Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
BYD Teams with KFC China to Roll Out 9‑Minute EV Flash Chargers at Drive‑Thrus
Chinese EV maker BYD has signed a strategic cooperation agreement with Yum China to equip KFC drive‑thru locations with flash‑charging equipment that can replenish a vehicle from 10% to 97% in nine minutes. The rollout leverages BYD’s second‑generation Blade battery and KFC’s network of roughly 13,000 outlets, with a goal of 20,000 flash stations nationwide by the end of 2026.
German Industrial Pump Specialist Lutz Holding Expands Into Italy
Lutz Holding GmbH announced the launch of its Italian subsidiary, Lutz‑Jesco Italia S.r.l., in Milan. The new office builds on an existing sales partnership with Italian pump maker ARGAL and will deliver the full Lutz product range for water, wastewater,...
NozzlePro Launches Ecommerce Capability for Distributors
NozzlePro, a division of SuperKlean Washdown Products, launched an ecommerce platform on April 1 that lets distributors and end users browse, view list pricing, and purchase pressure‑wash nozzles instantly. The site offers immediate checkout at list price, full product visibility, and...
Elevation Ten Thousand Unveils Growth Framework Driving $70M Exit for Service Firms
Elevation Ten Thousand, a New York‑based boutique agency, introduced a new growth framework that turned Catseye Pest Control into a $70 million exit and is now supporting its PE‑backed owner in a $300 million growth push. The agency’s operator‑first approach promises rapid,...
OpenAI Moves COO Brad Lightcap to Special Projects Amid Executive Shuffle
OpenAI announced that COO Brad Lightcap will head a new 'special projects' unit to streamline complex deals and investments. The reshuffle also places AGI development chief Fidji Simo on medical leave and brings former Slack CEO Denise Dresser on board...
Decisions and Execution, Not Goals, Drive Results
Winners and losers have the same goals. It's not the goal setting that makes the result. The result is a sum of your decisions and consistent execution (inputs). Two examples of driving business results: 1. The quality of your decisions comes from...
I Love Being a fCRO Even More Now
Neil Weitzman, a seasoned CRO turned fractional operator, explains why seasoned revenue leaders are swapping full‑time seats for part‑time, in‑seat roles. He argues that a fractional CRO provides the same hands‑on GTM execution—pipeline design, hiring, compensation, and playbooks—at a cost...
AI‑Driven Sales Starts with Fixing Old GTM Debt
No one comes into a sales conversation without first asking an AI. The buyer journey has changed. Lena Waters, marketing leader behind DocuSign’s IPO, Grammarly & Notion, joined me on Office Hours to discuss what this means for your go-to-market. The...
ROAS Misleads When New Customer Rate Falls Below 80%
ROAS is the most deceptive metric in your ad account • ROAS looks healthy: your new customer rate is quietly declining • You push into cold audiences: ROAS drops so you pull back • You pull back: you recirculate warm demand through the...
Launching High-Performing Campaigns
Most marketing campaigns fail because they chase volume instead of insight. High‑performing campaigns replace mass blasts with micro‑campaigns that test single hypotheses and focus on signals such as hiring spikes or new tech adoption. By leading with the prospect’s problem...
CoreWeave Shares Rise 5% After $21 Billion AI Cloud Deal with Meta
CoreWeave (CRWV) surged more than 5% in pre‑market trading after announcing an expanded, roughly $21 billion agreement with Meta Platforms to supply AI‑focused cloud capacity through December 2032. The deal follows a recent Anthropic contract and highlights the rapid scaling of...
LinkedIn Is A Sales Tool. Start Treating It Like One
LinkedIn is no longer just a networking platform; it has become a core sales engine for B2B firms. The article argues that executives should treat LinkedIn with the same rigor as traditional sales tools, leveraging data, targeted outreach, and content...
Simulations Plus Posts 8% Q2 Revenue Rise, Raises FY2026 Outlook Amid AI Partnerships
Simulations Plus (SLP) posted Q2 2026 revenue of $24.3 million, up 8% year‑over‑year, and lifted its full‑year revenue guidance to $79‑$82 million. The biotech‑software firm highlighted strategic AI collaborations with three large pharmaceutical companies, while trimming its FY2026 EPS outlook due to...
GE Vernova Spin‑Off Accelerates B2B Power‑Generation Growth as Utility Demand Surges
GE Vernova’s 2024 spin‑off and the meteoric rise of its Indian transmission‑and‑distribution arm have positioned the company as a premier B2B supplier to utilities. A 2,800% stock gain, a 56% YoY revenue jump and a ₹14 trillion order backlog underscore the...
C3.ai’s Margin Collapse Vs. Palantir’s 43% Profit Surge Highlights Divergent B2B AI Paths
C3.ai reported a negative 250% net‑income margin for the quarter ended Jan. 31 2026, while Palantir posted a 43% margin for the quarter ended Dec. 31 2025. The contrast signals diverging growth and profitability trends for two leading B2B AI vendors.
TAG Heuer Opens First Franchise Boutique in India, Expanding Luxury Watch Footprint
Swiss watchmaker TAG Heuer, in partnership with Kapoor Watch Company, opened its first franchise boutique in India at Noida’s DLF Mall of India. The 517‑square‑foot store showcases the brand’s flagship collections, signaling a strategic push into a market projected to...
Remodel Health Posts 150% Sales Surge, Adds Senior Leaders to Scale ICHRA Platform
Remodel Health announced a 150% increase in profitable sales for its flagship ICHRA product in 2025 and introduced senior executives, including a new CFO and head of product, to support rapid scaling. The company now serves over 100,000 lives with...
Richardson Electronics COO Drives 3% Sales Rise, Boosts Stock 14%
Richardson Electronics' chief operating officer Wendy Diddell steered a 3.1% increase in quarterly net sales to $55.5 million and an 11.4% jump in backlog to $151.2 million. The results helped flip operating income to $1.5 million and sparked a 14% pre‑market rally in...
SuperCom Posts 134% Revenue Surge to $27.6 M, First Full‑Year GAAP Profit Since 2015
SuperCom (SPCB) announced a 134% jump in annual revenue to $27.6 million and its first full‑year GAAP net income since 2015 during its Q4 2024 earnings call. The results were powered by a surge in IoT sales, a wave of U.S....
Dell’s Commercial PC Surge Drives CSG Revenue to $13.5 B, Up 14% YoY
Dell Technologies reported $13.5 billion in Client Solutions Group revenue for Q4 fiscal 2026, a 14% year‑over‑year increase driven by robust commercial PC sales. The growth marks the sixth straight quarter of expansion and underpins a bullish outlook for fiscal 2027...
Pick Native Integrations for Intentional Funnel Success
Blog drop on funnel integrations & how they effect your client journey as a whole. (Plus to use the native integrations your platform has orrr just load up Zapier for everything... 🙃) Check ittt → https://projectgrowthmode.com/2026/04/10/choosing-the-right-integrations-for-a-more-intentional-funnel/
Thought Leadership Attracts Clients Like a Magnet
Thought leadership is emerging as a primary client‑acquisition engine for virtual CFO firms. A prospective client discovered the author’s practice through a web search that highlighted industry‑specific insights, bypassing any prior personal contact. The article underscores that showcasing deep sector...
Square Deepens Ties With NYC’s Birch Coffee as POS Push Continues
Square, the payments arm of Block Inc., is deepening its partnership with New York‑based Birch Coffee by powering the coffee chain’s 12th location. Birch reported a 16% year‑over‑year revenue increase in 2025, attributing part of that growth to Square’s commerce...
Unlock $15K‑20K Monthly with 11 Essential Email Fl
A brand doing $200K/month can capture $15-20K/month from one automation they didn't have turned on. Pull your email dashboard right now. What % of total revenue is coming from flows? If it's under 20-30%, you built your launch setup and stopped. 11 flows...
Two Red Flags Mean the Founder Is Unqualified
Founders: Discovery call red flags checklist: 🚩 No clear pain metrics 🚩 Can't name decision maker 🚩 No similar tool spend 🚩 No timeline pressure 🚩 Won't share budget range Any 2 flags = unqualified.
Does Cold Calling Work? Decoded With Data and a Proven Framework
Cold calling remains viable in 2026, with industry data showing an average 2.3% conversion rate that top 25% of reps push to 10‑13% by refining inputs. Key metrics from Cognism and Gong reveal a 5.4% connect rate for average reps...
Trial and Error: Only a Few GTM Channels Succeed
20 GTM channels tried. 17 failed. 3 worked. There is no playbook. You only make the shots you take. https://t.co/OUzEhRYy98
Scaling Personalized B2B Customer Engagement Efficiently
Personalized B2B Customer Engagement at Scale by @Timothy_Hughes https://t.co/89z2OuNeZD @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #RevOps #Leadership #Marketing #MarketingStrategy https://t.co/JIWaqBphiQ
Engel Strengthens Customer Proximity, Service and Access with Engel Spain
Engel has rebranded its former Spanish sales partner Roegele as Engel Spain, giving the injection‑molding machine maker a direct foothold in the country. The transition preserves decades‑long customer relationships while granting immediate access to Engel’s full technology suite, from machines...
Richard Mille Teams Up with UFC Star Ilia Topuria to Fuse Ultra‑Luxury Watches and MMA
Richard Mille announced a partnership with two‑time UFC champion Ilia Topuria, linking its high‑performance timepieces to the fast‑growing world of mixed‑martial arts. The collaboration aims to translate the sport’s intensity into the brand’s narrative of mastery and rarity, signaling a...
I Almost Paid $2k for This. Built It Free
A creator avoided a $2,100 agency quote by building a zero‑cost cold‑email automation using n8n, Groq AI, Google Sheets, and Gmail. The workflow reads leads from a spreadsheet, generates personalized subject lines and email bodies via Groq, and saves drafts...
Marvell’s AI XPU Wins Surge, Driving $75 B Pipeline and 38% Revenue Jump
Marvell Technology announced more than 20 multi‑generational AI XPU and XPU‑attach socket wins, pushing its data‑center revenue to $1.52 billion—a 37.8% year‑over‑year rise. The company now cites a $75 billion lifetime revenue pipeline, underscoring rapid adoption by hyperscalers and enterprise data centers.
GrowthLoop Installs Co-Founders Rotio and Iftikhar as Joint CEOs
GrowthLoop has elevated co‑founders Anthony Rotio and Tameem Iftikhar to co‑chief executive officers, restoring a founder‑led structure. The split places Rotio in charge of enterprise distribution and Iftikhar over AI product development, a move timed with a fresh investment from...
Amazon AWS AI Revenue Hits $15 B Annual Run Rate, Signaling Enterprise Cloud Surge
Amazon announced that AWS’s AI-related revenue has reached a $15 billion annual run rate, driven by soaring enterprise demand for generative AI and custom silicon. CEO Andy Jassy said the pace of AI adoption outstrips past tech revolutions, positioning AWS as...
B2B Marketers Discover 'Revenue' After Years Of Enjoying Activities
A new Outcomes Rocket survey reveals that only 37% of B2B marketers can articulate a clear go‑to‑market strategy, while 63% rely on activity‑based metrics. The study of 511 U.S. and U.K. executives highlights which channels actually move the pipeline, with in‑person...
Building a Pipeline of Online Leads Through Search Engine Optimisation
The guide argues that search‑engine optimisation (SEO) is the most reliable engine for generating consistent, high‑quality leads, outperforming paid search and outbound tactics. It explains that SEO should target intent‑driven, long‑tail keywords rather than sheer traffic volume, and that converting...
Lottie’s Meats Partners with a Grocery Delivery Service
Lottie’s Meats, a Denver‑based pork sausage brand, announced a partnership with grocery‑delivery service Misfits Market to sell its four premium sausage and ground‑pork lines nationwide. The collaboration lets customers order The Lottie, Bratwurst, Calabrian and Everyday products online, extending the...
YouLinc Launches Referral Partner Generation Platform for B2B Professionals on LinkedIn
YouLinc Digital LLC has launched a LinkedIn‑based referral partner generation platform aimed at B2B professionals across the United States. The solution combines campaign automation, human‑style messaging, conversation management and analytics to help users systematically identify and nurture complementary partners. Early...
Agentic AI for B2B Marketers: Start With Target Market Analysis
Heinz Marketing has deployed a Target Market Agent, an agentic AI that automates the foundational discovery phase for B2B clients. The system extracts website data, conducts competitor analysis, and builds Ideal Customer Profiles, personas, and messaging briefs in a structured...
Success Requires Shaping Demand, Not Just Productivity
Firms do not compete on productivity alone: their success also depends on their ability to shape demand – by designing attractive products, managing quality, adapting to regulations, and deploying effective marketing strategies. https://t.co/MHyJF8fqXu
Roku Accelerates International ARPU Push, Targets 100M Streaming Households by 2026
Roku is refocusing its strategy on monetizing existing users abroad, rolling out ad platforms and premium subscriptions in Mexico, Canada and Brazil. The company expects its global streaming household base to exceed 100 million by 2026, supporting a projected $5.5 billion revenue...
Amazon's AWS AI Revenue Hits $15 B Run Rate as $200 B Capex Push Fuels B2B Growth
Amazon announced that its cloud division, AWS, now generates a $15 billion annualized AI revenue run rate. The company also unveiled a $200 billion capital‑expenditure plan through 2026 focused on AI infrastructure, signaling a decisive bet on enterprise AI growth.
A 5-Step Framework for Consistent Sales Messaging
Consistent sales messaging has become a make‑or‑break factor as B2B buyers now evaluate an average of five vendors and 95% select from their initial shortlist. Research shows that misaligned messaging contributes to over $1 trillion in annual productivity loss, creating a...
JWX Partners with QuantumPath to Give Media Buyers Holistic Control Across Their Programmatic Ad Buys
JWX announced an exclusive agreement with QuantumPath to launch a multi‑DSP agentic orchestration layer that sits above existing programmatic buying platforms. The new layer automates campaign setup, pacing, optimization and reporting across more than a dozen DSPs, reducing manual effort...
How Bad Data Breaks the Go-To-Market Engine
B2B marketers are increasingly blindsided by bad data that masquerades as high‑intent leads, inflating dashboards while real buying signals remain hidden. Flawed lead‑to‑account mapping, outdated firmographics and bot‑driven intent spikes erode the accuracy of pipelines and forecasts. The fallout ripples...
XTransfer Reinforces Commitment to Africa’s SME Trade
XTransfer, the leading B2B cross‑border payment platform, highlighted its African SME focus by participating in Rwanda’s Inclusive FinTech Forum and Johannesburg’s Solar & Storage Live Africa 2026. The company leverages its partnership with Flutterwave to offer local‑currency payment solutions for...
“Buyability” Isn’t Really New, But It Is Really Important
LinkedIn and Bain & Company have launched a research initiative to define “Buyability,” the set of beliefs that give B2B buyers confidence to purchase or recommend a solution. A survey of 750 buyers revealed five key factors, with the ability to defend...
Partnerships Excite Ingredient Market
Ingredient supplier Wixon named Jason Williams, a veteran with more than 25 years in the sector, as chief commercial officer, tasking him with expanding industrial and protein sales and tightening project‑management and marketing. At the same time, Apura Ingredients partnered with NewTree...
ServiceNow and Five9 Launch AI‑Powered Platform to Merge Employee and Customer Service
ServiceNow and Five9 announced a joint AI‑driven solution that integrates ServiceNow’s workflow engine with Five9’s contact‑center platform. The turnkey offering promises real‑time transcription, unified routing and a single‑pane‑of‑glass agent workspace, aiming to cut costs and boost productivity for high‑volume service...
Boost Sales Team to 3x More ICP Meetings Weekly
Is your sales team hitting 3x more ICP meetings a week? by @Timothy_Hughes https://t.co/KTIYvEpVj0 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Leadership #Marketing #MarketingStrategy #MarketingSuccess #SalesEnablement https://t.co/GmEFSIJlDa