Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Keeper Security Strengthens Atlassian Williams F1 Team’s Cyber Defenses With KeeperPAM
Keeper Security released a case study showing how its unified, cloud‑native PAM solution, KeeperPAM, fortifies the Atlassian Williams Formula 1 team’s cyber defenses. The platform delivers zero‑trust, zero‑knowledge controls, role‑based access, privileged session monitoring and automated provisioning for a globally distributed workforce that travels to over 20 countries each season. By consolidating password, secret and remote‑access management, KeeperPAM eliminates legacy complexity while maintaining the speed required for race‑weekend operations. The team now treats security as a competitive advantage, protecting terabytes of telemetry data without slowing engineers.
Old PR Tactics Are Dead, Credibility Is Alive
Good Thor. I am tired of the "PR is dead" rhetoric. It's never been more important than it has in the past five years. We keep hearing: ❌ “PR is dead.” ❌ “PR is news releases.” ❌ “PR is media...
Publish Faster, Overthinking Kills LinkedIn Growth
I overthought my first 100 posts. Edited them to death. Spent hours on each one. Waited for the "perfect" moment to publish. Most of them flopped anyway. Then I started posting faster. Rougher drafts. Less editing. Just hit publish and...
BlueMatrix and Perplexity Partner to Bring AI-Powered Discovery to Institutional Research
BlueMatrix, the capital‑markets content platform, has teamed with Perplexity to embed AI‑driven research discovery within its entitlement‑aware framework. The integration lets institutional investors query broker research and real‑time data using natural language while preserving compliance, attribution and data ownership. Proprietary...
Implement RevCO: Systematically Connect Content to Revenue
Most companies create content, but fail to communicate its value. That's because they are running tactics rather than building a system. Businesses need a way to clearly connect and communicate how they link Content to Revenue. To make it simple,...
Diginius Is Now a Badged TikTok Channel Sales Partner
London‑based SaaS firm Diginius has been awarded a Marketing Technology badge in TikTok’s Marketing Partners Program, recognizing its proven ability to build and optimize TikTok campaign solutions. The badge places Diginius among a select group of vendors trusted to integrate...
Temporall Launches ‘Tempo’ to Solve the AI Value Paradox: AI Intelligence for the Enterprise
Temporall unveiled Tempo, a unified AI Intelligence platform that consolidates telemetry from AI assistants, productivity suites, and HR systems into a single independent data model. The solution tackles the industry‑wide “AI Value Paradox” by directly linking AI usage to measurable...
Ad Security Trends And Threats For 2026
Ad security faces a wave of AI‑driven threats in 2026, with deep‑fake videos and voice clones poised to power more convincing scams. Phishing attacks, already at 3.4 billion emails per day, will leverage AI tools to scale and evade detection. Drive‑by...
Rakuten Advertising Unveils Innovation Labs to Accelerate AI Innovation in Affiliate Marketing
Rakuten Advertising launched Innovation Labs, an AI‑focused collaboration hub within its Insights & Analytics portal, to speed up AI development for affiliate marketing. The platform offers AI Recommendations for advertisers to discover high‑performing publishers and AI‑driven product recommendations for publishers...
Luck Favors Those Who Keep Building, Not Waiting
I get called lucky a lot. And honestly? I have been lucky. I had savings when I quit my job. I wrote on LinkedIn before it was popular. And a wife who supported me while I figured it out. But...
AI Outperforms Average Sales Reps, Not Elite Teams
"AI can't beat the best sales teams," like CRO @owner + @kylecnorton. "No way." "But can it beat the sales folks that less hot startups hire? The 'mid pack' sales folks? The ones that never really learn the product? Yes....
Survey Finds Optimism on Growth in 2026 Despite Cyber and Tech Risks
A new Protiviti and NC State ERM survey of over 1,500 global executives reveals strong optimism about revenue growth through 2026, with nearly 70% seeing significant opportunities despite ongoing economic, geopolitical, and technological turbulence. Leaders are shifting from risk avoidance...
Most B2B AI Features Fail; Winners Do Differently
Hot take: 90% of "AI features" shipping in B2B right now are terrible. The companies winning are doing something completely different. Come to SaaStr AI 2026 May 12-14 and learn what actually works from founders with the receipts. https://t.co/Ff7DKVt1H2
Zero‑Click Era Ends Google Discover’s Traffic Reign
The last bastion of traffic-referring platforms was Google Discover. In 2025, it too cut ~20% of referalls to websites thanks to AI summaries, lack of product investment, and users' preferences for in-app consumption. The era of web traffic is nearly gone, replaced...
6 Marketing Trends You Need to Focus on in 2026
John Jantsch’s Duct Tape Marketing podcast outlines six marketing trends shaping 2026, focusing on tactics already gaining momentum. He emphasizes the expanding influence of local SEO, authentic human storytelling, and unconventional "mischief" offline experiences. The episode also calls for a...
Thinking in Public Drives Alignment, Not Just Polished Performance
Building in public became a performance once everything was edited. Thinking in public is what building in public looked like before polish took over. Building in public used to create shared context. Now it often creates admiration. Thinking in public...
Psychology Beats Tactics: Top Hard Sales Skills
The 3 Hardest Skills to Teach in Sales (From 2,000+ Hours of Coaching) 👇 After two decades in the trenches and thousands of hours coaching sales professionals, I’ve realized that the "mechanics" of sales are (with the right coaching) easy....
Bloomreach Announces Loomi Connect, Bringing Your Brand’s Search Intelligence to the OpenAI Marketplace
Bloomreach unveiled Loomi Connect, a new integration that delivers its product discovery engine to the OpenAI Marketplace via the Model Context Protocol. The solution lets ChatGPT and other conversational AI platforms surface ecommerce catalogues using the same search algorithms and...
Post‑crisis “Diligence” Masks Underlying Process Gaps
I keep seeing the same thing after teams realize something important too late. The impact shows up in how work gets done. Extra checks get added before meetings. People start keeping private notes. Someone is asked to manually watch competitors....
Founders’ Retention Payments Can Outshine VC Liquidation Preferences
Yes, VCs often have a “liquidation preference” But there is also a “founder preference”. It’s called retention payments, which can often be eight figures on top of any return from common. And are often structured in a way to...
Cross-Media Optimization in the Modern Martech Stack
Cross‑media optimization reframes marketing as a unified portfolio rather than isolated channel silos, using incrementality to measure true business impact. It relies on data unification, causal experimentation, and response‑curve modeling to allocate spend across paid search, social, CTV, retail media,...
AI Accelerates Competition: Stay Ahead or Become Irrelevant
Old rules: Around Year 5, the Competition Catches You in Whatever Made You Special Around Year 10, you have an Existential Threat. The tech world has changed so much, what you started with is sort of irrelevant. Today, with AI, often happens...
Innovators Need a Different Marketing Playbook Than the Masses
There's a lot to be learned about new product marketing through how people discover new music. Everyone knows people, and maybe you are one, who likes to find bands others aren't listening to yet, to be at the edge of...
Miro Launches Collaborative AI Workflows to Transform How Teams Work and Accelerate Innovation
Miro unveiled AI Workflows, a collaborative AI suite for its AI Innovation Workspace, enabling enterprise teams to build, customize, and share visual, multi‑step AI processes on a shared canvas. The solution combines visual Flows, conversational Sidekicks, and Visual Context Processing...
Five Hook Formulas That Capture Audiences Instantly
Most presenters lose their audience before the first slide even appears. After studying hundreds of presentation openings, here are five that consistently work: 1. Start with a “Did you know…” Shock them with a fascinating fact or unexpected insight. Curiosity...
10 Proven AI Uses to Boost Your Business
It's been an incredible challenge to keep myself from splitting my focus yet again. I've been asked over and over to teach how I use AI in my business. But that would have me shift focus from Sales, Marketing, and...
CDPs Are Dead, Brands Just Haven’t Noticed
The article argues that customer data platforms (CDPs) are becoming obsolete as brands realize that managing person‑level identity data is costly, risky, and increasingly regulated. Instead of owning granular customer profiles, companies are moving toward platform‑managed identity solutions and lightweight...
Jivox Raises Strategic Financing, Rebrands As DaVinci Commerce To Power The New Era Of Agentic Commerce Marketing
DaVinci Commerce, formerly Jivox, announced a strategic financing round led by AI and enterprise veterans, including Saama Capital, Amit Singhal and Sohaib Abbadi. The capital will fuel product innovation and expand go‑to‑market efforts for its AI‑native platform that automates commerce...
Plume Acquires Sweepr to Deliver AI-Orchestrated Customer Experience Platform to ISPs Globally
Plume Design announced the acquisition of Dublin‑based Sweepr, an AI‑powered customer‑care orchestration platform. The combined solution leverages Plume’s real‑time device telemetry from half a billion connected homes with Sweepr’s no‑code workflow engine, enabling AI‑guided diagnosis and automated remediation across all...
Senzing Entity Resolution AI Now Available in AWS Marketplace for Risk & Fraud Detection and KYC
Senzing announced that its entity‑resolution AI is now available through AWS Marketplace as a downloadable SDK. The solution runs natively on customers' AWS environments, offering real‑time or batch matching for risk, fraud and KYC use cases. It supports EC2, Aurora...
Sumsub Joins World Economic Forum Unicorn Community to Tackle AI Fraud and Advance Inclusive Digital Identity
Sumsub, a leader in identity verification, has been admitted to the World Economic Forum’s Unicorn Community, granting it a seat at the 2026 Davos meeting. The company’s latest Identity Fraud Report shows AI‑driven fraud surged 180% YoY, with multi‑step attacks...
March Networks Presents New Cloud Storage at Intersec Dubai, Reducing Video Storage Costs by up to 80%
March Networks unveiled a tiered cloud storage solution at Intersec Dubai, leveraging AWS S3 Glacier for low‑cost long‑term video archiving while keeping recent footage on fast‑access storage. The model promises up to an 80% reduction in video storage expenses over...
Direct Online Marketing Launches Service To Help Brands Show Up In AI Search Engines Like ChatGPT
Direct Online Marketing has introduced Generative Engine Optimization Services to help mid‑size and large enterprises appear in AI‑driven search platforms such as ChatGPT. The offering restructures digital assets, brand entities, and authoritative content so conversational AI can surface the brand...
MadSense and Symitri Unveil the Industry’s First Native OLM-Powered DSP Integration–Doubling Reach in Early Pilots
madSense and Symitri announced a strategic partnership that embeds Symitri’s PRISM AI directly into madSense’s OLM‑powered madBuy DSP, creating the industry’s first native AI‑driven DSP integration for the open web. The native integration enables real‑time, multimodal audience discovery and activation...
Get Found, Get Clients: Practical Growth Tactics for 2026
If you’re thinking about how to get more visible and bring in more consistent clients as we move into 2026, this will be a valuable conversation to join. Tomorrow (Tuesday 13th January), I’m speaking at a free online event with...
Diversify with Small Bets, Avoid Single‑focus Risk
The best business advice I ever ignored: "Focus on one thing." Turns out having a few small bets was way less risky than putting all of my eggs into one basket.
Glow Team Expands UI/UX Design Services for Digital Products
Glow Team, a leading product design agency, announced an expansion of its UI/UX services to cover scalable digital products such as SaaS platforms, web and mobile apps, and AI‑driven solutions. The broadened portfolio now includes design systems, UX audits, user...
Your AI Strategy Deadline: SaaStr AI
If you're a VP of Sales, CRO, CMO, or Head of Product at a B2B company and you haven't figured out your AI strategy yet... May 12-14 is your deadline. SaaStr AI 2026. SF Bay. Come with questions. Leave with...
Emergent: Ship Real Applications Faster With AI Builders
Emergent is an agentic AI platform that lets users build, deploy, and scale full‑stack web and mobile applications through natural‑language conversations. By automating design, coding, backend setup, and hosting, it compresses development cycles from weeks to minutes while delivering production‑grade...
One‑Time Billionaire Tax Is Just First Step
My take on California’s “One-Time” Billionaire Tax. It’s much worse than it looks. 📉 Will it pass? Yes, likely. It only needs 50%+1 voter approval. SEIU + CTA have done this before—Prop 55 won 63% in 2016. ⚖️ Will it...
Give Real Reasons, Not Fake Scarcity, to Motivate
You need a better reason for someone to act rather than a “better” CTA. • Scarcity is fake. • Urgency is overused. Be clear, specific, and honest. People aren’t dumb, they’re just overloaded with garbage. Stand out by not insulting...
Sender: The Affordable Email and SMS Platform Built for Growth
Sender is an email and SMS marketing platform that offers a free‑forever plan with full‑feature access, positioning itself as a low‑cost alternative to legacy ESPs. The service claims a 99.98% inbox placement rate thanks to dedicated sending infrastructure and continuous...
Hire Salespeople Who Are Motivated by Money
Never hire anyone in sales that doesn't care about money You'll see
Companies Prioritize Efficiency Over Growth, AI Leads Shift
Hiring slowdowns aren’t isolated right now. Many companies are holding headcount flat, protecting capital, and waiting for more clarity before expanding teams. Attrition is also unusually low, which tells you something about uncertainty in the market. 👉 Efficiency, not expansion, is the current...
Framing Your Words Determines Whether Customers Buy
Sometimes it’s not what you say, but how you say it. Or, as a brain scientist would would say, how you frame it. The words you choose can make the difference between someone liking your product or not. Someone agreeing...
Build a Side Hustle Before Quitting Your Job
I don't think you should quit your job tomorrow. Honestly, that's bad advice most of the time. What I do think is that you should stop giving all of your best energy to a company that would cut you loose...
AI Agents Outperform Mediocre Hires, Replacing Mid‑Pack Workers
"If I had 2 more great humans, I'd hire them tomorrow. If they were truly great. But a Pretty Good AI agent is better than ... hiring a human that isn't great. We don't need placeholder hires anymore. AI Agents...
Sell the Transformation, Not Just Product Features
If you want people to buy, don’t just show what your product does. Show what they become because of it. People want transformation more than features. Sell the identity shift, the status, and the story. That’s what actually converts.
AI Amplifies Your Thinking, Not Just Answers
The creative advantage of AI isn’t the tool, it’s the thinking behind it. People who get the most out of AI don’t treat it like an answer machine. They use it to question assumptions, explore alternatives, and reflect on their...
Scalable Review Pipeline Finds Only 1.8% Pain Signals
In just ONE HOUR I did this, with only my voice… this what GTM Engineering looks like in the future… 100% in Claude Code and with Apify ! What We Did: Review Enrichment & Classification Pipeline We built a scalable...