Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
The ROI Paradox: Why Small-Scale AI Architecture Outperforms Large Corporate Programs
An empirical analysis of 200 B2B AI projects from 2022‑2025 reveals a “Budget Paradox”: deployments under $20,000 achieve a median ROI of 159.8%, while larger, monolithic programs frequently fail to break even within two years. The study, validated by Harvard Dataverse and peer‑reviewed sources, highlights that architectural agility and a Human‑in‑the‑Loop validation layer drive success, delivering a 73% success rate. Complexity debt and “hallucination debt” undermine big‑budget initiatives despite higher compute spend. The findings suggest firms should prioritize lean, collaborative AI architectures over sheer scale.
AI Clinches $100k Deal Solo From Ignored Leads
"Our AI closed a $100k deal on its own on a Saturday night." How does SaaStr use @salesforce Agentforce? "We started with the leads humans didn't want to follow up with." @tbpn @johncoogan @jordihays https://t.co/eHARBjeeih
AI‑Powered GTM Replaces Outbound, Cold Email
Outbound is broken. Cold email is dying. The B2B companies winning right now have completely rebuilt their GTM around AI. At SaaStr AI 2026, they're showing you exactly how. May 12-14. SF Bay. https://t.co/K2JIAOSqol
Financial Services Lead Generation: Strategies for Wealth Management and Advisory Firms
Financial services lead generation has become a critical growth engine for wealth‑management and advisory firms as investors shift to digital research. The article outlines how compliance‑heavy, trust‑driven environments require a blend of content marketing, SEO, precise paid ads, email nurturing,...
Demand Generation Beats Brand: Master Lead Magnets Now
Forget what the gurus say. Real B2B marketers know the truth. Most B2B Marketers are told to just post content, build a brand, and pray that leads follow. But after years in the trenches with clients, I’ve seen a brutal...
Stop Settling: Build Fast, Solve Big Pain, Hire Sparingly
10 things I’d tell founders if I weren’t afraid of hurting their feelings 👇 1. "Slightly better" is a death sentence. You can grind your way to a decent business, but breakout growth is off the table. Users need to...
What Lumity Reveals About Small Business Benefits That Brokers Would Rather You Not Know
Small businesses pay 18‑35 percent more for health benefits because brokers and carriers exploit information gaps. Lumity’s platform supplies year‑round market intelligence, transparent pricing, network adequacy mapping, and administrative performance metrics, exposing how carriers price strategically rather than actuarially. The tool...
Create Buy-In Conditions, Not Just Sales Pitches
Stop selling and start creating the conditions for buy-in. That’s the advice of Howie Chan , who recently hosted me on his Influence Anyone podcast. It sounds like a smart strategy. But exactly how do you make it happen? Howie...
Brand Is a Performance Lever, Not Just Aesthetics
Most brands treat “brand” like decoration. Colors, fonts, or a silly mood board someone approved once and never revisited. Then they wonder why performance gets more expensive every quarter. This happens when brand is viewed as aesthetic instead of infrastructure....
4XRobots Expands Into US Market with Focus on Greenhouse Automation
Danish robotics firm 4XRobots announced a U.S. expansion aimed at automating commercial greenhouse operations across North America. The company appointed Nick Chambers as head of global market development and joined the Association for Advancing Automation to forge partnerships with local...
AI Search Shifts Focus From Clicks to Late‑Funnel Leads
Yep. AEO/GEO/SEO/WWJD/IMO/YOLO... AI search is important and there is no better team in the game than Docebo. Last year, Kyle Poyar interviewed Silvia Valencia and Valeriia Frolova about how to actually think about AI search, and I believe it's still...
Ignore Noise, Leverage Your Skill, Land First Customer
The longer you focus on all the BS? The longer you're distracted. Quit paying attention to the noise, hatred, anger, divisiveness, outrage, media circus, and all of the other nonsense. Shut that stuff down. Then follow this plan: - Pick...
Bridging the Engagement Gap in Online Trading
Retail brokers struggle with high acquisition costs and early trader churn. Devexperts proposes AI solutions—Devexa and Acomotrade—to turn fragmented user and trading data into real‑time engagement actions. Devexa acts as an always‑on chat assistant across popular messengers, while Acomotrade analyzes...
Great Agents Matter; AI Just Jump‑starts Resolutions
This is what folks miss in AI CX. Even if the AI can’t resolve a complex issue, folks still love a great agent that is well trained. It can at least get a resolution kicked off, almost instantly.
Early Hires Need Passion, Later Scaling Can Diversify
Not everyone on the team really needs to be on your mission But almost all the first 50 employees do Hire pirates and romantics at least until you are truly ready to scale
Intentsify Solidifies Their Vision and Leadership With Salutary Data Acquisition, Second Strategic Deal Following Five by Five
Intentsify, a global B2B intent‑data provider, announced the acquisition of Salutary Data, a specialist in curated contacts and company intelligence. The deal marks Intentsify’s second strategic purchase in two years and follows a 21% overall revenue increase and 50% growth...
Humans Still Needed to Orchestrate AI Agents
"For now, humans have to manage the AI Agents. Meta agents aren't there yet in AI GTM. The orchestration has to be you." with @kylecnorton CRO @owner https://t.co/k1ML07ypMJ
AI Lets You Stay Small when Talent Is Scarce
"If you can magically find 10 great humans to cost-effectively do the work, sure, don't use AI" @tbpn with @johncoogan + @jordihays. "But easier said than done." "AI also gives you control. To hire the number of humans you...
Stacker and Scrunch Partner to Bring AI Search Visibility to Earned Media at Scale
Stacker, the earned‑media distribution platform, has announced a strategic partnership with AI analytics firm Scrunch to embed AI search visibility and citation reporting directly into its product. The integration merges Scrunch’s data on prompt responses, brand mentions and citations with...
Short-Term Pipeline Pressure Stifles Long-Term Brand Differentiation
You can't solve differentiation with a 30-day deadline. Everyone knows brand matters. No one has the time (or permission) to build it. We surveyed 50 mid-market B2B marketing leaders. The data reveals a massive trap: 44% say standing out in a crowded...
Stop Saving Customers; Earn Their Loyalty Continuously
Your "save" playbook is a crutch. Your win-back sequence is a safety net. And they're both giving you permission to fail your customers. What would you do differently now if you weren't allowed to fix it later? No save motion...
Market My Website Opens Early Access to AI Assistant Built for Founders Who Don’t Have Time for Analytics
Market My Website announced early access to an AI‑powered analytics assistant aimed at founders and solo operators. The tool links directly to Google Analytics 4 and Google Search Console, delivering a concise weekly report that highlights traffic shifts, conversion issues,...
AI Agent Replaces Staff, Drives $100M ARR in 24 Months
This AI company hit $100M ARR in under 24 months by making a crazy bet on AI agents most startups ignored👇 At the end of 2023, Podium already had 60,000+ SMB customers using the product to manage leads and customer...
Lightweight Rivals Can Swiftly Become Major Threats
Competitors can go from a nuisance to a viable threat much more quickly than many brands realize, and by the time it's impacting the sales conversations it can be much harder to address. For market leaders, especially ones who have...
Exotec Expands Partnership with Renault at Warehouse in Germany
Exotec is equipping Renault Deutschland’s new 258,000‑square‑foot Brühl warehouse with its Skypod robotic system. The deployment includes 89 Skypod robots designed to move more than 1,600 containers per hour and pick 1,500 order lines each hour. Integrated with Exotec’s Deepsky...
AI Revolutionizes Customer Research: Human Insight Still Essential
I wrapped up Season 5 of Building With Buyers , but then this convo was TOO GOOD + too relevant so then I un-wrapped up Season 5 😂 at least for a bit Caitlin Sullivan joined me to talk about...
Delete Unfit Calls: Prioritize Picking the Right Deals
Its OK to delete sales calls from your calendar. We have an inbound GTM machine in place in every company that I've run. This means that calls get booked on our calendars by our ideal customers on a consistent basis....
Forethought Surpasses $1B in Customer ROI as Enterprise Demand for Agentic AI Accelerates
Forethought announced it has delivered over $1 billion in return on investment for its customers since its 2018 launch, underscoring the commercial power of agentic AI in customer service. The company highlighted three new offerings—Headless Forethought, Custom Insights, and Browser Agent—that...
Fix Conversion Rates, Not Just Lead Volume
B2B SaaS team: "We need more leads." Me: "Wait, first answer this question:" What's your conversion rate at each stage? Most of the time, they don't know, and that's the real problem that needs to be solved. More leads is...
Marketing Drives the Journey; Sales Overestimates Its Role
Salespeople, you tend to think that you're a lot more important to the customer journey than you actually are. Marketing, you have a larger part in closing deals than you probably give yourself credit for. Now, I know marketers, you're...
Pro Logica Expands Software and AI Development Operations to Support Growing U.S. Demand
Newport Beach‑based Pro Logica announced an expansion of its software and AI development operations to meet rising U.S. demand for production‑grade digital systems. The company is shifting focus from experimental prototypes toward custom, enterprise‑scale applications that emphasize security, performance, and...
DryvIQ’s Latest Integration Extends Platform’s Visibility and Governance Capabilities to Microsoft SharePoint Embedded Content
DryvIQ has launched a Microsoft SharePoint Embedded connector that brings its intelligent data management capabilities to content stored within SharePoint Embedded applications. The new integration adds SharePoint Embedded to the platform’s more than 40 supported repositories, allowing analysis, classification, governance,...
Content Catalyst Introduces DocuViewer Which Delivers Premium PDF and PowerPoint Reading Experience
Content Catalyst has launched DocuViewer, a mobile‑optimized viewer that delivers PDF and PowerPoint research content through a modern interface. The tool promises instant search, direct data extraction, seamless navigation, and embedded hyperlinks, eliminating the friction of legacy PDF readers. It...
Xumo Expands Direct Access to Premium Streaming Inventory via The Trade Desk’s OpenPath
Xumo, the Comcast‑Charter streaming joint venture, has linked its premium CTV inventory to The Trade Desk’s OpenPath through FreeWheel, creating the first direct‑supply path of its kind. The integration gives advertisers programmatic access to more than 60 million monthly active users...
Quiz Seeks New Financing After Disappointing Christmas Sales
Quiz, the UK‑based apparel retailer, is pursuing new financing after a disappointing Christmas period. The company, founded in Glasgow in 1993, now runs 40 stores and employs roughly 1,000 staff following a February pre‑pack closure of 23 loss‑making locations. Founders...
Capitol AI Appoints Rama Veeraragoo to Lead Product Management
Capitol AI announced the appointment of Rama Veeraragoo to head product management and roadmap development as it deepens its footprint in the United States and United Kingdom. Veeraragoo will translate frontline customer needs into trusted, high‑stakes AI systems, overseeing user...
NTT DATA Signs Strategic Collaboration Agreement with AWS to Accelerate Enterprise Cloud and Agentic AI Adoption
NTT DATA has signed a multi‑year Strategic Collaboration Agreement with Amazon Web Services to speed enterprise cloud migrations and responsible agentic AI adoption. The partnership leverages NTT DATA’s cloud‑native expertise and AWS’s scale to deliver industry‑specific solutions across finance, healthcare,...
503: The Framemaking Sale: Building Buyer Decision Confidence
In this episode, Brent Adamson argues that the core challenge in B2B sales is not gaining buyer trust in the supplier, but helping buyers trust themselves to make decisions. He debunks three common assumptions— that supplier trust alone solves the...
How China Turned Trump’s Trade War Into a Record Surplus
China leveraged Trump’s aggressive trade stance to pivot toward new partners, driving a record $1.2 trillion trade surplus in 2025. Monthly foreign‑exchange inflows surged to a historic $100 billion, while the yuan’s global settlement share more than doubled. Exports to the United...
My Experience Working With Emlrn Limited as a Growing Digital Business
A rapidly scaling digital business turned to emlrn Limited to avoid the expense and management burden of an in‑house support team. emlrn delivered a structured onboarding process that captured product nuances, brand tone, and customer profiles, effectively extending the client’s...
Cpwrt Limited Positions Customer Support as a Strategic Growth Function
cpwrt Limited repositions customer support from a cost center to a strategic growth function by offering outsourced, multi‑channel assistance for e‑commerce, SaaS, fintech and tech firms. The company handles email, live chat, phone and social media interactions, allowing clients to...
Larry’s Catch Draws Three Offers on CBC’s Dragons’ Den
Larry’s Catch, a Canadian direct‑to‑consumer seafood delivery startup, appeared on CBC’s Dragons’ Den and secured three investor offers during its national television debut. The founders used the platform to showcase a subscription model that sources wild‑caught fish from sustainable family fisheries...
Skip Intros—Email Your Results Directly to SaaStr Fund
If you happen to want me to invest in you via @saastrfund, and it's a fit ... 📨Just email. Email me everything -- all the good stuff. No need for a warm intro, or any sort of intro. They just waste...
Avoid the $50M ARR Plateau with Early Scaling Wisdom
I’ve talked about my CEO friend who raised $100M and got stuck at $50M ARR a lot. But if I could go back to 2019 when he was at $20M, and rockets were still firing, this is exactly what I...
Defining Your ICP (the Non-Hand-Wavy Way)
The article exposes how most Ideal Customer Profiles (ICPs) are vague wish‑lists and introduces a MarketFit Method that frames the ICP as three testable hypotheses—targeting, need, and solution. It adds a three‑layer targeting model (firmographics, persona, behavioral signals) to turn...
B2B AI Teams Achieve 5× Productivity as New Standard
The most impressive B2B + AI companies I'm seeing right now have 8 people doing the work of 40. That's not a flex—it's the new baseline. SaaStr AI 2026 is where you learn how they're doing it. May 12-14. SF Bay....
How Dresma Hit $2M ARR With Usage-Based Pricing & AI-Powered E-Commerce Imagery
In this episode, Siddharth Sinha, co‑founder and CEO of Dresma, walks through how his AI‑powered platform scales studio‑quality e‑commerce imagery and video for global brands using usage‑based pricing and automated workflows. He explains why the usage model outperformed seat‑based pricing,...
Apple Reports Record Q1 2026 Financial Results
Apple posted a record Q1 2026 revenue of $143.8 billion, a 16% increase year‑over‑year, and diluted earnings per share rose 19% to $2.84. The surge was driven by strong iPhone demand across all regions and a 14% jump in Services revenue. Operating...
Reliable AI Agent Startup Delivers Seamless Setup, Wins Loyalty
There’s a leading AI Agent startup that’s wanted us to use them for a loooong time. Finally, this week, they did the work. They set it up for us. No drama, no games, they just set it up in a...
Lane Bryant Enters Canada via Walmart Partnership
Lane Bryant, the U.S. plus‑size fashion leader, is entering Canada through an exclusive partnership with Walmart Canada. The brand’s collection goes live online immediately and will appear in 320 Walmart stores nationwide starting February 1, 2026. In‑store sizes range from 1X to...