Marketplace
Bloomreach unveiled Loomi Connect, a new integration that delivers its product discovery engine to the OpenAI Marketplace via the Model Context Protocol. The solution lets ChatGPT and other conversational AI platforms surface ecommerce catalogues using the same search algorithms and...
Founders’ Retention Payments Can Outshine VC Liquidation Preferences
Yes, VCs often have a “liquidation preference” But there is also a “founder preference”. It’s called retention payments, which can often be eight figures on top of any return from common. And are often structured in a way to...
AI Accelerates Competition: Stay Ahead or Become Irrelevant
Old rules: Around Year 5, the Competition Catches You in Whatever Made You Special Around Year 10, you have an Existential Threat. The tech world has changed so much, what you started with is sort of irrelevant. Today, with AI, often happens...
Cross-Media Optimization in the Modern Martech Stack
Cross‑media optimization reframes marketing as a unified portfolio rather than isolated channel silos, using incrementality to measure true business impact. It relies on data unification, causal experimentation, and response‑curve modeling to allocate spend across paid search, social, CTV, retail media,...
Innovators Need a Different Marketing Playbook Than the Masses
There's a lot to be learned about new product marketing through how people discover new music. Everyone knows people, and maybe you are one, who likes to find bands others aren't listening to yet, to be at the edge of...
Five Hook Formulas That Capture Audiences Instantly
Most presenters lose their audience before the first slide even appears. After studying hundreds of presentation openings, here are five that consistently work: 1. Start with a “Did you know…” Shock them with a fascinating fact or unexpected insight. Curiosity...
Miro Launches Collaborative AI Workflows to Transform How Teams Work and Accelerate Innovation
Miro unveiled AI Workflows, a collaborative AI suite for its AI Innovation Workspace, enabling enterprise teams to build, customize, and share visual, multi‑step AI processes on a shared canvas. The solution combines visual Flows, conversational Sidekicks, and Visual Context Processing...
10 Proven AI Uses to Boost Your Business
It's been an incredible challenge to keep myself from splitting my focus yet again. I've been asked over and over to teach how I use AI in my business. But that would have me shift focus from Sales, Marketing, and...
CDPs Are Dead, Brands Just Haven’t Noticed
The article argues that customer data platforms (CDPs) are becoming obsolete as brands realize that managing person‑level identity data is costly, risky, and increasingly regulated. Instead of owning granular customer profiles, companies are moving toward platform‑managed identity solutions and lightweight...
Jivox Raises Strategic Financing, Rebrands As DaVinci Commerce To Power The New Era Of Agentic Commerce Marketing
DaVinci Commerce, formerly Jivox, announced a strategic financing round led by AI and enterprise veterans, including Saama Capital, Amit Singhal and Sohaib Abbadi. The capital will fuel product innovation and expand go‑to‑market efforts for its AI‑native platform that automates commerce...
Plume Acquires Sweepr to Deliver AI-Orchestrated Customer Experience Platform to ISPs Globally
Plume Design announced the acquisition of Dublin‑based Sweepr, an AI‑powered customer‑care orchestration platform. The combined solution leverages Plume’s real‑time device telemetry from half a billion connected homes with Sweepr’s no‑code workflow engine, enabling AI‑guided diagnosis and automated remediation across all...
Senzing Entity Resolution AI Now Available in AWS Marketplace for Risk & Fraud Detection and KYC
Senzing announced that its entity‑resolution AI is now available through AWS Marketplace as a downloadable SDK. The solution runs natively on customers' AWS environments, offering real‑time or batch matching for risk, fraud and KYC use cases. It supports EC2, Aurora...
Sumsub Joins World Economic Forum Unicorn Community to Tackle AI Fraud and Advance Inclusive Digital Identity
Sumsub, a leader in identity verification, has been admitted to the World Economic Forum’s Unicorn Community, granting it a seat at the 2026 Davos meeting. The company’s latest Identity Fraud Report shows AI‑driven fraud surged 180% YoY, with multi‑step attacks...
March Networks Presents New Cloud Storage at Intersec Dubai, Reducing Video Storage Costs by up to 80%
March Networks unveiled a tiered cloud storage solution at Intersec Dubai, leveraging AWS S3 Glacier for low‑cost long‑term video archiving while keeping recent footage on fast‑access storage. The model promises up to an 80% reduction in video storage expenses over...
Direct Online Marketing Launches Service To Help Brands Show Up In AI Search Engines Like ChatGPT
Direct Online Marketing has introduced Generative Engine Optimization Services to help mid‑size and large enterprises appear in AI‑driven search platforms such as ChatGPT. The offering restructures digital assets, brand entities, and authoritative content so conversational AI can surface the brand...
MadSense and Symitri Unveil the Industry’s First Native OLM-Powered DSP Integration–Doubling Reach in Early Pilots
madSense and Symitri announced a strategic partnership that embeds Symitri’s PRISM AI directly into madSense’s OLM‑powered madBuy DSP, creating the industry’s first native AI‑driven DSP integration for the open web. The native integration enables real‑time, multimodal audience discovery and activation...
Get Found, Get Clients: Practical Growth Tactics for 2026
If you’re thinking about how to get more visible and bring in more consistent clients as we move into 2026, this will be a valuable conversation to join. Tomorrow (Tuesday 13th January), I’m speaking at a free online event with...
Diversify with Small Bets, Avoid Single‑focus Risk
The best business advice I ever ignored: "Focus on one thing." Turns out having a few small bets was way less risky than putting all of my eggs into one basket.
Glow Team Expands UI/UX Design Services for Digital Products
Glow Team, a leading product design agency, announced an expansion of its UI/UX services to cover scalable digital products such as SaaS platforms, web and mobile apps, and AI‑driven solutions. The broadened portfolio now includes design systems, UX audits, user...
Your AI Strategy Deadline: SaaStr AI
If you're a VP of Sales, CRO, CMO, or Head of Product at a B2B company and you haven't figured out your AI strategy yet... May 12-14 is your deadline. SaaStr AI 2026. SF Bay. Come with questions. Leave with...
Emergent: Ship Real Applications Faster With AI Builders
Emergent is an agentic AI platform that lets users build, deploy, and scale full‑stack web and mobile applications through natural‑language conversations. By automating design, coding, backend setup, and hosting, it compresses development cycles from weeks to minutes while delivering production‑grade...
One‑Time Billionaire Tax Is Just First Step
My take on California’s “One-Time” Billionaire Tax. It’s much worse than it looks. 📉 Will it pass? Yes, likely. It only needs 50%+1 voter approval. SEIU + CTA have done this before—Prop 55 won 63% in 2016. ⚖️ Will it...
Give Real Reasons, Not Fake Scarcity, to Motivate
You need a better reason for someone to act rather than a “better” CTA. • Scarcity is fake. • Urgency is overused. Be clear, specific, and honest. People aren’t dumb, they’re just overloaded with garbage. Stand out by not insulting...
Sender: The Affordable Email and SMS Platform Built for Growth
Sender is an email and SMS marketing platform that offers a free‑forever plan with full‑feature access, positioning itself as a low‑cost alternative to legacy ESPs. The service claims a 99.98% inbox placement rate thanks to dedicated sending infrastructure and continuous...
Hire Salespeople Who Are Motivated by Money
Never hire anyone in sales that doesn't care about money You'll see
Companies Prioritize Efficiency Over Growth, AI Leads Shift
Hiring slowdowns aren’t isolated right now. Many companies are holding headcount flat, protecting capital, and waiting for more clarity before expanding teams. Attrition is also unusually low, which tells you something about uncertainty in the market. 👉 Efficiency, not expansion, is the current...
Appfigures: From Downloads to Revenue, Build a Smarter App Growth Strategy
Appfigures is an all‑in‑one mobile app intelligence platform that unifies downloads, revenue, ad spend, ASO, reviews, and competitive data into a single dashboard. The service monitors over 4.4 million apps, processes more than $13 billion in annual revenue, and tracks 11 billion downloads...
Framing Your Words Determines Whether Customers Buy
Sometimes it’s not what you say, but how you say it. Or, as a brain scientist would would say, how you frame it. The words you choose can make the difference between someone liking your product or not. Someone agreeing...
Build a Side Hustle Before Quitting Your Job
I don't think you should quit your job tomorrow. Honestly, that's bad advice most of the time. What I do think is that you should stop giving all of your best energy to a company that would cut you loose...
CallHippo: Scale Outbound Sales Teams To Close More Deals Faster
CallHippo is a cloud‑based virtual call‑center platform that consolidates outbound and inbound calling, messaging, analytics, and automation for sales teams. Its intelligent routing and parallel dialing cut time‑to‑contact, while AI‑driven insights provide real‑time coaching and automated call summaries. Integrated CRM...
AI Agents Outperform Mediocre Hires, Replacing Mid‑Pack Workers
"If I had 2 more great humans, I'd hire them tomorrow. If they were truly great. But a Pretty Good AI agent is better than ... hiring a human that isn't great. We don't need placeholder hires anymore. AI Agents...
Sell the Transformation, Not Just Product Features
If you want people to buy, don’t just show what your product does. Show what they become because of it. People want transformation more than features. Sell the identity shift, the status, and the story. That’s what actually converts.
Optiway Route Planner: Simplify Delivery Routes with Up to 200 Stops & an Intuitive Interface
Optiway Route Planner is a logistics software that lets businesses create, optimize, and share delivery routes with up to 200 stops in a single plan. Its intuitive map‑based interface reduces planning friction, while built‑in optimization algorithms cut mileage and labor...
AI Amplifies Your Thinking, Not Just Answers
The creative advantage of AI isn’t the tool, it’s the thinking behind it. People who get the most out of AI don’t treat it like an answer machine. They use it to question assumptions, explore alternatives, and reflect on their...
Scalable Review Pipeline Finds Only 1.8% Pain Signals
In just ONE HOUR I did this, with only my voice… this what GTM Engineering looks like in the future… 100% in Claude Code and with Apify ! What We Did: Review Enrichment & Classification Pipeline We built a scalable...
Startups Only Need a Strategist for Few Hours
The one hire I don't need, and none of my portfolio cos need, is a "Strategist" I know at certain stage in many folks' career, that's what they want to do Advise on strategy more than do work themselves No criticism But most startups...
Consistency Starts It, Details Accelerate Growth
I've been writing online for 6 years. And I still learn stuff that surprises me. Little things that seem obvious in hindsight. Like, why some posts take off, and others don't. Or why small tweaks change everything. The strategy is...
Ask Customers Directly: The Simplest Insight Source
Easiest way to find what your customers want? Ask them... So many times companies over analyze this and ignore what's right in front of them. Send surveys, give a great CX and ask why someone purchased your service/product.
Assume Layoff, Master AI, Become Indispensable
Here’s my brutal advice for 2026 but it’s given with love and to help: Assume You Get Laid Off This Year. Just assume it. Why? - Assume you aren’t AI fluent enough - Assume an AI agent replaces you -...
Context Graphs: Hype Meets Reality Check
A concept is making the rounds in AI circles right now that has many people very excited: context graphs . Foundation Capital published a piece calling it "AI's trillion-dollar opportunity." Engineers and founders are writing technical breakdowns of how it...
People First: Manifesto Drives Never‑Stop‑Learning Brand
Your only competitive advantage is your people. That belief shaped how we approached the Docebo rebrand from the very beginning. Because (as a marketer) it's your duty to give your company a damn opinion in the market. So, before any...
Build Stories From Real Audience Insight, Not Buzzwords
“Storytelling” gets tossed around so much can end up meaning ... nothing. In this clip, John Elbing , author of Storybuilding, helps us move past story as a buzzword and into something more useful: building stories from real audience insight....
Latent Demand: Unseen Needs Outpace Traditional Unmet Wants
The concept of the problem-unaware buyer is a long-standing one, especially in tech, where the dream is to unlock and dominate a whole new market through innovation. It falls often into the category of latent demand - a very real...
Boost Growth by Optimizing Customers, Churn, and Sales Focus
Best things to do when .. you don't know what to do: 1/ More time w/existing customers. Meet 5/mo IRL. 5/week on Zoom. 2/ Hire 1 great VP 3/ Drive down churn. You grow faster even w/o more leads 4/ Join more sales calls....
Dashboards Show History, Not Growth Opportunities
the problem with dashboards: they don’t tell you where to grow. They tell you where you’ve been. Mid-market teams don’t lack data. They have plenty of dashboards: CAC. LTV. Funnel conversion. Segment performance. I remember attending a weekly meeting w/...
Add a Revenue Filter to Claude Code for Growth
Claude Code lets you build anything. Most founders are using it to make $0. I almost did the same - until I added a revenue filter. Here’s how I use it to drive retention, expansion, and net-new revenue ↓
AI‑Driven GTM Built in 180 Days: Key Wins
1/ Personio's CRO Phil Lecor built an AI-powered GTM in 6 months. From nothing to all-in in 180 days. $8.5B company. 400 salespeople. 15,000 customers. Here's what actually worked (and the mistakes to avoid): 🧵 https://t.co/qhDbuFmAxS