Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
DMWF Spotlight: The New Rules of B2B: Gen Z, AI, and the Rise of Social-First Marketing
B2B marketing is undergoing a rapid transformation as Gen Z buyers demand transparent, peer‑validated experiences and AI amplifies strategic insight. These forces are pushing social media from a support role to the primary go‑to‑market engine, where credibility and real‑time influence shape pipeline before sales outreach. Oktopost positions itself as the AI‑ready social operating system that directly links social engagement to measurable revenue outcomes. The company will detail these tactics at the DMWF conference in London on May 6‑7.
Telefonica Germany Partners Automobile Association ADAC to Launch New Digital Benefit Programme
Telefonica Germany has entered a partnership with the German automobile association ADAC to embed its O2 and Blau mobile‑service portfolios into ADAC’s newly launched digital benefits platform. Existing O2 and Blau tariffs will be available to ADAC members, and Telefonica...
DMWF Spotlight: Answer Engine Optimization (AEO): A Comprehensive Guide for 2026
Answer Engine Optimization (AEO) is emerging as a critical discipline that enables brands to appear within AI‑generated answers on platforms such as ChatGPT, Gemini, and voice assistants. Unlike traditional SEO, AEO focuses on concise, structured content and schema markup so...
Relentless Focus on Top Accounts Beats Mass Outreach
Chet Holmes managed a magazine dead last in market share out of 15 competitors. He found 167 accounts drove 95% of industry revenue. He stopped pursuing the other 1,833. Cold turkey. Every 2 weeks: direct mail + phone call + fax. 4 months later:...
Why Decathlon and MediaMarkt Are Partnering in Germany
Decathlon has struck a strategic partnership with MediaMarktSaturn to launch shop‑in‑shop sections inside the electronics retailer’s German stores, beginning with a 1,000 m² space at Munich’s Perlach Einkaufszentrum. The first location opens on March 26, with additional sites slated for later this...
Teneo and Thoughtworks Launch New AI-Focused Joint Venture
Teneo and Thoughtworks have launched an AI‑focused joint venture to help CEOs and boards accelerate business transformation in the "AI and agentic" age. The partnership combines Teneo’s 1,800‑plus C‑suite advisors and global network with Thoughtworks’ 10,000 engineers and proprietary agentic...
How Can GTM Teams Turn Buyer Signals Into High-ACV Deals?
Enterprise sales are no longer driven by instinct alone; modern buyers conduct extensive research before ever contacting a seller, generating a wealth of first‑, second‑, and third‑party signals. Companies that can capture these real‑time intent cues and translate them into...
Marketers, Not Engineers, Drive Today’s Billion‑Dollar Brands
The (lazy) narrative: "agencies are dead" The reality: good marketers will get VERY rich — Building a product used to require a ton of capital, years of engineering or R&D, and a team you probably couldn't afford. (Trust me. I built a VC-backed tech...
The New Must-Haves in B2B Ecommerce Tech Stacks Go Beyond CRM and CMS
B2B ecommerce leaders are expanding beyond traditional CRM, analytics and CMS to meet rising buyer expectations for real‑time, self‑service experiences. Five emerging applications—product information management (PIM), digital experience platforms (DXP), configure‑price‑quote (CPQ) tools, B2B‑specific ecommerce platforms, and customer data platforms...
Turn March Madness Alumni Data Into 50+ Sales Meetings
I've booked over 50 meetings from my March Madness template since starting it. And you can scale it with Sales Navigator. 68 different universities make the tournament. Odds are, at least one of your prospects went to 1 of those schools. Zero sports knowledge...
Join Our AI‑Driven SDR Team, Fast‑Track to Leadership
I'm looking for an SDR that's excited to embrace tech and AI. You'll be the second member of our SDR team with a focus on warm outbound and account-based prospecting across North America. A few key highlights: - Big part...
One Contact Won’t Cut It
Relying on a single contact in B2B sales creates blind spots and exposes reps to turnover, vacation, or hidden objections. Enterprise deals typically involve eight to eleven decision‑makers, making a one‑person approach risky. The article advises sellers to aim for...
Cutting Marketing Won’t Fix Rising CAC—Fix Selling Friction
“The CAC isn’t clearing. We need to cut marketing spend.” I’ve heard that line more than once. On the surface it sounds rational. CAC is rising. Attribution dashboards look weak. So marketing must be the problem. But most of the...
Hakan Özal Joins impact.com to Drive Enterprise Partnership Growth in DACH
impact.com has appointed Hakan Özal as Director of Sales for the DACH region, overseeing Germany, Austria and Switzerland. Özal will steer sales strategy toward enterprise advertisers that manage complex, cross‑channel partnership programs. The role emphasizes integrating affiliate, creator, referral and...
Associate Director, Partnerships
Dentsu’s Amplifi brand is hiring an Associate Director, Partnerships in New York to lead its Video, Audio, and Publishing vertical. The role reports to the Director of Partnerships and will own a portfolio of specialized media partners, drive strategy execution, negotiate...
#242 Inside XJet's New Product & Market Strategy with CEO Guy Zimmerman
XJet, a pioneer of NanoParticle Jetting, unveiled two new printers—the high‑throughput Carmel 5000X and the cost‑effective Carmel Pro—while also entering the precious‑metal additive market. CEO Guy Zimmerman explained the product evolution, highlighted key factors for building a compelling AM business...
4 Techniques for an Irresistible Value Prop
Effective value propositions require four essential components: proof of performance, certainty of the buying process, confidence the solution solves the problem, and trust in the seller. Without any of these, deals often stall or collapse, forcing sellers into price‑driven negotiations....
Plant-Based Eatery Smith and Daughters Eyes Expansion
Australian plant‑based chain Smith and Daughters, together with Smith and Deli, announced a national expansion backed by impact investor Kelly Jarrett. The rollout begins with a new Smith and Deli outlet in Melbourne’s CBD in April and the launch of...
Turning B2B Events Into Content Engines
Corporate B2B events are evolving from logistical chores into strategic content engines. Marketers often spend 80 to 200 hours on operational tasks, diverting senior talent from narrative development. By treating logistics as infrastructure and outsourcing execution, companies free creative resources...
Frictionless Commerce Chain Boosts Deal Velocity and Protects Margins
What does success look like 12 months in if you go all in on a frictionless Commerce Chain? I asked Lisa Martin, CRO of #Conga at #CongaConnect. Her answer was precise. Deal velocity accelerates. Deal volume grows. Revenue leakage stops hiding in...
Target Prospects with Priority Pain, Budget, Speed, No Blockers
Founders: Your best prospects have these traits: 1. Pain point is top 3 priority 2. Budget exists or allocated elsewhere 3. Can decide quickly 4. No major technical blockers 5. Clear ROI path Don't compromise.
Why Tigo Energy’s CELTEC Deal Matters for Solar Safety Compliance in Central America
Tigo Energy announced a strategic partnership with regional distributor CELTEC to bring its rapid‑shutdown and optimizer portfolio to Central America and the Caribbean. The collaboration targets markets where NEC 2017 and NEC 2020 safety codes are becoming mandatory, starting with Panama. Central...
Discovered a Winning Ad and Offer Simultaneously
Found a new winning ad and a new offer on the same day 🚀🚀 https://t.co/6IHT9GoF1L
Strategic Narrative Powers the Attention Engine
This is Scott Albro talking strategic narrative as one of the core pieces of what he calls the Attention Engine. We will talk this and more at: Engineering Tailwinds. The GTM Playbook for Winning in Hard Markets. Thursday, March 26...
Top B2B Cold Email Outreach Services: Boost Conversions and Maximize Lead Opportunities
The article surveys the five leading B2B cold‑email outreach services—ProspectOut, Belkins, CIENCE, Growth Rhino, and Martal Group—detailing their pricing structures, core capabilities, and ideal client profiles. ProspectOut emphasizes high‑accuracy prospect data starting at $500 a month, while Belkins offers full‑cycle...
Deep Customer Success Unlocks Upsell Even After Layoffs
I still think about one of the smallest deals we won, that I was FIRED UP about. I got credit for $5.8K. One of my most proud wins of 2024. 90 days prior, we learned the sad news an active customer...
High ROAS May Mask Lack of New Customers
Strong ROAS in Ads Manager doesn't mean you're acquiring new customers. You might just be really good at selling to repeat customers. We killed a campaign last month because of exactly this. The campaign looked clean. • ROAS was holding • Conversions were consistent •...
Go-To-Market Cultural Alignment: The Invisible Variable in U.S. Expansion
Expanding into the United States remains a top priority for high‑tech and industrial firms, yet many stumble not because of product flaws but due to a hidden obstacle: go‑to‑market cultural alignment. Companies often import messaging, sales tactics, and partnership models...
From SaaS to RaaS: Pricing Shifts Toward Outcomes
Most companies still sell software. The future pays for outcomes. SaaS pricing is shifting through three phases. And if you’re not explicit about which phase you compete in, someone else will decide for you. Phase 1: SaaS You sell a...
From SKOs to Pickleball: Reviving Human Sales Skills
I spent the first 3 months of this year doing SKOs/keynotes for SDR/AE teams. Now that the seasons is over here is my focus is for the next season. 1. Pickleball Yeah we're back. I thought this was going to be the...
The New ‘Frontier Partners’: Selling Change, Not Technology
IT distributors and vendors are being urged to abandon pure technology sales in favor of selling organizational change, a shift championed by Futurum Group’s Tiffany Bova. She introduced the concept of “frontier partners” – channel players that prioritize AI‑driven intelligence...
Consistent, Genuine Reddit Engagement Builds B2B Trust
The B2B brands winning on Reddit are not spamming links. They are showing up consistently. Answering questions genuinely. Building credibility post by post. Then when someone asks what tool to use or what agency to hire, their name is already in...
Spot Hidden Prospects by Reading Job, Tech, Funding Signals
Founders: The best prospects are often hiding in plain sight: - Job postings = hiring pain - Tech stack = infrastructure - Client lists = industry focus - Funding = budget signals Learn to read these signals.
Jefferies Analyst Says Nike Wholesale Is Back on Track at Dick’s: Here’s Why
Jefferies analyst Randal Konik says Nike’s wholesale business is regaining momentum at Dick’s Sporting Goods, citing strong product‑led demand and collaborative activations. He highlights that both Dick’s and Foot Locker have completed inventory clean‑ups, removing pressure on Nike’s sell‑through. Konik notes...
Don’t Chase Enterprise Just because some Teams Buy
So many startups erroneously think they should “go upmarket to the Enterprise” just because some teams at large companies bought their software. 50% of people work at big companies, and they’re already buying. Here’s more blunders to avoid: https://t.co/cE9pImYPyy
Recalculate ROAS: Tariffs Shift Break‑Even Targets
Your ROAS target is wrong. Tariffs keep changing, so you need to know your break-even math. A brand that needed 3.0x to break even might need 2.3x. That's the difference between cutting spend and scaling aggressively. Run this audit before making...
Sales Velocity: What It Means and How to Increase It
Sales velocity measures how quickly qualified deals convert to revenue, linking pipeline volume, deal size, win rate, and cycle length. Companies with modern sales models grow 17‑21% faster, yet 84% of reps miss quota, highlighting the metric’s relevance. The formula...
Beyond CTR: Track ATC to Validate Creative Success
If you're only looking at CTR and CPM and calling it a day, it's pretty obvious why your creatives fail. CPM and CTR tell you how your ad is competing in the auction and whether people are clicking. That's it. They do...
LinkedIn Is the #1 Growth Engine for B2B Founders
I saw this post the other day: “Someone should buy LinkedIn and turn it off.” So. Dumb. If you sell B2B, there is literally no better place to get your business off the ground organically than LinkedIn. Nearly every Founder I've...
Otter.ai Appoints Kenny Scannell as Chief Revenue Officer to Accelerate Global Growth and Enterprise Adoption of AI
Otter.ai announced the appointment of Kenny Scannell as Chief Revenue Officer to accelerate its global growth and enterprise adoption of AI‑driven conversation intelligence. Scannell brings more than two decades of SaaS revenue leadership, most recently tripling year‑over‑year growth as SVP...
Audit Your AI's Brand Knowledge Before Launch
Training the AIs is all of our jobs. Can it answer your prospects questions about your brand? Have you fed it the proof points it needs to recommend you? Is there any key information missing from it's training data?? It's...
Name Their Biggest Concern, Then Solve It
One of my absolute favorite sales 'techniques.' Drop a line about “the biggest concern” you have and watch it magically get solved. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝘀𝗵𝗮𝗿𝗲𝗱 𝗶𝗻 𝗮 𝗿𝗲𝗰𝗲𝗻𝘁 𝗰𝗮𝗹𝗹: "My biggest concern is that the team is...
MediaCo Appoints Neida Gotay as Vice President, Integrated Sales
MediaCo Holding Inc. has appointed Neida Gotay as Vice President of Integrated Sales. Gotay will manage local and national sales in Orlando and Atlanta while driving multi‑platform revenue growth across Florida markets. She brings 18 years of media sales leadership...
Prioritize Pain Points Over Relationships in Prospecting
Founders: Don't prospect by relationship first. Bad: "I know someone at Company X" Good: "Company X has our exact pain point" Then and only then check for relationship leverage.
Scale Fast: Partner with POS, Not Each Restaurant
Signing customers one by one? Too slow. Zhong Xu signed 10 POS partners instead. Each brought 100 restaurants/month. That's how Deliverect hit $10M ARR in 2.5 years. https://t.co/V4jbNRxFum
The Local Ecosystem: How B2B Partnerships Can Double Your Swim Club Membership
Traditional flyer distribution is no longer effective for swim‑club recruitment, especially in school environments where gatekeepers demand formal engagement. Club managers are urged to treat their facilities like CEOs, expanding beyond a single swimming program into a diversified aquatic portfolio...
Big Meta Spend? Audit These 5 Critical Inputs
Spending $50K+/month on Meta ads doesn't always mean your account is set up right. It could mean you're scaling the wrong inputs faster. Here are 5 things to audit in Ads Manager this month:
Founders Confuse Sales Gaps with Product Flaws
seeng founders with sales pipeline problems masquerading as product problems you need to be stress testing messaging, positioning, pricing and packaging with the market just as much as you are stress testing the product final validation that the product works happens...
Dmitry Shubov Consulting Attends Founders Meet Up | B2B Networking in Dubai Spotlights Deep, Founder-to-Founder Collaboration
Founders Connects hosted its second Founders Meet Up in Dubai on Jan. 29, 2026, bringing together SaaS, fintech, and enterprise startups with investors and service providers. The event featured structured matchmaking, small‑group Spotlight sessions, and topic‑specific discussions on go‑to‑market, B2B sales, and...
Fluent, Inc. Announces Partnership with Squire to Expand Commerce Media Solutions Beyond Traditional Retail Platforms
Fluent, Inc. announced a partnership with Squire, the all‑in‑one barbershop management platform, to extend its commerce‑media solutions into appointment‑based environments. The collaboration leverages Fluent’s experimentation framework and a Databricks‑backed data clean room that fuses Squire’s first‑party data with Fluent’s identity...