Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
The Human Side of AI Branding
On the Duct Tape Marketing Podcast, brand strategist Mark Kingsley argued that AI is reshaping branding by amplifying both strengths and shortcomings: it can scale ethical, human-centered brand behavior or accelerate commoditization if firms merely chase algorithms. Kingsley—author of Brands in the Age of AI—stressed that real differentiation and trust now hinge on human insight, transparent practices, integrated data, and storytelling that creates emotional transformation rather than transactional efficiency. For businesses, the stakes are high: firms that prioritize humane, integrated AI use can deepen customer loyalty and outcompete larger players, while those focused solely on optimization risk becoming replaceable.
Software Is Shifting From Commands to Intent-Driven Collaboration
“Sora for Apps” For twenty years, software optimized what we clicked. Now it’s learning what we meant. We’re moving from tools that wait for instruction to systems that understand intent. The shift runs deeper than product design. It rewires the feedback loop...
From Salesforce to Creative Freedom: Heike Young’s B2B Evolution
What happens when one of LinkedIn's most engaging B2B creators takes us behind the scenes of her journey from Salesforce and Microsoft to charting her own creative path? In this episode of the #BeyondB2B Marketing podcast, I sat down with...
Taiwan’s LionFans Unveils Upgraded AI-Powered SmartSync System, Delivering 22% ROI Growth for Asia-Pacific Clients
LionFans, a Taiwan‑based social‑media marketing technology firm, unveiled an upgraded version of its proprietary SmartSync platform that incorporates advanced AI‑driven analytics. The new SmartSync system is designed to help brands across the Asia‑Pacific region optimize campaign performance and boost marketing...
Debunking Myths: Research-Backed Secrets of High-Performing Teams
Secrets of High-Performing Teams: Insights from Harvard Business Review https://t.co/AQeNmCtG2T via @bestcorpevents #Leadership often focuses on myths about high performance. This post exposes some of those myths and provides research-based guidance. #EQ #futureofwork https://t.co/U3ZsASMymI
B2B Must Offer Instant Value, Not Delayed Features
Today your B2B product has to deliver immediate "WTF" value now. Not "interesting." Not "I'll think about it." Holy Cr*p, Almost Instant Value. The old playbook of annual releases, 12-month enterprise rollouts, and quarterly webinars? Dead. 🧵Here's what's replacing it...
Syndio Launches Syndi: The AI Solution That Wins Talent Without Breaking Budgets or Sacrificing Fairness
Syndio unveiled Syndi, an AI‑native decision‑intelligence platform that embeds pay recommendations directly into the tools where managers work, aiming to help firms attract top talent while controlling compensation costs and preserving internal equity. The solution draws on Syndio’s fairness algorithms...
Great Product Doesn’t Guarantee Business
The biggest myth in tech is that great product automatically builds a great business.
Four Evidence-Based Strategies to Boost Team Collaboration
4 Research-Backed Ways to Help Your Team Collaborate Better - https://t.co/YlbvnyydFJ - https://t.co/1oObzNjeuR by Jay Van Basel and Laura Kriska
OpenText Unveils New Solutions for Guidewire to Power AI and Cloud-Ready Insurance Workflows
OpenText announced its OpenText Content Cloud solutions for Guidewire at the Guidewire Connections event, targeting insurers seeking faster cloud migration and AI‑enabled workflow automation. The suite integrates with Guidewire InsuranceSuite to provide secure, cloud‑native storage and intelligent retrieval of policy...
SEO Evolves Into Search Everywhere Optimization Across Platforms
SEO isn’t just about search anymore. It’s now Search Everywhere Optimization, YouTube, Reddit, LLMs, you name it. The future belongs to marketers who optimize across every platform. https://t.co/uQm5kyuki6
Skip Process‑obsessed VP of Sales Before $10M ARR
Before $10m ARR, Do not hire a VP of Sales that mainly talks about process You are too early for them
Guidehouse Launches The Managed Services Guide
Guidehouse released The Managed Services Guide, a flagship report outlining a new ‘intelligent operations’ model that combines AI, automation and specialized human expertise to reshape managed services delivery. The report highlights specific shifts—greater automation of routine tasks, AI-driven decisioning, and...
The AI Oversight Gap Is Marketing’s Next Governance Test
Marketing’s rapid adoption of unvetted AI tools has created a major governance gap that is driving costly data breaches and operational disruption, with IBM finding 13% of organizations suffered AI‑related breaches and 97% of those lacked proper access controls. The...
RingCentral Named a Leader in the 2025 Gartner® Magic Quadrant™ for Unified Communications as a Service Report for Eleventh Year...
RingCentral was named a Leader in Gartner’s 2025 Magic Quadrant for Unified Communications as a Service for the eleventh consecutive year, underscoring its sustained market position. In Gartner’s Critical Capabilities for UCaaS report, RingCentral ranked #1 in two of six...
Martech, Adtech and Sales Tech: Are They Converging — and Should They?
Martech, adtech and sales tech are rapidly converging as vendors and customers unite data and capabilities across the full revenue funnel, driven by CDPs and data clean rooms, RevOps models, privacy-driven first‑party strategies and AI‑powered orchestration. Major platform moves—Salesforce, Adobe...
Smarsh Named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Communications Governance and Archiving Solutions
Smarsh was named a Leader for the second consecutive year in Gartner’s 2025 Magic Quadrant for Digital Communications Governance and Archiving, signaling sustained market recognition. The company highlighted advances to its AI-driven platform, including a new Intelligent Agent, Microsoft Copilot...
Litera Democratizes AI for Legal Professionals in Its Core Products, Giving Millions of Lawyers No-Cost Access to Advanced Agentic AI...
Litera announced it will provide no-cost access to its agentic AI, Lito, to millions of legal professionals by integrating the tool into its core products and partnerships, including AI drafting tools, contract-review platform Kira, and content platform NetDocuments. The move...
Worldpay Unveils Patent Pending AI-Powered 3D Secure Optimization Service to Increase Payment Approvals
Worldpay launched a patent-pending Authentication Optimization Service that uses AI to increase payment approval rates for merchants using 3D Secure, promising higher revenue capture without additional integration or added consumer friction. The service dynamically optimizes authentication flows to reduce unnecessary...
PRVIEW Launches AI-Powered Platform to Automate Events and Awards Programs for Marketing and Public Relations Professionals
PRVIEW has launched an AI-powered platform that automates discovery and management of events and awards programs for marketing and public relations teams, using vertical AI to track and update deadlines and reduce the manual effort of building bespoke databases. The...
Jumio Launches selfie.DONE, Bringing True Reusable Identity to Life
Jumio launched selfie.DONE, a reusable-identity solution that lets verified users reauthenticate via a selfie without rescanning their government ID, fulfilling the company’s vision for streamlined, persistent identity. Built on Jumio’s AI-driven biometric authentication and data intelligence, the product automates reverification...
Mobility Infotech Unveils Vision for the Future of Smart Taxi Systems: AI-Powered & Data-Driven
Mobility Infotech unveiled a vision for AI-powered, data-driven taxi systems that integrate AI, IoT and cloud platforms to modernize urban taxi booking and operations. The company says its platform will enable real‑time routing, predictive demand forecasting and fleet optimization to...
AI and the Back-to-School Crunch: Smarter Last-Minute Campaigns Without the Compromise
AdOmni CEO and parent argues that AI can resolve the perennial back-to-school marketing tradeoff between speed and effectiveness by enabling rapid, data-driven campaign creation and real-time optimization. In the compressed, high-stakes selling window, AI tools can accelerate creative testing, refine...
WiMi Researches a Blockchain Privacy Protection System Based on Post-Quantum Threshold Algorithm
WiMi Hologram Cloud said it is researching a blockchain privacy protection system that uses post-quantum threshold algorithms to create a more secure and efficient blockchain ecosystem. The initiative focuses on strengthening core block-level data protections against future quantum attacks by...
CrashPlan Expands in India to Power Next-Generation Backup Innovation
CrashPlan announced an expansion of its global operations with a new Global Capability Center in Bengaluru and enlarged presence across India and the UAE to drive R&D for data protection and recovery. The Bengaluru center will lead worldwide innovation initiatives...
#175 - Mastering LinkedIn Marketing with Steffen Hedebrandt, CMO and Co-Founder at Dreamdata
In this episode, Steffen Hedebrandt, CMO and co‑founder of Dreamdata, reveals a contrarian B2B growth playbook that leverages “unserious” LinkedIn content—memes, screenshots—to generate serious pipeline. He explains how to engineer organic LinkedIn posts that tie brand awareness directly to revenue...
AI‑only Sales Outreach: A Marketing Misstep
Encouraging companies to stop hiring humans & just use AI for sales outreach instead: This marketing messaging is actually the worst.
AI Support Saves Money, Yet Still Costs Too Much
We all know how much AI has already changed customer support But it's not cheap Across all my investments in the space, the average price to resolve or reflect a ticket is about $1 For complex issues, around $5 in tokens etc That's much...
No‑Code Platforms Turn Weeks‑Long CRUD Projects Into Minutes
Yes, ‘prosumer’ vibe coding apps like @Replit are best at CRUD and CRUD+AI apps today. But that also means if you have some experience building CRUD apps … that you can just fly when you ‘vibe’ your next one. All the stuff...
Web2’s Viral Loop Mastery Disappeared with Its Billionaires
BRAINDUMP ON VIRAL LOOPS #1 The golden age of Web 2.0 (~2005-2010) was a special time for viral products, which were systematically engineered to reach millions of people. Back then, people were building the first versions of things we take for...
SaaStr AI VC Matchmaking Delivers 116 Intros in Two Weeks
The new SaaStr AI VC Matchmaking tool has already made 116 VC intros in https://t.co/P5GuMbTEG9 https://t.co/RzkMeULyjI
Founders Ignore Market Timing; Invest Every Year
Great founders don’t time the market Great founders often don’t even check the markets at all They just start up when they see white space, and are ready to go So … Every year is a good year to invest
Bureaucracy
Big agencies are struggling to move fast with AI. Bureaucracy slows real innovation. Startups will outpace them, it's about speed and nimbleness, not just size. Adapt or get left behind. https://t.co/2RsMFEbeg7
Prioritize Conversions Over Metrics, Stop Over‑Tracking
You don’t need to track everything to drive real results. Mary Keough : This mindset shift changed how I think about marketing success. - I used to obsess over every click, open, and scroll. - Retargeting felt like magic—no one...
Smart Sustainable Growth Wins Over Doing More
From London to DC, Belgium to SF, and now Miami — week five on the road reminded me how powerful it is when growth leaders come together to reimagine what’s next. The Susquehanna Growth Equity (SGE) Summit for Revenue and...
SaaS Greed: Price Hikes Threaten Customer Loyalty
We had an app we’d been reference customers for — for years. Our case study was on their website, we got them several of the largest customers in B2B via our direct recommendation. Then last year they told...
Combine Attention Types for Viral Video Magic
Can you name the 4 types of attention? If you use videos and storytelling in your marketing, they are how you stop the scroll. “Combining two or more types of attention is “when the magic happens,” and the video is...
Consolidate Meta Campaigns, Use UGC, Refresh Hooks
Advertisers are still running Meta ads like it’s 2022. Wondering why CPMs keep climbing while results tank. This is my 2025 Meta Ads Playbook to generate like you’re in 2025: CAMPAIGN STRUCTURE Stop segmenting everything. Consolidate multiple campaigns into ONE....
Human Nuance Beats Automation for Authentic Marketing
Will automation shape your message or will your message shape automation? As marketing leans into automation for efficiency, a critical question emerges. - Do we adapt our messaging to fit what the tools can do? - Or do we demand...
Speed Wins Nothing without a Persuasive Point of View
AI tools can crank out X content in seconds…. But words without a worldview don’t make people buy. Speed < POV
From Zero to Twenty AI Agents in One Year
A year ago we had zero AI agents. Zero AI, really. Today, we have 20 AI Agents running SaaStr. And have replaced 12 humans. It's not all better. But it's the future, today. More here -> https://t.co/yEaD8WhJJg
TikTok's B2B Playbook: Turning Culture Into Conversions
From culture to conversion: inside TikTok’s #B2B marketing playbook https://t.co/4Wy3uoupoA
Non‑brand Search Traffic Surges, Organic Visits Jump 28%
And yet...I keep writing client reports like this: "Organic search visits jumped 28% from August (+31% for engaged visits)...Non-brand search visits more than doubled (+117%) from August and were up 299% from a year ago. Branded search visits increased 10% from...
Knowing Everything Makes You the Best CEO
For a long while, you probably aren't a great CEO But you know the customers The software The feature gaps The roadmap The competition How to sell it How to market it How to build it So maybe as flawed as you are You are still the best CEO
Top Marketers Reveal Winning Outbound Email Blueprint
The Outbound Email Strategy Used By Top Marketers. 🎥 Search "Leveling Up with Eric Siu" on YouTube for more contents like this https://t.co/E4cfn2cDQX
Keep Updating Investors to Sustain Belief During Hard Times
Did some of the best start-ups like Figma, Stripe, etc. take years to get to any material revenue? Yes. That happens — and it can work out. But I don’t think they stopped sending investor updates. So far, I’ve seen 0 success from...
Hybrid Agile Framework Slashes Campaign Time by 71%
Agile Framework That Cuts Campaign Time by 71% In this video, we explore how a hybrid methodology combining Scrum, Kanban, and traditional planning can transform your marketing team's efficiency. Learn how to optimize work intake processes, reduce chaos, and implement...
1500+ Pitch Decks Uploaded, Get Real-Time VC Feedback
Woo-hoo!! Crossed 1,500 VC Pitch Decks uploaded to SaaStr AI VC -> https://t.co/XzJ5d0OYvZ Get real time feedback on your deck, benchmarking against 1000s of rounds, and optional intros to the best VCs https://t.co/BIC0fmziG2
Five Essential Reasons to Prioritize Online Brand Monitoring
Um... Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring https://t.co/cpOBPyWl4W
Results, Not Connections, Secure VC Funding Instantly
You don't have to know the 'right people' anymore to get funded If you've got the results -- we'll tell you And introduce you to top VCs. In minutes. SaaStr AI VC. Sign up here -> https://t.co/Eg5TFmnXmm https://t.co/4KllqrnwZp