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Today's B2B Growth Pulse

RecVue launches Revenue Share app on Salesforce AgentExchange

RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.

Check Out Our Latest Blog Posts
SocialNov 18, 2025

Check Out Our Latest Blog Posts

📚 New Blog Posts Make Your SaaS UI/UX Beautiful CEO Mastermind Recaps for the Week of November 9-13, 2025 Create a B2B Content Marketing Machine 💸 Big SaaS VC Rounds Parallel Web Systems (AI-search infrastructure for enterprises; SaaS) – raised...

By Ryan Allis
AI-Driven SaaS Funding Surge Fuels M&A Activity
SocialNov 18, 2025

AI-Driven SaaS Funding Surge Fuels M&A Activity

This Week in SaaS: Nov 11–17, 2025 💸 Big SaaS VC Rounds Parallel Web Systems – $100M Series A to fuel AI-search infrastructure & GTM Beacon Biosignals – $86M Series B to accelerate neuro-diagnostics insights Scribe – $75M Series C...

By Ryan Allis
EazeeSign: Boost Document E-Signature Security and Speed in a Remote-First World
PodcastNov 17, 2025

EazeeSign: Boost Document E-Signature Security and Speed in a Remote-First World

The post introduces EazeeSign, a cloud‑based e‑signature platform designed to speed up document approvals for remote teams while delivering strong security through encryption, MFA and audit trails. It highlights key features such as bulk sending, real‑time collaboration, drag‑and‑drop editing, video...

By Martech Zone Interviews
AI Should Amplify Product Value, Not Just Code Output
SocialNov 17, 2025

AI Should Amplify Product Value, Not Just Code Output

The goal of implementing AI on product teams isn’t to produce more code. It’s to produce more product value that your customers adopt. The historical constraint was engineering. As a result, I think there has been an over focus on adopting...

By Brian Balfour
Acquisitions Close Quickly, but Relationships Take Years
SocialNov 17, 2025

Acquisitions Close Quickly, but Relationships Take Years

If you want to potentially get acquired — start now. It often really, quietly takes years. What do I mean? Well for sure, acquisitions themselves technically often happen very quickly. The acquiring CEO reaches out, they meet up...

By Jason Lemkin
The Expensive Problem: Why B2B Marketers Are Blind to Most of Their ROI
PodcastNov 17, 2025

The Expensive Problem: Why B2B Marketers Are Blind to Most of Their ROI

The post argues that B2B marketers rely on outdated click‑based attribution, which captures only a fraction of the buyer journey, leading to blind spots and misallocated spend. It promotes view‑through attribution as a more accurate, privacy‑friendly method that reveals the...

By Martech Zone Interviews
Authentic Compliments Can't Be Automated—Use Targeted Messaging Frameworks
SocialNov 17, 2025

Authentic Compliments Can't Be Automated—Use Targeted Messaging Frameworks

“Congrats on scaling Blueprint” <— NEVER try to scale a compliment and here’s why… The whole purpose of a compliment is that it’s from the heart, genuine. Also, the whole purpose of automation for sales is to open up conversations....

By Jordan Crawford
Align Sales & Marketing: Translate, Measure, Integrate, Scale
SocialNov 17, 2025

Align Sales & Marketing: Translate, Measure, Integrate, Scale

In my 20+ years as the connector between Sales and Marketing, I have repeatedly observed four specific areas that hindered their performance as a revenue team. They misfired on at least two (if not all four) of these areas: 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻:...

By A. Lee Judge
Abby Connect: How AI Voice Is Disrupting New Business Calls
PodcastNov 17, 2025

Abby Connect: How AI Voice Is Disrupting New Business Calls

Mark Macias explains how Abby Connect’s AI‑voice platform automates the early vetting of new business leads, letting SMEs quickly identify profitable prospects and discard dead‑ends. The post highlights a case study with a law firm that uses the AI to...

By Martech Zone Interviews
Coinstack Sale: 340k-Subscriber Crypto Newsletter on Acquire
SocialNov 17, 2025

Coinstack Sale: 340k-Subscriber Crypto Newsletter on Acquire

We will be selling Coinstack via Acquire.com over the next 6 weeks. This is our weekly institutional crypto newsletter with 340k subscribers. If you are a qualified buyer please reach out to me via DM and I'll send you the...

By Ryan Allis
Gamma Raises $68M, Hits $100M ARR, Remains Ultra‑Lean
SocialNov 17, 2025

Gamma Raises $68M, Hits $100M ARR, Remains Ultra‑Lean

Gamma just raised $68M at a $2.1B valuation while already doing $100M ARR. Here’s how they’re building one of the leanest AI companies in the world👇

By Ryan Allis
Research Teams Not Using AI Are Four Times More Likely to Lose Organizational Influence
NewsNov 17, 2025

Research Teams Not Using AI Are Four Times More Likely to Lose Organizational Influence

Qualtrics’ 2026 Market Research Trends report finds that research teams that adopt purpose‑built AI tools—such as synthetic data generators, conversational analytics, and agentic AI—are four times more likely to retain organizational influence and capture larger budgets than teams relying on...

By MarTech Series
Gamma Scales to $100M ARR with 50‑person AI Team
SocialNov 17, 2025

Gamma Scales to $100M ARR with 50‑person AI Team

Gamma just raised $68M at a $2.1B valuation while already doing $100M ARR. Here’s how they’re building one of the leanest AI companies in the world👇 For 35 years, presentation software barely changed. People kept using legacy tools built in...

By Ryan Allis
AI Should Boost Product Value, Not Just Code Output
SocialNov 17, 2025

AI Should Boost Product Value, Not Just Code Output

The goal of implementing AI on product teams isn’t to produce more code. It’s to produce more product value that your customers adopt. The historical constraint was engineering. As a result, I think there has been an over focus on...

By Brian Balfour
Weblish Has Launched A New Platform Based Agency That Provides Free Website Development To Small Businesses.
NewsNov 17, 2025

Weblish Has Launched A New Platform Based Agency That Provides Free Website Development To Small Businesses.

Weblish has introduced a subscription‑based, platform‑first agency that gives small businesses a free, conversion‑focused website plus fully managed SEO, social media, email marketing and reputation management, all delivered through a self‑service dashboard without meetings or retainers. The free‑website offer serves...

By MarTech Series
Formal Agreements Protect Friendships in Business Partnerships
SocialNov 17, 2025

Formal Agreements Protect Friendships in Business Partnerships

✍️ As a founder, hope for the best and prepare for the worst. When entering into a business partnership, friendship can’t be the only strategy. So when everything feels exciting and full of possibility, that’s exactly when you need a...

By Simon Sinek
AI Buyers Demand Consistent POV to Earn Trust
SocialNov 17, 2025

AI Buyers Demand Consistent POV to Earn Trust

I had one question for my convo with Informa TechTarget 's CEO Gary Nugent ... how are B2B brands building trust when buyers are using AI to make vendor decisions? Our convo marks about one year since Informa and TechTarget...

By Katie Martell
Hydrolix Launches CDN Insights to Deliver Real-Time Visibility Across Leading CDNs
NewsNov 17, 2025

Hydrolix Launches CDN Insights to Deliver Real-Time Visibility Across Leading CDNs

Hydrolix announced CDN Insights, a real‑time observability solution that aggregates and analyzes data from five major CDNs—Akamai, Cloudflare, Amazon CloudFront, Tencent and Fastly—covering over 65% of global video bits. The platform ingests terabyte‑to‑petabyte‑scale logs with sub‑second query performance and 25‑50×...

By MarTech Series
Trim LinkedIn Connections for Better Algorithmic Reach
SocialNov 17, 2025

Trim LinkedIn Connections for Better Algorithmic Reach

If you've been on LinkedIn for a few years, you probably need to delete some connections. Ok, weird, I know. I usually teach people how to grow their community, not shrink it, but this is something I haven't heard a...

By Michaela Alexis
All-in-One Tool Eliminates Deal‑Killing Friction
SocialNov 17, 2025

All-in-One Tool Eliminates Deal‑Killing Friction

Wish I had this Whop app when I was first starting out on my marketing journey: It let’s you can: • Take payments • Create contracts • Collect signatures… …all in one place If you're selling services, it instantly elevates how you operate. I lost too many...

By Kody Nordquist
How Marketers Can Spark Traveler Wanderlust with Emotion, Authenticity and Video
NewsNov 17, 2025

How Marketers Can Spark Traveler Wanderlust with Emotion, Authenticity and Video

Expedia Group’s "Science of Wanderlust" study reveals that video content drives travel decisions three times more than static images, with 71% of travelers responding to moving visuals and long‑form videos sparking the strongest emotions. Authenticity and trust are paramount, as...

By MarTech
Blend Human Insight with AI for Marketing Success
SocialNov 17, 2025

Blend Human Insight with AI for Marketing Success

Many marketers find themselves in a difficult situation: either avoiding AI and risking obsolescence or allowing AI to dominate, which can result in losing strategic clarity and diminishing trust with executives. But there’s a better way! 💥 It’s all about...

By Pam Didner
Artificial Intelligence, Authentic Risk: Ai-Powered Threats to Soar, Warn Anti-Fraud Professionals
NewsNov 17, 2025

Artificial Intelligence, Authentic Risk: Ai-Powered Threats to Soar, Warn Anti-Fraud Professionals

A new cross‑industry survey by the Association of Certified Fraud Examiners (ACFE) and SAS reveals that 77 % of anti‑fraud professionals have seen a surge in deep‑fake social‑engineering attacks over the past two years, and 83 % expect a 28‑55 % rise in...

By MarTech Series
Stop Chasing Tricks, Build Relationships for Predictable Revenue
SocialNov 17, 2025

Stop Chasing Tricks, Build Relationships for Predictable Revenue

Everyone’s reinventing their pipeline playbook. AGAIN. Durable revenue only comes when you stop chasing “the next trick” and start activating relationships that seal deals (and yes, relationships can be made both at scale and 1-1). **TOMORROW** I’m teaming up with...

By Aaron Ross
Why B2B Companies Struggle to Adopt Account-Based Marketing — and How to Fix It
NewsNov 17, 2025

Why B2B Companies Struggle to Adopt Account-Based Marketing — and How to Fix It

The article outlines why B2B firms find it hard to move from lead‑centric models to account‑based marketing (ABM), citing misaligned sales‑marketing goals, entrenched lead‑focused processes, data silos, the resource intensity of deep personalization, and anxiety over slower ROI. It then...

By MarTech
Ownable Ideas: The Sticky, Actionable Brand Core
SocialNov 17, 2025

Ownable Ideas: The Sticky, Actionable Brand Core

My friend Sarah Hart ✤ casually dropped “Be the Glitch” in a LinkedIn post. She had no idea what she’d just said... I DM’d her immediately: “THAT’S IT. That’s your ownable idea. Repeat that, again and again.” An ownable idea isn’t just...

By Katelyn Bourgoin
Discovery Is Fading—Time to Rekindle Curiosity
SocialNov 17, 2025

Discovery Is Fading—Time to Rekindle Curiosity

It feels like the lights are dimming on discovery. If you’ve been creating content for any length of time, you’ve probably noticed it. Search traffic is softening. Social reach is down. Recommendation engines are narrowing. And quietly, AI systems are...

By Joe Pulizzi
The First $100,000,000 ARR at Datadog: How Founder CEO Olivier Pomel Built a Customer-Centric Observability Giant
PodcastNov 17, 20250 min

The First $100,000,000 ARR at Datadog: How Founder CEO Olivier Pomel Built a Customer-Centric Observability Giant

In this episode, Datadog founder‑CEO Olivier Pomel recounts how the company reached its first $100 million ARR by obsessively prioritizing genuine customer insight over sales or engineering shortcuts. He explains why closed alphas and annual contracts stifle learning, why enterprise SaaS...

By Jason Lemkin
Build a Scalable System to Convert SaaS Leads
SocialNov 17, 2025

Build a Scalable System to Convert SaaS Leads

Learn how to turn SaaS leads into loyal customers with a scalable sales and success system. This guide walks you through the key steps — from building your ABM and content engines to structuring a sales team, tracking core metrics,...

By Ryan Allis
Infosys Unveils AI-First GCC Model to Transform Global Capability Centers Into Innovation Hubs
NewsNov 17, 2025

Infosys Unveils AI-First GCC Model to Transform Global Capability Centers Into Innovation Hubs

Infosys announced an AI‑First Global Capability Center (GCC) model that bundles its Agentic Foundry, EdgeVerve AI Next platform and Topaz AI services to help enterprises set up and transform GCCs into AI‑driven innovation hubs. The end‑to‑end offering covers strategy, site...

By MarTech Series
Integrate Five Systems to Scale SaaS Sales & Success
SocialNov 17, 2025

Integrate Five Systems to Scale SaaS Sales & Success

How to Turn Leads Into Customers: Building a Scalable SaaS Sales & Success System Generating leads is exciting. Converting them into paying customers — and keeping them happy — is where real SaaS growth happens. After building your outbound engine,...

By Ryan Allis
Truth Is Now a Luxury
PodcastNov 17, 202538 min

Truth Is Now a Luxury

In this episode Mark Schaefer announces a major shift for The Marketing Companion while co‑host Sandy Carter discusses how deep‑fake technology is flooding even top brands and leaders, eroding trust. They explore how the accelerating pace of AI is reshaping...

By The Marketing Companion
SEO for Lawyers, LawSEO Launches Groundbreaking 90-Day Roadmap for AI-Driven Search Visibility in the Legal Sector
NewsNov 17, 2025

SEO for Lawyers, LawSEO Launches Groundbreaking 90-Day Roadmap for AI-Driven Search Visibility in the Legal Sector

LawSEO, the SEO‑for‑lawyers firm, unveiled a new 90‑day Roadmap designed to boost law firms' visibility in AI‑driven search results. The offering expands on its recent blog “AI Search Optimization for Law Firms: GEO, AEO, and AI SEO Explained,” and combines...

By MarTech Series
Email Signature Do’s & Don’ts: From Chaos to Consistency and Performance in Every Send
NewsNov 17, 2025

Email Signature Do’s & Don’ts: From Chaos to Consistency and Performance in Every Send

The article outlines how email signatures, often overlooked, can become a powerful, measurable brand asset when governed and automated. It cites that the average office worker sends 32 emails daily, equating to nearly 200,000 messages per month for a 300‑person...

By Marketing Tech News
Strategic No's Boost Growth and Attract Ideal Clients
SocialNov 17, 2025

Strategic No's Boost Growth and Attract Ideal Clients

A few years ago, I got invited to a party at Hugh Hefner’s house. Yes, that house. No, I didn’t go. Not because I’m shy. I’ve worked in marketing long enough to have seen stranger things than a man in...

By Lilach Bullock
TrueIGTech Launches Advanced Software Solutions for Next-Generation Digital Operators
NewsNov 17, 2025

TrueIGTech Launches Advanced Software Solutions for Next-Generation Digital Operators

TrueIGTech unveiled a modular, AI‑driven software suite aimed at online casino operators, promising unmatched scalability, security and performance through cloud‑based, API‑first architecture. The platform integrates predictive analytics, fraud‑detection AI and optional blockchain features to enhance data integrity and regulatory compliance....

By MarTech Series
Accelerated Growth in APAC as NetDocuments Drives Legal AI Adoption with Its Intelligent DMS
NewsNov 17, 2025

Accelerated Growth in APAC as NetDocuments Drives Legal AI Adoption with Its Intelligent DMS

NetDocuments announced a 72% year‑over‑year increase in its Asia‑Pacific footprint, now serving more than 20,000 legal professionals across Australia, New Zealand, Singapore and Japan. The growth is driven by its intelligent DMS, which bundles the ndMAX Legal AI Assistant, an agentic...

By MarTech Series
Ship More, Fail Faster: Volume Beats Luck
SocialNov 17, 2025

Ship More, Fail Faster: Volume Beats Luck

You think they're "lucky." Turns out, they just didn't quit. They've sent more bad pitches. Posted more ignored content. Launched more failed products. You see their wins. You miss their volume. While you're perfecting one post, they published ten. Nine...

By Justin Welsh
Ramp's Valuation Challenges Relevance of Public Markets
SocialNov 17, 2025

Ramp's Valuation Challenges Relevance of Public Markets

Ramp would list as #117 on the NASDQ by Market cap if listed today Are public markets becoming irrelevant? https://t.co/COu9HCWoiu

By Guillaume Cabane
Triple Your AI Traffic in Six Months or Get Refunded
SocialNov 17, 2025

Triple Your AI Traffic in Six Months or Get Refunded

"If you don’t 3× your AI traffic in six months, we’ll refund you up to $1M." => Now that's what I'm talking about!!

By Guillaume Cabane
Top 9 B2B Link Building Services Ranked by ROI
SocialNov 17, 2025

Top 9 B2B Link Building Services Ranked by ROI

Nine+ B2B Link Building Services Ranked by ROI: 2025 Buyer’s Guide & Checklist - B2B Marketing Blog | Webbiquity - https://t.co/cKgvdRkfa0

By Tom Pick
AI Recruiting: Cheaper than Recruiters, Delivers Superior Results
SocialNov 17, 2025

AI Recruiting: Cheaper than Recruiters, Delivers Superior Results

We're using AI for smarter recruiting. It costs less than a traditional recruiter and gets better results. Follow for more tips. https://t.co/CTfQcElMnt

By Eric Siu
LLM Failures Prompt SEOs to Audit Brand Visibility
SocialNov 17, 2025

LLM Failures Prompt SEOs to Audit Brand Visibility

Documented failures in LLM systems, from wrongful death claims to AI Overviews siphoning clicks, show why SEOs must audit, attribute, and defend brand visibility. https://t.co/lex5PgCa1F via @MattGSouthern, @sejournal

By Tom Pick
AI Set to Revolutionize Business Operations
SocialNov 17, 2025

AI Set to Revolutionize Business Operations

How Artificial Intelligence Will Transform Businesses - https://t.co/dgG0GFGTvA - https://t.co/cydZ6RQElC by Adam Uzialko

By John Hall
New Leadership Strategies for Effectively Managing Gen Z
SocialNov 17, 2025

New Leadership Strategies for Effectively Managing Gen Z

Managing Gen Z at work? 🧠 Dive into these fresh tactics that shift the focus from stereotype-smashing to powerful #leadership moves: https://t.co/xYhRNBezKt #GenZ

By Tom Pick
CEOs Split Time: Recruiting, Customers, and Everything Else
SocialNov 17, 2025

CEOs Split Time: Recruiting, Customers, and Everything Else

Where you'll spend your time as CEO as you scale: 50% on Recruiting 50% on Customers & Prospects and 50% on All the Rest

By Jason Lemkin
Spend Less Than Two Hours on PPC—Automate
SocialNov 17, 2025

Spend Less Than Two Hours on PPC—Automate

A post about how if you're spending 2+ hours a day optimizing PPC, you're doing it wrong. Yes, automation works! I spend less time than that...spread across several client accounts.😉

By Tom Pick
Improve Core Conversion Before Adding Creatives or Platforms
SocialNov 17, 2025

Improve Core Conversion Before Adding Creatives or Platforms

Most brands try to scale by: • Testing more creatives • Adding more platforms • Launching more products But no unlock will be better than getting your core to convert better.

By Kody Nordquist
Test Angles First; Messaging Beats Creative Every Time
SocialNov 17, 2025

Test Angles First; Messaging Beats Creative Every Time

Before testing hooks or formats, I test angles. Same product, same audience. Different angle = different outcome. Messaging fails before the creative itself does.

By Kody Nordquist