Today's B2B Growth Pulse
RSA America teams with AWG to bring digital commerce to 1,100 independent grocers
RSA America announced a strategic partnership with food wholesaler Associated Wholesale Grocers (AWG) to deploy its integrated digital commerce and retail media platform across AWG’s network of more than 1,100 independent grocery members and 3,500 stores. The solution equips retailers with enterprise‑grade tools for loyalty programs, e‑commerce, mobile apps and AI‑driven shopper insights, aiming to boost digital sales for independent stores.
Also developing:
By the numbers: Oxford Quantum Circuits raises $330M Series C
Retention Is the Foundation of Growth with Tom Hunt (The Dojo Digest)
In this episode, Tom Hunt, founder and CEO of Fame, explains that B2B growth hinges on deep employee retention and a razor‑sharp niche strategy that cuts through content saturation. He outlines three non‑negotiables for podcast expansion and highlights the $50 "Fame Values Award" as a tangible tool for reinforcing cultural alignment. Hunt also shares the playbook he used to boost his LinkedIn following by 600% in a year, turning failed content into actionable growth data.
Commvault Introduces Conversational AI as the Interface for Backup and Cyber Resilience
Commvault announced a conversational‑AI interface for its Cloud data‑protection platform, powered by a Model Context Protocol (MCP) server that bridges enterprise systems with GenAI assistants such as OpenAI’s ChatGPT Enterprise and Anthropic’s Claude. The MCP enables users to issue natural‑language commands...
Fortra Launches DSPM Solution to Protect Data From Endpoint to Cloud
Fortra, a global cybersecurity software and services firm, unveiled a Data Security Posture Management (DSPM) platform designed to discover, classify, and protect sensitive data across on‑premises, multi‑cloud and SaaS environments. The solution adds automated data inventory, risk scoring, policy enforcement...
CoreSite’s Chicago AI-Optimized Infrastructure Powers STN’s GPU One Platform and Helps Deliver Significant Savings
CoreSite announced an expanded partnership with STN, Inc., deploying the GPU One private cloud platform in its CH2 Chicago data center using more than 1,500 NVIDIA B200 GPUs in a liquid‑cooled, 100 kW‑per‑cabinet configuration. The deployment leverages CoreSite’s high‑density cooling, low‑latency interconnections...
Automation Anywhere Transforms Its Customer Support, Outpacing Industry Standards with Agentic Solutions
Automation Anywhere announced that its Agentic Process Automation (APA) platform has been deployed across its own customer‑support operations, delivering autonomous resolution of 32% of technical cases and cutting resolution times by 83% versus human agents. The transformation boosted knowledge‑base adoption...
IQAX and CargoNPay Partner to Launch AI-Driven eBL Shipping Instruction Solution
IQAX, a global digital trade intelligence firm, has partnered with China‑based logistics platform CargoNPay to launch an AI‑driven electronic Bill of Lading (eBL) shipping instruction solution. The offering merges IQAXOne’s blockchain‑based eBL ecosystem with CargoNPay’s AI document‑processing engine, automating data...
Dynatrace Named a Leader in 2025 Gartner® Magic Quadrant™ for Digital Experience Monitoring
Dynatrace was named a Leader in Gartner’s 2025 Magic Quadrant for Digital Experience Monitoring, marking its second consecutive year in the top quadrant. The vendor was positioned furthest to the right for Completeness of Vision and received high marks for...
Conviva Named a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Experience Monitoring
Conviva was named a Visionary in Gartner’s 2025 Magic Quadrant for Digital Experience Monitoring, highlighting its expansion from real‑time video analytics to a broader platform that links consumer experience and engagement patterns across apps, websites and AI agents to concrete...
Turn Crises Into Trust: 18% Boost with Authentic Communication
59% of Brands Face This Crisis, Are You Ready? Discover the rapid response system and Stakeholder Communication Matrix that helped turn a potential PR disaster into a trust-building opportunity. From recognizing issues instantly to tailoring messages for different audiences, this...
Product Strategy: Disciplined Building Driven by Customer Context
Building because you can is easy. Building because you should takes discipline. That discipline is called product strategy and it runs on customer context.
Ep. 196: How Your B2B Content Can Be Found by AI Search
In this episode, Adrian Dahlin explains how B2B SaaS marketers must shift from a traditional channel‑focused SEO approach to an authority‑centric strategy that positions their content for AI‑driven search engines, or Generative Engine Optimization (GEO). He highlights the growing importance...
AI BDR Books Meetings, Replaces Need for Hires
Our AI BDR booked 7 meetings on its own with our sales team last week. I mean you could argue a human could do a better job. Maybe. But the real thing is, you don't even have to hire than human...
All‑in‑One Contracts, Signatures,
Was browsing today and came across a @WhopIO app that would’ve saved me so many headaches: It allows you to create contracts, collect signatures and take payments all in one flow. No need to jump between tools or chase invoices. It’s perfect for...
Why Marketers Are Getting Kicked Off Reddit (And How to Survive)
Marketers are increasingly being expelled from Reddit as moderators and communities crack down on overt promotion, vote manipulation and inauthentic participation. The article details common infractions—undisclosed affiliations, repurposed ad copy and short-term engagement tactics—and offers survival strategies such as following...
Build Human Connection Now Before Content Turns Synthetic
I believe we have less than three years until our content is delivered synthetically through our devices. We have a short-term window that content creators can exploit now. The creators who focus now on building real human connection, through community, trust,...
Revenue per Employee: 2025’s Top AI SaaS Metric
Revenue per employee is the most valuable AI SaaS metric in 2025. This chart shows it. Here’s what it means👇
Paytronix Releases Journey Builder to Enable Self-Service, Ultra-Personalized Messaging Campaigns
Paytronix, an Access company, launched Journey Builder, an AI‑powered campaign automation tool that lets restaurant and convenience‑store marketers design multi‑touchpoint, personalized messaging journeys in minutes via a drag‑and‑drop interface. The tool integrates with Paytronix’s segmentation and real‑time analytics, automatically adjusting...
HappyFox Cuts Tickets 50% and Boosts Support 10x
Thrilled to welcome @HappyFoxApp as a Super Gold Sponsor at SaaStr AI Summit AND SaaStr AI London! 🚀 HappyFox is transforming support with AI-powered solutions that actually work—cutting ticket volumes by 50%, boosting agent productivity 10x, and bringing AI assistance directly...
Master These B2B Skills to Shine Amid AI
When Everyone Has AI, How Does Anyone Stand Out? Here are the top B2B Marketing skills to differentiate yourself and your brand according to top voices from Salesforce, LinkedIn, UiPath, Workday, Ericsson, Bombora and more. 👉 https://t.co/Q5cv8ECkh0 https://t.co/h68mV6XwpL
Introducing Wunderkind Audiences for Meta to Turn First-Party Identity Into Paid Social Power
Wunderkind has launched a new integration that embeds its AI‑driven first‑party identity resolution and audience segmentation directly into Meta Ads Manager. The tool creates dynamic, behavior‑based segments from email, SMS and other first‑party data, replacing legacy cookie‑based targeting and delivering...
AI Search Redefines Visibility, Yet SEO Remains Crucial
In Graphic Detail: How AI search is changing brand visibility https://t.co/xlA9ErHTNf via @Digiday And why #SEO still matters. A lot. https://t.co/ljiL30FA1F
Audit Your Local SEO to Boost Authority and Conversions
A step-by-step guide to auditing your local SEO presence with strategies to improve authority, visibility, and conversions across Google, AI Mode, and map results. https://t.co/sReiGQ15VV via @JRiddall (from the gShift days!), @sejournal
DeltaStream Unveils Next-Generation Fusion Platform for Real-Time Analytics
DeltaStream announced the broader, production‑ready availability of DeltaStream Fusion, its serverless unified streaming data platform now also offered on Microsoft Azure. The platform merges streaming, real‑time and batch analytics in a single service, featuring AI‑assisted SQL pipeline creation, unified orchestration...
Event Design Turns Brand Story Into Immersive Experience
Brief to Buzz: How Event Design Translates Brand Story into Immersive Experience [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/eKUvfXDGg8 https://t.co/j8n1S4Inif
Corporate Volunteering Soars: 10 Tips for Effective Training
Corporate volunteerism is on the rise. Here's why an employee volunteer training program is vital today, along with 10 expert tips for creating an effective process. https://t.co/b8dQJ7YOtZ via @bestcorpevents #CSR #volunteering #purpose https://t.co/ot84HiqUhP
How AI Just Nuked Marketing as We Know It
Bloomreach CMO Amanda Elam Cole appeared on the Playbook Broken podcast to argue that AI is fundamentally reshaping marketing, rendering traditional workflow‑centric playbooks obsolete. She describes AI agents that can generate and launch full campaigns from simple prompts and predicts that...
Don’t Waste Your B2B Budget—Avoid These Mistakes
Can you relate? You're in a "use it or lose it" B2B marketing budget situation. What to do? Let's start with what NOT to do (+ some good humor) https://t.co/YVvrLFwvK4 There are also 6 great options for short/long term impact...
Document Customer Pain Points: Your Blueprint for Success
When the customer tells you what hurts, write it down. That’s your roadmap.
DeepRoute.ai Technology Selected for Smart #5 EHD, Demonstrating Production-Ready Assisted Driving
DeepRoute.ai’s assisted‑driving system was chosen for smart’s first plug‑in hybrid, the #5 EHD, after a joint test drive covering 30.9 km of complex urban traffic that recorded zero driver takeovers. The technology was highlighted for its safety, human‑like decision‑making and map‑free scalability,...
Identify the Must‑Have Feature for Modern SEO Tools
What's one feature that would be a 'must-have' in a modern-day SEO product?
Deleting, Simplifying, Automating: The Real Power of Musk's Algorithm
The @elonmusk algorithm sounds good on paper, but… Question, delete, simplify, speed up, automate. I was skeptical. That is, until I ran the exercise with my leadership team. It’s incredibly therapeutic to call out stuff we do and take out a chainsaw to delete.
OPAQUE Introduces OPAQUE Studio for Building Confidential AI Agents with Verifiable Guarantees
OPAQUE unveiled OPAQUE Studio, a LangGraph‑based environment on its Confidential AI Platform that lets developers build and deploy confidential AI agents with drag‑and‑drop workflows and policy‑enforced data access. The offering pairs the studio with an OPAQUE Confidential Runtime, a hardware‑attested...
Why GTM Keeps Selling to the Least Profitable People
The article warns that go‑to‑market (GTM) teams often waste budget by chasing low‑margin prospects through broad evangelism, treating it as heroic but inflating acquisition costs. It shows how this focus on the least profitable people erodes ROI and dilutes overall...
Discover the Secret Weapon for Marketers Battling Rising Multichannel Costs
Marketing leaders are confronting sharply rising multichannel campaign costs as consumption‑based pricing and higher campaign volumes erode budgets, with Gartner’s 2025 CMO Spend survey showing high‑spend firms are twice as likely to mis‑judge technology spend. The article proposes unit cost...
Ooma Business Phone Service Now Integrates with Zapier, Helping Users Automate Repetitive Tasks Without Needing Code
Ooma, Inc. announced that its Ooma Office business phone service now integrates with Zapier, the no‑code automation platform that connects over 8,000 apps. The integration lets users create workflows that automatically log calls, share updates, and trigger other routine tasks...
ClearML Accelerates Edge AI on NVIDIA DGX Spark with Complete Edge-to-Cloud AI Infrastructure Management
ClearML announced an expanded integration with NVIDIA DGX Spark, converting the desktop supercomputer into a managed node within its enterprise AI platform. The partnership adds hybrid workload orchestration, intelligent cloud spillover, one‑click edge deployment, fractional GPU support and claims up...
FiscalNote Unifies Grasstops and Grassroots Influence with Advocacy Data Integration Into PolicyNote
FiscalNote Holdings announced that data from its VoterVoice grassroots advocacy platform will be integrated into its PolicyNote monitoring solution, merging grasstops and grassroots insights in a single interface. The integration delivers real‑time stakeholder sentiment, campaign activity and influencer metrics to...
Dpg Media Advertising Integrates Brand Metrics’ Brand Lift Technology Within Its Ad Manager Platform
DPG Media Advertising has deepened its partnership with Brand Metrics by embedding the latter’s brand‑lift measurement technology into DPG Media’s self‑serve Ad Manager platform for advertisers and agencies in Belgium and the Netherlands. The integration makes real‑time brand‑lift testing a...
The Scout Store Leverages Flockr to Boost Conversion +6% for First-Time Buyers
The Scout Store, the official online retailer for the UK Scouts, piloted Flockr’s real‑time social‑proof messaging platform across its site for 15 days. The A/B test showed a 4.1% rise in overall conversion, a 6.1% lift in first‑time purchasers, and...
Liquid Logics Announces Integration of Stewart Valuation Intelligence to Enhance Property Valuation and Insight Services
Liquid Logics, the leading loan‑origination platform for private and hard‑money lenders, announced a new integration with Stewart Valuation Intelligence (SVI), a provider of appraisal‑management services, automated valuation models (AVMs) and specialty valuations. The partnership embeds SVI’s valuation engine directly into...
Swiss Enterprises Lead AI-Driven Workplace Modernization
Swiss enterprises are outpacing their European peers in adopting AI‑driven workplace modernization, moving from pilot projects to large‑scale production of autonomous agents, generative AI tools and AI‑augmented workforce services. The 2025 ISG Provider Lens® Future of Work Services report highlights...
Smart Operating Procedures: Transforming Customer Service with AI-Powered Workflow Automation
IrisAgent introduced Smart Operating Procedures (Smart OP), an AI‑driven platform that enables customer‑service teams to create and automate standard operating procedures using plain‑English commands without any coding. The tool converts written SOPs into executable workflows that route tasks, trigger actions...
Big Law and Crypto Communications Chief Arielle Lapiano Joins LIMELIGHT as SVP
LIMELIGHT, a growth communications and marketing agency for professional services, announced the hiring of Arielle Lapiano as Senior Vice President. Lapiano, who most recently served as Managing Director of Communications and Corporate Affairs at Paul Hastings, will lead the firm’s...
HGS Launches Interaction Intelligence to Drive Next-Gen CX and Unlock Strategic Value
Hinduja Global Solutions (HGS) unveiled Interaction Intelligence, an enterprise‑grade AI platform built on its Agent X framework, to modernize quality‑assurance (QA) and customer‑experience (CX) operations. The solution leverages natural‑language processing and real‑time analytics to automatically evaluate agent‑customer interactions, surface performance gaps...
Lanner Electronics and Personal AI Partner to Power Edge AI Platform for Telecom
Lanner Electronics and Personal AI announced a strategic partnership at NVIDIA GTC DC to deliver a turnkey edge‑AI platform for telecom operators, pairing Lanner’s NVIDIA‑MGX‑certified ECA‑6051 server (up to 144 Xeon cores, three L40S GPUs, 1 TB DDR5 memory and NEBS Level 3...
MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast
MarketCast introduced Brand Effect Pro, an advanced advertising intelligence platform that delivers next‑day, cross‑channel insights from more than 20,000 daily real‑audience responses and benchmarks performance against up to five competing brands. The solution combines the company’s natural exposure methodology with...
Globant Consolidates All Marketing Services Within GUT
Globant has merged all of its marketing and advertising capabilities into the GUT Network, creating a unified global operation with 12 offices and over 2,000 staff. The network, led by GUT co‑founders Gastón Bigio and Anselmo Ramos together with Globant CMO Wanda Weigert,...
SaaStr 826: Why Only "WTF" Products Can Survive Today with Brett Queener Partner at Bonfire Ventures
In this episode, Brett Queener—partner at Bonfire Ventures and former Salesforce go‑to‑market leader—dissects how application software is evolving under AI pressure, emphasizing that only truly differentiated, "WTF" products can thrive. He argues that commoditized tech stacks and rapid AI‑driven development...
Hammerspace Unveils AI Data Platform Solution to Transform Enterprise Data for the Agentic AI Anywhere Era
Hammerspace unveiled an AI Data Platform built on the NVIDIA AI Data Platform reference design that lets enterprises expose existing on‑premise and cloud data to agentic AI applications without creating new storage silos. The solution provides a single global namespace,...
Spectro Cloud Launches PaletteAI™, Simplifying Secure AI Deployment From Data Center to Edge with NVIDIA
Spectro Cloud unveiled PaletteAI, a one‑click platform that streamlines secure deployment and management of NVIDIA AI Enterprise stacks across data‑center, cloud and edge environments. The solution gives platform teams policy guardrails while providing AI practitioners self‑service templates for workloads using...