Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
It’s Not Just You. Everyone Is Paying a Lot More for AI Engineers. Especially Equity.
In this SaaStr AI episode, Jason Lemkin highlights Carta’s data showing AI engineers’ equity grants soaring up to 40% while salary growth remains modest, driven by an "AI or Die" mindset, big‑tech poaching, and perceived massive upside. He warns founders that these inflated equity packages increase dilution and urges them to budget accordingly, especially when raising capital. Lemkin recommends practical tactics such as hiring AI‑adjacent talent, using consultant‑to‑FTE pipelines, and tying equity to performance milestones to manage costs and retain teams. The core message is to focus on true AI‑critical roles and balance engineering fundamentals with AI expertise to ship products efficiently.
AI B2B Sales Teams Halved, Efficiency Soars
AI B2B companies do need sales teams. Almost all of them. The question is just … how large of a sales team? It’s a question no one fully questioned until recently. But now founders & CEOs are asking: - is...
Are Customers Ready for AI Agents?
At last week’s keynotes, several people asked me about AI agents and whether customers want or are ready for them? Eventually, YES! What AI agents can do is ASTONISHING compared to even nine months ago. But you may not know...
U.S. State Data Privacy Laws: What You Need to Know
The article maps the emerging patchwork of U.S. state data‑privacy laws, noting that 11 states already have active statutes and five more will be effective by January 2026, forcing marketers to navigate multiple regimes. It outlines each law’s applicability thresholds and...
Expert‑Generated Data Fuels Billion‑Dollar AI Startup
Three 22-year-olds just beat Mark Zuckerberg’s record as the youngest self-made billionaires. Here's how the co-founders of Mercor did it👇 In 2023, Brendan Foody, Adarsh Hiremath, and Surya Midha built a simple recruiting tool. It helped US startups hire engineers...
Customer Testimonial Videos: The Missing Trust‑Building Asset
" There are no websites with enough customer testimonial videos." They are powerful for two big reasons... 1. Video is the most engaging / trust-building format for content 2. Testimonials change the messenger from the brand to the audience themselves....
Why Your AI Strategy Isn’t Delivering ROI and How to Fix It
Nearly eight in ten firms now use generative AI, yet most see little bottom‑line impact because they rely on ad‑hoc chatbots that merely translate notes. The article argues that true ROI comes from embedding gen‑AI into two levers—process efficiency and...
AI Curiosity Outpaces Capability; Innovators Reinvent, Not Trim
The latest McKinsey State of AI 2025 report just dropped and I'll cautiously say it's pretty good. (Cautiously, because I'm a bit leery of reports from big management consulting companies -- they're often very mega-enterprise focused and I'm a startup/SMB...
Blend Human Insight with AI for Marketing Success
Don’t get caught up in the extremes of AI marketing! A lot of marketers are stuck in a tough spot: either avoiding AI and getting left behind or letting AI take over everything and losing the strategic edge that builds...
How AI Could Make Your Next DXP Migration Actually Work
The article argues that AI can eliminate the technical bottlenecks that cause most digital experience platform (DXP) migrations to fail, such as manual template reconstruction, data mapping, SEO‑preserving URL restructuring, and end‑to‑end testing. By using AI to analyze screenshots, auto‑generate...
AI-Native Status Now Essential, Even for Legacy Firms
Today, legal software @goclio announces a round at $5B and presentation software @GammaApp at $2.5B valuations What do they have in common? Both were around well before the AI Era. Clio in 2008, Gamma in 2020. Being “AI Native” is critical to...
AI Accelerates Business Speed, Not Just Profit Margins
Is AI actually driving for businesses? -- I want to hear from you in the comments. McKinsey dropped a report saying that only 39% of companies see real profit gains, while 64% say AI helps with innovation. Goldman Sachs reports average...
PitchBook Launches New Generative AI Experiences with the Introduction of PitchBook Navigator and Upcoming Integration with OpenAI
PitchBook announced the launch of PitchBook Navigator, a generative‑AI feature that answers natural‑language queries with private‑capital market data, slated for general availability in late November 2025. The company also revealed a Model Context Protocol integration with OpenAI, allowing subscribers to...
Temporal Landmarks Spark Fresh Opportunities and New Choices
What’s so special about today? About any Monday? It’s a temporal landmark. Temporal landmarks are times when we close the door on our old selfs, with all our mistakes, missteps, and missed goals, and open the door on our new...
Niche Focus Drives Growth, Not Broad Appeal
Finding your niche isn’t just smart marketing—it’s survival. As Agorapulse founder Emeric Ernoult says on this week’s On Brand, success on social (and in business) comes from focusing hard on a specific audience. “If you build for everyone, you fail,”...
ZETIC.ai Launches MLange, the First One-Stop On-Device AI App Development Platform
ZETIC.ai unveiled MLange at TechCrunch Disrupt 2025, branding it the first all‑in‑one on‑device AI app development platform that lets developers build, test and deploy AI models without cloud services or GPUs. The platform auto‑optimizes models for over 200 smartphone models,...
Stop Waiting for New Year to Get Serious
Every December, I hear the same line from entrepreneurs and marketers: “I cannot wait for the new year. That is when I really get serious.” You know who never says that? People who actually get serious. Winners do not wait...
AI Boosts Tech Giants' Grip on Advertising
#AI Is Accelerating Tech Giants’ Dominance of the Ad Market https://t.co/7IqBWb9otY
Building The Nervous System Of Modern Marketing: Inside The Future Of Connected Martech Infrastructure
The article frames modern MarTech architecture as a living, nervous‑system‑like network that links AI orchestration, automation, data ingestion, experience delivery, and governance through real‑time API synapses. It likens the brain (intelligence), heart (automation), lungs (data), muscles/skin (customer experience), and immune...
Most B2B Marketers Value Thought Leadership, Yet Neglect Retention
What is the B2B thought leadership disconnect? Our survey of 800 B2B marketers found 97% feel thought leadership is critical for full funnel success, but only 43% extend it post-sale for retention. Find more insights in our new ungated report:...
Slack Shifted Email From Core to Peripheral Collaboration Tool
Slack didn’t kill email. It made it much less relevant and useful for internal company collaboration.
Akkodis Unveils Real-World Impact of AI-Led Innovation Across Industries
Akkodis, a global digital‑engineering consulting firm, unveiled a series of AI‑driven implementations that produced measurable outcomes across life sciences, banking and IT operations. In life sciences, AI reduced production scheduling from five days to seconds; in banking, an AI upskilling...
Learning Is a Team's Sole Sustainable Competitive Edge
A team’s capacity to learn is its only sustainable competitive advantage.
Essential Fundraising Tips for Early Growth Founders
Fundraising Best Practices Every Early Growth-Stage Founder Should Know https://t.co/fofyIRkCgZ via @TTCapPartners #PE #startups https://t.co/GKiELStcSg
Nirmata Launches AI Platform Engineer to Automate Cloud-Native Infrastructure Governance and Management
Nirmata announced the general availability of its AI Platform Engineering Assistant, an AI‑driven solution built on the Kyverno policy‑as‑code engine that automates Kubernetes, Infrastructure‑as‑Code and hybrid‑cloud governance. The assistant provides a conversational Copilot interface, a policy‑as‑code agent that translates natural‑language...
Nine Strategies to Foster a Positive Sales Culture
9 Ways to Build a Positive Sales Culture - https://t.co/BNTnujq9Hm - https://t.co/qgcN8JsB9k by Megan Totka
#176 - Humanising B2B Brands to Stand Out in an AI Era with Deema Tamimi, VP Marketing at The Brief
In this episode, Deema Tamimi, VP Marketing at The Brief, discusses the growing need to humanise B2B brands amid AI‑driven sameness, arguing that customers now crave genuine soul, artistry and love rather than generic team photos. She shares insights from...
Free AI Reviews 2,000+ VC Pitch Decks Instantly
This week we’ll cross 2,000 (!) VC Pitch Decks reviewed for FREE on SaaStr AI Try it here -> https://t.co/hVolcGvbUt - Real time scoring - Real time valuation based on 5,000+ rounds - Exact odds of funding based on top VC rounds this...
Tailor Your Speaking Pitch to Event Themes and Audience
If you’re planning to pitch events to speak, please please please customize your pitch. Look at their theme, their content, their language. Check last year’s agenda to see who they accepted. Think about their specific audience and what they need....
Why Six Words Can Change Everything
Douglas Karr argues that distilling a brand, product, or personal story into six words forces clarity and alignment, turning vague messaging into a powerful, memorable mantra. He explains why six words hit the sweet spot for memory and impact, offers...
Master Five Webinar Formats to Stand Out
Webinars should be better. If you feel like you keep giving or attending the same kind of webinar over and over again, this session is for you. I'm partnering with my friends at Wistia to deliver four original sessions on...
Equip Sales with Buyer Web Activity for Relevant Outreach
Your buyer may know more than your seller. That creates both risk and opportunity. A prospect spends an hour on your site, studying pricing, features, and case studies. Then a salesperson calls with no context from that research. Trust evaporates....
Hardware Data Transfer Speeds Every Marketer Should Understand
The post explains the key hardware data‑transfer standards—USB, Thunderbolt, Ethernet, Wi‑Fi, Bluetooth, and removable‑media buses—that marketers need to know to keep creative workflows efficient. It highlights practical recommendations, such as using USB 3.2 Gen 2 or USB4 for external SSDs, Thunderbolt for high‑performance...
Master the #1 Skill That Elevates Sales Executives
New!! “The #1 Thing That Separates Mediocre Sales Execs From Great Ones” https://t.co/4xLUiEHYpc
Prioritize User Feedback; Your Opinion Is Just Noise
People often ask for my opinion on their product as if I’m the target user. I always ask them the same question: What do your users think? Your users’ opinions are data. Mine is a distraction.
How Modern TV Commercials Became Smarter, Cheaper, and More Measurable
The post explains how TV advertising has shifted from a high‑cost, broadcast‑only model to a data‑driven, AI‑enabled channel that’s faster, cheaper, and measurable. It highlights AI‑assisted production, modular templates, and multi‑platform distribution (CTV, YouTube, FAST) that let brands test and...
Customer Success Shouldn't Report to Sales: Future at Stake
My least favorite idea of all is to have customer success report to sales It's trading off the future for the present
Give Sales Marketing Data Access to Close Faster
Your sales team is flying blind without this access. If Sales can’t see your marketing automation data, they’re working with half the story. Here’s what that access enables: * Continuity of information between teams * Seamless sharing of lead activity...
Nice CTOs Stifle Innovation and Halt Growth
A VP mis-hire is always tough. A VP Sales mis-hire can set you back a year in sales. A VP Marketing mis-hire can lead you down massive time and money ratholes that don’t get you any more customers. But,...
Crafted Quality Beats AI Sloppiness, Drives Massive Growth
Everyone’s getting sloppier with content thanks to AI and automation. But true craftsmanship stands out more than ever. One intentional, well-packaged video nabbed almost 200k subs and 2m views in 2 weeks. Tell a unique story, Obsess over quality. That’s how you break through. 🎥...
Leaders Must Empathize Directly, Not Just Through Reports
If you’re an operator and understand this, you’ll get so much further than if you ignore it. The empathy you develop for the team and what they deal with day to day is priceless. As a CEO, don’t outsource that understanding to...
CEOs Must Drive Orders, Not Chase Sales Magic
There are some sales magicians out there, don't get me wrong. The ones that can conjure sales out of thin air. I've met maybe ... 3. Possibly 6. Everyone else really, one way or another, is an order taker. And your job...
Maximize Your 2026 B2B Marketing Budget in Boston
Looking to reignite your passion for B2B marketing and pick up some fresh strategies? Join me at the MarketingProfs B2B Forum this November in the lively city of Boston! This event is a fantastic opportunity to network, learn, and share...
AI Fuels B2B Growth: Salesforce Ac
📰 Top AI+B2B News - Sat, Nov 8 https://t.co/MWFHfEuzpm Top Stories: 1. Salesforce Signs Definitive Agreement to Acquire Spindle AI 2. 1Password Surpasses $400M ARR and Expands Executive Team 3. 'Vibe Coding' Named Word of the Year By Collins Dictionary Top SaaStr Articles: 1. When...
Tactical AI Agent Playbooks at SaaStr AI London
We're two weeks out from SaaStr AI London (December 1-2), and I wanted to break down the must-attend sessions if you're serious about deploying AI agents in your B2B company. Not the theoretical stuff. The tactical, in-the-trenches playbooks from companies...
Trust Trumps Quality: Customers Choose Familiar Ideas
People don’t buy the best solution. They buy the idea they trust most.
Top 10 Insights From B2B World Fest 2025
The 10 big takeaways from The Drum’s #B2B World Fest 2025 https://t.co/YRvsgnsWsM
41% of Gen Z Begin Searches on Social, Not Google
41% of Gen Z starts their search on social, not Google. https://t.co/Wa8hnKf4eN
AI Reshapes Marketing, but Buyer Psychology Stays Constant
AI might change how marketers get their work done… But that won’t change why people buy Learn buyer psychology
SaaStr AI VC Matchmaking Delivers 183 Intros in Two Weeks
The new SaaStr AI VC Matchmaking tool has already made 183 VC intros in its first 2 weeks Try it here -> https://t.co/ZbU9L2c0td https://t.co/HXWF2pE3Gx