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Know What's Happening in B2B Growth
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Every morning
Weekly
Tuesday recap
BrainDonors and HubSpot Co‑Host B2B Growth Conference in Sofia
BrainDonors and HubSpot are co‑hosting the B2B Growth Conf 2026 in Sofia on May 8, drawing more than 500 B2B leaders. The single‑day agenda is divided into four blocks—digital growth, revenue operations, AI‑driven outbound, and international expansion—and features practitioners who have built multi‑million‑dollar pipelines.
Also developing:
On the Duct Tape Marketing Podcast, brand strategist Mark Kingsley argued that AI is reshaping branding by amplifying both strengths and shortcomings: it can scale ethical, human-centered brand behavior or accelerate commoditization if firms merely chase algorithms. Kingsley—author of Brands in the Age of AI—stressed that real differentiation and trust now hinge on human insight, transparent practices, integrated data, and storytelling that creates emotional transformation rather than transactional efficiency. For businesses, the stakes are high: firms that prioritize humane, integrated AI use can deepen customer loyalty and outcompete larger players, while those focused solely on optimization risk becoming replaceable.
The biggest myth in tech is that great product automatically builds a great business.
4 Research-Backed Ways to Help Your Team Collaborate Better - https://t.co/YlbvnyydFJ - https://t.co/1oObzNjeuR by Jay Van Basel and Laura Kriska
LionFans, a Taiwan‑based social‑media marketing technology firm, unveiled an upgraded version of its proprietary SmartSync platform that incorporates advanced AI‑driven analytics. The new SmartSync system is designed to help brands across the Asia‑Pacific region optimize campaign performance and boost marketing...
SEO isn’t just about search anymore. It’s now Search Everywhere Optimization, YouTube, Reddit, LLMs, you name it. The future belongs to marketers who optimize across every platform. https://t.co/uQm5kyuki6
Before $10m ARR, Do not hire a VP of Sales that mainly talks about process You are too early for them
Syndio unveiled Syndi, an AI‑native decision‑intelligence platform that embeds pay recommendations directly into the tools where managers work, aiming to help firms attract top talent while controlling compensation costs and preserving internal equity. The solution draws on Syndio’s fairness algorithms...
OpenText announced its OpenText Content Cloud solutions for Guidewire at the Guidewire Connections event, targeting insurers seeking faster cloud migration and AI‑enabled workflow automation. The suite integrates with Guidewire InsuranceSuite to provide secure, cloud‑native storage and intelligent retrieval of policy...
Guidehouse released The Managed Services Guide, a flagship report outlining a new ‘intelligent operations’ model that combines AI, automation and specialized human expertise to reshape managed services delivery. The report highlights specific shifts—greater automation of routine tasks, AI-driven decisioning, and...
Marketing’s rapid adoption of unvetted AI tools has created a major governance gap that is driving costly data breaches and operational disruption, with IBM finding 13% of organizations suffered AI‑related breaches and 97% of those lacked proper access controls. The...
RingCentral was named a Leader in Gartner’s 2025 Magic Quadrant for Unified Communications as a Service for the eleventh consecutive year, underscoring its sustained market position. In Gartner’s Critical Capabilities for UCaaS report, RingCentral ranked #1 in two of six...
Martech, adtech and sales tech are rapidly converging as vendors and customers unite data and capabilities across the full revenue funnel, driven by CDPs and data clean rooms, RevOps models, privacy-driven first‑party strategies and AI‑powered orchestration. Major platform moves—Salesforce, Adobe...
Smarsh was named a Leader for the second consecutive year in Gartner’s 2025 Magic Quadrant for Digital Communications Governance and Archiving, signaling sustained market recognition. The company highlighted advances to its AI-driven platform, including a new Intelligent Agent, Microsoft Copilot...
Litera announced it will provide no-cost access to its agentic AI, Lito, to millions of legal professionals by integrating the tool into its core products and partnerships, including AI drafting tools, contract-review platform Kira, and content platform NetDocuments. The move...
Worldpay launched a patent-pending Authentication Optimization Service that uses AI to increase payment approval rates for merchants using 3D Secure, promising higher revenue capture without additional integration or added consumer friction. The service dynamically optimizes authentication flows to reduce unnecessary...
PRVIEW has launched an AI-powered platform that automates discovery and management of events and awards programs for marketing and public relations teams, using vertical AI to track and update deadlines and reduce the manual effort of building bespoke databases. The...
Jumio launched selfie.DONE, a reusable-identity solution that lets verified users reauthenticate via a selfie without rescanning their government ID, fulfilling the company’s vision for streamlined, persistent identity. Built on Jumio’s AI-driven biometric authentication and data intelligence, the product automates reverification...
Mobility Infotech unveiled a vision for AI-powered, data-driven taxi systems that integrate AI, IoT and cloud platforms to modernize urban taxi booking and operations. The company says its platform will enable real‑time routing, predictive demand forecasting and fleet optimization to...
AdOmni CEO and parent argues that AI can resolve the perennial back-to-school marketing tradeoff between speed and effectiveness by enabling rapid, data-driven campaign creation and real-time optimization. In the compressed, high-stakes selling window, AI tools can accelerate creative testing, refine...
WiMi Hologram Cloud said it is researching a blockchain privacy protection system that uses post-quantum threshold algorithms to create a more secure and efficient blockchain ecosystem. The initiative focuses on strengthening core block-level data protections against future quantum attacks by...
CrashPlan announced an expansion of its global operations with a new Global Capability Center in Bengaluru and enlarged presence across India and the UAE to drive R&D for data protection and recovery. The Bengaluru center will lead worldwide innovation initiatives...
In this episode, Steffen Hedebrandt, CMO and co‑founder of Dreamdata, reveals a contrarian B2B growth playbook that leverages “unserious” LinkedIn content—memes, screenshots—to generate serious pipeline. He explains how to engineer organic LinkedIn posts that tie brand awareness directly to revenue...
Encouraging companies to stop hiring humans & just use AI for sales outreach instead: This marketing messaging is actually the worst.
We all know how much AI has already changed customer support But it's not cheap Across all my investments in the space, the average price to resolve or reflect a ticket is about $1 For complex issues, around $5 in tokens etc That's much...
![11 Marketing Myths [Part 1]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://annhandley.com/ah/wp-content/uploads/2024/07/unnamed.jpg)
Ann Handley’s MythBusters: Marketing Edition (Part 1) debunks five common marketing misconceptions, arguing social media—while “rented land”—is valuable for awareness, small audiences can be powerful for personal brands, and email success hinges on relationship and growth metrics rather than click‑throughs....
Yes, ‘prosumer’ vibe coding apps like @Replit are best at CRUD and CRUD+AI apps today. But that also means if you have some experience building CRUD apps … that you can just fly when you ‘vibe’ your next one. All the stuff...
BRAINDUMP ON VIRAL LOOPS #1 The golden age of Web 2.0 (~2005-2010) was a special time for viral products, which were systematically engineered to reach millions of people. Back then, people were building the first versions of things we take for...
The new SaaStr AI VC Matchmaking tool has already made 116 VC intros in https://t.co/P5GuMbTEG9 https://t.co/RzkMeULyjI
Great founders don’t time the market Great founders often don’t even check the markets at all They just start up when they see white space, and are ready to go So … Every year is a good year to invest
Big agencies are struggling to move fast with AI. Bureaucracy slows real innovation. Startups will outpace them, it's about speed and nimbleness, not just size. Adapt or get left behind. https://t.co/2RsMFEbeg7
You don’t need to track everything to drive real results. Mary Keough : This mindset shift changed how I think about marketing success. - I used to obsess over every click, open, and scroll. - Retargeting felt like magic—no one...
From London to DC, Belgium to SF, and now Miami — week five on the road reminded me how powerful it is when growth leaders come together to reimagine what’s next. The Susquehanna Growth Equity (SGE) Summit for Revenue and...
We had an app we’d been reference customers for — for years. Our case study was on their website, we got them several of the largest customers in B2B via our direct recommendation. Then last year they told...
Can you name the 4 types of attention? If you use videos and storytelling in your marketing, they are how you stop the scroll. “Combining two or more types of attention is “when the magic happens,” and the video is...
Advertisers are still running Meta ads like it’s 2022. Wondering why CPMs keep climbing while results tank. This is my 2025 Meta Ads Playbook to generate like you’re in 2025: CAMPAIGN STRUCTURE Stop segmenting everything. Consolidate multiple campaigns into ONE....
Will automation shape your message or will your message shape automation? As marketing leans into automation for efficiency, a critical question emerges. - Do we adapt our messaging to fit what the tools can do? - Or do we demand...
AI tools can crank out X content in seconds…. But words without a worldview don’t make people buy. Speed < POV
A year ago we had zero AI agents. Zero AI, really. Today, we have 20 AI Agents running SaaStr. And have replaced 12 humans. It's not all better. But it's the future, today. More here -> https://t.co/yEaD8WhJJg
From culture to conversion: inside TikTok’s #B2B marketing playbook https://t.co/4Wy3uoupoA
And yet...I keep writing client reports like this: "Organic search visits jumped 28% from August (+31% for engaged visits)...Non-brand search visits more than doubled (+117%) from August and were up 299% from a year ago. Branded search visits increased 10% from...
For a long while, you probably aren't a great CEO But you know the customers The software The feature gaps The roadmap The competition How to sell it How to market it How to build it So maybe as flawed as you are You are still the best CEO
The Outbound Email Strategy Used By Top Marketers. 🎥 Search "Leveling Up with Eric Siu" on YouTube for more contents like this https://t.co/E4cfn2cDQX
Did some of the best start-ups like Figma, Stripe, etc. take years to get to any material revenue? Yes. That happens — and it can work out. But I don’t think they stopped sending investor updates. So far, I’ve seen 0 success from...
Agile Framework That Cuts Campaign Time by 71% In this video, we explore how a hybrid methodology combining Scrum, Kanban, and traditional planning can transform your marketing team's efficiency. Learn how to optimize work intake processes, reduce chaos, and implement...
This is the BEST part of my job! Figuring out how to tailor my advice to different business leaders in totally disparate industries is a fun (and sometimes challenging) assignment. It’s basically consulting, but while holding a microphone. Here’s the...
🧠 Why do some brands instantly come to mind — while others fade? Coming this Monday, On Brand guest Ulli Appelbaum explains the science of brand associations — how the memories and emotions people link to your brand determine whether...
Woo-hoo!! Crossed 1,500 VC Pitch Decks uploaded to SaaStr AI VC -> https://t.co/XzJ5d0OYvZ Get real time feedback on your deck, benchmarking against 1000s of rounds, and optional intros to the best VCs https://t.co/BIC0fmziG2
Um... Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring https://t.co/cpOBPyWl4W
You don't have to know the 'right people' anymore to get funded If you've got the results -- we'll tell you And introduce you to top VCs. In minutes. SaaStr AI VC. Sign up here -> https://t.co/Eg5TFmnXmm https://t.co/4KllqrnwZp
AI is a great tool but… Putting it in the hands of a junior marketer and expecting them to just print money is like putting a crayon in the hand of a 2-year old and expecting them to paint the Mona...
