Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
Rival Technologies Launches Innovation Insiders, a Hands-On AI Transformation Program for Insight Professionals
Rival Technologies has unveiled the Innovation Insiders Program, a year‑long, hands‑on AI transformation initiative aimed at market research teams. The first cohort, which started in October, includes People Inc., Warner Bros. Discovery, Oura and Beem Credit Union. The curriculum blends mentorship, real‑world project work, and access to Rival’s AI platform to move participants from theory to execution. The program is positioned as a fast‑track to embed artificial intelligence into everyday insight workflows.
Pitch vs Recommendation: Use Emotion for Vision, Logic for Trust
Are you pitching an idea or giving a recommendation? Knowing the difference between these two is CRITICAL for getting buy-in: A pitch requires a degree more emotion. A recommendation requires a degree more logic. A pitch: - Persuades stakeholders to...
Avoid the Curse of Knowledge to Win Customers
“I can’t believe you don’t know that!” If you’re honest, you have thought that a time or two. (Even if you’ve announced “There are no stupid questions!) The truth is, we are so familiar with our products and services, we...
BigID Unveils Unified AWS Integrations for Credential Security, Governed GenAI, and Cloud Security Intelligence
BigID announced a comprehensive expansion of its Amazon Web Services integrations, adding native connectors for IAM, Secrets Manager, GuardDuty, Security Hub, and AI services such as Bedrock and SageMaker. The new suite enables automated credential discovery and rotation, governed data...
The CDP Fantasy Is Over
The long‑standing promise of Customer Data Platforms (CDPs) to deliver unified, real‑time customer insight has proven largely unfulfilled, according to Hightouch Co‑CEO Tejas Manohar. In a recent podcast, Manohar argues that the CDP model is being supplanted by composable data...
Guideline Launches Customizable AI Agent Dashboards, Advancing Conversational Insights and Analytics
Guideline unveiled customizable AI Agent dashboards that turn conversational insights into persistent, collaborative workspaces. The new feature lets users move from quick natural‑language queries to structured, ongoing analysis backed by verified media investment data. Teams can tailor visualizations, share findings,...
Precisely Accelerates Mainframe Modernization with Real-Time Data Replication to Amazon S3
Precisely announced new enhancements to its Precisely Connect platform that enable real‑time, direct data replication from mainframe systems to Amazon S3. The capability delivers high‑integrity, low‑latency data streams for analytics and AI workloads on AWS. By eliminating batch‑only transfers, the...
AI Dismantles Big Agency Model, Lean Teams Prevail
Omnicom just cut another 4,000 people, bringing the total to over 10,000. This isn’t random. It’s the old agency model breaking down. For years, holding companies were built on labor arbitrage: big teams hired cheaply and billed heavily. AI is removing the advantage...
Free Prompt Guide Cuts Deck Creation Time 4x
The best-performing presentations all follow the same playbook. Gamma studied 3.5M+ decks and cracked the formula: • Use visuals, always • Keep your prompt under 35 words • Start with a clearly defined audience • Choose the right tone (confident, concise, clear) So they turned all...
Five Ways AI Changed Marketing Strategy in Just One Year
In the past twelve months AI has forced marketers to rewrite playbooks, moving from static campaigns to dynamic, data‑driven experiences. Real‑time personalization, predictive spend modeling, and AI‑generated creative now dominate strategy, delivering measurable lifts in conversion and efficiency. The shift...
Marketing Needs Time, Not 30-Day Budgets
Client has a $100K-per-order product. Wants 30 days of marketing. The math isn't mathing. Here's how it usually goes: Client: "We need more sales." Me: "Great, let's do marketing." Client: "We can only spend for 30 days." Me: "That's not...
How Dirty Data Broke Marketing
The MarTech article warns that dirty data has crippled modern marketing by feeding algorithms with inaccurate, unverified consumer information. It explains how flawed inputs lead to mis‑targeted campaigns, wasted spend, and eroded brand trust. The piece emphasizes that restoring clean,...
AppWizzy Launches Professional Vibe Coding Platform as a Standalone Solution
AppWizzy unveiled its Professional Vibe Coding Platform, an AI‑driven solution that generates production‑grade web applications through conversational prompts. The platform delivers real, editable code, deploys to actual servers, and preserves full developer control, positioning itself as a standalone tool for...
YACHTWAVE® Launches Branded Mobile Apps for Boat Manufacturers in Apple App Store and Google Play
YACHTWAVE® has introduced factory‑branded mobile applications for boat manufacturers, now listed in the Apple App Store and Google Play. The solution leverages the existing YACHTWAVE Delivery Platform, allowing OEMs to launch a branded digital experience without any custom software development....
CEOs Embrace Communication Mastery Through The Pathfinder’s Way
I spent the last two days doing something that I deeply love, but don’t often get the opportunity to do: Help five CEOs become the best communicators, speakers, and leaders they can be. It takes a special leader to say,...
OnPage Expands Its Critical Communication Platform with New Multi-Language Mobile Support for Global On-Call Teams
OnPage Corporation has launched multi‑language support for its critical communication platform on iOS and Android, adding five language options. The upgrade targets global on‑call teams that operate across time zones and need instant, secure alerts. By localizing the mobile experience,...
Refresh Old Web Banners in Minutes Using AI
I used AI to quickly upgrade a web banner and its messaging. In THREE short steps. Our company messaging and target audience have evolved, but I found a web banner that was stuck in 2022. 𝗦𝘁𝗲𝗽 𝟭: I gave the...
Q4 Profits Hide Leaks; Audit Tools, Margins, and CAC
Q4 revenue looks great. But the margins, tooling, and campaign are where most inefficiencies hide. Brands burn cash in Q4 and don’t realize how much waste was accumulated: • SaaS tools with feature overlap • Shipping costs that silently doubled • ROAS targets that dipped...
Synthflow AI Launches OpenAI-Powered BELL Framework to De-Risk Enterprise Voice AI
Synthflow AI unveiled the BELL Framework, an OpenAI‑powered lifecycle system designed to de‑risk enterprise voice AI deployments. The platform promises end‑to‑end monitoring, testing, and compliance features that address the most common production failures. By shifting focus from ever‑larger models to...
Turn Existing Customers Into Profit Machines
The average brand spends 80% of its budget chasing new customers. But your most predictable profit lives in the ones who already bought, especially your high-LTV segments. Here’s how to turn good customers into great ones: • Map LTV by cohort and track...
Orgvue Unveils Henshaw Suite of AI Platform Capabilities
Orgvue launched the Henshaw AI suite, adding Henshaw Roles and Henshaw Assistant to its organizational design platform. The new tools use generative AI to auto‑map reporting structures, classify roles, and surface workforce‑optimization opportunities without manual data wrangling. By embedding real‑time...
Vyking Launches AI Production Studio as the Next Layer in Its Fashion Visualisation and Experience Platform
Vyking unveiled its AI Production Studio, adding a dedicated AI‑generated content layer to its fashion visualisation platform. The new service integrates capture, AI production, and immersive experiences into a single end‑to‑end stack, giving cross‑functional teams a unified pipeline. By leveraging...
AI-Media Launches ADA Title II Compliance Initiative to Support Public Entities Meeting WCAG 2.1 AA Deadlines
AI-Media, a leader in AI‑driven captioning and audio description, unveiled an ADA Title II Compliance Initiative to help state and local governments meet the U.S. Department of Justice’s new WCAG 2.1 AA accessibility deadlines. The program bundles automated captioning, audio description, compliance audits,...
Springbig Launches Face ID for Gated Links, Delivering the Fastest and Most Secure Message Experience in Regulated Retail
Springbig, the AI‑driven marketing platform for regulated retailers, unveiled Face ID authentication for its gated links. The new feature lets consumers unlock compliant SMS offers in seconds, mirroring the speed of unlocking a smartphone. By integrating biometric verification, Springbig promises...
Marketing Agency Singapore Expands Digital Strategy Solutions for Asia-Pacific Enterprises
Singapore‑based marketing agency announced an expansion of its digital strategy portfolio aimed at large‑scale enterprises across the Asia‑Pacific region. The rollout adds AI‑powered analytics, localized content creation, and omnichannel campaign management to its existing services. The firm also opened new...
Earned Media Still Drives Generative AI Citations as Press Release Visibility Grows
Muck Rack’s latest "What Is AI Reading?" report shows press release citations in generative AI outputs have surged five‑fold since July 2025. Despite the rise of AI‑generated content, earned media still accounts for the majority of citations that shape brand...
TokTak Launches Global AI Platform That Turns Any Product Link Into Social Media Content
TokTak, an AI‑driven content automation platform for e‑commerce sellers, announced the global rollout of its link‑based AI engine in December 2025, following a successful pilot in South Korea that began in June 2024. The platform automatically transforms any product URL...
Globant Recognized by Salesforce For Achieving Expert-Level Implementation in Next-Gen Platforms: MuleSoft, Data Cloud and Agentforce
Globant has been awarded Salesforce’s highest distinction for achieving expert-level implementations across MuleSoft Anypoint, Data Cloud, and Agentforce. The recognition underscores the company’s deep capabilities in integration, data management, and AI‑driven transformation. As a Salesforce Solution Partner, Globant now joins...
Zendesk Announces Strategic Collaboration Agreement with AWS to Deliver AI-Powered Contact Center Transformation
Zendesk announced a Strategic Collaboration Agreement with Amazon Web Services to fast‑track AI‑driven contact‑center capabilities. The partnership includes a joint go‑to‑market strategy and positions Zendesk as AWS’s Customer Experience Partner of the Year (Technology) globally. By leveraging AWS’s cloud infrastructure...
SAS’ Leading Decision Intelligence Capabilities Now on Microsoft Fabric
SAS has announced that its cloud‑based Decision Builder solution is now generally available on Microsoft Fabric. The integration lets customers apply SAS’s decision intelligence models directly to data stored in Fabric’s lakehouse, without moving data. Users can create, test, and...
Brandpoint Launches AI Optimize ℠ to Empower PR Teams in the Era of Search Intelligence
Brandpoint, a Minneapolis‑based sponsored content firm, unveiled Brandpoint AI Optimize ℠, a suite of AI‑driven tools aimed at PR, marketing and communications teams. The platform leverages large‑language models and GEO‑targeted algorithms to improve search visibility and content relevance across digital channels....
Kofile Technologies Launches Kleio, a Next Generation Document Intelligence and Engagement Platform Powered by AWS
Kofile Technologies unveiled Kleio, an AI‑driven Document Intelligence and Engagement Platform built on Amazon Web Services. The solution automates classification, extraction, and secure access to public records, aiming to modernize government preservation and digital interaction. Kleio integrates Kofile’s existing digitization...
3CLogic Revolutionizes Voice-Enabled Customer Service with ServiceNow
3CLogic announced a partnership with ServiceNow to embed its AI‑powered CPaaS and CCaaS capabilities directly into the Now Platform. The integration enables voice‑enabled customer service that leverages ServiceNow’s AI models for real‑time intent detection and automated routing. Enterprises can launch...
Actionable SaaS Growth Frameworks From Enterprise Mastermind
Enterprise SaaS Mastermind — Dec 2, 2025 Enterprise SaaS never stands still and yesterday’s mastermind proved it again. We had CEOs and founders comparing notes on demand gen outsourcing, SEO, API partnerships, R&D capacity, funding and more. Real problems. Real...
Enterprise SaaS CEOs Share Actionable Growth Frameworks
Enterprise SaaS never stands still — and yesterday’s mastermind proved it again. We had CEOs and founders comparing notes on demand gen outsourcing, SEO, API partnerships, R&D capacity, funding, and more. Real problems. Real frameworks. Real tools you can use...
RankPrompt: How To Track Your AI Mentions Across LLMs
RankPrompt is an AI‑focused SEO platform that measures how often a brand appears in answers generated by leading large language models such as ChatGPT, Gemini, Perplexity and others. It identifies gaps where a brand should be cited, benchmarks performance against...
Scale by Simplifying and Deeply Understanding Customer Intent
I’ve had the privilege of learning from some of the most iconic GTM leaders in our industry — and every so often, a conversation stops me in my tracks. My recent interview with Rob Giglio , Chief Customer Officer at...
Corporate Voices Fragment; Truth Drifts Unnoticed
Modern companies don’t have one voice. They have a hundred small ones scattered across every surface the world can touch. Most teams underestimate how fast those voices drift away from the truth.
The 2025 State of Digital Agencies: It’s Still Rough Out There, but Slowly Improving; and Is AI Really a Threat?
The 2025 State of Digital Agencies survey shows a mixed but improving picture. Half of agencies reported revenue growth, while net margins rose for roughly a third. Concerns about AI as a business threat increased to 53%, and two‑thirds worry...
New Tactics, Same Hearts: Evoke Timeless Emotions
Marketing tactics, channels, and tech change rapidly. People don’t. The best marketers find new ways to evoke old emotions.
Never Ignore Random Big‑co Acquisition Calls—There’s Strategic Value
So one of the weirdest calls you'll get as a founder is when a BigCo out of the blue wants to talk about acquiring you. Literally out of nowhere. Now, sometimes it's for real. Sometimes, it's the start of something. But if...
Focus Beats Custom AI Coding for SaaS Replacements
"Why should companies pay for SaaS (HR/CRM/ERP/etc.) when they could just vibe code them?" I get variations of this question or comment with some regularity (granted, it's sometimes just me talking to myself). Here are some biased (but hopefully, well-considered) thoughts: 1)...
Focus Attribution on Predictable Outcomes via Marginal Gains
Who knew that a book about hospitality and a British cycling coach could give us a better approach to attribution and performance improvement. For too long we've been thinking about attribution wrong, two ways. First, it's not about who gets...
AI Amplifies Existing Organizational Blindspots, Not Root Cause
Everyone is blaming AI for the chaos in their company. AI accelerated it, but it didn’t start it. The real shift began years ago when the perimeter of the company expanded faster than the organization’s ability to keep it coherent. The touchpoints multiplied...
Agency Survey Reveals Benchmarks, AI Perception, Growth Trends
Agency owners, don't miss: https://sparktoro.com/blog/the-2025-state-of-digital-agencies-its-still-rough-out-there-but-slowly-improving-and-is-ai-really-a-threat/ How does your revenue, leads, margin, growth compare to other agencies? Do your fellow agency owners perceive AI as a threat? Opportunity? Both? What's happening with juniors, remote work, pipelines? Thanks to @paddymoogan's survey of 100s of agencies, we've...
Focus Beats AI‑built SaaS; Stick with Proven Platforms
"Why should companies pay for SaaS (HR/CRM/ERP/etc.) when they could just vibe code them?" I get variations of this question or comment with some regularity (granted, it's sometimes just me talking to myself). Here are some biased (but hopefully, well-considered)...
Claude Opus 4.5 Outperforms Human Engineers on Real Test
Claude Opus 4.5 just beat every human candidate on Anthropic’s performance engineering exam. Here’s what this breakthrough actually means👇 Anthropic’s newest model outperformed every software engineer who has ever taken their real hiring assessment. And this isn’t a small quiz....
Communication Strategy: Broad, Flexible; Plan: Specific, Fixed
RT @VoxOptima Key differences between a #communicationplan vs #strategy | https://t.co/gmXQhny8cN @indeed "A communications strategy is less specific than a communications plan. This is useful when a team evolves over time and their goals and objectives change.
200+ Agency Owners Reveal Industry Health, Growth, Threats
NEW post: https://t.co/fMrZMJxj34 Thanks to the tireless work of @paddymoogan, our survey of 200+ digital agency owners is now live featuring answers to critical questions about the field's health, growth, and threats. https://t.co/O1PWZVpqWV
Align Marketing and Finance to Invest in True Value
RT @VisionEdgeMktg 💼 When marketing and finance are aligned, it’s easier to invest in what truly creates customer and business value AND prove it. https://t.co/UiNSacxRrK #MarketingFinance #CustomerCentricity #Measurement