Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Diligent Acquires 3rdRisk to Deliver AI-Native Third-Party Risk Management at Scale
Diligent, a leading AI‑focused GRC SaaS provider, announced the acquisition of 3rdRisk, a Netherlands‑based AI‑native third‑party risk management platform. The deal expands Diligent’s suite to include automated vendor profiling, assessment workflows, and contract analysis, delivering near real‑time visibility into extended vendor ecosystems. By integrating 3rdRisk, Diligent aims to shorten audit‑readiness cycles from quarters to weeks and strengthen its position as the only GRC vendor recognized as a Leader by all five major analyst firms. The move targets the fastest‑growing segment of risk and compliance, driven by regulatory pressure and cyber threats.
Decades of B2B Writing Mastery: Crafting Tech Narratives
Learn from my favorite B2B writer’s long (…LONG 😂) career helping brands tell stories around their tech ✏️
Listen, Align, and Build a Unified Revenue Team
So what are you really going to do at your Sales kickoff? I encourage you to listen. Sales, please listen to Marketing. Marketing, please listen to Sales. Think about what you hear and respond with the an attitude of “help...
Why B2B Marketers Need to Be Using Financial Media Networks
Tinuiti’s 2026 outlook flags financial‑media networks as the next B2B marketing disruption, leveraging first‑party transaction data instead of vague intent signals. These networks, built on banks and payment platforms, let marketers construct audiences based on real spend categories, business card...
Talk to Customers, Solve Real Problems, Earn Bigger Paydays
Did you spend weeks or months building something no one wants? Congrats 👏 This is a rite of passage for every first time founder Even smart people need to get kicked in the teeth by the market before you realize how important it...
FiscalNote Achieves Major Milestone for PolicyNote, Completing Customer Migration From Legacy FiscalNote Platform
FiscalNote announced the completion of migrating all customers from its legacy platform to the new PolicyNote solution, a unified AI‑driven policy intelligence suite. The transition was executed with minimal churn and has already sparked stronger user engagement. Impact Summaries now...
Netradyne Unveils Video LiveSearch: Industry First On-Device Search Capability Powered By Natural Language and Edge AI
Netradyne introduced Video LiveSearch, the fleet industry’s first on‑device, real‑time video search powered by natural‑language prompts and edge AI. The solution indexes virtually 100% of road‑facing footage directly on each vehicle, allowing managers to retrieve before‑during‑after clips across the entire...
Orion Innovation Expands Kochi Presence with New Facility and Launch of OI Envision Studio
Orion Innovation announced a major expansion of its Kochi operations, unveiling a larger, state‑of‑the‑art facility and the new OI Envision Studio. The studio serves as a collaborative hub where clients, engineers, designers, and domain experts co‑create AI‑driven solutions. Orion emphasizes...
Thomson Reuters Convenes Global AI Leaders to Advance Trust in the Age of Intelligent Systems
Thomson Reuters Labs has launched the Trust in AI Alliance, uniting Anthropic, AWS, Google Cloud and OpenAI to define shared principles for trustworthy, agentic AI. The alliance will focus on engineering trust into AI architectures used in high‑stakes professional environments...
Customer-Led Content Trends – Digital Silk Reveals 7 Common Idea Sources
Digital Silk’s new analysis maps seven primary sources organizations use to generate content ideas directly from customers. The study highlights questions, reviews, surveys, internal team insights, social interactions, community forums, and usage data as key inputs for content planning. By...
Unified Exec, Sales, Marketing Drives Scalable Brand Trust
Authentic branding, trust and influence - Forrester are talking about it, Edelman are reporting on it. At a time when AI is diluting trust, brands are searching a way to strengthen it. In my experience, when sales, marketing and executives...
BRMG, A Hover Group Company, Welcomes Veteran Marketing Strategist Kensel Tracy as Operating Partner
BRGM, a Hover Group company, announced veteran marketing strategist Kensel Tracy as its new Operating Partner. Tracy brings over three decades of experience across private brands, tourism, government and non‑profits, and will lead strategic marketing, sponsorship and partnership development. He...
SymphonyAI Launches Next-Generation CINDE Merchandising Agents, Bringing Agentic AI Into Core Merchandising Decisions, Powered by Microsoft Foundry and Azure
SymphonyAI unveiled the next‑generation CINDE Merchandising Agents, a suite of role‑based, agentic AI tools that embed real‑time decision‑making into weekly sales, promotions, new‑item launches, and reset workflows. Powered by Microsoft Foundry on Azure, the agents—Merchant Planner, Promo Coach, Launch Analyst,...
Forbes Agency Council Member Scott Keever Releases ‘Future-Proof Your SEO,’ Warns Businesses to Prepare for AI Search Revolution
SEO veteran Scott Keever, founder of Reputation Pros and Forbes Agency Council member, has published "Future‑Proof Your SEO: Staying Ahead in a Dynamic Digital World." The guide warns that AI‑driven search tools such as Google AI Overviews, ChatGPT and Perplexity...
National Tiles Transforms Its Business With a Unified Data Foundation From Domo and Snowflake
National Tiles, a leading Australian tile and timber retailer, has implemented a unified data architecture using Domo and Snowflake. The new platform consolidates disparate systems into a secure, governed data foundation, delivering real‑time insights to over 500 employees. It has...
wsup.ai Announces Launch of Next-Generation AI Character Platform
wsup.ai has launched a next‑generation AI character platform that merges conversational AI, storytelling, and creator‑driven publishing into a single ecosystem. The service lets users chat with persistent AI personas, generate images with free daily credits, and build comics or visual...
SaaStr 837: 10 Things To Do Right Now to Become AI Native with Filevine's CEO & Founder
Ryan Anderson, CEO of Filevine, outlines how his legal‑tech SaaS transformed into an AI‑native business, now earning more new revenue from AI than its core platform. He emphasizes tearing down legacy systems, turning data into contextual AI assets, restructuring architecture...
Nutshell’s Ai Agent Marketplace Is Here to Save You Time and Keep Moving Deals Forward
Nutshell has launched an AI Agent Marketplace that embeds purpose‑built agents directly into its CRM and marketing automation platform. The agents handle tasks such as call transcription, email drafting, pipeline design, research enrichment, and real‑time reporting, promising to shave minutes...
Blackbaud Welcomes 12 Innovative Startups to Its Social Good Tech Accelerator
Blackbaud announced its January 2026 Social Good Startup Program cohort, welcoming twelve AI‑driven startups that aim to modernize fundraising, grantmaking, ESG compliance, and donor engagement for nonprofits. The accelerator highlights Blackbaud’s commitment to diversity, with 61 percent of founders coming from traditionally...
As Professional Hair Care Grows in US Retail and E-Commerce, Davines Bets on Old-School Salons
Davines Group defied a declining U.S. salon‑product market, posting a 42% increase in professional hair‑care sales through salons from 2019 to 2024 and surpassing $350 million in revenue in 2025. While overall salon sales fell 3% in the first half of...
Claude Code Accelerates Business Development with Game‑Like AI
Claude Code for real business growth: • Accelerated Development: How I built systems in a few days that previously required an entire development team. A Google engineer mentioned Claude Code built something in an hour that took her team a year. •...
AI Generates Full GTM Plans, Redefining Marketing Jobs
If Claude Code can draft an ENTIRE GTM plan for you that's basically 95% there, what happens to most marketing roles? In here, we have podcast/YT ad scripts. We have event definitions for analytics. We have full funnel e-mail sequences. We have outbound e-mail...
GrowthRise Mastermind Recap Jan 13, 2026
During the Jan 13 GrowthRise Mastermind, B2B marketing leaders tackled three core challenges facing early‑stage AI‑CRM startups. The group advised shifting initial demand generation to Meta and YouTube, using broader industry keywords instead of low‑volume AI terms on Google Search. They...
Begin with a Single, High‑impact, Easy‑to‑deploy AI Agent
"My CEO says we need to do AI, but my CFO won't give my budget. What do you we do?" with @kylecnorton "The answer: start with one AI Agent that solves a high ranking problem ... that is easy to deploy."...
Crafting Persuasive Business Cases for Enterprise AI Investments
Building a Compelling #Business Case for Enterprise #Tech Purchases by @antgrasso #ArtificialIntelligence #MachineLearning #ML #Technology https://t.co/XrEbwTQBTW
Should Your Sales Team Be on Social Media? A Strategic Evaluation of Modern Social Selling vs Automated Outreach
The piece argues that sales teams must move beyond the binary of “on or off” social media to a disciplined, value‑first approach. It contrasts high‑volume, automated outreach—characterized by generic DMs and template pitches—with meaningful social selling that listens, contributes insight,...
AI Can Now Draft Complete GTM Plans Instantly
Claude Code literally drafted us an entire GTM plan for ClickFlow. I mean, just look at this one-shotted onboarding e-mail copy. Legit. How does this not just happen across the board for every role? The world is going to look very different...
AI Fluency Code Red: Master Claude Code in Six Months
Claude Code is a seminal moment. So much so that we're requiring the @singlegrain team to be proficient with it within the next 6 months. E-mail I sent today: Hi all, I didn’t get to fully land my message during the all-hands...
Always-On Retail: How MVNOs Are Solving the Multi-Location Connectivity Challenge
Retailers face costly network outages, with Gartner estimating $5,600 lost per minute, and 81% experiencing POS downtime annually. Traditional wired broadband can take weeks to install, delaying store openings and offering limited redundancy. Full‑service Mobile Virtual Network Operators (MVNOs) like...
Original Content Drives AI Prompt Influence, Not Vendor Replication
HOW do vendors influence AI prompt results? #sponsored Gary Nugent , CEO of Informa TechTarget says THIS is the top question customers are asking. Full convo here: https://bit.ly/44hmmEc As buyers turn to AI, visibility and influence comes down to original...
Timing Beats Tactics: Offer Success Depends on When
Most marketers copy tactics, few study timing. • A good offer at the wrong time: crickets. • A weak offer at the perfect time: record sales. It’s not just what you say, it’s when you say it. Timing is leverage.
DXC Strengthens Alliance with SAP as a RISE with SAP Validated Partner
DXC Technology has been confirmed as a RISE with SAP Validated Partner, joining a select group recognized for deep SAP expertise and proven cloud migration experience. The firm boasts the industry’s largest SAP Business AI consulting team—2,200 specialists across 37...
Prioritize Share of Voice Over Short‑Term ROI
Companies are very quick to ask if marketing is getting enough return from its budget, but rarely ask if that budget is doing enough to maintain a presence in the market. When marketing is judged on the short-term efficiency of...
Testing Daily Signals to Boost Operator Decision Speed
For 11 years, I’ve sent a weekly newsletter. Five hundred seventy-two issues built around links people consistently tell me they actually read. That cadence works. I’m keeping it. But frequency isn’t the same thing as usefulness. A lot of operator...
Avalon GloboCare Regains Compliance with Nasdaq Stockholders’ Equity Requirement, Launches Marketing for Automated Generative AI Video Platform
Avalon GloboCare Corp. announced it has regained compliance with Nasdaq’s minimum stockholders’ equity requirement, cancelling a pending hearing and keeping its shares listed on the Nasdaq Capital Market. The company highlighted its strengthened financial position and renewed focus on long‑term...
Prioritize the Right Platform, Don’t Spread Yourself Thin
Important Reminder for All Marketers: 👇 Yesterday I was chatting with a client (boat retailer) that told me they wanted to focus more on their LinkedIn efforts. My response: Why would you put your energy on a B2B platform when...
Formatting Numbers for Fluency Boosts Recall
Does something look off about this phone number? Or does something seem really right? Usually we see the last 7 digits break into a group of 3, followed by a group of 4. But here, they break into a group...
FirstComm Launches AscendOne, A Unified UC + CC + AI Platform Transforming Business Communications
FirstComm unveiled AscendOne, a unified communications platform that combines voice, messaging, video meetings, contact‑center functions and AI‑driven productivity tools into a single cloud solution. The platform runs on Intermedia Intelligent Communications’ AI‑enhanced infrastructure, offering 99.999% uptime and 24/7 U.S. support....
Customer Research Sells; Product Research Builds
I'm noticing confusion in b2b around customer research - we think we're doing customer research ( ✅ ) but in reality it's usually just product research 🙈 (to improve the product) Product research asks: "How do we improve our features?"...
Make Your Customer the Hero, Not Your Pitch
You should never try to make yourself, your company, or your product look too good in your presentations. This is a classic mistake. Because you are not the hero. Your company is not the hero. Your product is not the...
Sofa Club Hires Paul Brennan as Managing Director
Sofa Club has appointed former Marc Jacobs executive Paul Brennan as its managing director. Brennan, who previously held senior roles at Yoox Net‑A‑Porter, Browns, John Lewis and most recently JW Anderson, will lead the brand’s UK expansion. The hire aligns...
Build Business Pipelines Like Making Genuine Friendships
The process of building pipeline and winning new business is very similar to making a new friend. You typically don't just cold call someone in your neighborhood and ask if they want to get beers. But, if you're motivated, you...
Boostr and Passendo Announce Strategic Partnership to Unify Ad Management for Publishers’ High-Value Email Inventory
Boostr, a unified ad‑management platform, has partnered with Passendo, an email‑ad serving specialist, to bring newsletter inventory into a single workflow. The integration links Boostr’s OMS and CRM tools with Passendo’s dedicated email server, creating a consolidated view of display,...
Zip Launches Enterprise Transformation Office, Tapping Former Fortune 500 CPOs to Guide Procurement Leaders Through AI-Era Change
Zip has unveiled an Enterprise Transformation Office (ETO) staffed by former Fortune 500 chief procurement officers to help customers modernize procurement with AI. The team, led by former Discover senior director Jason Moore, includes veterans from UnitedHealth Group, MGM Resorts,...
Pipeline360 Launches Ads360, Redefining B2B Advertising as a Measurable Demand Engine
Pipeline360 unveiled Ads360, an AI‑driven B2B advertising platform that ties media spend directly to demand and pipeline outcomes. The solution combines audience intelligence, cross‑channel activation and full‑funnel measurement into a fully managed service. Powered by the Navi360 engine, Ads360 delivers...
First 1:1 Project Delivers Best Sales Call Ever
My client pitched using his new ownable idea for the first time. Best sales call he’s EVER had. (And he runs a $1M+ agency) This is the first 1:1 client project work I’ve done in 7 years. And I’ve gotta say, after...
Deep Product Knowledge Outweighs CEO Polish
For a long while, you probably aren't a great CEO But you know the customers The software The feature gaps The roadmap The competition How to sell it How to market it How to build it So maybe as flawed as you are You are still the best CEO
VdoCipher Addresses Scalability & Interactivity Challenges in Live Streaming
VdoCipher has launched a live‑streaming platform designed for enterprises, educators, and digital platforms that need broadcast‑grade quality at predictable costs. The service adds true DVR functionality, allowing viewers to pause, rewind, and replay up to six hours of an ongoing...
Datadobi Strengthens Global Partner Strategy Designed for Enterprises Tackling Data Governance Challenges in the AI Era
Datadobi promoted Daniel Esposito to Vice President of Global Alliances, signaling a strategic push to broaden its partner ecosystem. The company aims to empower service partners—systems integrators, MSPs, and consultancies—to deliver StorageMAP‑based unstructured data management solutions. This move addresses the...
HawkEye 360 Appoints Michael Turner as Chief Legal Officer
HawkEye 360 announced Michael Turner as its new Chief Legal Officer, effective December 2025. Turner brings over 25 years of legal and executive experience in defense technology and venture‑backed companies. Dennis Burnett will stay on as General Counsel, concentrating on...