Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
![11 Marketing Myths [Part 1]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://annhandley.com/ah/wp-content/uploads/2024/07/unnamed.jpg)
11 Marketing Myths [Part 1]
Ann Handley’s MythBusters: Marketing Edition (Part 1) debunks five common marketing misconceptions, arguing social media—while “rented land”—is valuable for awareness, small audiences can be powerful for personal brands, and email success hinges on relationship and growth metrics rather than click‑throughs. She highlights concrete metrics: social drives under 2% of site traffic, OWBR (open‑to‑write‑back rate) and PEA (personal email address) as superior email KPIs, and newsletter data showing 1,800 monthly signups → ~82% open rate and ~43% of openers replying (about 20 responses/day). The business takeaway: prioritize long‑term audience trust and two‑way engagement over vanity metrics, allocate modest time to nurture responses, and reconsider assumptions like avoiding weekend content.
Adapting Advice Across Industries: Consulting on Mic
This is the BEST part of my job! Figuring out how to tailor my advice to different business leaders in totally disparate industries is a fun (and sometimes challenging) assignment. It’s basically consulting, but while holding a microphone. Here’s the...
Brand Success Depends on Memory Management, Not Just Marketing
🧠 Why do some brands instantly come to mind — while others fade? Coming this Monday, On Brand guest Ulli Appelbaum explains the science of brand associations — how the memories and emotions people link to your brand determine whether...
Why Server-Side Tracking Is Making a Comeback in the Privacy-First Era
Marketers are reviving server‑side tracking as browsers, ad blockers and privacy laws erode the reliability of client‑side JavaScript tags, shifting data collection to servers to regain accuracy, control and performance. Businesses report conversion and attribution alignment rising to roughly 95–100%...
Grab Attention in 5 Seconds with Body Language
Regardless of how great your ideas are in your virtual sales pitch, webinar, or team meeting… People are most likely checking their email, browsing social media, or working on other things while you present. How can you prevent that and...
Get Real-Time Site Mockups Instantly with Alloy
Tired of waiting days (or longer) to get mocks and changes back to your website? That are never really what you want? Just use @alloy_app and tell it whatever changes you want to your site "Change to: SaaStr + Salesforce Agentic...
AI Is Changing the Hiring Practices of Marketing Agencies
A Sunup survey of 225 U.S. marketing‑agency leaders finds AI is reshaping hiring and team structure across the industry, prompting agencies to rethink services and skills for the marketer of 2030. Key findings show 57% of agencies have slowed or...
Hiring Head of Content & Growth for Proven Media Brand
Are you a content-led growth nerd? I’m hiring 👀 For the last 5 years, I’ve run Why We Buy solo with a team of talented contractors. I’m proud of what we’ve achieved: → 63,000 newsletter readers → 138,000 followers on X → 88,000 followers on LinkedIn →...
Why Every Company Needs a Head of Customer
Head of Customer. who has that title? I don't see it and we should have it. who buys our stuff? Customers. who are we building our company for? Customers. instead, we have: Head of Marketing Head of Product Head of...
Let’s Discuss Performance Monitoring and Optimization with AI
MarTech Conference will host a November 4 session, “Eyes everywhere: Performance monitoring and optimization with AI,” where industry leaders will demonstrate how AI is shifting marketing from retrospective reporting to continuous, real‑time campaign management. Panelists will show concrete uses—automatic anomaly...
Become the Unseen Thought Leader Everyone References
For those of us in the business of expertise, I'm always thinking about 1 metaphor for what marketing success looks like. This is true of individual posts and pillar projects, but it's really driven by owning a differentiated premise, turning...
Do You Know Who’s on Your Email List?
Low email engagement and rising unsubscribes often reflect strategic failures at the leadership level, not just executional flaws, a MarTech column warns. A B2B financial‑services client saw acceptable raw unsubscribe and spam rates but extremely high unsubscribe‑to‑click ratios after its...
Most Calls Fail: The Real Reason Revealed
The Truth About Calls Most calls sound productive. Until you realize they aren’t. It’s not that I dislike talking to people. I just dislike losing hours I’ll never get back. How many times have you left a meeting thinking: “Wait…...
AI Becomes Default Feature in Every Product
Companies adding AI to products…
Unleashing Marketing Potential: Optimizely AI and Agent Orchestration for Digital Experience
Optimizely announced Optimizely AI, a platform-wide AI layer powered by an agentic assistant called Opal that orchestrates specialized AI agents across content, personalization, experimentation and analytics to automate tasks and accelerate marketing workflows. The system promises AI-driven content creation and...
AI Helps, But Skill Still Drives Real Results
AI is a great tool but… Putting it in the hands of a junior marketer and expecting them to just print money is like putting a crayon in the hand of a 2-year old and expecting them to paint the Mona...
AI Reshapes B2B Agency Dynamics, Marketers Reveal
B2B marketers on how #AI is impacting agency relationships https://t.co/pCmbNxRvir https://t.co/toUjIkzppj
Is Your Brand Prepared for Its Next Digital Wildfire?
Brands face rising risk from coordinated inauthentic amplification—bots, fake profiles and AI‑generated content—that can rapidly distort public perception and inflict real financial damage. Cyabra’s analysis cites cases where 21% fake profiles drove 4.4 million potential views around Cracker Barrel’s logo...
Hybrid Teams Thrive With Structured Communication and Clear Goals
How to Boost Productivity in Hybrid Teams - https://t.co/o5bpLYeJbR - https://t.co/NcdrIyeMNU by Ben Wigert, PH.D. and Sangeeta Agrawal
Scaling Brings Setbacks—Own Them, No Excuses
As you scale, you likely will experience: - co-founders that let you down - investors that throw you under a bus - partners that let you down - much better funded competitors - key team members that need to move on Hard not to use an...
Totaligent’s Omni-Channel Digital Communications Platform Is an All-in-One Marketing Game Changer
Totaligent said it is preparing a commercial launch of an all‑in‑one, AI‑powered enterprise marketing platform—now in closed beta—designed to replace fragmented stacks by consolidating programmatic ads, social, email, SMS and push into a single interface. Built on an NVIDIA‑powered, GPU‑accelerated...
Scale What Works: Double Down on Proven Marketing
If your marketing efforts are already creating leads and closing deals, your next move isn’t a change, it’s scale. More variations, more offers and more volume. The real growth play is doubling down on what’s already working. https://t.co/KUEEFc7qEz
Iridio’s℠ Digital Portfolio Simplifies Marketing Execution
Iridio has launched a digital portfolio designed to streamline marketing execution by unifying creative, media and analytics into a single platform, promising faster, scalable and performance-driven campaigns. Backed by RRD’s global reach, the offering aims to replace fragmented vendor stacks...
Red Hat Launches Red Hat Developer Lightspeed for AI-Powered Developer Productivity
Red Hat unveiled Red Hat Developer Lightspeed, a portfolio of generative‑AI virtual assistants integrated into Red Hat Developer Hub and the Migration Toolkit for Applications (MTA) to accelerate cloud‑native development and application modernization. The tools offer context‑aware assistance—chat‑style non‑coding help,...
Boomi Recognized as an Exemplary Vendor in the ISG Buyers Guides™ for Data Integration and Master Data Management 2025
Boomi was named an Exemplary Vendor in ISG Software Research’s 2025 Buyers Guides for both Data Integration and Master Data Management, earning top rankings across product capability, validation and customer experience. The dual recognition underscores Boomi’s strength as an AI-driven...
New Segmentation Capabilities From MessageGears Give Marketers More Autonomy and Targeting Flexibility
MessageGears announced two segmentation features—dynamic data variables and nested data filters—that let marketers build and activate complex, real‑time audience segments directly from their data warehouses without engineering support. Dynamic variables keep lists continuously refreshed (e.g., live inventory, product catalogs) while...
Martech’s Next Frontier: Agentic AI and the Birth of Self-Running Campaigns
Agentic AI is poised to transform Martech by enabling self‑running campaigns that plan, execute and optimize in real time—shifting budgets, A/B testing creative and reallocating spend without human intervention. Early deployments promise large efficiency gains, faster experimentation across billions of...
Semrush Launches Enterprise Partner Program to Empower Agencies and Match Customers With Certified Partners
Semrush has launched an Enterprise Partner Program to expand its enterprise footprint by certifying agencies to sell, service and scale with its full visibility‑management platform, creating a new revenue channel for both Semrush and partners. The global program debuts with...
Fractal Achieves AWS Generative AI Consulting Services Competency, Reinforcing Its Leadership in AI Strategy and Implementation
Fractal announced it has earned the AWS Generative AI Consulting Services Competency, validating the firm’s technical expertise and go-to-market capabilities in deploying generative AI solutions for global Fortune 500 clients. The credential signals Fractal’s ability to meet AWS’s standards for...
Scorpion Launches Convert, AI-Powered Technology That Turns Missed Leads Into Booked Revenue
Scorpion announced Scorpion Convert, an AI‑powered intake and conversion tool that uses voice and messaging assistants to respond to missed leads 24/7 across phone, text, chat and forms and integrate with CRMs like ServiceTitan and Clio. In beta the tool...
Zoomd and E2 Announce the Signing of a Strategic Partnership Expanding Zoomd’s Reach and Solutions in the Sports and Betting...
Zoomd Technologies has signed a strategic global partnership with E2‑Quadrat to package Zoomd’s user‑acquisition and real‑time performance marketing tools for E2’s sports and betting clients after a successful proof‑of‑concept. The agreement includes initial integrations, a dedicated sales team to promote...
485: Scalable Acts of Marketing: Building a Repeatable Growth Engine
In this episode, Joshua Leatherman shares a field‑tested framework for turning marketing from a collection of activities into outcome‑driven systems that earn CFO and CRO support, emphasizing clear SQO definitions, shared attribution, and rapid follow‑up. He explains how to build...
Stop Asking Your Guest Speakers to Do Your Marketing for You
Marketing leaders should stop relying on guest speakers to drive signups and treat them as content partners rather than unpaid acquisition channels. SparkToro recounts that its most successful webinars—like a GA4 session that drew 2,647 signups—succeeded because the host did...
Live Demo Shows AI Agents Revolutionizing Customer Experience
You probably need to know this. Do customers want AI service? I think yes, once they really experience it. What AI agents can do inside a unified customer experience program is ASTONISHING compared to even nine months ago. But there’s...
Blend AI Power with Human Insight for Marketing
Marketers often wrestle with an important question: How can we leverage AI to sharpen our marketing strategies without losing that personal touch? In my latest blog post, I explore that topic. https://loom.ly/TncmMgQ I lay out different presentation styles that blend...
Envoy Screens Brings Enterprise-Grade Safety and Compliance to Workplace Digital Signage
Envoy launched Envoy Screens, an enterprise-grade digital signage solution designed to centralize real-time communication, safety alerts and compliance protocols across all workplace locations. The product is aimed at streamlining operational messaging and elevating on-site experiences by delivering consistent safety and...
AI Cuts Marketing Cycle Times Tenfold, Slashes Costs
Most if not all marketing leaders agree AI belongs in their GTM engine. So why aren't more companies and GTM teams farther ahead in integration and impact? The sticking point isn’t always why—it’s also where, how, and knowing what KPIS...
Relax Your Brows: Unlock Natural On‑Camera Presence
Want to appear more natural and engaging on camera? It's all in the eyebrows. If you ever sense that you or someone else is uncomfortable on camera, watch the eyebrows and the upper half of the face in general. It's...
Teads Launches CTV Performance: A New Way to Optimize and Measure Real Outcomes From Connected TV
Teads has launched CTV Performance in beta across global markets, introducing deterministic measurement that links premium connected-TV exposure to qualified visits, leads and sales. The product promises end-to-end attribution from streaming ad exposure to off-platform outcomes, letting advertisers optimize and...
E‑commerce Leads Accessibility Lawsuits; Fixing Boosts Conversions
Ecom is the top target for accessibility lawsuits. And it's not even close. 77% of web accessibility lawsuits last year were against ecom sites. Because most of the internet’s accessibility issues happen right when someone wants to buy. But the...
Marketing’s Revival: Tangible, Human‑Centric Experiences Return
8 things that are making a comeback in marketing: 1. stuffies 🧸 a la Forma 2. SWAG you can hold and actually wanna keep Navattic 💐 3. 100-200 person events IRL SparkToro ❤️ 4. Magazines you can flip thru Paramark.com...
Visible, Honest Leadership Accelerates Startup Growth
What I see CEOs at struggling start-ups do: - Go dark - Hide - Lash out - Tweet about lots of things non-work - Invest time on tiny expenses - Argue internally What should do: - Be Present - Be Honest - Be the Rock - Be Realistic/Optimistic You just plain grow...
Marketing Success Lies in Conversations, Not the Beer
“It was never about the beer.” At least that’s what Brooke B. Sellas maintained in her SMASH keynote ;) It is about the conversations. And the connections. And the consistent quest to keep getting better. I had another amazing time...
AI-Powered Pitch Analysis Reveals Funding Odds and VC Connections
Don't go into that next VC pitch blind SaaStr AI VC will tell you -> https://t.co/XzJ5d0OYvZ 1⃣ How strong your pitch is 2⃣ Odds you get funded 3⃣ Exactly where to improve And ... introduce you to up to 800 VCs! https://t.co/O5f4MNuPgB
AI Search Streamlines the B2B Buyer Journey
AI search is collapsing the #B2B buyer journey via @MarTech https://t.co/ORDKI7vAwT
Essential Board Governance Tips for Growing Companies
Board Governance Basics: What Growth-Stage Companies Need to Know https://t.co/6OSOajP9u0 via @TTCapPartners #startups #PrivateEquity https://t.co/8LoqpsfeLp
Thought Leadership Influences 87% of Exec Purchase Decisions
What's the true ROI of thought leadership? Cindy Anderson, CMO at The IBM Institute for Business Value did the research: 87% of executives made a purchase decision in the past 90 days based on thought leadership https://t.co/eJZN0odGgD via @YouTube #BeyondB2B
Smart Money Doubles Down on Winners, Not New Startups
We're back! @HarryStebbings @rodriscoll + me: 🧵 1⃣The Great VC Shuffle: Benchmark's big hire 2⃣Why billion-dollar ARR companies that are "still early" 3⃣Why the smartest money might be doubling down on winners instead of hunting for the next big...
Master Fundamentals; Data-Driven Stories Boost Conversions
Innovation can be great, but don’t skip the basics. Solid sales collateral and data-driven stories can seriously boost your conversion rate, so make sure you’re gathering and analyzing the data. Boring marketing fundamentals are almost always worth staying on top of. https://t.co/SUq0CdHWcD
Key 2025 Marketing Trends Redefining B2B Strategies
Global Trends Shaping Marketing in 2025 [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/2Co75Bo6HH https://t.co/ITKdB8CJer