Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
Ecommerce Success with Fractional Talent
The Starters, launched in late 2023, is a two‑sided marketplace that connects ecommerce brands with vetted fractional talent, now hosting over 600 freelancers and serving 500 client brands. The platform differentiates itself by charging freelancers zero commission and requiring brands to pay a $295 monthly subscription, resulting in a median freelancer rate of $90 per hour. Bootstrapped with a $5,000 personal investment, the business focuses on high‑quality, strategic expertise rather than price competition. Looking ahead, The Starters plans to evolve into a broader knowledge hub offering courses, webinars, and advisory services for ecommerce growth.
Lachlan Martin Google Ads Consultant Launches Service to Boost Sydney Businesses
Sydney digital marketer Lachlan Martin launched a client‑focused Google Ads service aimed at service‑based businesses across Sydney and NSW. The offering begins with a profitability assessment to ensure campaigns are viable before any spend. It emphasizes high‑intent keyword targeting, daily...
How Inflation Reshapes Shopping Habits and Trust in Private Labels
Rising inflation is prompting shoppers to alter how they spend, favoring smaller quantities and lower‑cost alternatives such as canned fruit over fresh produce. Capgemini’s 2026 consumer study of 6,000 respondents shows nearly half of shoppers are trading down, while low‑...
Press Spike Amplifies SEO, AI Mentions, and Sales
What happens when you get a big spike in press coverage? Changes to your Google SERP? Yup. Changes to how AIs talk about you? Yup. Changes to sales? Yup, that too. 😎 This past Sunday, Geraldine and I joined Caitlin...
ShortsIntel Launches AI Platform to Automate Collecting, Tracking, Rights Management UGC and Community Videos
ShortsIntel unveiled an AI‑powered Social Video Intelligence platform that automatically gathers, tags, and manages short‑form user‑generated videos from TikTok, Instagram Reels, and YouTube Shorts. The tool detects untagged brand mentions, streamlines rights clearance, and offers competitor Share‑of‑Voice insights. By centralizing...
Optrua and Advantage Design Group Announce CRM Modernization Initiative Driving 80% Increase in Lead Capture
Optrua and Advantage Design Group completed a CRM modernization project that migrated ADG to Microsoft Dynamics 365 and optimized the platform. The phased, business‑first approach delivered an 80% increase in lead capture, cut unnecessary database storage, and standardized sales workflows....
Syntes AI Announces Integration With OpenAI to Power Trusted, Actionable Enterprise AI Agents
Syntes AI announced a native integration with OpenAI, allowing enterprises to combine OpenAI’s large language models with Syntes’s execution and governance platform. The integration lets AI agents reason over live business data, enforce governance policies, and execute actions across ERP,...
Amperity Introduces the First Enterprise Customer Data Agent that Turns AI Insight Into Live Segments and Journeys
Amperity unveiled its Customer Data Agent, the first enterprise‑grade AI agent that turns natural‑language queries into live customer segments and journey workflows. Leveraging Amperity’s unified, real‑time customer profiles and patented identity resolution, the agent can generate activation‑ready outputs without engineering...
AI-Driven Future Innovation Experience — TCL Showcases Microsoft AI-Powered Smart Terminals at CES 2026
At CES 2026, TCL unveiled a new line of AI‑driven smart terminals that span displays, mobiles, wearables and home appliances. The devices embed Microsoft Azure Speech, Azure OpenAI and Copilot capabilities to deliver real‑time translation, content generation and personalized recommendations....
Send More Emails Weekly, Boost Retention Without Harm
Most brands don’t send enough emails… We’ve worked with brands sending 2-3 emails a day. A vast majority of brands can send 5-7 emails a week and see very little if any negative impacts. Not sending this much? Test it… Start sending more and...
Practical AI Tactics for Scaling Revenue and Reducing Churn
No fluff. No panels about "the future of AI." At SaaStr AI Annual 2026 (May 12-14) you'll learn: 💲How to price AI features 🤖How to reduce churn with AI agents 💰How to build AI GTM agents that work 🧖♀️How to hire (or not...
Super League Acquires Let’s Bounce, Inc. To Accelerate Full Funnel Marketing Within Gaming and UGC Channels
Super League announced the acquisition of Let’s Bounce, Inc., a marketing‑technology firm specializing in scalable, measurable brand engagement within gaming and user‑generated content (UGC) environments. The deal brings Bounce’s automation, loyalty mechanics, and campaign measurement tools into Super League’s playable‑media...
AI-Driven Efficiency Fuels Flat Hiring and Lean Teams
Noticing fewer job openings in 2026? Big companies like Shopify and Chime are keeping headcount flat. 66% of leaders want to stay pat or even cut roles. Why? Uncertainty, a focus on capital efficiency, and a big bet on AI driving productivity. Lean teams...
Brand Is the Lasting Feeling, Not Just Visuals
Brand is more than a logo, colors, or your feed aesthetic. Brand is the feeling customers carry when you’re not in the room. • Trust • Identity • Reliability Design makes it look good, brand makes it last.
VIAVI Introduces Augmented Reality Solution for Visualizing Radio Frequency Signals in Real Time
VIAVI Solutions has launched RF Viewer, an augmented‑reality overlay that visualizes radio‑frequency (RF) signals in real time, and integrated it into its OneAdvisor 800 Wireless test platform. The solution was co‑developed with Verizon Wireless to help technicians locate passive intermodulation (PIM)...
Share, Don’t Perform: Build Genuine LinkedIn Impact
Here's a quick tip on how to build an effective presence on LinkedIn. Too many people on LinkedIn are "performing" for their current (and future) followers. Instead of self-centered performing, focus on generous *sharing*. We all have something to share...
Leverage Existing $100M ARR to Build AI In‑House
Ok so on LinkedIn this week I saw another founder I know at $100m+ ARR where growth has slowed … just leave the keys on the table. Quit. This founder said he was excited to explore what AI could do...
3 Incrementality Testing Mistakes — and How to Avoid Them
Incrementality testing is becoming a core pillar of performance‑marketing measurement, but many teams still stumble over three common errors. First, they launch tests without a clear learning objective or decision framework. Second, they report lift percentages without translating them into...
New GTM Era: From ChatGPT to Claude Code
We’re entering a new era of GTM from ChatGPT > Clay > Claude Code. Here’s how I see the change…
Inbound Leads Over 40% Drive 30% Growth
"Companies that have 40% or more of qualified pipeline coming from inbound hand raisers were the highest correlation to 30% or more growth rates" Ray Rike and Dave Kellogg on The Transaction .
A 5-Step Blueprint for CRM Naming Conventions
The article outlines a five‑step blueprint for establishing consistent CRM naming conventions, covering component definition, structure selection, template creation, documentation, and team training. It emphasizes that chaotic asset names hinder searchability, reporting accuracy, and overall productivity. By adopting a clear...
Avoid Product Debt: Explore Four Directions Before Building
AI has accelerated product execution far more than product discovery. This is going to lead to mountains of product debt - features that few customers use. Just because we can ship faster doesn't mean we should ship all the things....
AI Speeds Site Building, but Can't Replace Strategic Judgment
Building a website with AI is faster than it has ever been. That speed exposes a problem most people miss. The reasons websites fail are rarely technical, and AI does not fix the underlying ones. At Crazy Egg, we built a site...
Vertiv Expects Powering Up for AI, Digital Twins and Adaptive Liquid Cooling to Shape Data Center Design and Operations
Vertiv’s Frontiers report outlines how AI‑driven workloads are reshaping data center design, emphasizing five emerging trends. It highlights a shift toward higher‑voltage DC power architectures, on‑site energy generation, digital‑twin‑enabled rapid deployment, and adaptive liquid cooling to meet extreme densification and...
Avoid Overreacting: Prioritize Consistent Long‑Term Growth
One of the worst things you can do as a brand owner is make too many decisions / changes. If things are trending properly and you're reaching targets. Don't find ways to react or create problems just to react. Focus on net...
Leaders Win by Embracing AI in the New Era
I had a great conversation on today’s episode of The World Class Leaders Show with Andrea Petrone ! We talked about how leaders can win with AI and what’s changing for CEOs and leaders in the AI era. I hope...
Actual SEO Media, Inc. Outlines a Practical SEO Debugging Framework for Quick Results
Actual SEO Media, Inc. released a practical SEO debugging framework aimed at quickly restoring lost search visibility. The guide identifies common causes such as technical errors, thin or duplicate content, and broken links that can trigger traffic drops. It outlines...
Five Unpopular B2B GTM Predictions Threaten 2026
And now for five WILDLY unpopular predictions for B2B GTM in 2026: 1️⃣ More heads of marketing will report to the CRO 2️⃣ Brand investments will increase, but will ultimately be judged on short-term pipeline impact creating more marketing ROI...
Measure Category Health, Not Just Internal ROI
As you take on 2026, many will be looking at their full prior year of performance metrics to answer "what worked best that we can lean more into?" I think there's a critical view to add, and it's a highly...
Transcosmos Co-Releases Privacy Consulting Services with Priv Tech
transcosmos and Priv Tech have launched a Privacy Consulting Services offering, slated for December 2025, to help firms navigate complex privacy regulations while deploying Conversion APIs (CAPI). The service combines transcosmos’s marketing implementation capabilities with Priv Tech’s privacy‑technology expertise to...
Leadership Clarity Reduces AI Fear and Boosts Productivity
Even as the use of AI in the workplace expands rapidly, employees are expressing fear of the technology. Concerns range from increasing performance expectations and difficulty keeping up with rapid technological change, to a shortage of practical training and the...
Invite the Right Stakeholder Early to Solve Problems
Most work problems are easy to solve once they reach the right person. The trouble starts when they don’t get there directly. I was on a call yesterday where a small, solvable issue had already picked up unnecessary weight. I’ve...
What's Working With Short-Form Video Right Now
In this episode, host explores how short-form video on YouTube and Instagram can be leveraged for real business growth, moving beyond generic content. Pat Flynn shares his data‑driven approach to using short clips to funnel viewers into deeper engagement and...
Authenticity Over AI: Real Craft Drives Marketing Success
AI fatigue is real and so is the growing hunger for "what's real" in all aspects of what we do in business and marketing. As technology plays an increasingly important role in what we do to advance, there's always been...
Visibility Wins Through Multi‑Channel Volume, Not Perfection
Visibility used to mean ranking on Google and having a decent website. That definition is outdated. Today, visibility is the total footprint your brand creates across search, social, video, podcasts, earned media, and AI answers. It is whether your company...
Using LinkedIn Automation and Advanced Tools in B2B Marketing
The article examines how LinkedIn automation and advanced B2B marketing tools are reshaping lead generation and client outreach. It highlights the dual focus on efficiency—through automated email, posting, and lead scoring—and deeper personalization via data‑driven segmentation. While these technologies cut...
Evolved PESO Model Governs AI-Driven Marketing Efficiency
TL;DR The PESO Model® hasn’t stood still—it has evolved to meet the realities of how marketing and communications operate in 2026. As AI accelerates execution and teams are asked to deliver more with fewer resources, the challenge is no longer...
Retention Begins With Memory, Not Just the Sale
If you want better retention, it’s about memory. • Your packaging is a billboard in their house. • Your content is a conversation that never ends. • Your post-purchase email is a reminder you’re real. Retention starts the moment they say yes. Most brands...
Learnie Partners with EZPZ Videos to Expand Access to Microlearning
Learnie announced a strategic partnership with Prositions’ EZPZ Video Library, integrating thousands of bite‑sized nanolearning videos into its mobile‑first community microlearning platform. The new library adds ready‑made content on leadership, communications, safety, HR compliance and technology, which organizations can customize...
Buyers' Brains Run Ancient Software—Study Psychology
Your buyers may read your sales page on the latest iPhone but... The hardware they use to process it—their brain—is running 300,000 year old software The lesson? 👉 Learn buyer psychology
Dscout and HeyMarvin Announce Integration, Uniting Research Execution, AI-Powered Analysis, and Insight Management
Dscout and HeyMarvin have launched an integration that links Dscout’s AI‑driven research workflows with HeyMarvin’s AI‑native insight repository. The connection automatically syncs study data, enabling natural‑language queries, real‑time trend spotting, and AI‑assisted question refinement. Researchers can now move from data...
Qualytics Announces Technology Partnership With Databricks to Deliver Proactive Data Quality for AI and Analytics on the Databricks Data Intelligence...
Qualytics announced a technology partnership with Databricks to embed its automated data‑quality platform directly into the Databricks Data Intelligence Platform. The integration runs natively on the lakehouse, generating up to 95% of quality rules automatically and delivering row‑level anomaly detection...
NinjaOne Named a Leader in Gartner Magic Quadrant for Endpoint Management Tools
NinjaOne has been positioned as a Leader in the 2026 Gartner Magic Quadrant for Endpoint Management Tools, underscoring its cloud‑native, unified platform. The company highlights AI‑driven autonomous patch management, new FedRAMP, GovRAMP and Texas‑RAMP authorizations, and a customer base exceeding...
Ahrefs Adds YouTube and Reddit Tracking to Brand Radar
Ahrefs has expanded its Brand Radar product to track brand mentions on YouTube, TikTok, and Reddit, adding video and community monitoring to its existing AI‑driven visibility suite. The beta features scan video titles, descriptions and transcripts, and capture Reddit snippets...
CACTUS Achieves ISO/IEC 42001:2023 Certification for Responsible AI Management
Cactus Communications has earned the ISO/IEC 42001:2023 certification for its Artificial Intelligence Management System, making it one of the first companies worldwide to meet the new AI governance standard. The certification spans all Cactus brands, including the Paperpal AI writing...
How To Build A $70M HoldCo Empire From Scratch
In this episode, Sid Jashnani walks through how he built a $70 million holding company empire from the ground up, detailing the strategic steps of acquiring, scaling, and integrating B2B businesses. He emphasizes the importance of a clear vision, disciplined capital...
Where Agency Revenue Is Heading: Fewer Big Retainers, More Mid-Market Retainers, and Longer Engagements
The 2025 State of Digital Agencies survey shows agencies are holding clients longer, with 31% retaining them for over three years and 19% for two to three years. Retainer contracts dominate, rising to 85% of engagements, yet 86% of monthly...
Lindy: The AI Agents That Ship Research, Analysis, Creative, and Campaigns While You Sleep
Lindy is an agentic AI platform that automates the entire marketing lifecycle, linking research, analysis, and creative production. It deploys specialized AI agents—research, analysis, trend, and creative—that share context to generate campaign briefs, assets, and execution‑ready deliverables. Early adopters like...
Ep. 202: How Performance-First B2B Marketing Drives Better Results
In this episode, Keith Turco, CEO of Madison Logic, explains how a performance‑first, data‑driven approach helps B2B marketers thrive amid budget cuts and rapid AI adoption. He stresses the importance of full‑funnel strategies that combine AI‑powered personalization, multi‑format channels like...
Gamma: Design Presentations, Websites, and Docs at the Speed of Thought With AI
Gamma is an AI‑driven platform that lets users generate presentations, websites, documents, and social media assets in minutes. Leveraging generative AI and smart layout engines, it automates design decisions so teams can focus on content rather than formatting. The service...