Today's B2B Growth Pulse
RSA America teams with AWG to bring digital commerce to 1,100 independent grocers
RSA America announced a strategic partnership with food wholesaler Associated Wholesale Grocers (AWG) to deploy its integrated digital commerce and retail media platform across AWG’s network of more than 1,100 independent grocery members and 3,500 stores. The solution equips retailers with enterprise‑grade tools for loyalty programs, e‑commerce, mobile apps and AI‑driven shopper insights, aiming to boost digital sales for independent stores.
Also developing:
By the numbers: Oxford Quantum Circuits raises $330M Series C
Marketing Agency 101 with Megan Bowen
In this episode, Refine Labs CEO Megan Bowen and host Evan Kirstel explore how B2B marketing must transform for the AI era, critiquing outdated MQL‑centric models and championing a buyer‑centric, data‑driven approach. Bowen outlines the "Brand, Demand, Expand" three‑pillar go‑to‑market framework, the importance of a validated Ideal Customer Profile, and the role of AI‑powered benchmarking in accelerating pipeline growth. She also emphasizes aligning sales and marketing around shared goals and building a people‑first culture to sustain performance. The conversation blends strategic narrative, measurement simplification, and practical tactics for modern marketers.
Align Success, Support, and AI for Scalable Growth
SaasRise CEO & Founder Mastermind Recap — Week of Nov 9–13, 2025 This week on the SaasRise Masterminds, SaaS founders and leaders shared practical strategies for scaling efficiently, improving customer success and leveraging AI to streamline operations. The conversations focused...
Identify Buying Triggers, Match Brands to Solve Pain
YOU PICK the Signal! Tomorrow on Cannonball GTM live at 9am we're going to find the triggers that FORCE people to buy and then pick the brands that can solve the pain BE THERE OR I WILL NEVER TALK TO...
How To Find An SEO Consultant: Navigating Promises and Realities of Search Engine Optimization in 2025
The post explains how to navigate the crowded SEO consulting market by recognizing inflated promises—like guaranteed rankings or instant results—and focusing on consultants who blend technical, creative, and strategic skills across areas such as AI, data analysis, and integrated marketing....
Amazon Seeks Seasoned ABM Manager for Strategic Growth
My good friend, Vishal S. , is looking for a great ABM Manager to join the Strategic Customer & Partner Marketing team at Amazon. 📍 Location options (must be based in one of these): Seattle | Arlington | Austin |...
Most Reps Prefer Inbound; Hire Outbound Specialists
95% of sales rep that have only done inbound ... won't start doing outbound, even if they are missing quota. Not really. They'll pretend a bit, send a few emails, but that's about it. 95% of sales reps that will do...
4 Pillars for Social Selling
The post recaps Lorenzo Johnson’s interview on the Duct Tape Marketing Podcast, outlining the four Social Selling Index pillars—brand building, audience targeting, insight engagement, and trusted relationships—that drive LinkedIn success in 2026. He emphasizes using video and carousel posts to...
Events Are the #1 Engine for Enterprise Deals
What’s the number 1 way to generate enterprise customers? Believe it or not, events. I remember when I attended an executive program ran by Singularity University. One person ran hundreds of restaurant franchises in Mexico, another was high up in the Navy, another...
From FOMO to TOBI: Thrilled by GPT‑5.1 Codex
BREAKING NEWS: GPT 5.1 is out...and there was much rejoicing. It has been about a week since I last used Claude Code (I've written about why previously). OpenAI's Codex CLI is now my default daily driver for vibe coding (agentic...
The 5 Reasons Your Email Messages Are Still Ending Up in the Junk Folder in 2025
The post explains why email campaigns still land in junk folders in 2025, highlighting five dominant causes: inadequate permission and poor list hygiene, low‑trust or low‑value content, legal/compliance shortcuts, misconfigured authentication (SPF/DKIM/DMARC), and sending irrelevant messages that fail to engage...
Visibility Isn't Vanity—It's Essential for Survival
I never dreamed of being a "thought leader." I just wanted to build things that worked. For 15+ years, I hid behind the brands I worked for. Ran the agency. Managed teams. Developed campaigns. Never posted about it. Never talked...
Don't Give Prospects Results Before They Buy
I have stopped an experiment that gave people a ton of value before a sale, and here's why... So it's VERY fast for me to build a PVP or PQS list, like 30 mins -> 1 hr. Now this list...
Marigold PR Launches PRplus: AI Influence for the New Era of Search
Marigold PR has introduced PRplus: AI Influence, a strategic communications service aimed at boosting B2B brands’ presence in AI‑generated search results through earned media coverage and AI discoverability reporting. The program, targeting North‑American firms in cannabis, technology and industrial sectors,...
Leaders Must Use AI to Learn, Not Just Deploy
"How are you using AI to learn?" Lori Niles-Hofmann This might be the single best question to ask yourself as a learning practitioner. Actually, scratch that.... you don’t even need to be in L&D. We should all be asking ourselves...
Turn Existing Customers Into a Low‑Cost Growth Engine
CMOs are sleeping on customer marketing 💤 instead of growing your company WITH existing customers, you're treating customers primarily as an advocacy channel (e.g. case studies, references) 🛑 customer marketing is too narrowly defined. limiting customer marketing to advocacy misses...
IAB Tech Lab Unveils Agentic RTB Framework to Boost Real-Time Ad Trading Efficiency
The IAB Tech Lab released version 1.0 of the Agentic RTB Framework (ARTF) for public comment, a new specification that standardizes agentic interoperability among demand‑side platforms, supply‑side platforms and related services in shared data‑center environments. The framework claims to cut...
AI Masks True Talent, Turning Hiring Into Stagecraft
Hiring used to break because companies moved too slowly. Now it breaks because candidates move too fast. AI gave every applicant the ability to look qualified before they have proved anything. Resumes are AI-polished. Writing samples are AI-written. Coding tests...
Boost Insurance Sales with Proven Behavioral Science Tactics
Work in insurance/financial services? Want to gain a competitive advantage? Check out TODAY's LIMRA webinar from 1-2 ET, "Getting to Yes: Proven Behavioral Science Strategies for Insurance that You Can Use Today!" I'm delighted to join Andrea Rech of Northwestern...
AI Is Forcing a Shift From Data Silos to Shared Customer Context
AI is reshaping enterprise data strategy by replacing siloed, system‑centric metrics with shared, customer‑defined context. The technology requires real‑time signals—clicks, language, intent—to generate meaningful insights, forcing organizations to integrate data around the customer journey rather than around internal platforms. This...
True Thought Leadership Needs Data, Not Just Opinion
Plenty of B2B content has been touted as thought leadership, except maybe it's not. Opinion Isn't Thought Leadership. Evidence Is. I really appreciate the distinction and insights shared by Cindy Anderson from IBM in our new research report on B2B...
Mitel Unveils Workflow Studio: Low-Code/No-Code GenAI-Powered Automation for The Modern Workplace
Mitel announced the global launch of Workflow Studio, a low‑code/no‑code integration platform that uses Generative AI to automate communication workflows across its voice, collaboration and contact‑center solutions. The drag‑and‑drop tool lets enterprises create AI‑driven processes such as smart call routing,...
ADHD Insight Beats Slides, Closes $200K Deal
My ADHD brain closed a $200K deal in 12 minutes. While neurotypical consultants were building 40-slide decks, here's what I did instead: Walked into the meeting with nothing but my phone and a napkin. The CMO looked confused. "Where's your...
How To Increase The Productivity Of Your Agency
The post argues that agency productivity hinges on aligning clear performance metrics, fostering a culture that embraces digital tools, and automating repetitive tasks, rather than relying solely on automation. It highlights common management pitfalls—vague expectations and resistance to change—and offers...
Sales Reps Once Defined Your Brand Perception.
If you’re new-ish to the business world, this won’t shock you. But back in the day, the primary way someone learned about your brand was through your sales team. Today? We all have supercomputers in our pockets. By the time...
Your Next Role: Train AI to Champion Your Brand
🔴 Your new job: Train the AI to recommend your brand! Will “vector embedding” help you generate leads from AI? What about “citation tracking” or “retrieval augmentation mapping”? Lots of new buzzwords these days. Many of them come from the...
What Enterprises Can Learn From NTT’s Approach to Customer Insight
NTT and NTT DOCOMO have introduced a Large Action Model (LAM) that analyzes the sequence of customer actions across digital and physical channels, moving beyond traditional demographic segmentation. The platform structures data using a 4W1H framework and leverages time‑series modeling to...
Employee Advocacy and Community Building Are Now Essential
Marketers - your buyer landscape is changing faster than most realise. If you’re not building trust through your people, you’re already behind. Yesterday, at SocialDay ® London I was reminded just how fast B2B buying behaviour is shifting. For those...
6sense Introduces RevvyAI, Turning the Platform Into an AI-Powered GTM Command Center
6sense unveiled RevvyAI, an AI‑powered command center embedded in its platform that introduces a conversational interface, specialized agents for ad‑campaign optimization, keyword advice, and account qualification, plus persona‑based workspaces. The rollout expands signal coverage, customizable scoring, workflow intelligence and AI‑driven...
How to Win Any B2B Contract Using Jose Mourinho's Playbook
In this episode, Tom Hunt interviews Aditya Shivkumar, co‑founder of Resolve Disputes Online, about his shift from litigation lawyer to legal‑tech entrepreneur and how his courtroom analytical skills powered RDO’s successful pivot to online dispute resolution. He explains how the...
New DBS–Ant International Plans for Cross-Border Payments
DBS and Ant International announced an expanded partnership at the Singapore Fintech Festival to integrate DBS’s digital banking platform with Ant’s Alipay+ network, aiming to streamline cross‑border payments across Southeast Asia. The memorandum outlines four focus areas: enhanced payment access,...
ABM Success Starts with Overcoming Niche ICP List Pain
If you’re in B2B marketing, you already know that Account-Based Marketing (ABM) is the game. But here’s the thing: building a quality account list for a niche ICP—that very specific type of customer that perfectly fits your offer—can be a...
AI-Powered Sales Automation at SaaStr London 2024
Want to learn how to get AI SDRs to really work? Really automate inbound with AI? Automate RevOps with AI? Join 2,500 of us and founders and leaders from Clay, Wiz, Intercom, OpenAI and more at SaaStrLondon.com Dec 1-2 to...
Separate Judgment From Routine to Reclaim Time
AI reveals the difference between work that needs judgment and work that just needs motion. The teams that separate the two gain time. The ones that mix them drown in noise.
Right Hire Eliminates Need for Rigid Processes
The wrong hire forces you to create process. The right hire reduces the need for it.
Luxury Means Feeling, Not Price: Five Experience Tips
Luxury isn’t about price, it’s about how you make people feel. On the Duct Tape Marketing Podcast, I talk with Neen James about five ways to create unforgettable customer experiences. Listen here: https://t.co/kEBHUhDp3s Thanks to our sponsor Morningmate.
Authentic Storytelling and Data Beat AI-Generated Content
When most content is AI generated, real advantage comes from authentic storytelling and high-level strategy. Proprietary data, simple visualizations, and live human events build your moat. https://t.co/GWZ9ve0DAw
Benchmark Your Pitch Deck Against 4,000 Startups
Wondering how you stack up? Try the new SaaStr VC Pitch Deck Analyzer. We’ll share how you stack up against 4,000 other start-ups. And we’ll provide you honest and confidential feedback on how to do better. Try it here -> https://t.co/S5UFYzoN7a https://t.co/3M6fas5f2w
Effortless, High-Quality Link Building Strategies Revealed
Here are some non-spammy link building strategies that don't take much effort but result in high quality links. https://t.co/n2cXlU7SJe via @martinibuster, @sejournal
B2B Marketers Overlook Proven High-Impact Engagement Opportunities
Thank you Net Influencer for covering our new report with @ascend2. "B2B Marketers Missing Crucial Engagement Opportunities Despite Clear Evidence Of Effectiveness" https://t.co/KKuNh4LU8d
B2B Commerce Goes Consumer: Marketers Must Adapt
The Consumerization of B2B Commerce: What Marketers Need to Know - B2B Marketing Blog | Webbiquity - https://t.co/wIRyz7GOI8
Start Now; Perfect Ideas Emerge Through Iteration
Most people wait for the "perfect" idea before starting. By then, someone launched a mediocre version and learned what works. Just start with what you have now, and feel confident you'll figure out the rest as you go.
Set Expectations Early, Reinforce Value, Cut Churn
Your churn problem is solved by setting the right expectation before the sale and reinforcing the value after it. Retention starts long before the customer clicks “buy.”
Bad Offers, Not Ads, Kill Your Acquisition
If your acquisition isn’t working, 9 times out of 10 it’s the offer. You’re paying to show up, but not giving anyone a reason to care. Great ads get attention, great offers close the gap.
Tighten Feedback Loops, Not Features, to Unlock Growth
Most companies try to grow by adding more things. The real unlock usually comes from tightening the loop that already exists. When the feedback gets sharp enough, even old products feel new again.
CEO‑CTO Alignment Is the Hidden Key to Billion‑dollar Growth
My biggest heartbreak ever as a founder: if my CTO and I could have gotten along better. Because we'd both be billionaires, running a great public company together. I tried. I know so much more today than I did then....
Track Beyond Downloads; Tie Podcast Metrics to Sales
You're tracking the wrong podcast metrics if you're only looking at downloads. The real value of a podcast goes far beyond vanity numbers. Start with visibility metrics to understand reach: - Downloads and listens - YouTube views - Social engagement...
Future Marketing Orgs: 81% Already Using AI
A webinar. With amazing people Sydney Sloan Kathy Macchi Amazing topic: the marketing org of the future. Preview data point from the Scale Venture Partners State of GTM AI: 81% of marketers are using AI regularly. Link in the comments
Win High-Stakes Presentations by Prioritizing Audience Insight
Many presenters lose their audience within the first 30 seconds. If that happens, it’s as if you never even presented... Your brilliant idea or insights that could change their lives never reach their potential. That's why half the battle in a high-stakes presentation...
Marketers Debate: AI Revolution or Survival Smokescreen?
Revolution or ‘smokescreen for survival’? Marketers on AI and the future of agencies https://t.co/OpdXKFAN55
Agentforce Recovered 1,000 Missed Leads via Salesforce
"We found there were 1,000 (!) leads our human sales team never followed up with. So this was our best, first use case for Agentforce @salesforce. Because Agentforce knows everything our Salesforce instance does."