Today's B2B Growth Pulse
Epicor launches Partner Community to fuel multi‑million‑dollar ecosystem growth
Epicor has unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises, underscoring the depth of its ecosystem. Epicor says partners are critical for selling, implementing, extending and supporting its ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑based UDLive for $100M
PubMatic and BrightLine Partner to Turn Interactive CTV Into Measurable Performance
PubMatic and BrightLine have formed a partnership that makes BrightLine’s interactive connected‑TV (CTV) ad formats available programmatically through PubMatic’s marketplace. The collaboration links viewer engagement, geographic targeting, and commerce outcomes to provide measurable performance data. With eMarketer forecasting nearly $33 billion in CTV ad spend by 2025, the deal addresses advertisers’ demand for quantifiable ROI from interactive experiences. The integration promises real‑time data sharing and performance‑based pricing for brands seeking to convert CTV interactions into sales.
Qlik Collaborates with AWS to Deploy AI Solutions on AWS European Sovereign Cloud
Qlik announced a $1.5 billion investment in Europe over five years and will launch its AI‑driven analytics suite on Amazon Web Services’ European Sovereign Cloud. The partnership ensures that data remains under EU jurisdiction while leveraging AWS’s scalable infrastructure. Qlik aims...
UiPath Joins the Veeva AI Partner Program to Deliver Secure & Trusted Agentic Testing Capabilities for Quality Management
UiPath has joined Veeva’s AI Partner Program to embed its agentic automation technology into Veeva’s quality‑management suite. The collaboration will automate and orchestrate the highly regulated, manual processes of application testing and validation. By delivering end‑to‑end, secure workflows, the partnership...
IAB Tech Lab Proposes Deals API for Programmatic Advertising
IAB Tech Lab has published version 1.0 of a proposed Deals API and opened it for public comment through the end of January. The specification standardizes how supply‑side platforms and demand‑side platforms exchange private‑marketplace deal data, replacing spreadsheets and ad‑hoc interfaces....
Winning Back Customers Requires Fixing What Drove Them Away
Companies that focus on winning back churned customers often achieve better returns than pursuing fresh acquisitions. Recent studies show win‑back campaigns can deliver up to three times the ROI of typical acquisition spend. Success hinges on candidly acknowledging the reasons...
Add Author Footprints to Make Experts Visible and Trusted
TL;DR Most websites read like ghost towns—no real experts, no proof, just vague “we help everyone” language that humans and AI both ignore. We show you how to build “author footprints”: consistent mini-bios, proof points, and links that make your...
Shift From Discounts to Value‑Based Offers Post‑BFCM
BFCM trains buyers to expect discounts. So if you run the same urgency-driven tactics in January, you get fatigue. Q1 is about “here’s why.” Build offers around value: • Reorder credits • Exclusive bundles • Post-purchase perks • Milestone unlocks (VIP early access) • The best offer isn’t...
Smint.io, Censhare and Marmind Join Forces to Redefine Content Experiences for Leading Brands
Smint.io announced an OEM partnership with Censhare and Marmind, integrating its content experience platform into the Entirely AI‑native marketing ecosystem. The collaboration combines Smint.io’s experience engine, Censhare’s two‑decade legacy in digital asset and product information management, and Marmind’s Marketing Resource...
VideoAmp Expands Board with Former Tech and Data Industry Leaders Jonathan Gear and Sari Granat
VideoAmp announced the addition of Jonathan Gear and Sari Granat to its Board of Directors. Gear, a former executive at Clarivate and IHS Markit, and Granat, who led analytics at blockchain firm Chainalysis, bring deep expertise in data services, SaaS,...
December Calls for Smarter, Purposeful Multi‑Channel Messaging
December doesn’t mean “stop sending.” It means start sending better. The post-BFCM lull creates a false belief that lists need to cool down, but in reality, buyers are still shopping, planning, and browsing. What matters is not how much you send, but how...
PDF7.app Launches AI Chat with PDF After 30,000-User Beta
PDF7.app, a PDF toolkit with over 30 million users, has officially launched its AI Chat with PDF feature after a beta test involving 30,000 participants. The AI assistant claims to cut document‑handling time by an average of two hours per file....
AI-Powered Conversational Messaging Drives Global Black Friday Momentum, Sinch Data Shows
Sinch’s early Black Friday data shows a decisive move toward AI‑driven conversational messaging. Rich Communication Services (RCS) volumes surged 144% year‑over‑year, while email traffic for November rose 32%. The platform recorded 27 billion total interactions during the Black Friday week, with...
2025 Survey Reveals Rising Reputation Damage From Spam
🔴 New data! Which outreach tactics do the most reputation damage? How has the worst marketing changed over time? Each year, we ask 1000+ consumers about spam. With our partners at QuestionPro , we measure the size of the spam...
Navatar and Inven Partner to Deliver AI-Powered Deal Origination for Private Equity and M&A Advisory On Salesforce
Navatar, a leading private‑markets CRM, announced a strategic partnership with Inven, an AI‑driven private‑company discovery platform. The deal embeds Inven’s deal‑sourcing intelligence directly into Navatar’s Salesforce‑based CRM, creating a unified environment for private‑equity and M&A advisors. Investment professionals can now...
Notified Launches Syndicated Articles
Notified has introduced Syndicated Articles, a new editorial workflow within its Content OS platform. The service transforms GlobeNewswire press releases into journalist‑style features and pushes them to more than 4,000 trusted U.S. media outlets, including MSN and Yahoo. By automating...
Aided Launches New AI Platform to Deliver 1-Click, Multi-Model Content Creation for Businesses
AI productivity platform Aided has launched a new solution that unifies five leading large language models—ChatGPT, Claude, Gemini, Grok and Perplexity—into a single interface for businesses. The tool promises one‑click, multi‑model content creation, automating workflows to produce marketing assets in...
Global Dealer Solutions Highlights the Growing Importance of Auto Dealer Local Search Marketing
Global Dealer Solutions (GDS) announced a renewed focus on local SEO, emphasizing its critical role in placing automotive dealerships on Google Search, Google Maps, and “near me” results. The company highlighted that mobile and map‑based discovery now dominate how consumers...
Email Segmentation: Getting More Sales With Less Traffic
In this episode, host interviews email marketing specialist Chris Orzechowski about the power of email segmentation to boost sales without increasing traffic. They discuss how breaking down a broad audience into smaller, behavior‑based groups enables more personalized, relevant messages that...
IHL Group Democratizes Retail Analyst Access with Launch of JustAskGreg.ai
IHL Group, a global retail‑technology research firm, unveiled JustAskGreg.ai, an AI‑powered analyst platform that opens its 30‑year research archive to individual professionals. The tool lets users ask natural‑language questions and receive citation‑backed answers previously reserved for large enterprises. Pricing is...
Refine Outreach, Demand, and Attribution for SaaS Growth
SaasRise Mastermind Recap — Dec 3, 2025 Another week of peer-to-peer SaaS insights. CEOs tackled demand gen, AI, marketing, operations, and growth challenges. Key takeaways below 👇 1. Cold Email Response Rates Challenge: Only 1% reply; most positive responses early...
IBA Group Launches Azure Data Lakehouse & Analytics Service on Microsoft Marketplace
IBA Group has introduced its Azure Data Lakehouse & Analytics service on the Microsoft commercial marketplace. The offering is a certified solution that provides a ready‑to‑use framework for building modern data estates on Azure. It combines pre‑configured lakehouse architecture with...
Dynatrace Expands AWS Integrations at Re:Invent 2025; Achieves AWS Agentic AI Specialization and Named AWS Public Sector Technology Partner of...
Dynatrace announced expanded integrations with Amazon Web Services at re:Invent 2025, adding AI‑driven observability, automation, and security capabilities. The company earned the AWS Agentic AI specialization and was named AWS Public Sector Technology Partner of the Year for LATAM. These...
Comcast’s Board Approves Separation of Versant Media Group, Inc.
Comcast’s board has approved the spin‑off of its cable television networks and associated digital platforms into a new publicly traded company, Versant Media Group, Inc. The separation will be completed through a 100% pro rata distribution of shares to existing...
Shorten Cold Email Sequences to Boost Reply Rates
Here are the topics discussed this week in the SaaS CEO and Founder Mastermind. Come join us next Wednesday at 8am PT and 12pm PT on Zoom for the type of peer advice you can only get from other SaaS...
Charge for Value, Not Your Hourly Wage
Most experts undercharge because they compare their price to their salary. Your price should cover the value you deliver, not your hourly wage.
Ai-Driven Search Collapse: Aimpact Launches Agentic Ai Seo-Geo Amplifier to Counter Growing Risk for Uk Smes
AiMPACT, a Cambridge‑based AI consultancy, unveiled the Agentic AI SEO‑GEO Amplifier, an autonomous workflow designed to safeguard and grow revenue for UK purpose‑driven SMEs facing the shift to AI‑driven search. The platform continuously adapts to evolving search algorithms, delivering geo‑targeted...
Real Expertise Comes From Repeated Problem‑solving, Not AI Hype
The people posting AI-generated business advice are the same people who never built anything real. Expertise you can't fake is solving the same problem 100 times until you know every way it breaks.
CrisisResilient 365 Launches: Executive-Level Crisis Preparedness Tool Transforms Organizational Readiness
CrisisResilient 365, an executive‑level crisis preparedness platform, has launched to give leadership teams a fast, clear, and cost‑effective way to build comprehensive crisis management systems. The solution combines a rapid readiness assessment with customized crisis communications plans, aiming to replace...
Perfect365 Launches DesignAI — A Free, Visual Editor That Lets Anyone Design Smarter and Publish Faster
Perfect365 has introduced DesignAI, a free, browser‑based visual editor that leverages artificial intelligence to generate polished graphics instantly. The tool requires no download, registration, or prior design experience, positioning it for content creators, small‑business owners, and social media teams. DesignAI...
MarTech Interview With Philipp Heltewig, Chief AI Officer @ NiCE and General Manager at NiCE Cognigy
In a MarTech Series interview, Philipp Heltewig, Chief AI Officer at NiCE and General Manager of NiCE Cognigy, explains how the company’s conversational AI platform is reshaping marketing and sales operations. He outlines the shift from static chatbots to dynamic...
I’m Unable to View the Linked Tweet, so I Can’t Create a Headline for It.
https://t.co/u8OuYzQ0c8
Ep. 201: How to Build a Winning Strategy for Your B2B Brand
In this episode, Clay Ostrom, founder of Map & Fire and creator of the SmokeLadder platform, explains how his tool helps B2B marketers, agencies, and consultants conduct fast, data‑driven brand research, messaging analysis, and competitive benchmarking. He walks through the...
From $1M November to Rebuilding Core Revenue Streams
I did $1,043,516 in revenue in November 2025 at 90% margins. 60% partner deals, 38% courses and subs, and 2% sponsors. Then, I killed 3 out of 4 of my top revenue streams and am retooling for 2026. Should be...
Positioning Principles Apply to Dating and Sales
Can you use my positioning methodology to get yourself a date? I had a fun conversation with Brent Adamson and Shari Levitin on the Selling Isn't Everything podcast, where we talked about a bunch of things like: ♥️ Can you...
HasThemes: Why HashBar Is the Fastest Way to Add a Simple, Effective Notification Bar on WordPress
HashBar, a WordPress notification‑bar plugin from HasThemes, delivers a fast, lightweight way to create customizable bars without slowing site performance. It has attracted over 7,000 active installations, 304,000 total downloads, and a 99 percent customer‑satisfaction score, underscoring its popularity among publishers,...
AI Can Replace Most SDRs and CSMs, Not Engineers
A quick summary of what you can and can’t replace with AI today: - Outbound SDRs: you can replace most SDRs with AI today, possibly 100% … but you still need humans managing it and training it. Every day. IF...
Company Edges Expose Hidden Friction Beyond the Org Chart
A company’s real story shows up at the edges. The center looks aligned. The edges show the friction. Those edges grew from a handful of channels to a field of surfaces the org chart can’t fully track. Marketing has been absorbing that...
Tealium Powers Real‑Time CX for BFCM Surge
Record-breaking Black Friday & Cyber Monday volume? Handled. ✅ Tealium supported global businesses by transforming billions of data events into real-time, scalable CX during peak shopping. That's data transformation at scale. Read more 👉 https://okt.to/cP42HS #BFCM #Retail #CDP #Tealium #Data
Turn Closed-Won Data Into 10x Revenue Content
Non-obvious 10x revenue generating moves with MCPs: 1. Find content ideas from closed won deals Combine Gong and HubSpot MCPs to search only for deals won and sales calls transcripts to see what people are asking for. You'll then get a table of...
Quiet Firing: Recognize and Counter Silent Employee Pushouts
Quiet quitting (basically, doing the absolute minimum a job requires) by employees was a concerning trend throughout 2024 and into early 2025. That’s now been replaced by “quiet firing,” where managers use fear and indifference to push employees out the...
Turn Your Best Prompts Into Voice‑Driven Custom GPTs
You're a pro at prompts. What's next in your AI learning curve? Maybe this... building custom GPTs. In this little webinar next Thursday, I'll show you the simple way to build a custom GPT using your best prompts. It's easier...
Macro‑Level Disruption Beats Performance‑Only Marketing
Marketing strategy should ultimately start from the market-level, but the truth is we've pushed out much of that ability. With the reduction of marketing to just promotion, with the hyper-focus on performance, and with the way we judge marketing in...
AI Landing Page Tools Miss Basics, Undermine CRO
AI vision has improved a ton in the last two years. But when we tested a full set of landing page analyzers, something stood out. Several tools couldn’t identify the primary CTA. Others misread the headline entirely. A few told us to...
Consistent Multi‑Channel Presence Builds Trust, Not Just Visibility
B2B marketers that are not showing up consistently across search, social, AI engines, ads, communities, industry media and amongst relevant influencers are not just losing on visibility, they're missing out on building trust. And without trust, what good is visibility?...
Align Content to Sales Stages to Close Deals Faster
If your sales team isn’t using your content, this post is for you. Creating content, dumping it in a folder, and handing it over won’t cut it. Here’s how to truly enable sales and help them close deals faster: ✔️...
AI Marketing Toolkit Grows: 10 New Tools Added
The best list of #AI #marketing tools anywhere continues to expand: https://t.co/1MqMiJP4M3 New tools added in the past 2 weeks include @CrystalKnowsMe @Wati_io @postingcat_app @CustomerIO @gumloop @TelyHQ @reve @hume_ai @enterpret_ai @asapp and QuestDash (not on X?!).
SEO as Digital Capital: A Compounding Business Asset
Treating search visibility as digital capital turns SEO from a cost center into a compounding asset that drives sustainable business performance. https://t.co/nJHRWL56kS via @billhunt, @sejournal
Company Edges Expose Execution Truth, Not Core
The edges of a company teach you more about its execution than the core does. At the core things feel organized. At the edges things reveal the truth. Those edges multiplied for twenty years straight and never paused. Marketing has been keeping...
Top 10 AI Tools B2B Marketers Need for 2026
The 10 #AI Tools B2B Marketers Should Be Aware of in 2026 - B2B Marketing Blog | Webbiquity - https://t.co/Dl8wc12K8p https://t.co/o1GtFlGFlC
Five Essential Books to Navigate Business Crises
Why These 5 Books Can Guide You Out of a Business Crisis - https://t.co/68poSbRWgu - https://t.co/Ugz7milODf