Know What's Happening in B2B Growth
Know What's Happening in B2B Growth
B2B Growth Pulse
EMAIL DIGESTS
Daily
Every morning
Weekly
Tuesday recap
EMAIL DIGESTS
Daily
Every morning
Weekly
Tuesday recap
LiveRamp expands Unity partnership, unlocking 2.9 B devices for marketers
LiveRamp has broadened its collaboration with Unity by embedding its RampID identity solution into the Unity Exchange. The integration gives marketers access to Unity’s mobile ecosystem of 2.9 billion monthly active devices worldwide and 256 million in the United States, enabling first‑party data‑driven omnichannel campaigns within mobile games.
Also developing:
By the numbers: Unidata raises $65.6M for Rome data‑center JV
Elastic launched Agent Builder, a new set of capabilities powered by Elasticsearch that lets developers create custom AI agents directly on company data using a conversational approach to context engineering. The tool integrates retrieval-augmented techniques within the Elastic stack, enabling natural-language prompts to assemble and manage data-aware agents without extensive prompt engineering. Elastic says the feature simplifies agent development workflows and deepens on-prem and cloud data integration, positioning the company to capture more enterprise AI workloads. If adopted, Agent Builder could accelerate customer deployment cycles, boost Elastic’s differentiated value in AI search, and drive increased enterprise usage and revenue.
Impact Lab has launched a service aimed at simplifying the complex Amazon advertising ecosystem by helping brands assemble and manage disparate ad-tech components, data pipelines and vendor relationships. The offering targets common pain points—siloed tools, fragmented vendors and difficulty measuring...
AGENCY OWNERS! Help yourself & your fellow agencies out 🤗 Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling, and I know they helped a ton of folks compare their...
This week’s SaasRise Enterprise Mastermind Call Recap - Oct 21, 2025 We covered five big themes on this week’s call...from planning Q4 incentives to AI-powered coding workflows. Here’s what went down 👇 🎁 Holiday Sales Process Planning: Founders shared how...
In this episode, Refine Labs CEO Megan Bowen outlines the shifting B2B buying journey—from analog to AI‑driven research—and how marketers must realign go‑to‑market engines around a data‑validated Ideal Customer Profile, a strategic narrative, and the "Brand, Demand, Expand" growth model....
AI is a pretty big threat to CRM. Not the need for CRM, but to its value proposition. I didn’t totally get it until we deployed 11+ AI Agents. But what they do is push your CRM to the background....
ABM this. ABM that. I've always preferred to use the acronym CBM (contact-based marketing) because it's all about the human. CBM is a system built to listen, adapt, and act on a multitude of different plays and signals. Luckily the...
Google has abandoned plans to deprecate third‑party cookies in Chrome and instead will continue developing its Privacy Sandbox alternatives while offering users an opt‑in choice, a move that has sown widespread industry confusion and regulatory scrutiny. An IAB study found...
See you tomorrow? My new keynote is about how to use the human touch to out-perform your competition in the age of AI and automation. It might be my best work, ever. Live on Zoom. Tomorrow! Human.Kind: How to Keep...
You know that feeling when Hollywood announces another sequel nobody asked for? Did we really need a Happy Gilmore 2? Now that we’ve survived Freakier Friday, should we brace ourselves for Freakiest Friday? Well lately with my consulting clients I've...
A practical guide to marketing on LinkedIn outlines the platform’s scale, tools and tactics for B2B marketers, noting an updated Company Intelligence API and new Accelerate campaign features with generative‑AI content capabilities. Key metrics cited include more than 830 million...
Breaking my own rules and leading with a plug, James Kaikis is my guy and he has launched GTMshift . As part of his launch, he has produced some incredible video content. James knows the GTM is in the middle...
Every AI feature is a hypothesis, not a promise. That’s the biggest shift from SaaS to AI. In SaaS, you built toward predictability. You learned first, then launched because outcomes were deterministic. If you designed it right, it worked the same...
SaaStr scaled from zero to 20 AI agents in 10 months by prioritizing aggressive training over vendor hunting—committing 30 days of daily tuning up front and an hour a day ongoing—to drive real revenue outcomes. The company ingested 20 million...
Brand conversations, especially in earlier-stage B2B organizations, get stuck when we treat “brand” as a fuzzy idea instead of a measurable driver of pipeline. We covered brand and demand, working together, in last week's CMO Coffee Talk sessions. And we...
When Rules Become Walls Every product starts with an idea that works so well it turns into a rule. The longer that rule holds, the harder it becomes to question. For Crazy Egg, the rule was simple: keep analytics honest and easy...
Veteran creative Reid Holmes argues that the century‑old unique selling proposition no longer cuts through saturated markets and distracted consumers, and that brands must instead create unexpected, emotionally resonant solutions to earn attention. He illustrates the shift with examples: Ford...
Every product starts with an idea that works so well it turns into a rule. The longer that rule holds, the harder it becomes to question. For Crazy Egg, the rule was simple: keep analytics honest and easy to grasp....
Best things to do when .. you don't know what to do: 1/ More time w/existing customers. Zoom w/5 week, meet 5/mo IRL 2/ Hire 1 great VP 3/ Drive down churn. You grow faster even w/o more leads 4/ Join more sales calls....
New research from TransUnion and eMarketer shows marketers’ confidence in measurement has stalled despite growing data complexity: 62% report some confidence, 54% saw no year‑over‑year change and 14% said confidence declined. Internal skepticism is widespread—60% say stakeholders question metrics at...
People should be live streaming more. My podcast cohost @neilpatel makes around $500k per webinar. Some thoughts: - The creators who hold the most power tend to be the live streamers. @MrBeast observed at a football game that during introductions, celebrities...
I'm (still) not a fan of those perfect Insta-worthy photos 🤮 never really was what I am impressed with: - when my daughter messes up her piano notes but then still continues playing - when someone gets on stage in...
Marketers can unlock a steady source of high-performing content by repurposing internal documents—sales decks, onboarding materials, support FAQs and team chats—into customer-facing assets that answer real buyer questions. The piece outlines a six-step process (audit, simplify jargon, add context, reframe...
Sales prospecting is getting noisier, and buyers are fed up. Gartner’s June 2025 Sales Survey found that buyers feel overwhelmed and frustrated by outreach and that bad prospecting is actively damaging relationships . Why? Because teams are now sending more...
In this episode, Ricardo Ghekiere of BetterPic explains how his AI headshot company generated $4 million using a pure one‑time‑payment model, leveraging smart pricing, affiliate SEO, and low‑cost AI infrastructure instead of traditional MRR. He details tactics such as aggressive price...
Happy Diwali! Note: I'm working on a new image generation agent built for professionals/businesses. Still early, but stay tuned.
Proud @saastrfund is joining the round for @Consio_AI and the team building the AI voice layer for ecommerce!! Here's why we invested: 1⃣The Obvious Problem: Phone Converts Better Every ecommerce brand knows phone calls convert 3-5x better than web. But staffing a phone...
Forrester’s survey of over 1,000 B2B marketing leaders finds AI adoption has moved well beyond exploration, with many organizations actively experimenting or deploying AI across marketing use cases. Top decile “leading adopters” distinguish themselves by close CMO–CIO partnerships, stronger data‑driven...
We’re launching something different at SaaStr AI. VC Matchmaking that actually works. Because most founders are pitching the wrong VCs. Or pitching before they’re ready. Join the waitlist → https://t.co/x5NqYcTMbt Here’s how it works: 1️⃣: You upload your pitch Real revenue. Real metrics. Real traction....
PSA: Pay the highest CaC possible on Meta. The higher the CaC you can afford you to pay the more scale you'll achieve. Growth comes from a majority of things happening OUTSIDE of the ad account.
Wondering how you stack up? Try the new https://t.co/iXj7ZJdxfx VC Pitch Deck Analyzer -> https://t.co/S5UFYzoN7a We’ll share how you stack up against 4,000+ other start-ups. And we’ll provide you honest and confidential feedback on how to do better. https://t.co/YtZxaYnamq
The more often you ship, the stronger your judgment gets. Every release is a rep. You learn how your instincts hold up against reality. You get feedback while it still matters. Teams that wait to ship are really waiting to learn.
"You need to use AI to make your marketing tasks more efficient." - everyone's boss right now I've been notably skeptical of AI, but begrudgingly admit... sometimes it's helpful. So, we built a "Take Action" SparkToro feature. If you're up to...
The startups that die slowest are the ones with the most options and no real strategy.
.@Replit asked me to do a deep dive on "How I Built 7 Production Apps in 100 Days (And Saved $200K/Year)" It's true. A thread 🧵 https://t.co/i319llfN72
Algorithms change fast. Human nature doesn’t. Wanna future-proof your business? Learn the science of attention and persuasion so you can build an audience of future buyers.
A review of AEO/GEO visibility tactics settles the controversy of whether an evolution of SEO is underway. https://t.co/LgJsy8WiFc via @martinibuster, @sejournal
If you lead high performers, ask yourself one question this week: Would they still thrive here if I disappeared? If not, build the environment that makes their best work inevitable and then step back. Loyalty can’t be demanded. It’s a mirror of how...
Everyone wants to know the secret to going full-time on your own. Here it is: Save some money, build something people want, talk about it daily, get a few customers, learn what they like and don't like, fix it, get more customers.
Hidden Pitfalls That Drain B2B Revenue [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/jVKfPixfWI https://t.co/RClfzKA6DN
Stop creating content just to look smart and get claps. “Expert content” educates. “Authority content” converts. You wanna build a profitable personal brands? Stop teaching everything you know and start *showing* that you know it. https://t.co/VhjaGM7wiM
A deep dive into the playbook, lessons learned, and brutal truths about deploying 20+ AI agents into production — that actually work. During Dreamforce Jason (CEO) and Amelia (Chief AI Officer) at SaaStr dropped by Qualified’s office for a deep...
⌛️Tired of telling your designer what changes you want ... and waiting? 😠 Or your dev team never quite understanding what you want the site to really look like? Just vibe it. Tell @alloy_app what changes you want made to your...
🤖 Your website looks great — too bad robots can’t read it AI agents buy and recommend based on structured, trusted, real-time data, not pretty pixels. Check out how some tips on how to get your site agent-ready: #AI #DataLayer...
Not all brand search is related to buyer interest, but also contains search from customers, potential employees, etc, and trends in that data might tell us a lot about how the category and brand are performing. For example, in a...
"What's the best time to post to LinkedIn? And should you edit a post after you publish it?" Been thinking a lot about how so many entrepreneurs and creators focus on the wrong things: things that only matter if you...
Most teams dream of using AI to save them from complexity. The dashboards, the messy reports and the endless debates over numbers. Everyone wants a magic switch. The reality is less cinematic. AI doesn’t clean up the mess for you. It...
When every marketer has AI in their toolbox, how will any B2B brand stand out? Get the answer from this post co-created with 14 top marketing pros from the B2B marketing community https://t.co/Q5cv8ECkh0 via @toprank b2b marketing blog https://t.co/D3YmObQEpt
"AI doesn’t replace publishers, brands or agencies, but it can connect them more intelligently. Collaboration is key. Agencies bring strategy. Publishers offer premium environments. Brands drive creative. And AI acts as the bridge between them."
ClickFlow (my internal AI-powered SEO tool) used to save 20 hours per person each month, now it saves 55 hours. Those who master and implement AI tools, agents, and workflows aren’t 10% better, they’re 10× more valuable. And those who don’t will...
