Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
ClearCRM: The Small-Team Power Tool for Sales, Projects, and Marketing
The post introduces ClearCRM as an all‑in‑one platform designed for small teams to replace the patchwork of separate sales, marketing, billing, project, and support tools. It explains how the unified system streamlines the entire customer lifecycle—from lead capture through project delivery and ongoing service—by integrating AI, automation, analytics, and a full suite of CRM features, thereby reducing errors, speeding up billing, and improving conversion rates. The author, Douglas Karr, frames ClearCRM as a cost‑effective operating system that lets growing businesses simplify workflows, gain real‑time insight, and scale without the complexity of enterprise solutions.
Rethink Marketing: Beyond Sales Support to Customer‑Centric Strategy
It’s often said in B2B tech that marketing’s job is to make sales easier, and I see that as a deep-rooted problem. Not just because of how self-minimizing this perspective is, but how strategically limiting. In a world where marketing...
IPO Peaks Fade: Patience Beats Day‑One Hype
What happened in 2025 IPOs if you bought near the peak: Figma (FIG): -74% 📉 Circle (CRCL): -73% 📉 CoreWeave (CRWV): -58% 📉 Klarna (KLNA): -38% 📉 Omada (OMDA): -31% 📉 Chime (CHYM): -30% 📉 Hinge Health (HNGE): -27% 📉 eToro (ETOR): -21% 📉 Average decline from peak: -44% The...
MuleRun: The AI Agent Marketplace Built for Real Work, Real Creativity, and Real Results
MuleRun is an agentic AI marketplace that consolidates a wide range of AI-powered tasks—like image editing, content creation, e‑commerce asset generation, and workflow automation—into single‑click agents, eliminating the need for users to juggle multiple tools or craft prompts. The platform...
AI Enhances Authentic Brand Connection, Not Replaces Humanity
Navigating the future of marketing isn't just about adopting new tech, it's about fundamentally rethinking how your brand connects, tells its story, and builds trust in an AI-powered world. I've seen countless leaders grapple with this shift – the tension...
Avoid Content Sameness: Build a Strong Marketing Operating System
Let's talk about content marketing in 2026 for a sec... So - here's your Tuesday existential question: if every brand pumps out the same AI-glossed content at the same time… does any of it actually exist? Or does it all...
GrowthRise Mastermind Recap Nov 18, 2025
The GrowthRise Mastermind call covered practical adjustments for B2B marketers, including shifting the meeting time to accommodate time zones, treating cold email as a brand‑awareness channel with long‑term attribution, and leveraging paid LinkedIn Thought Leader Ads for faster lead generation....
Three Humans, Twenty AI Agents: Same Revenue, Less Drama
In 2020, we had so many folks on Team SaaStr, we needed a second office. 20+. 3 designers, 5 in sales, 3 in content, etc. Today, we have 3 full-time folks and ... 20 full time AI agents Same scale,...
AI Agent Handles 77 Conversations, Amplifying Small Team Power
Our general AI Agent (“Digital Jason”) handled 77 conversations and 203 messages yesterday. Most were pretty good, I am sure. But the real point is I couldn’t have done it. Nor could our tiny team. This is some of the...
Creating Human-Centered Workplaces in the Age of AI with Oz Rashid at MSH
In this episode, Oz Rashid, founder and CEO of MSH, discusses people‑first leadership and the need for authentic, connection‑driven hiring in an era where AI is reshaping talent acquisition. He explains how MSH’s data‑driven platform Aeon is expanding beyond recruitment...
A Simple Framework for Delivering Bad News Effectively
Every leader eventually faces the moment they fear.....delivering bad news. Handled poorly, it drains trust and momentum. Handled well, it preserves dignity and helps people move forward. In my latest MIT Sloan Management Review article, I share a simple framework...
Build a Best Answer Brand with Full‑Funnel Thought Leadership
I had a great (and full) session this morning at #mpb2b in Boston presenting on Full Funnel Thought Leadership, our new research report and how to build a Best Answer Brand using the TopRank Marketing BAM Framework. Thanks Pam Didner...
OpenText World 2025: OpenText Unveils Next-Generation AI Data Platform for Secure Information Management
OpenText unveiled its AI Data Platform (AIDP) at OpenText World 2025, a unified, governed data‑and‑AI framework that supports multi‑cloud, multi‑model and multi‑application deployments and powers secure AI agents called Aviators. The platform includes a no‑code Aviator Studio, Knowledge Discovery tools,...
Turning Sales Data Entry From Chore to Value
I once had a Sales executive tell me they were not going to spend time entering data into Salesforce because that felt like administrative work. As the Sales/Marketing Ops person, I knew the importance, yet I understood their reluctance. Salesforce...
Authority Grows Through Relentless Persistence, Not Quick Wins
James Dyson built 5,127 prototypes before launching his first bagless vacuum... You posted on X for 26 days before deciding "it doesn't work" and giving up. Today Dyson is an $8.6B company... and you're still stressed out because you're wholly reliant...
WEKA Unveils Next-Gen WEKApod Appliances to Redefine AI Storage Economics
WEKA unveiled its next‑generation WEKApod appliances, positioning the Prime model as a mixed‑flash solution that delivers 65% better price‑performance, 4.6‑fold capacity density and up to 68% lower power per terabyte, while the Nitro variant doubles performance density with 800 Gb/s throughput...
Brand Health Drives Performance: Measure Beyond Short‑Term Metrics
My big passion with Storybook is about giving strategic shape to brand. One of the big reasons that I believe brand gets underinvested is because the way our measurement has been set up favors short-term direct response efforts and causes...
Boost B2B Marketing Innovation Through Creative Teams
Who else is at MarketingProfs #MPB2B Forum in Boston? Check out my session tomorrow morning on driving B2B Marketing Innovation by fostering a more creative team. Can’t make it? No worries. Sign up for my free newsletter and stay up...
10 of the Most Thought-Provoking Quotes From the November MarTech Conference
The November MarTech Conference centered on AI and agentic technologies, featuring a keynote by Scott Brinker and panels with executives from Cisco, Google, Citrix, Fluency, Stensul, Braze and others. Speakers highlighted a shift from scarcity to abundance, the heightened need...
20 Years of Revealing What Users Actually Do
Crazy Egg turns twenty this month. The part that stayed constant is simple. We set out to show what users actually do on a web page, and that view changed how people built. We’ve been working on something that brings that feeling...
AI Floods Content, Makes Original Thought the New Scarcity
50% of the internet's content is now AI-generated. After 3 hrs deep in Graphite's full data science report, I can tell you: What you're celebrating as an opportunity is actually a warning sign. Graphite 's data science team analyzed 65,000...
Almost No One Is Clicking on ChatGPT Links
A leaked OpenAI file shows that while ChatGPT displays publisher links hundreds of thousands of times, click‑through rates are minuscule – a top‑performing page recorded 610,775 impressions but only 4,238 clicks (0.69% CTR) and most pages saw CTRs below 0.1%....
B2B Neglects Deep Customer Research Compared to B2C
customer research in B2B vs. B2C: B2B: - UX product research B2C: - focus groups - surveys - 1:1 interviews - at home ethnographies - shopper research at the store - website heatmap - social media monitoring - 3rd party...
Optrua Rebrands Around AI-Powered CRM: “Smarter Systems. Better Sales.” Signals New Era for Mid-Sized Businesses
Optrua, a Microsoft partner specializing in Dynamics 365 Sales and Power Platform solutions, today announced a strategic rebrand centered around its new tagline: “Smarter Systems. Better Sales.” This shift reflects Optrua’s commitment to helping mid-sized businesses modernize CRM and sales...
Modcon Systems Unveils AI-Integrated Analyzer Platform for Real-Time Process Optimization
Modcon Systems Ltd. announced the launch of Modcon.AI, a next‑generation platform that feeds live data from its in‑situ process analyzers into artificial‑intelligence models for closed‑loop optimization. The system targets complex operations in refineries, petrochemical complexes and emerging green‑hydrogen facilities, promising...
Ascend.io and MotherDuck Team Up to Deliver Intelligent Automation & Faster, Cost-Effective Data Pipelines
Ascend brings agentic data engineering to the DuckDB ecosystem, automating pipelines on MotherDuck’s serverless platform Ascend, the agentic data engineering platform, announced support for MotherDuck, enabling teams to build and manage fully automated data pipelines on DuckDB’s serverless analytics platform....
How Data and genAI Are Helping Retailers Boost Conversions in a Tough Economy
Retailers are leveraging data‑driven strategies and generative AI to plug funnel leaks and personalize experiences amid inflation‑driven spending constraints. A proof‑of‑concept with Salomon showed GenAI‑optimized product feeds boosted click‑through rates by 43%, conversions by 81%, revenue by 83% and more...
LeapXpert and Iron Bow Partner to Bring Secure, Compliant Digital Communications to U.S. Government Agencies
LeapXpert, the leader in responsible business communication, announced a partnership with Iron Bow Technologies, a leading federal IT solutions provider, to deliver secure, compliant, and modern messaging solutions across U.S. government agencies. As federal teams modernize collaboration, the challenge isn’t...
MarketingOps Redefines Success for the Age of AI
MOps‑Apalooza 2025, the final edition of the conference, revealed a fundamental shift in how marketing operations success is measured, moving from pipeline‑centric KPIs to operational enablement and scalability. Speakers emphasized that AI has transitioned from an experiment to an expectation,...
Rimes Partners with Databricks to Deliver Managed Data Services
Partnership expands access to Rimes’ governed investment data through Databricks’ Delta Sharing protocol, accelerating AI-ready data delivery for financial institutions Rimes, a leading provider of enterprise data management and investment intelligence solutions to the global investment community, announced a partnership...
Aria Systems Announces Expanded Partnership with ServiceNow
Aria and ServiceNow extend collaboration to streamline how enterprises acquire their end-to-end order-to-cash solution, enabling faster and simpler adoption across industries Aria Systems, the leader in AI-powered billing automation, announces an expanded partnership with ServiceNow designed to simplify how enterprises...
DitchCarbon Launches on AWS Marketplace, Bringing Instant, Audit-Ready Emissions Data to Enterprise Supply Chains
DitchCarbon, a climate‑data platform that helps enterprises decarbonize their supply chains, is now listed on AWS Marketplace, allowing organizations to purchase and deploy the solution directly through their existing AWS accounts. The service delivers audit‑ready supplier emissions data and integrates...
CGI Partners With Government Organizations Across Florida to Drive Modernization With CGI Advantage®
CGI, one of the largest independent technology and professional services firms in the world, announced significant project milestones at government organizations across Florida that have deployed CGI Advantage®, a unified ERP platform that delivers efficient financial operations, automates budget processes, streamlines...
Mitel Introduces Mitel CX 2.0 to Drive More Connected Customer Experiences with Enterprise-Grade AI
Hybrid customer experience platform unites AI-powered automation, flexibility, and control to elevate every touchpoint while ensuring security and data sovereignty Mitel, a global leader in business communications, introduced Mitel CX 2.0, the next evolution of its customer experience (CX) platform,...
Salesforce Completes Acquisition of Informatica
Salesforce , the world’s #1 AI CRM, announced it has completed its acquisition of Informatica, a leader in enterprise AI-powered cloud data management. The close of the acquisition brings Informatica’s rich data catalog, integration, governance, quality and privacy, metadata management,...
S7E13 - Scaling SaaS in 2026: AI, Talent, and the Future of People Operations with Hotske Wesselius
In this episode, host Joran and talent‑strategist Hotske Wesselius explore how AI will reshape B2B SaaS scaling in 2026, from the buyer journey and customer success to people operations and culture. Wesselius draws on his marketing and recruiting background to...
Zoho One Elevates Work with Unified Experience, Integrations, and Intelligence
Zoho Corporation unveiled a major upgrade to its Zoho One suite, now covering 50 integrated applications used by more than 75,000 customers, with an average of 22 apps per client. The redesign introduces a unified user experience through customizable "Spaces,"...
Beautiful UI Is the New SaaS Baseline
Make Your SaaS UI/UX Beautiful ✨ The first step to building a successful SaaS business isn’t marketing...it’s beauty. Build a product so intuitive, clean and obviously useful that people fall in love the moment they touch it. Solve a Real...
MarTech Interview with Jackie Palmer, VP of Product Marketing @ ActiveCampaign
ActiveCampaign’s VP of Product Marketing Jackie Palmer said the company has become an AI‑first, outcome‑oriented platform, rolling out its Active Intelligence engine and Workspace to all plan tiers, adding a native WhatsApp channel, 30+ new AI agents and a remote...
Box and AWS Launch Multi-Year AI Collaboration to Transform Enterprise Content Management
Box Inc. and Amazon Web Services have signed a multi‑year strategic collaboration to embed AWS generative AI services into Box’s Intelligent Content Management platform. The partnership will deliver new Box AI agents powered by Amazon Bedrock, multimodal analysis via Nova...
490: Top 10 Countdown: Super Huddle Takeaways for 2026
In this special "Drew on Drew" episode, host Drew Neisser distills the top 10 takeaways from CMO Huddles' second annual Super Huddle, highlighting bold brand positioning, AI‑driven orchestration, tighter CMO‑CRO alignment, and the amplified value of community building as the strategic pillars...
Check Out Our Latest Blog Posts
📚 New Blog Posts Make Your SaaS UI/UX Beautiful CEO Mastermind Recaps for the Week of November 9-13, 2025 Create a B2B Content Marketing Machine 💸 Big SaaS VC Rounds Parallel Web Systems (AI-search infrastructure for enterprises; SaaS) – raised...
Original Research Drives Higher B2B ROI
Report Links Original Research to Higher #B2B ROI https://t.co/oMcf4xnBnB
Craft Problem‑Solving B2B Content That Drives Conversions
How to Create Problem-Solving Content that Converts - B2B Marketing Blog | Webbiquity - https://t.co/1ihX0PUy6t via @seosmarty
Data Access Drives AI Adoption in B2B Marketing
Data Accessibility Affecting AI Adoption for #B2B Marketers: Hightouch https://t.co/PKnmZ9S6SV
Explore Top B2B AI VCs with SaaStr Research
Want to learn more about top VCs in B2B + AI? Browse our new SaaStr AI Research VCs -> https://t.co/3JyImX3jMX We'll even help pick the best ones for you (and much more to come) https://t.co/rG7K5x5YYU
Rapid Growth, Not Just Features, Defines an AI Native
How to know if you are an “AI Native” start-up: 🚀 You are growing much, much faster than last year Otherwise, you just have AI Features
Google’s SEO Response to Cloudflare 5xx Outage
A Cloudflare outage is causing 5xx errors for many sites. Here’s how Google handles short server spikes and what to watch in SEO reports. https://t.co/F55PAfwISx via @MattGSouthern, @sejournal
Clear First Touchpoints Drive Automatic Customer Retention
Retention starts at the first touchpoint: • Deliver it quickly • Promise the right thing • Set the next step clearly When expectations are clear, retention feels automatic.
PMF Isn't Enough Without Fit Across Offer, Channel, Delivery
Founders say “we’ve got PMF.” But do you have: • Offer-audience fit? • Channel-message fit? • Delivery-expectation fit? If any one’s off, scale breaks.