Know What's Happening in B2B Growth
Know What's Happening in B2B Growth
B2B Growth Pulse
EMAIL DIGESTS
Daily
Every morning
Weekly
Tuesday recap
EMAIL DIGESTS
Daily
Every morning
Weekly
Tuesday recap
LiveRamp expands Unity partnership, unlocking 2.9 B devices for marketers
LiveRamp has broadened its collaboration with Unity by embedding its RampID identity solution into the Unity Exchange. The integration gives marketers access to Unity’s mobile ecosystem of 2.9 billion monthly active devices worldwide and 256 million in the United States, enabling first‑party data‑driven omnichannel campaigns within mobile games.
Also developing:
By the numbers: Unidata raises $65.6M for Rome data‑center JV
Marketers are reviving server‑side tracking as browsers, ad blockers and privacy laws erode the reliability of client‑side JavaScript tags, shifting data collection to servers to regain accuracy, control and performance. Businesses report conversion and attribution alignment rising to roughly 95–100% after server‑side adoption versus 70–80% with browser tracking, while enabling data filtering for GDPR/CCPA compliance and lighter front‑end loads that improve Core Web Vitals. The approach demands more engineering resources and higher infrastructure costs, but promises stronger ROI measurement for ecommerce, tighter governance for regulated industries, and reduced dependency on third‑party tracking. At stake is whether companies invest in the technical lift to preserve measurable marketing outcomes and regulatory safety in a privacy‑first landscape.
Tired of waiting days (or longer) to get mocks and changes back to your website? That are never really what you want? Just use @alloy_app and tell it whatever changes you want to your site "Change to: SaaStr + Salesforce Agentic...
Are you a content-led growth nerd? I’m hiring 👀 For the last 5 years, I’ve run Why We Buy solo with a team of talented contractors. I’m proud of what we’ve achieved: → 63,000 newsletter readers → 138,000 followers on X → 88,000 followers on LinkedIn →...
A Sunup survey of 225 U.S. marketing‑agency leaders finds AI is reshaping hiring and team structure across the industry, prompting agencies to rethink services and skills for the marketer of 2030. Key findings show 57% of agencies have slowed or...
Head of Customer. who has that title? I don't see it and we should have it. who buys our stuff? Customers. who are we building our company for? Customers. instead, we have: Head of Marketing Head of Product Head of...
For those of us in the business of expertise, I'm always thinking about 1 metaphor for what marketing success looks like. This is true of individual posts and pillar projects, but it's really driven by owning a differentiated premise, turning...
MarTech Conference will host a November 4 session, “Eyes everywhere: Performance monitoring and optimization with AI,” where industry leaders will demonstrate how AI is shifting marketing from retrospective reporting to continuous, real‑time campaign management. Panelists will show concrete uses—automatic anomaly...
Low email engagement and rising unsubscribes often reflect strategic failures at the leadership level, not just executional flaws, a MarTech column warns. A B2B financial‑services client saw acceptable raw unsubscribe and spam rates but extremely high unsubscribe‑to‑click ratios after its...
The Truth About Calls Most calls sound productive. Until you realize they aren’t. It’s not that I dislike talking to people. I just dislike losing hours I’ll never get back. How many times have you left a meeting thinking: “Wait…...
Companies adding AI to products…
Optimizely announced Optimizely AI, a platform-wide AI layer powered by an agentic assistant called Opal that orchestrates specialized AI agents across content, personalization, experimentation and analytics to automate tasks and accelerate marketing workflows. The system promises AI-driven content creation and...
As you scale, you likely will experience: - co-founders that let you down - investors that throw you under a bus - partners that let you down - much better funded competitors - key team members that need to move on Hard not to use an...
If your marketing efforts are already creating leads and closing deals, your next move isn’t a change, it’s scale. More variations, more offers and more volume. The real growth play is doubling down on what’s already working. https://t.co/KUEEFc7qEz
Brands face rising risk from coordinated inauthentic amplification—bots, fake profiles and AI‑generated content—that can rapidly distort public perception and inflict real financial damage. Cyabra’s analysis cites cases where 21% fake profiles drove 4.4 million potential views around Cracker Barrel’s logo...
Totaligent said it is preparing a commercial launch of an all‑in‑one, AI‑powered enterprise marketing platform—now in closed beta—designed to replace fragmented stacks by consolidating programmatic ads, social, email, SMS and push into a single interface. Built on an NVIDIA‑powered, GPU‑accelerated...
Iridio has launched a digital portfolio designed to streamline marketing execution by unifying creative, media and analytics into a single platform, promising faster, scalable and performance-driven campaigns. Backed by RRD’s global reach, the offering aims to replace fragmented vendor stacks...
Red Hat unveiled Red Hat Developer Lightspeed, a portfolio of generative‑AI virtual assistants integrated into Red Hat Developer Hub and the Migration Toolkit for Applications (MTA) to accelerate cloud‑native development and application modernization. The tools offer context‑aware assistance—chat‑style non‑coding help,...
Boomi was named an Exemplary Vendor in ISG Software Research’s 2025 Buyers Guides for both Data Integration and Master Data Management, earning top rankings across product capability, validation and customer experience. The dual recognition underscores Boomi’s strength as an AI-driven...
MessageGears announced two segmentation features—dynamic data variables and nested data filters—that let marketers build and activate complex, real‑time audience segments directly from their data warehouses without engineering support. Dynamic variables keep lists continuously refreshed (e.g., live inventory, product catalogs) while...
Agentic AI is poised to transform Martech by enabling self‑running campaigns that plan, execute and optimize in real time—shifting budgets, A/B testing creative and reallocating spend without human intervention. Early deployments promise large efficiency gains, faster experimentation across billions of...
Semrush has launched an Enterprise Partner Program to expand its enterprise footprint by certifying agencies to sell, service and scale with its full visibility‑management platform, creating a new revenue channel for both Semrush and partners. The global program debuts with...
Fractal announced it has earned the AWS Generative AI Consulting Services Competency, validating the firm’s technical expertise and go-to-market capabilities in deploying generative AI solutions for global Fortune 500 clients. The credential signals Fractal’s ability to meet AWS’s standards for...
Scorpion announced Scorpion Convert, an AI‑powered intake and conversion tool that uses voice and messaging assistants to respond to missed leads 24/7 across phone, text, chat and forms and integrate with CRMs like ServiceTitan and Clio. In beta the tool...
Zoomd Technologies has signed a strategic global partnership with E2‑Quadrat to package Zoomd’s user‑acquisition and real‑time performance marketing tools for E2’s sports and betting clients after a successful proof‑of‑concept. The agreement includes initial integrations, a dedicated sales team to promote...
In this episode, Joshua Leatherman shares a field‑tested framework for turning marketing from a collection of activities into outcome‑driven systems that earn CFO and CRO support, emphasizing clear SQO definitions, shared attribution, and rapid follow‑up. He explains how to build...
Marketing leaders should stop relying on guest speakers to drive signups and treat them as content partners rather than unpaid acquisition channels. SparkToro recounts that its most successful webinars—like a GA4 session that drew 2,647 signups—succeeded because the host did...
You probably need to know this. Do customers want AI service? I think yes, once they really experience it. What AI agents can do inside a unified customer experience program is ASTONISHING compared to even nine months ago. But there’s...
Marketers often wrestle with an important question: How can we leverage AI to sharpen our marketing strategies without losing that personal touch? In my latest blog post, I explore that topic. https://loom.ly/TncmMgQ I lay out different presentation styles that blend...
Envoy launched Envoy Screens, an enterprise-grade digital signage solution designed to centralize real-time communication, safety alerts and compliance protocols across all workplace locations. The product is aimed at streamlining operational messaging and elevating on-site experiences by delivering consistent safety and...
Most if not all marketing leaders agree AI belongs in their GTM engine. So why aren't more companies and GTM teams farther ahead in integration and impact? The sticking point isn’t always why—it’s also where, how, and knowing what KPIS...
Want to appear more natural and engaging on camera? It's all in the eyebrows. If you ever sense that you or someone else is uncomfortable on camera, watch the eyebrows and the upper half of the face in general. It's...
Teads has launched CTV Performance in beta across global markets, introducing deterministic measurement that links premium connected-TV exposure to qualified visits, leads and sales. The product promises end-to-end attribution from streaming ad exposure to off-platform outcomes, letting advertisers optimize and...
Ecom is the top target for accessibility lawsuits. And it's not even close. 77% of web accessibility lawsuits last year were against ecom sites. Because most of the internet’s accessibility issues happen right when someone wants to buy. But the...
8 things that are making a comeback in marketing: 1. stuffies 🧸 a la Forma 2. SWAG you can hold and actually wanna keep Navattic 💐 3. 100-200 person events IRL SparkToro ❤️ 4. Magazines you can flip thru Paramark.com...
SCIENTURE has begun commercial sales and fulfilled first orders for Arbli (losartan potassium), positioning the product as the first FDA‑approved ready‑to‑use oral suspension for losartan. The company has launched a multi‑channel promotional campaign to drive adoption into a U.S. losartan...
What I see CEOs at struggling start-ups do: - Go dark - Hide - Lash out - Tweet about lots of things non-work - Invest time on tiny expenses - Argue internally What should do: - Be Present - Be Honest - Be the Rock - Be Realistic/Optimistic You just plain grow...
“It was never about the beer.” At least that’s what Brooke B. Sellas maintained in her SMASH keynote ;) It is about the conversations. And the connections. And the consistent quest to keep getting better. I had another amazing time...
Cordial, a leader in enterprise marketing messaging, has joined the Shopper Context Protocol (SCP), an open standard designed to preserve shopper context and intent across agentic AI ecosystems. The move aims to bridge discovery, context and transaction to enable more...
Don't go into that next VC pitch blind SaaStr AI VC will tell you -> https://t.co/XzJ5d0OYvZ 1⃣ How strong your pitch is 2⃣ Odds you get funded 3⃣ Exactly where to improve And ... introduce you to up to 800 VCs! https://t.co/O5f4MNuPgB
AI search is collapsing the #B2B buyer journey via @MarTech https://t.co/ORDKI7vAwT
Particular Audience unveiled its Automated Ad Set Builder, a market-first tool that enables one-click creation of AI/ML-powered Sponsored Product onsite ad campaigns across all billing types and ad placements. The feature automates every manual step in campaign setup, promising faster...
Board Governance Basics: What Growth-Stage Companies Need to Know https://t.co/6OSOajP9u0 via @TTCapPartners #startups #PrivateEquity https://t.co/8LoqpsfeLp
What's the true ROI of thought leadership? Cindy Anderson, CMO at The IBM Institute for Business Value did the research: 87% of executives made a purchase decision in the past 90 days based on thought leadership https://t.co/eJZN0odGgD via @YouTube #BeyondB2B
Snappy Kraken launched what it says is the first real-time, bidirectional CRM integration for financial-advisor marketing, linking advisors’ CRMs directly with its AI-powered marketing platform to eliminate data silos. The integration synchronizes contact and engagement data both ways, enabling faster...
We're back! @HarryStebbings @rodriscoll + me: 🧵 1⃣The Great VC Shuffle: Benchmark's big hire 2⃣Why billion-dollar ARR companies that are "still early" 3⃣Why the smartest money might be doubling down on winners instead of hunting for the next big...
Innovation can be great, but don’t skip the basics. Solid sales collateral and data-driven stories can seriously boost your conversion rate, so make sure you’re gathering and analyzing the data. Boring marketing fundamentals are almost always worth staying on top of. https://t.co/SUq0CdHWcD
AdCreative.ai, part of the Appier Group, launched its first mobile app to let users create professional-quality ads from a smartphone by snapping a product photo and applying AI-driven templates and enhancements. Debuting ahead of the key Black Friday and holiday...
Global Trends Shaping Marketing in 2025 [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/2Co75Bo6HH https://t.co/ITKdB8CJer
IAB Tech Lab unveiled updates to its Global Privacy Protocol (GPP) and released Version 2 of the Data Deletion Request Framework (DDRF), both open for public comment through Dec. 1, 2025. The GPP now adds sections for Maryland, Indiana, Kentucky...
Typeform launched an AI Engagement Platform that transforms its legacy form-builder into an integrated engagement ecosystem combining form creation, automation and analytics. Built on insights from more than 1 billion anonymized responses, the platform converts static forms into end-to-end workflows...
