Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Transcosmos Co-Releases Privacy Consulting Services with Priv Tech
transcosmos and Priv Tech have launched a Privacy Consulting Services offering, slated for December 2025, to help firms navigate complex privacy regulations while deploying Conversion APIs (CAPI). The service combines transcosmos’s marketing implementation capabilities with Priv Tech’s privacy‑technology expertise to revise policies, implement consent management, and support CAPI deployment. By enabling first‑party data use, the partnership promises higher targeting accuracy and improved advertising ROI. The menu includes policy revision, cookie policy creation, and compliance support for Japanese and global statutes.
Evolved PESO Model Governs AI-Driven Marketing Efficiency
TL;DR The PESO Model® hasn’t stood still—it has evolved to meet the realities of how marketing and communications operate in 2026. As AI accelerates execution and teams are asked to deliver more with fewer resources, the challenge is no longer...
Buyers' Brains Run Ancient Software—Study Psychology
Your buyers may read your sales page on the latest iPhone but... The hardware they use to process it—their brain—is running 300,000 year old software The lesson? 👉 Learn buyer psychology
What's Working With Short-Form Video Right Now
In this episode, host explores how short-form video on YouTube and Instagram can be leveraged for real business growth, moving beyond generic content. Pat Flynn shares his data‑driven approach to using short clips to funnel viewers into deeper engagement and...
Using LinkedIn Automation and Advanced Tools in B2B Marketing
The article examines how LinkedIn automation and advanced B2B marketing tools are reshaping lead generation and client outreach. It highlights the dual focus on efficiency—through automated email, posting, and lead scoring—and deeper personalization via data‑driven segmentation. While these technologies cut...
Learnie Partners with EZPZ Videos to Expand Access to Microlearning
Learnie announced a strategic partnership with Prositions’ EZPZ Video Library, integrating thousands of bite‑sized nanolearning videos into its mobile‑first community microlearning platform. The new library adds ready‑made content on leadership, communications, safety, HR compliance and technology, which organizations can customize...
Dscout and HeyMarvin Announce Integration, Uniting Research Execution, AI-Powered Analysis, and Insight Management
Dscout and HeyMarvin have launched an integration that links Dscout’s AI‑driven research workflows with HeyMarvin’s AI‑native insight repository. The connection automatically syncs study data, enabling natural‑language queries, real‑time trend spotting, and AI‑assisted question refinement. Researchers can now move from data...
Qualytics Announces Technology Partnership With Databricks to Deliver Proactive Data Quality for AI and Analytics on the Databricks Data Intelligence...
Qualytics announced a technology partnership with Databricks to embed its automated data‑quality platform directly into the Databricks Data Intelligence Platform. The integration runs natively on the lakehouse, generating up to 95% of quality rules automatically and delivering row‑level anomaly detection...
NinjaOne Named a Leader in Gartner Magic Quadrant for Endpoint Management Tools
NinjaOne has been positioned as a Leader in the 2026 Gartner Magic Quadrant for Endpoint Management Tools, underscoring its cloud‑native, unified platform. The company highlights AI‑driven autonomous patch management, new FedRAMP, GovRAMP and Texas‑RAMP authorizations, and a customer base exceeding...
Ahrefs Adds YouTube and Reddit Tracking to Brand Radar
Ahrefs has expanded its Brand Radar product to track brand mentions on YouTube, TikTok, and Reddit, adding video and community monitoring to its existing AI‑driven visibility suite. The beta features scan video titles, descriptions and transcripts, and capture Reddit snippets...
CACTUS Achieves ISO/IEC 42001:2023 Certification for Responsible AI Management
Cactus Communications has earned the ISO/IEC 42001:2023 certification for its Artificial Intelligence Management System, making it one of the first companies worldwide to meet the new AI governance standard. The certification spans all Cactus brands, including the Paperpal AI writing...
How To Build A $70M HoldCo Empire From Scratch
In this episode, Sid Jashnani walks through how he built a $70 million holding company empire from the ground up, detailing the strategic steps of acquiring, scaling, and integrating B2B businesses. He emphasizes the importance of a clear vision, disciplined capital...
Where Agency Revenue Is Heading: Fewer Big Retainers, More Mid-Market Retainers, and Longer Engagements
The 2025 State of Digital Agencies survey shows agencies are holding clients longer, with 31% retaining them for over three years and 19% for two to three years. Retainer contracts dominate, rising to 85% of engagements, yet 86% of monthly...
Lindy: The AI Agents That Ship Research, Analysis, Creative, and Campaigns While You Sleep
Lindy is an agentic AI platform that automates the entire marketing lifecycle, linking research, analysis, and creative production. It deploys specialized AI agents—research, analysis, trend, and creative—that share context to generate campaign briefs, assets, and execution‑ready deliverables. Early adopters like...
Ep. 202: How Performance-First B2B Marketing Drives Better Results
In this episode, Keith Turco, CEO of Madison Logic, explains how a performance‑first, data‑driven approach helps B2B marketers thrive amid budget cuts and rapid AI adoption. He stresses the importance of full‑funnel strategies that combine AI‑powered personalization, multi‑format channels like...
Gamma: Design Presentations, Websites, and Docs at the Speed of Thought With AI
Gamma is an AI‑driven platform that lets users generate presentations, websites, documents, and social media assets in minutes. Leveraging generative AI and smart layout engines, it automates design decisions so teams can focus on content rather than formatting. The service...
Building a Content Engine for Your Company
The article defines a content engine as a systematic, purpose‑driven machine that turns content marketing into a repeatable business function. It introduces the SAUCE Framework—Strategy, Audience, Users, Contribution, Execution—to structure that engine and align it with revenue goals. Video‑first production...
Make Your B2B AI Agent Truly Conversational by 2026
Can your customers truly talk to your B2B app -- for real? As well or better than ChatGPT or Claude? Can your customers just tell your app what they want it to do -- and it goes off and does...
Five 2026 Marketing Predictions Shaped by Emerging Trends
NEW: https://sparktoro.com/blog/the-5-big-trends-that-will-dominate-marketing-in-2026/ I made 5 predictions for the marketing world in 2026 based on these 5 big trends we're seeing. Feel free to fight with me in the comments AFTER you've read the piece 😉
How to Automate Your Workday with Google Workspace Studio: A Real-World Example
In this episode, Christopher S. Penn demonstrates how Google Workspace Studio (formerly Google Flows) can automate routine marketing tasks by integrating AI agents, or "Gems," with Gmail and Google Chat. He walks through a real‑world workflow that scans Peter Shankman's...
Your AI Agent's Success Depends on Your Training
"The best AI startups do the AI training and onboarding for you. In a sense, that's not new. What is new is your AI agent will fail if no one properly trains it. It's on you to make it awesome. ...
Track Pipeline by Opportunity Count and Dollar Value
"Here is how I measure pipeline, I like to look at count (number of opportunities generated) and pipeline dollars generated. You have to look at both" Dave Kellogg with Ray Rike on The Transaction
Registration Is Open for the March 2026 MarTech Conference
Registration is now open for the free, virtual MarTech Conference on March 4, 2026. The day‑long event will feature six live panel discussions covering data silos, cookieless identity, funnel collapse, context‑aware experiences, workflow redesign, and AI‑driven online visibility. A new...
CEO Success Demands Vigilance, Not Freedom
A lot of people associate being a CEO with freedom. In reality, it comes with constant vigilance, unresolved problems, and regularly questioning your own judgment. Small numbers rarely stay small, they’re usually signals. 👉 The job is to notice them early, dig in,...
Post‑Sale Thought Leadership Drives High ROI Growth
B2B thought leadership is being elevated in the 2026 B2B marketing mix, but do you know what high ROI marketers do that others don't? Our research with Ascend2 that surveyed 797 senior B2B marketers in the U.S. and U.K. found...
Mundial Media Inks Exclusive U.S. Publisher Partnership with Grupo Reforma
Mundial Media has secured an exclusive U.S. digital advertising partnership with Grupo Reforma, bringing the Mexican publisher’s premium titles—Reforma, El Norte and Mural—into its AI‑driven, privacy‑first platform. The deal gives U.S. brands access to high‑engagement Spanish‑language and bicultural audiences through...
Growth Starts With Human Insights, Not GTM Plans
Most companies build upside down... They start with: - product ideas - GTM plans - launch calendars …and hope the market catches up. But strong growth doesn’t start at the top. It starts here 👇 Human insights. Why? Bc value...
Hands‑On AI Workshop Drives Sticky GTM Adoption
The most valuable use of time with your team, in person, at your upcoming SKO/RKO is a hands-on AI workshop. Not an "art of the possible" presentation, not a theoretical or even "here's what others have done" discussion. Think of...
HawkSoft and Sonant Announce Voice AI Integration for Independent Insurance Agencies
Insurance agency management platform HawkSoft has partnered with Sonant to embed its voice AI directly into the HawkSoft system. The integration enables 24/7 call logging, automatic task creation, and note transcription without leaving the AMS. Sonant’s insurance‑specific AI understands P&C...
Delay January Emails for 30‑40% Higher Open Rates
Before you hit send on that new email campaign, consider this: The first 2 weeks of January are awful for email response. According to Jay Schwedelson , your open rates will be DOWN. But if you wait til mid to...
StackAdapt’s 2026 Programmatic Advertising Report Finds Top Marketers Are 4X More Likely to Consolidate Tech and Use AI to Drive...
StackAdapt’s 2026 State of Programmatic Advertising report shows marketers who consolidate tech and adopt AI outperform peers. Survey of 484 senior marketers and data from over 6,000 advertisers reveals top performers are four times more likely to unify platforms. While...
SponsorBase Launches Operating System for Content Creators
SponsorBase has unveiled an operating system built specifically for professional content creators to run their sponsorship businesses. The all‑in‑one platform replaces spreadsheets and disparate tools with a drag‑and‑drop Kanban tracker, AI‑powered contract analysis, automated deliverable reminders, and real‑time earnings analytics....
Teachability Trumps Knowledge: Keep Learning to Stay Ahead
The smartest people I know are the most teachable. That sounds backward. You'd think the more you know, the less you need to learn. But it works the opposite way. The people who are really good at something? They're constantly...
Infosys and AWS Collaborate to Accelerate Enterprise Adoption of Generative AI
Infosys and Amazon Web Services announced a strategic collaboration to accelerate enterprise adoption of generative AI. The partnership combines Infosys’ Topaz AI platform with AWS’s Amazon Q Developer and Bedrock services, aiming to automate software development, HR, sales and other...
Top 5 AI Tools for Content Creators Driving Efficiency in 2026
AI tools are becoming core infrastructure for content creators, with five solutions standing out in 2026. ChatGPT remains the go‑to platform for text planning and ideation, while iMini AI offers an all‑in‑one environment for image and video generation. Manus lets...
Father of Influencer Marketing Unveils AI-First Media Technology Company
Ted Murphy, the founder of influencer‑marketing platform IZEA, unveiled COEY at CES 2026 as an AI‑first media technology company. COEY aims to automate content creation at scale, predicting that half of all internet content will be AI‑generated by 2028—a milestone...
Pageproof Launches Finalfile.com, a Free Tool to Add and Verify Content Credentials for Creative Files
PageProof launched FinalFile.com, a free browser‑based tool that lets creatives and enterprises add and verify Content Credentials on image, video, and audio files. The service uses the C2PA open standard from the Content Authenticity Initiative and requires LinkedIn authentication to...
The Trade Desk Announces First Wave of OpenAds Publishing Partners – Supporting a Healthier Digital Media Supply Chain
The Trade Desk unveiled OpenAds, a transparent, high‑integrity auction platform, with nine leading publishers—including AccuWeather, BuzzFeed, the Guardian, and Hearst—joining as the first partners. OpenAds promises a direct, auditable bidding environment that highlights fees and reseller activity, aiming to restore...
Blooio Launches API V2 With Group Chats, Reactions and Signed Webhooks | Send iMessages From Anywhere with an API
Blooio announced the general availability of iMessage API v2, a major upgrade that adds full group‑chat management, native tapback reactions, and HMAC‑SHA256 signed webhooks. The new version follows a modern RESTful design with an OpenAPI 3.0 specification, simplifying integration for...
I Grade My Own Predictions—Read & Challenge Me
Unlike every other prognosticator in your feed, I don't just make industry predictions, I **grade myself** on them. Otherwise, how the @#$% would you know if you could trust me?! Anywhoodle, I made 5 predictions (related to each of the...
Burnout Arises From Unrealistic Work, Not Just Workload
Burnout is often framed as too much work. In practice, it comes from work that never meets reality. Teams stay active, calendars fill up, but nothing is tested. That gap creates slow burnout.
Birdeye Accelerates Enterprise Business
Birdeye reported rapid growth in its enterprise segment, with enterprise customers increasing 113% year‑over‑year and the number of $100K+ accounts more than doubling. New AI‑driven offerings such as Search AI, AI Agents, and the Agentic Marketing Platform boosted average deal...
Give High-Performing Agencies Trust and Autonomy
If your agency is performing well - give them trust and some freedom. We have exposure to a lot of spend on a daily/weekly basis. Let things cook a little and a little trust goes a long way.
Personalized Outbound Emails Have Hit Rock‑bottom Quality
Read the first line in this pitch email…. *This* is the state or “personalized outbound” The bar is so low https://t.co/c3TKnOg7Hx
Hubly Unlocks the Autonomous Practice Through Strategic AI Integrations That Turn Insights Into Action
Hubly unveiled a GraphQL‑based API that links its workflow platform with AI assistants Jump, GReminders and Pulse360, converting meeting insights into automated client tasks. The integrations allow advisors to trigger prep, compliance and documentation workflows directly from AI‑generated notes or...
AI Speeds Momentum, but Direction Now Matters Most
AI compresses the time between action and visible results. Momentum becomes cheaper, faster, and more fragile. You can get moving instantly, but direction matters more than ever.
Thought Leadership Boosts B2B Retention and Expansion
How can B2B Thought Leadership drive post-sale Impact? Our latest post on @TopRank's B2B Marketing Blog shares new research data, examples and use cases for using post-sale thought leadership to drive retention and expansion outcomes: https://t.co/tKMacGFHhQ https://t.co/rcgYc9Zsi6
DAX US Partners with DISQO to Bring Advanced Brand Lift Measurement to Digital Audio and Cross-Channel Campaigns
DAX US has teamed up with DISQO to embed advanced brand‑lift measurement into every podcast and music‑streaming campaign on its platform. The integration delivers real‑time, AI‑driven insights that link audio exposure to key brand metrics such as awareness, consideration, website...
Top Reps Handle the Heavy Lifting; Is Your Team?
A great sales rep does most of the work for the prospect: Does the scheduling Does the demos Solves the problem Helps sell other stakeholders Follows up Simplifies deployment AI can do some of this now. But how much of it does your team really do?
Great Ads Fail without a Leak‑free Conversion Funnel
Most brands die in the gap between attention and action. Great ads don’t equal great business. Creative gets clicks, but systems close sales. Make sure your funnel isn’t leaking where it matters most: • Checkout UX • First-touch emails • Product onboarding Most "ad issues" are ops...