Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Rival Technologies Launches Innovation Insiders, a Hands-On AI Transformation Program for Insight Professionals
Rival Technologies has unveiled the Innovation Insiders Program, a year‑long, hands‑on AI transformation initiative aimed at market research teams. The first cohort, which started in October, includes People Inc., Warner Bros. Discovery, Oura and Beem Credit Union. The curriculum blends mentorship, real‑world project work, and access to Rival’s AI platform to move participants from theory to execution. The program is positioned as a fast‑track to embed artificial intelligence into everyday insight workflows.
AI Can Replace Most SDRs and CSMs, Not Engineers
A quick summary of what you can and can’t replace with AI today: - Outbound SDRs: you can replace most SDRs with AI today, possibly 100% … but you still need humans managing it and training it. Every day. IF...
Company Edges Expose Hidden Friction Beyond the Org Chart
A company’s real story shows up at the edges. The center looks aligned. The edges show the friction. Those edges grew from a handful of channels to a field of surfaces the org chart can’t fully track. Marketing has been absorbing that...
BigID Unveils Unified AWS Integrations for Credential Security, Governed GenAI, and Cloud Security Intelligence
BigID announced a comprehensive expansion of its Amazon Web Services integrations, adding native connectors for IAM, Secrets Manager, GuardDuty, Security Hub, and AI services such as Bedrock and SageMaker. The new suite enables automated credential discovery and rotation, governed data...
Tealium Powers Real‑Time CX for BFCM Surge
Record-breaking Black Friday & Cyber Monday volume? Handled. ✅ Tealium supported global businesses by transforming billions of data events into real-time, scalable CX during peak shopping. That's data transformation at scale. Read more 👉 https://okt.to/cP42HS #BFCM #Retail #CDP #Tealium #Data
Turn Closed-Won Data Into 10x Revenue Content
Non-obvious 10x revenue generating moves with MCPs: 1. Find content ideas from closed won deals Combine Gong and HubSpot MCPs to search only for deals won and sales calls transcripts to see what people are asking for. You'll then get a table of...
The CDP Fantasy Is Over
The long‑standing promise of Customer Data Platforms (CDPs) to deliver unified, real‑time customer insight has proven largely unfulfilled, according to Hightouch Co‑CEO Tejas Manohar. In a recent podcast, Manohar argues that the CDP model is being supplanted by composable data...
Quiet Firing: Recognize and Counter Silent Employee Pushouts
Quiet quitting (basically, doing the absolute minimum a job requires) by employees was a concerning trend throughout 2024 and into early 2025. That’s now been replaced by “quiet firing,” where managers use fear and indifference to push employees out the...
Turn Your Best Prompts Into Voice‑Driven Custom GPTs
You're a pro at prompts. What's next in your AI learning curve? Maybe this... building custom GPTs. In this little webinar next Thursday, I'll show you the simple way to build a custom GPT using your best prompts. It's easier...
Guideline Launches Customizable AI Agent Dashboards, Advancing Conversational Insights and Analytics
Guideline unveiled customizable AI Agent dashboards that turn conversational insights into persistent, collaborative workspaces. The new feature lets users move from quick natural‑language queries to structured, ongoing analysis backed by verified media investment data. Teams can tailor visualizations, share findings,...
Macro‑Level Disruption Beats Performance‑Only Marketing
Marketing strategy should ultimately start from the market-level, but the truth is we've pushed out much of that ability. With the reduction of marketing to just promotion, with the hyper-focus on performance, and with the way we judge marketing in...
AI Landing Page Tools Miss Basics, Undermine CRO
AI vision has improved a ton in the last two years. But when we tested a full set of landing page analyzers, something stood out. Several tools couldn’t identify the primary CTA. Others misread the headline entirely. A few told us to...
Precisely Accelerates Mainframe Modernization with Real-Time Data Replication to Amazon S3
Precisely announced new enhancements to its Precisely Connect platform that enable real‑time, direct data replication from mainframe systems to Amazon S3. The capability delivers high‑integrity, low‑latency data streams for analytics and AI workloads on AWS. By eliminating batch‑only transfers, the...
Consistent Multi‑Channel Presence Builds Trust, Not Just Visibility
B2B marketers that are not showing up consistently across search, social, AI engines, ads, communities, industry media and amongst relevant influencers are not just losing on visibility, they're missing out on building trust. And without trust, what good is visibility?...
Align Content to Sales Stages to Close Deals Faster
If your sales team isn’t using your content, this post is for you. Creating content, dumping it in a folder, and handing it over won’t cut it. Here’s how to truly enable sales and help them close deals faster: ✔️...
Five Ways AI Changed Marketing Strategy in Just One Year
In the past twelve months AI has forced marketers to rewrite playbooks, moving from static campaigns to dynamic, data‑driven experiences. Real‑time personalization, predictive spend modeling, and AI‑generated creative now dominate strategy, delivering measurable lifts in conversion and efficiency. The shift...
Pitch vs Recommendation: Use Emotion for Vision, Logic for Trust
Are you pitching an idea or giving a recommendation? Knowing the difference between these two is CRITICAL for getting buy-in: A pitch requires a degree more emotion. A recommendation requires a degree more logic. A pitch: - Persuades stakeholders to...
Avoid the Curse of Knowledge to Win Customers
“I can’t believe you don’t know that!” If you’re honest, you have thought that a time or two. (Even if you’ve announced “There are no stupid questions!) The truth is, we are so familiar with our products and services, we...
How Dirty Data Broke Marketing
The MarTech article warns that dirty data has crippled modern marketing by feeding algorithms with inaccurate, unverified consumer information. It explains how flawed inputs lead to mis‑targeted campaigns, wasted spend, and eroded brand trust. The piece emphasizes that restoring clean,...
AI Dismantles Big Agency Model, Lean Teams Prevail
Omnicom just cut another 4,000 people, bringing the total to over 10,000. This isn’t random. It’s the old agency model breaking down. For years, holding companies were built on labor arbitrage: big teams hired cheaply and billed heavily. AI is removing the advantage...
Free Prompt Guide Cuts Deck Creation Time 4x
The best-performing presentations all follow the same playbook. Gamma studied 3.5M+ decks and cracked the formula: • Use visuals, always • Keep your prompt under 35 words • Start with a clearly defined audience • Choose the right tone (confident, concise, clear) So they turned all...
AppWizzy Launches Professional Vibe Coding Platform as a Standalone Solution
AppWizzy unveiled its Professional Vibe Coding Platform, an AI‑driven solution that generates production‑grade web applications through conversational prompts. The platform delivers real, editable code, deploys to actual servers, and preserves full developer control, positioning itself as a standalone tool for...
Marketing Needs Time, Not 30-Day Budgets
Client has a $100K-per-order product. Wants 30 days of marketing. The math isn't mathing. Here's how it usually goes: Client: "We need more sales." Me: "Great, let's do marketing." Client: "We can only spend for 30 days." Me: "That's not...
YACHTWAVE® Launches Branded Mobile Apps for Boat Manufacturers in Apple App Store and Google Play
YACHTWAVE® has introduced factory‑branded mobile applications for boat manufacturers, now listed in the Apple App Store and Google Play. The solution leverages the existing YACHTWAVE Delivery Platform, allowing OEMs to launch a branded digital experience without any custom software development....
CEOs Embrace Communication Mastery Through The Pathfinder’s Way
I spent the last two days doing something that I deeply love, but don’t often get the opportunity to do: Help five CEOs become the best communicators, speakers, and leaders they can be. It takes a special leader to say,...
OnPage Expands Its Critical Communication Platform with New Multi-Language Mobile Support for Global On-Call Teams
OnPage Corporation has launched multi‑language support for its critical communication platform on iOS and Android, adding five language options. The upgrade targets global on‑call teams that operate across time zones and need instant, secure alerts. By localizing the mobile experience,...
Refresh Old Web Banners in Minutes Using AI
I used AI to quickly upgrade a web banner and its messaging. In THREE short steps. Our company messaging and target audience have evolved, but I found a web banner that was stuck in 2022. 𝗦𝘁𝗲𝗽 𝟭: I gave the...
Q4 Profits Hide Leaks; Audit Tools, Margins, and CAC
Q4 revenue looks great. But the margins, tooling, and campaign are where most inefficiencies hide. Brands burn cash in Q4 and don’t realize how much waste was accumulated: • SaaS tools with feature overlap • Shipping costs that silently doubled • ROAS targets that dipped...
Synthflow AI Launches OpenAI-Powered BELL Framework to De-Risk Enterprise Voice AI
Synthflow AI unveiled the BELL Framework, an OpenAI‑powered lifecycle system designed to de‑risk enterprise voice AI deployments. The platform promises end‑to‑end monitoring, testing, and compliance features that address the most common production failures. By shifting focus from ever‑larger models to...
Turn Existing Customers Into Profit Machines
The average brand spends 80% of its budget chasing new customers. But your most predictable profit lives in the ones who already bought, especially your high-LTV segments. Here’s how to turn good customers into great ones: • Map LTV by cohort and track...
AI Marketing Toolkit Grows: 10 New Tools Added
The best list of #AI #marketing tools anywhere continues to expand: https://t.co/1MqMiJP4M3 New tools added in the past 2 weeks include @CrystalKnowsMe @Wati_io @postingcat_app @CustomerIO @gumloop @TelyHQ @reve @hume_ai @enterpret_ai @asapp and QuestDash (not on X?!).
Orgvue Unveils Henshaw Suite of AI Platform Capabilities
Orgvue launched the Henshaw AI suite, adding Henshaw Roles and Henshaw Assistant to its organizational design platform. The new tools use generative AI to auto‑map reporting structures, classify roles, and surface workforce‑optimization opportunities without manual data wrangling. By embedding real‑time...
SEO as Digital Capital: A Compounding Business Asset
Treating search visibility as digital capital turns SEO from a cost center into a compounding asset that drives sustainable business performance. https://t.co/nJHRWL56kS via @billhunt, @sejournal
Company Edges Expose Execution Truth, Not Core
The edges of a company teach you more about its execution than the core does. At the core things feel organized. At the edges things reveal the truth. Those edges multiplied for twenty years straight and never paused. Marketing has been keeping...
Vyking Launches AI Production Studio as the Next Layer in Its Fashion Visualisation and Experience Platform
Vyking unveiled its AI Production Studio, adding a dedicated AI‑generated content layer to its fashion visualisation platform. The new service integrates capture, AI production, and immersive experiences into a single end‑to‑end stack, giving cross‑functional teams a unified pipeline. By leveraging...
Top 10 AI Tools B2B Marketers Need for 2026
The 10 #AI Tools B2B Marketers Should Be Aware of in 2026 - B2B Marketing Blog | Webbiquity - https://t.co/Dl8wc12K8p https://t.co/o1GtFlGFlC
Five Essential Books to Navigate Business Crises
Why These 5 Books Can Guide You Out of a Business Crisis - https://t.co/68poSbRWgu - https://t.co/Ugz7milODf
AI-Media Launches ADA Title II Compliance Initiative to Support Public Entities Meeting WCAG 2.1 AA Deadlines
AI-Media, a leader in AI‑driven captioning and audio description, unveiled an ADA Title II Compliance Initiative to help state and local governments meet the U.S. Department of Justice’s new WCAG 2.1 AA accessibility deadlines. The program bundles automated captioning, audio description, compliance audits,...
Corporate Voices Fragment; Truth Drifts Unnoticed
Modern companies don’t have one voice. They have a hundred small ones scattered across every surface the world can touch. Most teams underestimate how fast those voices drift away from the truth.
Springbig Launches Face ID for Gated Links, Delivering the Fastest and Most Secure Message Experience in Regulated Retail
Springbig, the AI‑driven marketing platform for regulated retailers, unveiled Face ID authentication for its gated links. The new feature lets consumers unlock compliant SMS offers in seconds, mirroring the speed of unlocking a smartphone. By integrating biometric verification, Springbig promises...
Marketing Agency Singapore Expands Digital Strategy Solutions for Asia-Pacific Enterprises
Singapore‑based marketing agency announced an expansion of its digital strategy portfolio aimed at large‑scale enterprises across the Asia‑Pacific region. The rollout adds AI‑powered analytics, localized content creation, and omnichannel campaign management to its existing services. The firm also opened new...
Earned Media Still Drives Generative AI Citations as Press Release Visibility Grows
Muck Rack’s latest "What Is AI Reading?" report shows press release citations in generative AI outputs have surged five‑fold since July 2025. Despite the rise of AI‑generated content, earned media still accounts for the majority of citations that shape brand...
New Tactics, Same Hearts: Evoke Timeless Emotions
Marketing tactics, channels, and tech change rapidly. People don’t. The best marketers find new ways to evoke old emotions.
TokTak Launches Global AI Platform That Turns Any Product Link Into Social Media Content
TokTak, an AI‑driven content automation platform for e‑commerce sellers, announced the global rollout of its link‑based AI engine in December 2025, following a successful pilot in South Korea that began in June 2024. The platform automatically transforms any product URL...
Globant Recognized by Salesforce For Achieving Expert-Level Implementation in Next-Gen Platforms: MuleSoft, Data Cloud and Agentforce
Globant has been awarded Salesforce’s highest distinction for achieving expert-level implementations across MuleSoft Anypoint, Data Cloud, and Agentforce. The recognition underscores the company’s deep capabilities in integration, data management, and AI‑driven transformation. As a Salesforce Solution Partner, Globant now joins...
Zendesk Announces Strategic Collaboration Agreement with AWS to Deliver AI-Powered Contact Center Transformation
Zendesk announced a Strategic Collaboration Agreement with Amazon Web Services to fast‑track AI‑driven contact‑center capabilities. The partnership includes a joint go‑to‑market strategy and positions Zendesk as AWS’s Customer Experience Partner of the Year (Technology) globally. By leveraging AWS’s cloud infrastructure...
SAS’ Leading Decision Intelligence Capabilities Now on Microsoft Fabric
SAS has announced that its cloud‑based Decision Builder solution is now generally available on Microsoft Fabric. The integration lets customers apply SAS’s decision intelligence models directly to data stored in Fabric’s lakehouse, without moving data. Users can create, test, and...
Brandpoint Launches AI Optimize ℠ to Empower PR Teams in the Era of Search Intelligence
Brandpoint, a Minneapolis‑based sponsored content firm, unveiled Brandpoint AI Optimize ℠, a suite of AI‑driven tools aimed at PR, marketing and communications teams. The platform leverages large‑language models and GEO‑targeted algorithms to improve search visibility and content relevance across digital channels....
Kofile Technologies Launches Kleio, a Next Generation Document Intelligence and Engagement Platform Powered by AWS
Kofile Technologies unveiled Kleio, an AI‑driven Document Intelligence and Engagement Platform built on Amazon Web Services. The solution automates classification, extraction, and secure access to public records, aiming to modernize government preservation and digital interaction. Kleio integrates Kofile’s existing digitization...
3CLogic Revolutionizes Voice-Enabled Customer Service with ServiceNow
3CLogic announced a partnership with ServiceNow to embed its AI‑powered CPaaS and CCaaS capabilities directly into the Now Platform. The integration enables voice‑enabled customer service that leverages ServiceNow’s AI models for real‑time intent detection and automated routing. Enterprises can launch...