Today's B2B Growth Pulse
Epicor launches Partner Community to fuel multi‑million‑dollar ecosystem growth
Epicor has unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises, underscoring the depth of its ecosystem. Epicor says partners are critical for selling, implementing, extending and supporting its ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑based UDLive for $100M
Amazon Takes Aim at Data Silos and Lengthy Workflows with Quick Suite
Amazon launched Quick Suite in October 2025 to break data silos and streamline marketing workflows using agentic AI. The platform connects over a thousand applications—including Office 365, Adobe Analytics, Snowflake and Canva—through Quick Index and MCP, requiring only an AWS account. Quick Suite offers AI‑driven assistants for insights, research, and automation, letting marketers focus on strategy rather than data gathering. Pricing starts at $20 per month, positioning it as an affordable add‑on for midsize firms.
Earn January Traffic with December Narrative Strategy
January traffic doesn’t just “appear.” It’s earned through the right narrative work in December. Here’s the formula: • Story Ads: Share brand wins, transformations, and mission • Pain-Point Education: Talk about the friction they don’t want to repeat • Aspirational Angles: Focus on where your...
Refresh January Ads Now to Stop ROAS Decline
January ROAS dies because the creative is tired. Most brands re-run BFCM winners that already hit frequency caps and lost novelty. Here’s your December Creative Reset Checklist: • Create 3 new themes for January • Cross-ref with frequency + fatigue • Audit for asset gaps...
How B2B Brands Stay Visible As Clicks Disappear
The rise of generative AI has transformed web search from a keyword‑driven, click‑through model to an answer‑first experience. B2B marketers now face “zero‑click” SERPs where users get instant answers without visiting a site. To stay visible, brands must optimize for...
The Art and Science of Persuasion: MarTech’s AI Is Becoming The Ultimate Creative Alchemist For Retail Media
Retail media has evolved from a niche experiment into a dominant advertising channel, with giants like Amazon, Walmart, and Target operating full‑fledged media ecosystems that include demand‑side platforms, inventory networks, and brand studios. MarTech’s artificial intelligence is now the engine...
Retail AI Council Launches Shopper Context Protocol Working Group to Strengthen Customer Relationships in the Era of Agentic AI
The Retail AI Council announced a new Shopper Context Protocol (SCP) Working Group, uniting retail and technology leaders to craft an open standard for sharing shopper‑context data. The initiative aims to prevent loyalty erosion as agentic AI agents become more...
Tealium Enables AI-Powered Contact Center Solutions with Amazon Connect Integration
Tealium announced a native integration with Amazon Connect, linking its real‑time data orchestration platform to the cloud‑based contact‑center service. The bi‑directional flow lets brands feed customer data into Amazon Connect and pull interaction outcomes back into Tealium, enabling AI‑driven personalization...
New Study Proves Data Integrity Is Critical Growth Driver in Digital Advertising
A new "Data Integrity Impact Study" released by Compliant, a media‑technology firm partnered with the World Federation of Advertisers, demonstrates that data integrity is a decisive growth lever for digital advertisers. The research, spanning 1,200 campaigns in 15 markets, shows...
In The Car Announces Strategic Engagement with Ink Digital Marketing
Embedded insurance platform In The Car has entered a strategic engagement with Ink Digital Marketing. The partnership is designed to strengthen the brand and accelerate market visibility for its point‑of‑sale insurance solution. Ink Digital will provide end‑to‑end digital marketing services,...
What Local Businesses Should Know About Google’s E-A-T Requirements
Google continues to prioritize its E‑A‑T framework—Expertise, Authority, and Trustworthiness—when ranking local businesses. The rise of AI‑driven search and shifting user behavior intensify the need for verifiable expertise and credible signals. Local firms must align their website, Google Business Profile,...
Iffel International Sets New 2.5-Second Mobile-First Website Standard
Iffel International rebuilt its own website to achieve a 2.4‑second mobile load time, establishing a new 2.5‑second mobile‑first performance benchmark. The agency announced that the underlying performance framework, powered by AI‑driven optimization, is now offered to businesses worldwide. By meeting...
Colle AI (COLLE) Activates Neural Texture Synthesizer for Ultra-Detailed Digital Asset Creation
Colle AI has launched its Neural Texture Synthesizer, a next‑generation rendering engine that creates ultra‑detailed textures for digital assets on multichain NFT platforms. The system adds visual depth, density, and realism while maintaining cross‑chain compatibility. Integrated into Colle’s existing AI...
FlutterFlow Introduces Dreamflow Enterprise to Help Organizations Ship Production-Ready Mobile Apps Faster
FlutterFlow unveiled Dreamflow Enterprise, an expanded version of its agent‑first app creation platform designed for large organizations. The new offering promises to break down silos between product, design, and engineering while delivering enterprise‑grade security, brand consistency, and architectural governance. By...
Codacy Launches “AI Risk Hub” And “AI Reviewer” To Tame the Wild West of GenAI Coding
Codacy, the automated security and code‑quality platform, unveiled two new AI‑driven capabilities – the AI Risk Hub and the AI Reviewer – to bring enterprise‑wide governance to AI‑generated code. The AI Risk Hub assigns compliance and security risk scores to...
Omada Charts the Future of Identity Governance in the Age of Agentic AI
Omada A/S announced a long‑term strategic vision that expands Identity Governance and Administration (IGA) beyond human users to include the growing ecosystem of autonomous AI agents and other non‑human identities. The company will introduce policy‑driven controls, real‑time risk scoring, and...
Aircall Leverages Ribbon and AWS to Power Global Communications Connectivity
Aircall, the AI‑driven voice platform for SMBs, is integrating Ribbon Communications' suite of cloud‑native solutions within Amazon Web Services. The partnership enables Aircall to accelerate product rollouts, streamline network operations, and meet diverse regulatory requirements globally. Ribbon’s Session Border Controllers,...
Google Workspace Study Reveals More Than 90% of Rising Leaders Want AI With Personalization
Google Workspace released results of its second‑annual “Young Leaders” survey, commissioned by The Harris Poll. The study, which sampled more than 3,000 emerging professionals across 12 countries, found that over 90 % of respondents want AI features that can be personalized...
Build Precise ABM Lists Instantly with Clay
Build High-Precision ABM Lists With Clay 🔍 Most B2B teams still build lead lists the old way… Manual. Slow. Incomplete. But with Clay, your outbound and paid pipeline becomes a data engine. ABM starts with one thing: a perfect list....
Clay: Essential Data Enrichment for Powerful ABM Lists
You can’t afford to build your Account-Based Marketing (ABM) lead list with just one or two tools. You need something powerful—something that not only finds people but enriches them with verified, usable data you can actually act on. That’s where...
Meltwater: Transform Your Influencer Strategy With AI-Driven Precision
Meltwater’s Influencer Marketing platform replaces fragmented spreadsheets and manual processes with an AI‑driven operating system that unifies creator discovery, contracts, payments, and analytics. The solution claims a 307% average ROI lift, $939 K cost reduction, and over 80% workflow efficiency gains...
True Experts Win: Years of Experience Outshine Fake Influencers
Real expertise takes years to earn. Most people fake it in weeks. The next wave of millionaires won't come from repackaged advice or borrowed knowledge. They'll be real experts who have earned their credibility the hard way over the years....
Kalshi's Media Deals Reveal Deep Finance‑politics Network
Kalshi ’s new CNN and CNBC deals are making headlines. But the more interesting story is its connections across finance and politics. I mapped the entire network here:
History of Google Algorithm Updates (Updated for 2025)
Google’s algorithmic journey began with the 1996 PageRank system, which ranked pages by backlink authority. Over the past two decades the core has expanded through landmark updates—Panda, Penguin, Hummingbird, RankBrain, BERT, and the 2021 Core Web Vitals—each reshaping how relevance,...
Secured2Corp Provides Quantum‑Safe Security Solutions
Gosh, if only there was a company that offered quantum-safe security.🤔 Oh wait, there is: @Secured2Corp https://t.co/u1DhAZhquA
AI-Powered VC Intros: 526+ Matches for Founders
SaaStr AI VC has made 526+ VC intros for founders 1️⃣Upload your deck 2️⃣Get an instant AI score 3️⃣If it's a fit, opt-in to top-tier VC intros Learn more here: https://t.co/dd0zpQKZQp https://t.co/2pHhYC61aQ
The Most Powerful Growth Engine in AI: Freemium Fueled Word of Mouth
Sean Ellis explains that AI product growth hinges on a freemium model that creates an instant "wow" moment, enabling frictionless first use and sparking word‑of‑mouth referrals. He argues AI lacks latent demand, so viral adoption depends on users experiencing powerful...
AI Agents Need Training, Scaling to Small Self‑Serve Remains Challenge
AI Agents work in GTM today. We've got 6+ in production now. They work for sales, they work for outbound, they work for marketing. But ... They don't work well without a lot of training. That...
Peter Giordano: Startup GTM Bulldog Shines at AI Summit
This is Peter Giordano . You see that big smile? This guy loves working with startups on the hardest parts of GTM strategy - overall GTM, messaging, positioning, product, pricing. He is an absolute bulldog. There is only 200% for...
Bridging the AI Gap: Why Infrastructure Remains the Biggest Hurdle in AI Automation
Christopher S. Penn explains that the biggest obstacle to AI automation today isn’t the models themselves but the infrastructure needed to move from simple prompts to fully automated workflows. He outlines three skill curves—prompting, building mini‑apps (Gems, GPTs, Claude Projects),...
Confluent Named Forrester Wave Leader for Streaming Data
We’re proud to share that Confluent has been named a Leader in The Forrester Wave™: Streaming Data Platforms, Q4 2025. The reason? Scoring 5/5 in 14 of the 18 criteria, Confluent delivers real-time data, everywhere it’s needed—with the scale, reliability,...
ImageGen Delivers Quick Business Graphics, Yet Lacks Accuracy
It was fun to test Dharmesh Shah 's new ImageGen tool ( https://imagegen.ai ). It's an AI agent built specifically for AI image business use cases with the promise that you'll get a business graphic in 3 prompts. First, I...
The ‘Data Foundation’ for AI Starts Paying Off for Salesforce
Salesforce reported Q3 FY2026 revenue of $10.3 billion, a 9% year‑over‑year increase, and lifted its full‑year revenue outlook to $41.55 billion. The company highlighted its Data 360 and Agentforce platforms, which together contributed roughly $1.4 billion in annual recurring revenue, marking a 114% surge....
Gemini AI Studio Lets You Build Front‑ends in Minutes
Gemini is making a serious comeback right now. I built a product front-end with Gemini AI Studio in minutes, and it turned out pretty good! Even if you invest just a few hours a week as a side quest, you could build...
AI Homepages Impress Yet Fail to Earn Trust
Most AI homepages look sharp but fall flat where it matters. We put real buyers in front of the most-hyped AI tools and watched confusion spread as soon as they hit the homepage. What we learned will surprise you. The buyer reactions were...
How to Write Great Copy for Every Channel
The article outlines universal copywriting fundamentals that work across every marketing channel, emphasizing audience research, momentum, benefit‑first language, clarity, and showing rather than telling. It illustrates how each principle transforms bland copy into persuasive storytelling that drives action. The piece...
Zero‑Click Surge Shows Search Impressions Aren’t Conversions
Open up your email. Search "your november search performance for" Compare this year to the last few and you'll see just how obvious the zero click trend is. E.G. our impressions have doubled while clicks fell by more than half....
Two Founders Leverage AI Docs, Bake‑offs, Data‑first Design
Kyle Ledbetter and Andy Keil (founders of Dreambase.ai ) have built more product than any other 2 person team I've seen. I first heard them on a podcast a couple of months ago and was fascinated by how they were...
Vonage Expands AWS Collaboration with the Launch of Its Enterprise Solutions in AWS Marketplace
Vonage, now part of Ericsson, announced that its enterprise software suite is available in the AWS Marketplace. The offering includes Vonage Communications APIs, Network APIs, and a Contact Center solution, alongside a new integration of Amazon Nova Sonic with the...
Customers Hear Product Story Your Team Misses
Your product is telling customers a story your company refuses to hear. There is always a moment when this becomes impossible to ignore. Growth still looks steady. Revenue still rises. Then a launch misses, a campaign falls flat, and the...
Customers Hear Product Story Your Team Ignores
Your product is telling customers a story your company refuses to hear. There is always a moment when this becomes impossible to ignore. Growth still looks steady. Revenue still rises. Then a launch misses, a campaign falls flat, and the instinct...
AdPlayer.Pro Online Video Ad Tech Company Rolls Out Interstitial Video Ads 2.0
AdPlayer.Pro, a global SaaS video‑ad technology provider, unveiled Interstitial Video Ads 2.0, a full‑screen ad unit for mobile and desktop environments. The format complies with VAST 4.2, enabling programmatic buying and dynamic creative stitching. Early beta results indicate up to 70%...
Measure Meaningful Engagement, Not Vanity Metrics, for Growth
What if your engagement metrics look “good” but aren’t actually doing anything for your business? We’ve reached the final chapter of our engagement series with Gage G. , Thulium ’s Director of Brand Strategy & Growth—and this one might be...
Unrealistic Marketing Job Specs, Not Hires, Cause Failures
Founders and execs love to blame "bad hires." Especially when marketing isn't working. Last week, a CEO told me they'd fired 3 marketers in 18 months. "We just can't find good talent," he said. So I asked to see the...
Clinch Unveils New AI Data Agents to Elevate Content Orchestration, Reporting and Analytics Across All Channels
Clinch introduced AI Data Agents to its Agentic AI Copilot, turning campaign data into conversational insights across every media channel. The new agents let advertisers query performance metrics, generate actionable recommendations, and automate reporting without manual data wrangling. By embedding...
Handwritten Holiday Notes: The Ultimate Customer Differentiator
the most valuable + unique thing you can do for your customers this holiday season? 🎄 🕎 handwritten letters. 🖊️ 📜 no, but srsly, think about it... when's the last time you got a nice, thoughtful, handwritten letter? (sneaking notes...
Price Beats Promotion: The True Driver of Adoption
“Aside from the price, I actually like the idea.” In a post I read recently detailing a failed product launch from a YouTube celebrity, this line stood out. In this short sentence, there's a huge amount of insight into just...
IAB Tech Lab Releases Deals API to Standardize Programmatic Deal Sync
IAB Tech Lab has released version 1.0 of its Deals API, a new specification that standardizes how programmatic advertising deals are synchronized across platforms. The API clarifies the distinct roles of sellers, packagers, and curators, aiming to bring greater transparency to...
Marketing Fails when You Stop Listening to Customers
Most marketing problems start long before a campaign. They start when the company stops listening to what customers are trying to do and starts optimizing for what the team wishes were true.
AI Agents Handle Millions in Google Ads Daily
Love this! "Our AI agents manage millions in Google Ads spend monthly." They don't sleep... #GoogleAds
Map Outcomes to Decisions to Transform Strategy
RT @VisionEdgeMktg 📊 Visualize your growth! See how mapping outcomes to decisions can transform your strategy: https://t.co/moUiuiiw2J #Strategy #BusinessGrowth #DataDriven