Today's B2B Growth Pulse

RSA America teams with AWG to bring digital commerce to 1,100 independent grocers
RSA America announced a strategic partnership with food wholesaler Associated Wholesale Grocers (AWG) to deploy its integrated digital commerce and retail media platform across AWG’s network of more than 1,100 independent grocery members and 3,500 stores. The solution equips retailers with enterprise‑grade tools for loyalty programs, e‑commerce, mobile apps and AI‑driven shopper insights, aiming to boost digital sales for independent stores.
Also developing:
By the numbers: Oxford Quantum Circuits raises $330M Series C

The Unmissable Channel: Your 2026 OOH Playbook for Proving Performance and Defying Digital Fatigue
The post argues that out‑of‑home (OOH) advertising, when powered by modern data and privacy‑first targeting, is the essential, unskippable channel for 2026, shifting from a blunt awareness tool to a performance‑driven asset. It outlines three mandates: treating each OOH placement as an accountable touchpoint using granular, contextual data; leveraging OOH as a catalyst that fuels digital channels, drives organic search lift, and enables retargeting loops; and proving ROI through measurable outcomes like digital lift, pipeline influence, and offline visits via geofencing. The author, Charlie Riley, presents a data‑centric, cross‑channel strategy that positions OOH as a measurable growth engine capable of countering digital fatigue and privacy constraints.

From Syrian Kid to $253M ARR: Replit’s Meteoric Rise
Replit went from $2M ARR to $253M in just 2 years. And it all started with a Syrian kid who couldn’t afford a laptop. Their insane growth story👇
AI-Powered Browser IDE Catapulted Replit to $253M ARR
Replit went from $2M ARR to $253M in just 2 years. And it all started with a Syrian kid who couldn’t afford a laptop. Their insane growth story👇 When Amjad Masad founded Replit in 2016, the idea was simple: Code...

Hightouch Enters the Fray for Agentic AI for Marketers
Hightouch launched Hightouch Agents, AI-driven tools that connect directly to a company’s data warehouse and marketing stack to automate slow, manual marketing tasks. The agents incorporate a "marketing context layer"—customer data, campaign details, creative assets, spend, and brand guidelines—to answer...
Your Essential 2026 B2B Marketing Conference Guide
Which marketing event is going to be a must-attend for you in 2026? 🔎 Have you thought about it already, or is it too early? I know we all read industry articles and books, pursue advanced degrees, and take online...
Use ChatGPT to Rapidly Build Niche ABM Lists
How to Use ChatGPT to Build ABM Account Lists for Niche ICPs If you’re in B2B marketing, you already know Account-Based Marketing (ABM) is the game. But building a quality account list for a niche ICP — that specific customer...

Quiq Advances Contact Center Quality Management with New Agentic AI Analyst
Quiq unveiled Conversation Analyst, an agentic AI‑driven quality‑management platform that scrutinizes every AI and human‑agent interaction across voice, web chat, SMS and other messaging channels. The solution lets CX teams set custom prompts and metrics, delivering AI‑generated performance indicators and...
YouTube Ranks Second only to Google in Search Queries
Ahrefs podcast explores how efforts to get ahead in AI SEO might come at the expense of higher-value opportunities elsewhere. https://t.co/nYZJJmdWth via @martinibuster, @sejournal "YouTube is the second-largest search engine by queries entered in the search bar. More people type...
Customer Insights Are the Hidden Lever for Sales Growth
customer insights are sales insights, it's not just a marketing thing 👀 what do I mean? when you really listen to your buyers, you uncover: 1. why deals stall (sales bottlenecks) 2. what language actually converts (sales messaging) 3. clear...

How to (Re)build a Playbook that Helps People Buy
In the latest "Playbook Broken" episode, Philip Armstrong, SVP of insights at Truth in Data and former Nike data leader, argues that most dashboards and AI tools are failing to drive real purchases, citing data paralysis, ownership gaps, and the...
Communicate Transparently in Crises to Align Teams
Every leader eventually faces a moment when external forces test their systems, their culture, and their resolve. When you find yourself in these moments, your team watches you closely. They’re looking for confidence. Clarity. And proof that the mission still...

Top B2B Thought Leaders to Follow Across Industries
💡 Who are some of the top experts on B2B thought leadership? Here's a list of pros to follow: Allen Webb - PwC Anthony Marshall - IBM David Dankwa - Protiviti Francis Hintermann - Accenture Karen Feldman - Iron Mountain Kate Houston - Amazon Web Services Kevin...

MikMak Announces New MCP-Powered and AI-Driven Innovations to Help Global Brands Drive More Profitable Growth
MikMak announced a major upgrade to its platform, MikMak 3.0, featuring Model Context Protocol (MCP) capabilities and AI‑driven conversational insights that let brands interact with commerce data in natural language and enable AI agents to act on that data in real...
One‑person AI GTM Generates $1.5M Pipeline, 40+ Customers
Everyone's talking about autonomous businesses. Almost nobody is actually showing their work. That's about to change. November 16, I'm pulling back the curtain on how we're generating $1.5M+ pipeline and closing 40+ customers a month- with a one-person GTM team...
AI Predicts Futures, Leaders Must Stay Grounded
AI doesn’t just describe what’s happening — it helps predict what could happen next. 📈 In this episode of Tippie Leads from The University of Iowa Tippie College of Business , we talk with Professor Kang Zhao about how AI...
Ecer’s Senior VP Alex Chen Unveils AI-Powered, Mobile-First Strategy for Global B2B Marketplaces
Ecer’s senior vice president Alex Chen announced a new AI‑powered, mobile‑first strategy for the company’s global B2B marketplace platform. The initiative introduces AI‑driven product recommendations, automated pricing and contract generation, and a responsive mobile app that will debut in North...

Appian Launches New AI Capabilities To Automate Complex Work & Accelerate App Modernisation
Appian announced the general availability of Agent Studio, an AI‑agent framework that embeds reasoning agents directly into enterprise processes, allowing business users to define goals in natural language and leverage the platform’s data fabric for real‑time decision‑making. The company also...
Allison Worldwide Appoints Katie Huang Shin as Head of Technology
Allison Worldwide announced the appointment of Katie Huang Shin as its new Head of Technology, effective immediately. Shin brings over a decade of experience in enterprise software development and AI-driven product strategy, most recently serving as senior director at a...
DNOVO Group Announces Study Analyzing Leading SEO Agencies in Toronto
dNOVO Group released a new market study that evaluates and ranks the leading search‑engine‑optimization agencies operating in Toronto. The research benchmarks firms on client portfolio size, organic traffic growth, pricing models, and service breadth, and highlights the top performers with...
Kinetic Marketing Communications Debuts Service to Help Business Leaders Effectively Integrate AI Into Marketing and Sales Operations
Kinetic Marketing Communications announced the launch of a new consulting service designed to help senior executives embed generative AI tools across their marketing and sales functions. The offering includes AI readiness assessments, custom workflow design, and ongoing change‑management support, targeting...

November Technology Portfolio Launches With Insights From Apple, PepsiCo, Vodafone, and Johnson Controls
BizClik has launched the November 2025 editions of its Technology portfolio, comprising Technology, AI, Telco and Data Centre magazines, each featuring exclusive interviews and top‑10 rankings. The issues spotlight senior executives from PepsiCo, Vodafone IoT, Johnson Controls, Apple, and other...

Vereigen Media Redefines B2B Content Syndication Strategies with Verified Engagement Approach
Vereigen Media unveiled its Verified Engagement Framework, a B2B content‑syndication model that relies on first‑party consented data, human verification and zero‑outsourcing to ensure every lead reflects genuine content interaction. The company claims a database of 107 million validated contacts and a...

Visa Finally Joins Asia Pacific’s QR Payment Party—But Is It Too Late?
Visa announced its Scan to Pay QR‑payment solution across eight Asia‑Pacific markets, partnering with digital wallets such as Samsung Wallet, LINE Pay, VNPT Money and regional QR providers like Lakala and VNPAY. The rollout comes after QR payments have already been dominated by...
BFJ Digital Confirms Headless Web as Future After Figma-Payload Merger
BFJ Digital announced that following its recent merger with Figma‑Payload, the company will double‑down on a headless web strategy, positioning decoupled front‑ends and API‑first back‑ends as the core of its product roadmap. The firm said the integration unlocks a unified...

Innovid Launches AI Agents & Innovid Orchestrator™: A Transformational Leap for the Agentic AI Era of Advertising
Innovid unveiled a new suite of AI agents and the Innovid Orchestrator™—the industry’s first full‑cycle AI orchestration super‑agent that links people, data and technology across the advertising lifecycle. The agents automate the four pillars of advertising—creative generation, campaign trafficking, cross‑channel...

PR Newswire Enhances Platform with AI-Powered Content Optimization
PR Newswire announced upgrades to its Amplify™ platform, adding AI‑driven tools such as an AI Readiness Analysis that offers Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) recommendations, a Create+ suite for turning press releases into multi‑channel articles and...

Tech Mahindra Licenses AT&T’s Network Test and Automation Platform to Enhance Global CSP Network Reliability
Tech Mahindra has signed a licensing deal with AT&T to incorporate its Automated Network Testing (ANT) and Open Tool platforms into its telecom solutions portfolio. The integration will enable communication service providers to perform rapid, automated health checks, connectivity tests,...

Exostellar Launches AIM Platform – The Industry’s First Unified AI Infrastructure Management Solution for Heterogeneous Compute
Exostellar announced the general availability of its AI Infrastructure Management (AIM) platform, the industry’s first unified solution for orchestrating heterogeneous GPU environments across on‑premises, cloud, bare‑metal and GPU‑as‑a‑Service deployments. AIM delivers a single control plane that manages NVIDIA, AMD, Intel...

Cerebras Systems Launches “Cerebras for Nations” — A Global Initiative to Accelerate and Scale Sovereign AI
Cerebras Systems announced the launch of “Cerebras for Nations,” a global program aimed at helping governments build, accelerate, and scale sovereign AI initiatives using its third‑generation Wafer‑Scale Engine (WSE‑3)‑powered CS‑3 supercomputers. The initiative will co‑design on‑premise AI supercomputers, co‑develop state‑of‑the‑art...

SaaStr 829: A Hands-On Guide to SaaStr's New AI Tools with SaaStr CEO and Founder Jason Lemkin
In this episode, SaaStr CEO Jason Lemkin walks listeners through the suite of new SaaStr AI tools, showcasing the AI Mentor, valuation calculator, pitch‑deck analyzer, benchmarking system, and a VC matchmaking platform that have already engaged thousands of founders. He...
Higher SaaS Growth = Dramatically Higher ARR Multiples
📊 Live B2B/SaaS Market Multiples - Tue, Nov 11 Growth drives valuations in today's market 💰 📊 LIVE B2B MULTIPLES BY GROWTH: 🚀 High Growth (30%+) 27.8x ARR ▓▓▓▓▓▓▓▓ 🔥 Moderate (20-30%) 13.3x ARR ▓▓▓ 📈 Lower (<20%) ...
GenAI Beats Search for 25% B2B Buyers, Yet Hallucinates Frequently
GenAI Overtakes Search for a Quarter of B2B Buyers: Report https://t.co/hVWGY8IqcY via @DG_Report Reminder: #AI hallucinates, and flat-out gets facts wrong about a third of the time.

Sales Enablement Strategies to Turn Sales Collateral Into Revenue Results
The post argues that sales collateral, when governed and integrated into workflows, is a critical revenue driver rather than just a marketing asset. It highlights how misaligned, siloed content leads to wasted effort and burnout, while high‑performing teams use AI‑powered...
Integrate Data Security Into Customer Experience for Brand Success
To Build a Successful Brand, Make Data Security Part of the Customer Experience - https://t.co/KsPNVhGvnT - https://t.co/Ugz7milODf

Facility Upgrades Become Key to Retaining Talent
Why Facility Upgrades Are Now a Talent Retention Strategy - B2B Marketing Blog | Webbiquity - https://t.co/pMuDbocJht https://t.co/VY3dNgaYS5

UserVoice: Rebuilding Product Trust Through Customer-Driven Roadmaps
The post argues that product trust erodes when customer feedback is ignored and presents UserVoice as a unified platform that restores confidence by making feedback visible, data‑enriched, and actionable. It outlines key features—such as idea voting, impact reports, integrations, and...
Build Faster: Prototype Using Existing Product
Reforge Build is out. Prototype from your product, not from scratch. https://t.co/BSkDkdVbqs

AI SDRs Deliver 6.7% Response, 10% Ticket Sales
How are our AI SDRs really working at SaaStr? Join us LIVE on AI Workshop Wednesday TODAY at 10am PST to find out!! - 19,000 messages sent - 6.67% response rate - 4% positive response rate - sold 10% of tickets to SaaStr AI London...

NEW in SparkToro: Take Action Combines Real Audience Data with LLM Magic to Give You Actionable Marketing Takeaways
The post introduces SparkToro’s new "Take Action" feature, which merges real audience data with LLM prompts to turn research insights into concrete marketing recommendations across 16 pre‑built tasks. By embedding smart prompts, a short questionnaire, and automatic saving/sharing of outputs...
New B2B Thought Leadership Report Gains Media Spotlight
Thank you @MattGSouthern for this coverage on @sejournal of our new research report on B2B Thought Leadership! https://t.co/2m6gfmSPaz cc @toprank @Ascend2research
30% of YouTube Viewers Now Watch Live Streams
YouTube just revealed 30% of viewers are tuning into live streams. Huge opportunity. https://t.co/0ABL6Pa3Mn

How to Measure Content Marketing ROI
The post argues that content marketing ROI should be measured as a system metric rather than isolated short‑term wins, using ten specific KPIs to gauge the health of a content engine. It highlights key indicators such as SME contribution, participation...

Post-Merger Integration Can Deliver More Than Sum
1 + 1 = 3: Successfully Navigating Post-Merger Integrations https://t.co/Qwfo9TA8XC via @TTCapPartners #mergers #MergersAndAcquisitions https://t.co/5wJEELmFgS
Data, Not Feel, Drives Early-Stage Brand Success
Most early-stage brands have a misunderstanding-of-what’s-working problem. They’re making decisions based on feel rather than data. Fix that first, or scaling just multiplies the chaos.

SuperMe 1.0 Is Live. Introducing Perspective Search
The episode launches SuperMe, an AI‑native professional network that creates dynamic, searchable profiles from a user's own content, allowing experts to be discovered and consulted without self‑promotion. It introduces Perspective Search, which matches business questions to relevant professionals and aggregates...
Cl
If you need 20% off to convert a new customer, the product might not be the issue. The offer is. Clarity converts, discounts just mask confusion.
Avoid Vibe‑based Hiring when Scaling Rapidly
When you’re scaling fast, hiring people based on vibes is the worst thing you can do.
Great CROs Hire Fast, Fire Bad Reps Within 30 Days
If in their first 14 days, or at least first 30 days:, your new CRO / VP of Sales hasn’t: #1. Brought on at least 1 new great sales rep And #2. Fired 1-2 of the worst reps, They are just way, way,...
B2B Brands Should Harness Cultural Moments for Impact
B2B brands can leverage cultural moments to make an impression https://t.co/m8qQrUejv3
AI Transforms Mid‑Funnel B2B Buyer Experience
Reimagining the #B2B Buyer Journey: How AI Is Reshaping Mid-Funnel Engagement https://t.co/IvwbY6pSVn